Latest news with #clubbadge
Telegraph
12-05-2025
- Sport
- Telegraph
Newcastle's ‘leaked' crest sparks concern
Newcastle have been criticised over their decision to redesign the club's badge amid concern at one of the potential options. The club emailed a survey to season ticket holders and members last week to ask for feedback on what supporters would like to see in a new crest design. The club are adamant that no final design has been drawn up, despite images circulating on social media showing a crude new effort that appears to have been used in an internal presentation. Several options, taking into consideration the results of the survey, will be presented for a public vote before the new crest is decided upon. Crucially, though, there was no option in the survey circulated to say that supporters do not want to change the current design, which has been the club's badge since 1988. The proposed redesign will be the fourth time Newcastle have changed their club crest since the 1950s, but many fans are reluctant to change it again. As a result, the Newcastle United Supporters Trust (NUST) have expressed concern at the survey being 'framed in an incredibly leading manner throughout, and it is hard to see how any meaningful fan engagement or reliable conclusions can be drawn from it.' A letter to Newcastle CEO Darren Eales added: 'We do not believe the survey in its current form can produce results which would satisfy Clause M9 of the Football Association's Rules of the Association: 'A club must be in a position to evidence that the majority of its supporters are in favour of a material change to its club crest prior to making any such change.' The image shared on social media has also caused alarm, with its blocky basic design giving an ugly re-imagination of the current crest. Telegraph Sport understands the design leaked last week was not meant to be viewed in public. Although it could be one of the options presented to supporters at the end of the consultation period, that has not been decided. The internal preference from the branding team, lead by Dan Ginger - a Newcastle fan who is Director of Brand, Marketing and Digital Media – is to merely update the current crest, sharpening it up and simplifying some of the details. However, if supporters indicate they would be open to a more radical redesign in the survey, this will also be one of the options presented for as public vote. In a presentation to the media on Friday, it was explained that the current crest, of which there are already several slightly different versions being used on different parts of club branding, is too complex and intricate for modern purposes. 'As our club grows on the global stage, the symbol that represents us needs to be able to keep pace,' the club said in a statement. 'It needs to show up clearly and confidently across everything – from kits to screens to merchandise. 'So, we've been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow? 'It's time to update our crest. This isn't a decision we take lightly. We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. 'But it was created in a different era. Its intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently. As football and the world changes, so too must the symbol that unites us. 'Based on what we've heard, updates to the current club crest should be minimal and therefore 'Refine & Revive' is our recommended approach.'
Yahoo
09-05-2025
- Sport
- Yahoo
Newcastle consult fans over plans to redesign ‘outdated' club badge
The Newcastle United club badge, which dates back to 1988 but is not suited to today's digital world according to club executives. The Newcastle United club badge, which dates back to 1988 but is not suited to today's digital world according to club executives. Photograph: Alan Smith/Alamy Newcastle have risked upsetting some supporters by announcing plans to redesign the club's badge for the 2026-27 season. With St James' Park executives deciding the crest, which dates back to 1988, is overly elaborate and unsuited to global digital branding requirements, Newcastle are working with designers and consulting fans as they begin rebranding a symbol they believe has become outdated. Advertisement The new image will be the fourth crest Newcastle have worn since the 1950s. The current badge features the city's original coat of arms and the Latin motto 'triumph through defence'. Its disappearance will sadden supporters whose emotions resonate with the latter reference to Newcastle's role as a Roman outpost along Hadrian's Wall guarding the nearby frontier with Scotland. The two seahorses on a coat of arms also containing a lion sitting atop a castle turret and bearing the flag of St George are redolent of the city's seafaring tradition. 'As our club grows on the global stage, the symbol that represents us needs to be able to keep pace,' the club said in an email to supporters on Friday, when Newcastle officials emphasised that a week-long consultation process would involve fans submitting their preferences regarding the new badge before being allowed to vote for one of a number of options. 'It needs to show up clearly and confidently across everything from kits to screens to merchandise. 'It's time to update our crest. This isn't a decision we take lightly. We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. It's intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently. As football and the world changes so, too, must the symbol that unites us.' The club's fan advisory board has been consulted and reassured that radical changes are unlikely. 'Refine and revive is our recommended approach,' said Friday's email to supporters. It is understood visual references to Saudi Arabia, home of Newcastle's ownership, are highly unlikely to form any part of the design.
The Guardian
09-05-2025
- Sport
- The Guardian
Newcastle consult fans over plans to redesign ‘outdated' club badge
Newcastle have risked upsetting some supporters by announcing plans to redesign the club's badge for the 2026-27 season. With St James' Park executives deciding the crest, which dates back to 1988, is overly elaborate and unsuited to global digital branding requirements, Newcastle are working with designers and consulting fans as they begin rebranding a symbol they believe has become outdated. The new image will be the fourth crest Newcastle have worn since the 1950s. The current badge features the city's original coat of arms and the Latin motto 'triumph through defence'. Its disappearance will sadden supporters whose emotions resonate with the latter reference to Newcastle's role as a Roman outpost along Hadrian's Wall guarding the nearby frontier with Scotland. The two seahorses on a coat of arms also containing a lion sitting atop a castle turret and bearing the flag of St George are redolent of the city's seafaring tradition. 'As our club grows on the global stage, the symbol that represents us needs to be able to keep pace,' the club said in an email to supporters on Friday, when Newcastle officials emphasised that a week-long consultation process would involve fans submitting their preferences regarding the new badge before being allowed to vote for one of a number of options. 'It needs to show up clearly and confidently across everything from kits to screens to merchandise. 'It's time to update our crest. This isn't a decision we take lightly. We love our crest. It's iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. It's intricate design doesn't always translate well in today's digital world. And it's difficult to reproduce it clearly and consistently. As football and the world changes so, too, must the symbol that unites us.' Sign up to Football Daily Kick off your evenings with the Guardian's take on the world of football after newsletter promotion The club's fan advisory board has been consulted and reassured that radical changes are unlikely. 'Refine and revive is our recommended approach,' said Friday's email to supporters. It is understood visual references to Saudi Arabia, home of Newcastle's ownership, are highly unlikely to form any part of the design.
BBC News
09-05-2025
- Sport
- BBC News
'Shocked but not surprised' by changing of crest
There will be many reasons why Newcastle fans do not want the club badge to change, but those with it inked onto their skin may have a slightly more personal reason for their predicament. The sentiment of history is - of course - deeply valued, but when something has been tattooed on to you there is no way of going back!Magpies fan Matty, who has the badge tattooed on his leg, told BBC Radio Newcastle he is "shocked but not surprised" by their decision because a lot of other football clubs have made modernised badges in recent anticipates a circular badge and not the current shield shape, but as long as it "represents Newcastle in a good way" he is open to the change.
Times
09-05-2025
- Sport
- Times
Newcastle United set to change club badge after 37 years
Newcastle United are set to change the club badge that has adorned their shirts for 37 years. The club announced on Friday that a consultation process will begin with their supporters to change the badge, which has been on the famous black-and-white shirt since 1988. That consolation period will last for a week, while Newcastle seek opinion from their season ticket holders and club members, although any new design will not be used on the strip next season. 'As our club grows on the global stage, the symbol that represents us needs to be able to keep pace,' an email sent to fans read. 'It needs to show up clearly and confidently across everything, from kits to screens to merchandise. So, we've been asking ourselves:
