Latest news with #clippers
The Verge
6 days ago
- Entertainment
- The Verge
Inside the lucrative business of social media 'clipping.'
Posted Aug 13, 2025 at 4:11 PM UTC Inside the lucrative business of social media 'clipping.' The Wall Street Journal interviewed several 'clippers,' or the people who dice up longer videos into short, grabby clips that get posted to accounts across Instagram and TikTok. One person, whose clipping business earns $20,000 to $30,000 per month, told the WSJ that 'the only way to be famous in today's internet world is with clips.' Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Emma Roth Posts from this author will be added to your daily email digest and your homepage feed. See All by Emma Roth Posts from this topic will be added to your daily email digest and your homepage feed. See All Creators Posts from this topic will be added to your daily email digest and your homepage feed. See All Instagram Posts from this topic will be added to your daily email digest and your homepage feed. See All Meta Posts from this topic will be added to your daily email digest and your homepage feed. See All News Posts from this topic will be added to your daily email digest and your homepage feed. See All Tech Posts from this topic will be added to your daily email digest and your homepage feed. See All TikTok
Wall Street Journal
6 days ago
- Entertainment
- Wall Street Journal
Meet the ‘Clippers' Cashing In on Your Social-Media Feeds
You know those buzzy viral clips you see on social media? There's an army behind them. Kanoah Cunningham is among the ranks of video-savvy young 'clippers' who help streamers, podcasts and startups expand their audiences by making buzzy moments go viral on social media. Cunningham edits down clients' long videos into short clips and then posts the shorts on sites like Instagram and TikTok.
