Latest news with #cleanliving
The Guardian
4 days ago
- Health
- The Guardian
Booze up: is gen-Z's ‘sensible' relationship with alcohol moving towards hedonism?
Gen-Z have long been hailed as 'generation sensible' – dozens of articles have charted how they drink less alcohol, exercise more, eat healthier and have ditched night clubs for book clubs. But could that be about to change? Recent data has shown the proportion of gen Z – those born roughly between 1997 and 2012 – who are of legal drinking age and have consumed alcohol in the past six months has risen by 7% between 2024 and 2025. Alcopops are apparently all the rage among gen-Z customers, with booming sales of Smirnoff Ice, Bacardi Breezers and BuzzBallz, while last year's 'brat summer' was said to herald the end of the clean living era. The reality, experts say, is more complicated than that. 'We're seeing a generational recalibration, not a simple return to hedonism,' said Ivo Vlaev, a professor of behavioural science at Warwick University. 'This isn't a simple return to the past – it's a complex blend of coping, compensation, identity expression and socioeconomic constraint. The behaviours may look familiar, but the psychology behind them has evolved.' He said the fact that gen-Z came of age during a pandemic, climate crisis and increased concerns over the cost of living was a recipe for 'psychological whiplash'. Key factors at play included a rebound from the restrictions of the Covid era with young people now 'reasserting agency through social behaviours'. Vlaev said research showed that 'when autonomy is suppressed, people later overcompensate with behaviours that signal freedom or control'. There was also an element of 'self-soothing' as a result of rising levels of anxiety, depression and loneliness, as well as the glamorisation of certain drinks and behaviours on TikTok. Financial concerns may have also pushed the younger generation towards 'present-biased decision-making'. 'When the future feels unstable, people are less likely to invest in long-term health and more likely to seek short-term mood boosts, like alcohol or late nights out,' he said. Vlaev also said an element of 'wellness culture' fatigue had probably set in. 'Some gen-Zers are pushing back against the pressure to optimise every aspect of life,' he said. Richard Halstead, chief operation officer of consumer research at drinks market analysis company IWSR, said: 'From a consumer research and data point of view, it does seem there is some pushback on this idea that we're all perfect, having perfect pictures taken of us on Instagram and we're all super in control of our lives. 'Every cultural move has a countercultural move associated with it.' He said gen Z's attitudes towards drinking and socialising was more nuanced than is often portrayed in the media – gen Z were not 'puritans' who abstain from alcohol, but nor did they like booze as much as previous generations. 'The idea that gen Z do not drink at all or that they have turned their backs on alcohol is not supported by data,' he said. 'The idea that they have a different relationship with alcohol compared to previous generations is supported by data.' He said that, for instance, gen-Z were more likely to drink a wider variety of alcohols, and drink out in bars and restaurants. 'Their pattern of behaviour is actually going out for a reason, as opposed to just meeting for a pint in the pub because the pub's there and you've got nothing better to do,' he said. Dr Laura Tinner, a research fellow at the Centre for Public Health at the University of Bristol, said people shouldn't underestimate the power of the alcohol companies themselves, keen to capture a younger audience they feared they were losing. 'It's not necessarily that there has been a swing in the pendulum or a return to previous drinking behaviours, it's more that alcohol companies are continually trying to target young people with their products,' she said. 'They are using the current revival and zeitgeist around 00s and 90s culture to design their products to target young people.' There was also a suggestion that gen-Z were simply older – they are now roughly between the ages of 13 and 28 – so those at the older end of the group were more likely to have access to well paid jobs and disposable income. 'I think we're seeing some tailwinds develop,' said Halstead. 'They're getting older so some are probably in better paying, stable jobs and they've got more opportunity perhaps to do things that people with a bit more money like to do, which is go out and buy a drink and not worry too much about how much it costs you.' What many researchers were interested in was whether the characteristics that make gen Z different from their predecessors will stay with them as they age, with evidence suggesting generations become more and more similar as they get older. 'We've always had a question about whether or not the decline [in drinking alcohol] will persist into adulthood,' said Dr Laura Fenton, a research associate at the University of Sheffield who specialises in youth drinking cultures. 'What makes gen-Z slightly distinct as a generation is their attitude towards risk. They've engaged in fewer [risky pursuits] proportionally compared to people their age 20 years ago – and that extends to sex, it extends to driving, it extends to smoking and drug use,' she said. 'I think the question really is, is their approach to risk going to stay intact?'
