5 days ago
Inside the lucrative business of social media 'clipping.'
Posted Aug 13, 2025 at 4:11 PM UTC Inside the lucrative business of social media 'clipping.'
The Wall Street Journal interviewed several 'clippers,' or the people who dice up longer videos into short, grabby clips that get posted to accounts across Instagram and TikTok. One person, whose clipping business earns $20,000 to $30,000 per month, told the WSJ that 'the only way to be famous in today's internet world is with clips.' Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Emma Roth Posts from this author will be added to your daily email digest and your homepage feed. See All by Emma Roth
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