Latest news with #colostrum
Associated Press
2 days ago
- Business
- Associated Press
Folqs Highlights First-Day, Grass-Fed Colostrum Powder Amid Global Surge in Demand
Wilmington, DE, Aug. 08, 2025 (GLOBE NEWSWIRE) -- Folqs, a U.S.-based wellness company, introduces new consumer product, Folqs First-Day Colostrum Powder. This positions the company within the growing colostrum supplement sector, which has recently exceeded $3 billion in global market value, according to industry research. The product is formulated from bovine colostrum collected on the first day after birth and sourced exclusively from grass-fed, pasture-raised cows located in the United States. Processing and packaging are conducted domestically at an FDA-registered facility that operates under Current Good Manufacturing Practices (cGMP). This announcement marks Folqs' formal entry into a sector experiencing measurable growth. A 2025 report from Grand View Research estimates the global colostrum market will sustain a compound annual growth rate of approximately 7% through 2030. Concurrently, online search interest in colostrum-related supplements has risen 68% year-over-year, based on recent data from Google Trends. Product Developed for Adults Focused on Dietary Supplementation According to the company, Folqs First-Day Colostrum Powder is unflavoured and designed to dissolve quickly into liquids. It is intended for use by adults who are exploring food-based supplement options. The product contains naturally occurring bioactive compounds found in colostrum, including immunoglobulins and growth factors Folqs has indicated it does not add any artificial ingredients or flavoring agents during production. The colostrum used is collected only after the needs of the newborn calf have been met, under a sourcing policy the company refers to as 'Calf-First.' This policy stipulates that calves receive their full share before any surplus is gathered for human use. Each batch undergoes third-party testing, with screening for microbiological content, heavy metals, and nutritional composition. Documentation of testing is maintained for internal quality control and regulatory compliance. Market Timing Reflects Broader Consumer Shift Toward Food-Based Supplements The decision to launch into the colostrum segment comes at a time when consumer attention to supplement sourcing and transparency has intensified. Data from the Council for Responsible Nutrition (2024) indicates that only 52% of U.S. supplement users consider product labels to be 'very trustworthy.' Folqs' leadership said that these statistics informed its approach to formulation, production, and consumer messaging. 'Consumers are tired of vague 'proprietary blends.' By sharing our lab reports and guaranteeing results, we're setting a new transparency bar for the $3 billion colostrum space,' said David Johnson, Company Spokesperson. Johnson noted that Folqs will prioritize third-party testing as part of its operational model. 'We've aligned our product development process with the demand for greater transparency in supplement sourcing,' Johnson said. 'Every decision, from raw ingredient origin to packaging, was shaped by current expectations in the space.' Availability and Purchasing Details Folqs First-Day Colostrum Powder is exclusively available through the company's official website, Pricing, serving guidelines, and detailed product specifications are provided on the site. No retail or third-party distribution agreements were announced at the time of release. The product is offered under a customer refund policy referred to as the 90-Day Money-Back guarantee, allowing purchasers to request a refund if unsatisfied. Folqs stated that this policy was introduced to address consumer hesitations common in the dietary supplement category. No Comparisons or Claims Made Against Competing Brands Under established content distribution standards, Folqs has not made any comparative statements regarding other colostrum products on the market. Folqs emphasized that its entry into the colostrum market is grounded in sourcing and production controls, rather than marketing-driven distinctions. It has not used or referenced any competing companies or their product names in its communications. Regulatory and Testing Framework The colostrum is processed in a facility that meets federal registration and cGMP compliance criteria. Third-party laboratories are used to conduct batch testing. All production occurs within the United States, and the company maintains that its supply chain remains fully domestic at this time. No claims have been made about the product's ability to prevent, treat, or cure any medical condition. The company has not submitted its product for review by the Food and Drug Administration, as it is sold as a dietary supplement and not a drug. About Folqs Folqs is a privately held wellness company headquartered in Wilmington, Delaware. It specializes in sourcing and manufacturing food-based supplements. The company's operational focus includes domestic production, third-party testing, and ingredient transparency. Folqs First-Day Colostrum Powder is its first product offering. Media Contact Company Name: Folqs Contact Person: David Johnson Email: [email protected] Phone: 800-975-4495 Country: United States Website: Media Contact Company Name: Folqs Contact Person: David Johnson Email: [email protected] Phone: 800-975-4495 Country: United States Website:
Yahoo
2 days ago
- Business
- Yahoo
Folqs Highlights First-Day, Grass-Fed Colostrum Powder Amid Global Surge in Demand
Wilmington, DE, Aug. 08, 2025 (GLOBE NEWSWIRE) -- Folqs, a U.S.-based wellness company, introduces new consumer product, Folqs First-Day Colostrum Powder. This positions the company within the growing colostrum supplement sector, which has recently exceeded $3 billion in global market value, according to industry research. The product is formulated from bovine colostrum collected on the first day after birth and sourced exclusively from grass-fed, pasture-raised cows located in the United States. Processing and packaging are conducted domestically at an FDA-registered facility that operates under Current Good Manufacturing Practices (cGMP). This announcement marks Folqs' formal entry into a sector experiencing measurable growth. A 2025 report from Grand View Research estimates the global colostrum market will sustain a compound annual growth rate of approximately 7% through 2030. Concurrently, online search interest in colostrum-related supplements has risen 68% year-over-year, based on recent data from Google Trends. Product Developed for Adults Focused on Dietary Supplementation According to the company, Folqs First-Day Colostrum Powder is unflavoured and designed to dissolve quickly into liquids. It is intended for use by adults who are exploring food-based supplement options. The product contains naturally occurring bioactive compounds found in colostrum, including immunoglobulins and growth factors Folqs has indicated it does not add any artificial ingredients or flavoring agents during production. The colostrum used is collected only after the needs of the newborn calf have been met, under a sourcing policy the company refers to as 'Calf-First.' This policy stipulates that calves receive their full share before any surplus is gathered for human use. Each batch undergoes third-party testing, with screening for microbiological content, heavy metals, and nutritional composition. Documentation of testing is maintained for internal quality control and regulatory compliance. Market Timing Reflects Broader Consumer Shift Toward Food-Based Supplements The decision to launch into the colostrum segment comes at a time when consumer attention to supplement sourcing and transparency has intensified. Data from the Council for Responsible Nutrition (2024) indicates that only 52% of U.S. supplement users consider product labels to be 'very trustworthy.' Folqs' leadership said that these statistics informed its approach to formulation, production, and consumer messaging. 'Consumers are tired of vague 'proprietary blends.' By sharing our lab reports and guaranteeing results, we're setting a new transparency bar for the $3 billion colostrum space,' said David Johnson, Company Spokesperson. Johnson noted that Folqs will prioritize third-party testing as part of its operational model. "We've aligned our product development process with the demand for greater transparency in supplement sourcing," Johnson said. "Every decision, from raw ingredient origin to packaging, was shaped by current expectations in the space." Availability and Purchasing Details Folqs First-Day Colostrum Powder is exclusively available through the company's official website, Pricing, serving guidelines, and detailed product specifications are provided on the site. No retail or third-party distribution agreements were announced at the time of release. The product is offered under a customer refund policy referred to as the 90-Day Money-Back guarantee, allowing purchasers to request a refund if unsatisfied. Folqs stated that this policy was introduced to address consumer hesitations common in the dietary supplement category. No Comparisons or Claims Made Against Competing Brands Under established content distribution standards, Folqs has not made any comparative statements regarding other colostrum products on the market. Folqs emphasized that its entry into the colostrum market is grounded in sourcing and production controls, rather than marketing-driven distinctions. It has not used or referenced any competing companies or their product names in its communications. Regulatory and Testing Framework The colostrum is processed in a facility that meets federal registration and cGMP compliance criteria. Third-party laboratories are used to conduct batch testing. All production occurs within the United States, and the company maintains that its supply chain remains fully domestic at this time. No claims have been made about the product's ability to prevent, treat, or cure any medical condition. The company has not submitted its product for review by the Food and Drug Administration, as it is sold as a dietary supplement and not a drug. About Folqs Folqs is a privately held wellness company headquartered in Wilmington, Delaware. It specializes in sourcing and manufacturing food-based supplements. The company's operational focus includes domestic production, third-party testing, and ingredient transparency. Folqs First-Day Colostrum Powder is its first product Contact Company Name: Folqs Contact Person: David Johnson Email: help@ Phone: 800-975-4495 Country: United States Website: CONTACT: Media Contact Company Name: Folqs Contact Person: David Johnson Email: help@ Phone: 800-975-4495 Country: United States Website: in to access your portfolio
Forbes
3 days ago
- Health
- Forbes
Kroma Wellness Launches Dairy-Free Colostrum—And It Might Redefine The Supplement Industry
In the ever-evolving world of wellness, it seems like new trends and buzzy bio-hacks emerge almost daily—but few have captured attention, and controversy, quite like colostrum. Touted for its immune-boosting and gut-healing benefits, the once-niche ingredient has exploded across social media and supplement aisles alike, with brands marketing bovine-derived powders and capsules as the next health and longevity essential. But while its benefits are well-documented, the $1.7 billion global colostrum market has remained oddly stagnant on one major front: nearly every product relies on the same base of bovine colostrum, sourced from mother cows in the first few days after birth. Not only does that raise ethical red flags for a large swath of consumers, but it also leaves out the 65% of the population who are lactose-intolerant and the growing number of people seeking dairy-free or plant-based alternatives. Lisa Odenweller saw this disconnect, and within it, an opportunity. As founder and CEO of Kroma Wellness, Odenweller has built her brand on premium, clean, science-backed nutrition. Now, she's launching Super Core, the world's first dairy-free, human-optimized colostrum supplement. 'The idea stemmed from a deep belief that we could do better—both for the body and for the planet,' she says. 'We saw a clear opportunity to innovate, creating a formula that offers the powerful benefits of colostrum, but designed for humans, free of dairy, and aligned with modern values.' With Super Core, Odenweller and her team have created a new category entirely, offering the benefits of colostrum without the cow. Powered by Effera™, a proprietary, human-identical form of lactoferrin made through precision fermentation, the supplement is designed to be more compatible with the human body, more effective, and more ethically aligned. And in an increasingly crowded and commoditized wellness space, it's a bold attempt to not just ride the wave but to reshape it entirely. 'Effera mirrors the colostrum that's naturally found in human breast milk,' Odenweller explains. 'It's non-allergenic, non-immunogenic, and designed to work seamlessly with human biology. We can only absorb up to 70% of bovine lactoferrin; whereas we can absorb 100% of Effera.' That distinction matters. Lactoferrin plays a key role in iron regulation, microbiome health, gut lining repair, and immune defense, but many consumers who've tried cow-derived versions experience bloating, inflammation, or hormonal issues. With Super Core, Kroma is aiming to deliver the same clinically backed benefits, minus the dairy and discomfort. While the science is compelling, the positioning is also strategic. 'We're reaching two key groups,' Odenweller says. 'People already using colostrum who are looking for something more effective and ethically aligned and people who've avoided colostrum entirely because of dairy, digestive issues, or sourcing concerns.' There's a business case for both. With more consumers prioritizing ethical formulations, transparency, and gut health, Super Core is poised to capture, and expand, the existing market. And it's not just a lateral product swap; Kroma claims Super Core is 15 times more potent than traditional cow colostrum products, requiring only one scoop per serving compared to three or four with other brands. That potency, coupled with Effera's patented technology, explains the $120 price tag, a significant premium in a category long dominated by $40 jars of powdered cow colostrum. 'Transparency and education are key,' Odenweller says. 'Effera is not a commodity ingredient—it's the result of cutting-edge biotechnology and years of R&D. When you combine scientific rigor, ethical formulation, and superior efficacy, the price reflects that investment.' For Odenweller, who previously founded lifestyle wellness brand Beaming and scaled it to 10 locations across Southern California, Super Core represents more than just a product launch. It's the opening move in what she sees as a new frontier in wellness: human-identical nutrition. From human milk oligosaccharides (HMOs) to growth factor analogs, she believes the future lies in supplements that mimic and work with our biology, not against it. 'Human-identical bioactives are the future of targeted nutrition,' she says. 'We're just at the beginning of this movement.' That movement also reflects Kroma's broader approach to wellness. Since launching with its cult-favorite 5-Day Reset, the brand has expanded to nearly 20 instant, functional nutrition products designed to support everything from immunity and hydration to stress and sleep. Each product is clean, shelf-stable, beautifully packaged, and designed to be as easy to use as 'just add water.' But for all its aesthetic polish and celebrity buzz—Kristin Cavallari, Sara Foster, and Molly Sims are fans—Kroma isn't chasing trends. 'We don't do 'me toos,'' Odenweller says. 'But when there's an opportunity to do something better, with products that can truly transform how someone feels, then we're interested.' That means investing in science, even if it slows the pace of product launches. It means prioritizing efficacy and ethics over mass appeal. And it means holding fast to a brand identity that centers quality, without compromise. 'Every product must serve a clear, functional purpose,' she explains. 'If it doesn't meet our standards for efficacy, taste, and clean formulation, it doesn't launch.' Of course, building a premium wellness brand in an increasingly crowded, price-sensitive space comes with its own set of challenges. But Kroma isn't trying to be the cheapest option—it's aiming to be the best. 'We know wellness needs to be more accessible—and we're working toward that,' Odenweller says. 'At the same time, we're deeply committed to using the highest quality ingredients we can find: organic superfoods, adaptogens, organic ceremonial-grade matcha, grass-fed collagen and bone broth made in Australia through a proprietary process. Using ingredients like this cost a lot more, but we are not willing to compromise—and we know our customers can feel and taste the difference.' For Kroma, accessibility doesn't mean lowering quality—it means expanding how people can try the brand, whether through new formats, bundles, or flexible pricing tiers. The brand's customer base continues to grow through word-of-mouth and a highly engaged community that includes celebrities, influencers, and everyday users alike. 'Our ambassadors and customers alike share one thing in common: they've experienced real transformation,' Odenweller says. 'Our strategy is simple: amplify real stories, grounded in real results. That's what drives long-term loyalty.' With Super Core, Kroma isn't just launching another supplement—it's starting a conversation. One about how ingredients are sourced, who they're made for, and what it really means to support the body at a foundational level. And for Odenweller, that conversation is long overdue. 'In an industry full of noise, real disruption is about quiet, confident innovation that actually works and changes people's lives,' she says. And if Super Core is any indication, that's exactly what Kroma is setting out to do.