The Sun
07-08-2025
- Entertainment
- The Sun
Inside Cara Delevigne's lavish sober birthday party with some of Hollywood's biggest names as she drives herself home
CARA Delevingne drives herself home as she celebrates a sober birthday — three years after getting clean. The Brit supermodel was joined by celeb pals in LA for an early bash ahead of turning 33 next Tuesday. 11 11 11 11 Cara, who went to rehab after a meltdown in September 2022, proved she is sticking to her clean-living ways by driving to and from the Chateau Marmont. She was joined at the party by her best mate, Barbie actress Margot Robbie, 35, as well as musicians Bebe Rexha, Tyga and Paris Jackson, plus Succession actor Macaulay Culkin. She has told how she was prompted to seek help after she was photograped acting eratically at an LA airport three years ago. Wearing a Britney Spears T-shirt, she was dishevelled and jittery after being forced off rapper Jay-Z's private jet. She later told Vogue: 'I hadn't slept. I was not OK. It's heartbreaking because I thought I was having fun, but at some point it was like, OK, I don't look well. 'You know, sometimes you need a reality check, so in a way those pictures were something to be grateful for.' Hailing her new-found sobriety, she said to Elle: 'It's been worth every second. I just don't know what it would take for me to give it up. I am stable. I'm calmer.' Asked what she had learned, she replied: 'That I'm resilient as hell. That anything is possible. I think I used to say that and not believe it. But now I really believe it.' Cliff Richards and Katherine Jenkins arrive at Wimbledon for finals day with Cara Delevingne, Mo Farah and Mary Earps 11 11 11 11 11
Daily Mail
13-07-2025
- Entertainment
- Daily Mail
Kate Moss, 51, puffs on a vape and sips a beer as she enjoys a day out at BST Hyde Park where Neil Young was headlining
Kate Moss was spotted puffing on a vape and sipping a beer as she enjoyed a day out at BST Hyde Park on Friday where Neil Young was headlining. The supermodel, 51, looked typically stylish in a plunging leopard print maxi dress and sandals. She hid her eyes behind dark sunglasses and wrapped a thick scarf around her, despite the UK heatwave. Kate toted her belongings in a large shoulder bag and accessorised with a quirky gold eye ring. She was spotted enjoying a few beers with pals and puffing on a red vape while watching Neil headline the event from the VIP area. The image of Kate with a beer and vape in hand is in stark contrast to the clean-living persona she's had in recent years following her heyday in which she was nicknamed 'The Tank' by friends for her love of substances. She recently sparked concern among her fanbase after being filmed looking 'fraught' and 'on edge' as she sat front row at Paris Fashion Week. Kate was thought to have given up alcohol back in 2017 in favour of juice fasts and reformer Pilates, even selling her own range of teas and skincare products through her beauty and wellness brand, Cosmoss. And while she has long struggled to give up her nicotine habit, just two years ago Kate - once hailed the 'greatest smoker of all time' - was seen puffing away on a vape in an attempt to give up the cigarettes. Back in January, Kate was reportedly planning a huge boozy birthday bash to celebrate her 51st birthday following her split from boyfriend of nine years, Nikolai von Bismarck , 38. Kate, who lived in the Cotswolds with teetotal photographer Nikolai, apperently decided at the time that she 'wants to let her hair down' to mark her birthday with her famous pals. A source told The Sun: 'Last year, she celebrated her 50th at an intimate soiree in Paris, which was fairly pared down. 'But a lot has changed since then and Kate has said she wants this party to be like turning over a new leaf. 'Now that her daughter Lila is all grown up and she is single again, Kate feels like she wants to let her hair down and be carefree — which is not something she's been able to do for a long time. She hid her eyes behind dark sunglasses and wrapped a thick scarf around her, despite the UK heatwave She was spotted enjoying a few beers with pals and puffing on a red vape while watching Neil headline the event 'She is looking on the bright side of life. Although it's sad her relationship is over, she is throwing herself back into her social life and embracing the new year.' She went on to start her new chapter celebrating her 51st birthday at A-list restaurant China Tang at The Dorchester before continuing her night until the early hours at The Globe in London's Notting Hill. Kate's outing at BST Hyde Park comes after she returned from a mother daughter Ibiza trip. The Croydon-born beauty sported a tiny black bikini paired with denim hot pants as she dropped her trademark pout to laugh uproriously with her only child. In