Latest news with #coloranalysis
National Post
16-06-2025
- Entertainment
- National Post
e.l.f. Introduces "color e.l.f.nalysis" and Curated Pinterest Boards
Article content Personalized tool democratizes access to color analysis for every eye, lip, and face. Article content OAKLAND, Calif. — e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces 'color global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story. Article content e.l.f. introduces 'color and curated Pinterest boards. The personalized tool democratizes access to color analysis for every eye, lip, and face. Article content This innovative and free experience delivers color-season analysis at your fingertips—no gatekeeping, no guesswork. Just snap a selfie (or upload one from your camera roll), and the tool analyzes your hue (warm or cool), value (light or deep contrast), and chroma (bright or muted) to reveal your color season and custom board. Article content ''color is about breaking down beauty barriers and making personalized color analysis accessible to every eye, lip, and face—for free,' said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. 'This tool, developed with Pinterest and in collaboration with real-life color experts, complements—not replaces—the human touch. It's a smart, seamless, and fun way for our community to discover what works for them—and find their perfect e.l.f. product matches in just a few taps.' Article content To bring this experience to life, e.l.f. worked with Pinterest's insights team to map seasonal trends. By looking at user search, save, and shop behavior on Pinterest —including, a 23% increase in 'true summer makeup' 1 and a 30% increase in 'spring color palette analysis' 2 — the Pinterest team identified trending searches to fuel e.l.f.'s curated boards. The experience also features Pinterest's newest collages format, bringing color ideas to life in a dynamic way that reaches shoppers exactly when inspiration strikes. 'With 1.6 billion makeup-related searches over the past year and a 22x increase in interest around tools like 'color season analysis,' it's clear consumers are craving personalized beauty experiences,' said Katie Dombrowski, VP of CPG at Pinterest. 'We're thrilled to partner with e.l.f. to bring this innovation to life and meet users exactly where inspiration strikes.' Article content e.l.f. partnered with Pinterest creators to develop season-specific content through the platform's new creator partnership packages. This collaboration enables creators to produce Pinterest-first content and amplify their reach using Idea Ads with paid partnerships. To bring 'color to life, e.l.f. also tapped Movement Strategy — a social-powered creative agency that uses real-time insights and platform behavior to build brand strategies, breakthrough content, and influencer partnerships that move culture. Article content e.l.f. is changing the way beauty lovers discover, explore, and shop for their perfect colors on Pinterest. Explore the experience here. Article content e.l.f. and Pinterest will bring 'color to Pinterest Manifestival at the Carlton Beach Club in Cannes on June 19, 2025. Attendees will get an exclusive first look at the new tool and enjoy a mini seasonal makeup styling session. Article content About e.l.f. Cosmetics Article content e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About Pinterest Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide. Article content Article content Article content Article content Article content Contacts Article content e.l.f. Beauty Article content Article content Alexandria Kasper Article content Article content Akasper@ Article content
Yahoo
16-06-2025
- Business
- Yahoo
e.l.f. Introduces "color e.l.f.nalysis" and Curated Pinterest Boards
Personalized tool democratizes access to color analysis for every eye, lip, and face. OAKLAND, Calif., June 16, 2025--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces "color global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story. This innovative and free experience delivers color-season analysis at your fingertips—no gatekeeping, no guesswork. Just snap a selfie (or upload one from your camera roll), and the tool analyzes your hue (warm or cool), value (light or deep contrast), and chroma (bright or muted) to reveal your color season and custom board. "'color is about breaking down beauty barriers and making personalized color analysis accessible to every eye, lip, and face—for free," said Patrick O'Keefe, Chief Integrated Marketing Communications Officer at e.l.f. Beauty. "This tool, developed with Pinterest and in collaboration with real-life color experts, complements—not replaces—the human touch. It's a smart, seamless, and fun way for our community to discover what works for them—and find their perfect e.l.f. product matches in just a few taps." To bring this experience to life, e.l.f. worked with Pinterest's insights team to map seasonal trends. By looking at user search, save, and shop behavior on Pinterest —including, a 23% increase in "true summer makeup"1 and a 30% increase in "spring color palette analysis"2 — the Pinterest team identified trending searches to fuel e.l.f.'s curated boards. The experience also features Pinterest's newest collages format, bringing color ideas to life in a dynamic way that reaches shoppers exactly when inspiration strikes. "With 1.6 billion makeup-related searches over the past year and a 22x increase in interest around tools like 'color season analysis,' it's clear consumers are craving personalized beauty experiences," said Katie Dombrowski, VP of CPG at Pinterest. "We're thrilled to partner with e.l.f. to bring this innovation to life and meet users exactly where inspiration strikes." e.l.f. partnered with Pinterest creators to develop season-specific content through the platform's new creator partnership packages. This collaboration enables creators to produce Pinterest-first content and amplify their reach using Idea Ads with paid partnerships. To bring "color to life, e.l.f. also tapped Movement Strategy — a social-powered creative agency that uses real-time insights and platform behavior to build brand strategies, breakthrough content, and influencer partnerships that move culture. e.l.f. is changing the way beauty lovers discover, explore, and shop for their perfect colors on Pinterest. Explore the experience here. e.l.f. and Pinterest will bring "color to Pinterest Manifestival at the Carlton Beach Club in Cannes on June 19, 2025. Attendees will get an exclusive first look at the new tool and enjoy a mini seasonal makeup styling session. About e.l.f. Cosmetics e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at About Pinterest Pinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide. _______________________________________ 1 Source: Pinterest internal data, US, changes are calculated using searches between May 2024 - May 2025 compared to May 2023 - May 2024 2 Source: Pinterest internal data, US, changes are calculated using searches between May 2024 - May 2025 compared to May 2023 - May 2024 View source version on Contacts e.l.f. Beauty Alexandria KasperAkasper@ Laura CosgraveLcosgrave@ Pinterest Elizabeth Lukeeluke@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
13-06-2025
- Lifestyle
- Forbes
Color Analysis Is The Perfect Gift That Dad Will Actually Use
Finding the right Father's Day gift can feel impossible. Another tie? He has dozens. A new razor? Last year's tie sits unused in the wardrobe. A bottle of whiskey? The bar cart is already full. This year, give Dad something different—something that will transform how he looks and feels every single day: color analysis. Color analysis is the science of identifying which colors naturally complement a person's skin tone, eye color, and hair color. Through this process, a certified consultant determines Dad's unique "color season" and creates a personalized palette of shades that make him look his absolute best. "It's not about trends or taste, it's about resonance," explains acclaimed fashion stylist Oriona Robb. "When a color truly belongs to you, it softens the face, lifts the eyes, and helps you lead with presence." This isn't guesswork or following fashion magazines, but a precision approach using natural light and expert observation to unlock Dad's most flattering colors. For fathers juggling careers, parenting duties, and personal time, every decision counts. Color analysis eliminates the daily wardrobe guesswork that silently drains mental energy. Instead of standing in the closet wondering if that shirt works, Dad gains instant clarity about what makes him look sharp and confident. "For many men, especially fathers, time and mental space are precious," notes Robb. "Color analysis removes guesswork. It brings certainty. When you know your palette, your wardrobe becomes a tool, not a task." The benefits extend far beyond the morning routine. For one, color analysis offers an effortlessly polished look. After all, the right colored shirt or tie instantly sharpens facial features and brightens eye without any grooming products required. Dad looks more put-together without any extra effort. It also simplifies the shopping experience. Armed with his personal palette, Dad can quickly eliminate options that don't work and focus only on colors that flatter. No more impulse purchases that hang unworn or second-guessing in the fitting room. And even dad needs the occasional confidence boost. When colors harmonize with natural features, the result is undeniable. Dad looks like the best version of himself, whether he's in a boardroom presentation or at a backyard barbecue. Men approach color analysis differently than women, and that's exactly why it works so well as a Father's Day gift. Personal stylist Susan Padron explains that while women often see styling as a journey of personal discovery, men view a custom color palette as a "secret formula"—a practical tool ensuring no-fail color choices and less shopping time. Besides, women frequently use makeup and jewelry to make up for wearing unflattering colors, like wearing a bright red lip to compensate for a top that's too intense or chromatic. But a man usually needs to get his clothing's color right, because the same amount of accessories don't exist. "Men are typically so limited with their clothing choices and can be intimidated by trying colors beyond blue, gray, green, or black," says Padron. "Once they receive a color analysis, they have their own personalized toolkit of colors to use while shopping. The doubt they used to have disappeared because they know exactly what to look for." This practical approach appeals to Dad's problem-solving nature while delivering sophisticated results. Color analysis isn't about overhauling Dad's entire wardrobe, but about strategic elevation. Maybe that tired black blazer gets replaced with a rich navy that complements his skin tone. Perhaps he discovers that warm neutrals like tobacco, camel, and cream create a more polished look than his usual grays. A lot of celebrities use color analysis to upgrade their own style and wardrobe, and dad, too, can take a page out of their book. The concept of "tonal dressing" or building outfits around different shades of the same color family becomes Dad's secret weapon. Picture an olive green base: a cotton t-shirt, denim overshirt, and suede pants in varying shades of green, finished with modern sneakers. The result is effortlessly sophisticated and timelessly masculine. While online quizzes exist, nothing matches the accuracy of an in-person consultation with a certified color analyst. Companies like Style by Color maintain directories of qualified consultants organized by location, making it easy to find the perfect professional for Dad's analysis. This Father's Day, give Dad the tool of color analysis that simplifies decisions, boosts confidence, and helps him show up as his best self every single day. Because when something looks so right, no one can imagine him in anything else.