an uncharacteristically animated moment, the stunner, who has appeared on a whopping 78 Vogue covers, looked radiant on her holiday where her glowing skin showcased the results of her clean lifestyle, having turned her back on partying. Lila, who is now a model in her own right, was also clad in a black bikini but she layered a Jim Beam whiskey T-shirt on her top half. Lila's father is Dazed Media chief executive Jefferson Hack, with whom Kate was in a relationship in the early Noughties. Kate and Lila have spoken candidly in the past about their unconventional relationship, with Kate telling Vogue in 2023: 'There were still rules in our house – always say please and thank you; never go out with wet hair or you'll catch a cold – even if I wasn't that strict. Now that she's 21, Lila's the one setting rules for me. 'Wear SPF50; quit smoking… Although she did give me this cigarette case as a gift recently that I just love... She's flown the nest now, and got her own place in downtown New York, but she's still so young in my mind... 'I feel like I'd already lived quite a few lives by Lila's age. I'd gone abroad. I'd had one serious boyfriend – and moved on to the next. In a lot of ways, though, Lila is so much more grown-up than I was in my 20s... 'Watching her establishing her career as a model takes me right back to the '90s when I was just starting out, but I know that things will be different for her.
Fox News
05-07-2025
- Health
- Fox News
How Caraway Founder Jordan Nathan Is Saving Americans From Snacking On Microplastics
Jordan Nathan was fresh out of college when he started leading the kitchen brand Vremi, successfully launching over 200 products. But everything changed one night, when testing one of the company's non-stick pans led him to suffer Teflon poisoning. From that point forward, Jordan began a deep dive into cookware materials, uncovering a dangerous truth that many Americans know but often ignore — poorly made non-stick pans can do major harm. His solution? Caraway: a non-toxic kitchenware brand built on quality and health. Jordan joins Liz to share how his medical emergency inspired the creation of a chemical-free home goods company, where clean design meets clean living. Learn more about your ad choices. Visit
Associated Press
02-07-2025
- Business
- Associated Press
Funny Farm Tallow Co. Revolutionizes Clean Living with a Playful Twist
Funny Farm Tallow Co. brings clean living into the modern era by combining time-honored ingredients with humor and warmth. The family-run business offers nourishing skincare, food seasonings, and hydration products that appeal to wellness enthusiasts and families alike. Montana, United States, July 2, 2025 -- Funny Farm Tallow Co. Combines Tradition with a Modern, Playful Approach to Wellness Funny Farm Tallow Co. is setting a new standard for clean living by offering simple, effective products that blend the power of natural, time-honored ingredients with a playful, approachable attitude. Founded by Kristen Berube, the family-run business began in her farm kitchen as a way to address her children's dry skin using a homemade tallow-based recipe. Today, Funny Farm Tallow Co. has grown into a beloved brand, offering skincare, food seasonings, and hydration products that reflect a commitment to purity, humor, and authenticity. 'We're about more than just clean products,' says Kristen Berube, founder of Funny Farm Tallow Co. 'We believe in providing real solutions that make life easier and more enjoyable for the whole family. We do this with a bit of humor and heart, making wellness feel accessible and fun.' The company's signature product, Magic Tallow, is a tallow-based skincare line known for its nourishing properties. Made from grass-fed tallow, which is rich in vitamins A, D, E, and K, Funny Farm Tallow Co. offers a skincare range that's deeply moisturizing and compatible with human skin. The brand has expanded beyond skincare into food products like Magic Burger Seasonings, Magic Toast Toppers, and Sunny Slices—naturally dried fruit slices designed to make hydration easy and enjoyable. Funny Farm Tallow Co. Named Best Wholesome Wellness Products in Rural America of 2025 We are excited to announce that Funny Farm Tallow Co. has been named Best Wholesome Wellness Products in Rural America of 2025. This prestigious award highlights the company's dedication to redefining wellness by blending time-tested ingredients with humor and authenticity. Outstanding Product Evaluation Funny Farm Tallow Co. offers an exceptional range of products. The Magic Tallow skincare line, enriched with essential vitamins A, D, E, and K, provides a solution for dry skin, baby care, and general family use. The company's Sunny Slices and seasoning blends add flavor and hydration, using only real, recognizable ingredients. Demonstrated Expertise Founded by Kristen Berube in her farm kitchen, Funny Farm Tallow Co. combines traditional wisdom with modern wellness solutions. Their approach emphasizes the natural healing power of ingredients like tallow, and their playful yet effective product formulas meet today's demand for simple, clean, and real solutions. Authenticity and Trust What sets Funny Farm Tallow Co. apart is its authenticity. The brand's commitment to real ingredients and fun packaging resonates with families and wellness enthusiasts. Their products, from skincare to seasonings, are not only safe and effective but also fun and approachable. Quantitative Performance Excellence Funny Farm Tallow Co. has garnered 5-star ratings for its products and customer service. The brand continues to expand into natural grocery stores, lifestyle shops, and farmer's markets across the U.S., reflecting growing demand for their wholesome, genuine products. Building a Brand with Real Ingredients and Playful Branding Funny Farm Tallow Co. stands out in a crowded wellness market by combining natural, high-quality ingredients with humor. Offering products free from synthetic additives, fillers, and harmful chemicals, the brand remains light-hearted and approachable. Its fun packaging and product names help establish a brand that feels as much about lifestyle as it is about ingredients. 'We've created a brand that's just as much about family, fun, and authenticity as it is about the products we offer,' Berube says. 'At the heart of Funny Farm Tallow Co. is a commitment to creating products that nourish not just the body but also the spirit.' This blend of simplicity and transparency has earned Funny Farm Tallow Co. a loyal following. From Magic Tallow skincare to savory seasonings, the brand is making clean living accessible and enjoyable. The Power of Grass-Fed Tallow and Other Time-Tested Ingredients At the heart of Funny Farm Tallow Co. is grass-fed tallow, a natural ingredient with rich vitamin content that's ideal for moisturizing and soothing dry skin. Its long-standing use in skincare underscores its effectiveness, which is why Funny Farm Tallow Co. brings this powerful ingredient into the modern era. 'We take skin and wellness seriously—but never ourselves,' says Berube. 'Tallow has been used for generations as a nourishing ingredient, and we're bringing it into the modern era with a fresh, fun twist.' In addition to Magic Tallow, the brand offers Magic Burger Seasonings and Magic Toast Toppers, made with clean ingredients that enhance meals without unnecessary additives. Sunny Slices, a healthy, naturally dried fruit snack, offers a simple and enjoyable way to hydrate. Creating a Lifestyle Brand That Resonates with Families Funny Farm Tallow Co. is more than just a skincare brand—it's a lifestyle brand designed for families. The company's products, from skincare for dry skin to seasonings that enhance meals, are created to help families feel good about what they're using in their daily routines. 'We're not just about products—we're about building a community around simple, nourishing routines,' Berube says. 'Whether it's applying Magic Tallow to your skin or sprinkling our seasonings on a favorite meal, our goal is to create products that bring joy, nourishment, and connection into everyday life.' This playful, purposeful approach has earned the brand a loyal following that appreciates its blend of authenticity, humor, and quality. Grassroots Marketing Fuels Funny Farm Tallow Co.'s Success Funny Farm Tallow Co. has grown steadily through grassroots marketing, leveraging word-of-mouth, social media, and pop-up markets. The brand's loyal community continues to expand as it enters more retail spaces and maker markets across the U.S. 'People are looking for products that feel real, not lab-made,' says Berube. 'That's why Funny Farm Tallow Co. resonates so strongly with our customers—they feel like they're a part of something that's down-to-earth, fun, and genuine.' About Funny Farm Tallow Co. Funny Farm Tallow Co. is a family-owned business dedicated to creating clean, effective products that nourish from the outside in—and from the inside out. The company's product range includes Magic Tallow skincare, Magic Burger Seasonings, Magic Toast Toppers, and Sunny Slices, all made with real, recognizable ingredients that families can trust. With a focus on time-honored ingredients like grass-fed tallow and a brand personality that's warm, playful, and approachable, Funny Farm Tallow Co. offers natural solutions for every stage of family life. Media Contact Kristen Berube Funny Farm Tallow Co. Email: [email protected] Website: Contact Info: Name: Kristen Berube Email: Send Email Organization: Funny Farm Tallow Co. Website: Release ID: 89163658 In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.