Forbes
3 days ago
- Health
- Forbes
Kroma Wellness Launches The World's First Dairy-Free Colostrum—And It Might Redefine The Supplement Industry
In the ever-evolving world of wellness, it seems like new trends and buzzy bio-hacks emerge almost daily—but few have captured attention, and controversy, quite like colostrum. Touted for its immune-boosting and gut-healing benefits, the once-niche ingredient has exploded across social media and supplement aisles alike, with brands marketing bovine-derived powders and capsules as the next health and longevity essential. But while its benefits are well-documented, the $1.7 billion global colostrum market has remained oddly stagnant on one major front: nearly every product relies on the same base of bovine colostrum, sourced from mother cows in the first few days after birth. Not only does that raise ethical red flags for a large swath of consumers, but it also leaves out the 65% of the population who are lactose-intolerant and the growing number of people seeking dairy-free or plant-based alternatives. Lisa Odenweller saw this disconnect, and within it, an opportunity. As founder and CEO of Kroma Wellness, Odenweller has built her brand on premium, clean, science-backed nutrition. Now, she's launching Super Core, the world's first dairy-free, human-optimized colostrum supplement. 'The idea stemmed from a deep belief that we could do better—both for the body and for the planet,' she says. 'We saw a clear opportunity to innovate, creating a formula that offers the powerful benefits of colostrum, but designed for humans, free of dairy, and aligned with modern values.' With Super Core, Odenweller and her team have created a new category entirely, offering the benefits of colostrum without the cow. Powered by Effera™, a proprietary, human-identical form of lactoferrin made through precision fermentation, the supplement is designed to be more compatible with the human body, more effective, and more ethically aligned. And in an increasingly crowded and commoditized wellness space, it's a bold attempt to not just ride the wave but to reshape it entirely. 'Effera mirrors the colostrum that's naturally found in human breast milk,' Odenweller explains. 'It's non-allergenic, non-immunogenic, and designed to work seamlessly with human biology. We can only absorb up to 70% of bovine lactoferrin; whereas we can absorb 100% of Effera.' That distinction matters. Lactoferrin plays a key role in iron regulation, microbiome health, gut lining repair, and immune defense, but many consumers who've tried cow-derived versions experience bloating, inflammation, or hormonal issues. With Super Core, Kroma is aiming to deliver the same clinically backed benefits, minus the dairy and discomfort. While the science is compelling, the positioning is also strategic. 'We're reaching two key groups,' Odenweller says. 'People already using colostrum who are looking for something more effective and ethically aligned and people who've avoided colostrum entirely because of dairy, digestive issues, or sourcing concerns.' There's a business case for both. With more consumers prioritizing ethical formulations, transparency, and gut health, Super Core is poised to capture, and expand, the existing market. And it's not just a lateral product swap; Kroma claims Super Core is 15 times more potent than traditional cow colostrum products, requiring only one scoop per serving compared to three or four with other brands. That potency, coupled with Effera's patented technology, explains the $120 price tag, a significant premium in a category long dominated by $40 jars of powdered cow colostrum. 'Transparency and education are key,' Odenweller says. 'Effera is not a commodity ingredient—it's the result of cutting-edge biotechnology and years of R&D. When you combine scientific rigor, ethical formulation, and superior efficacy, the price reflects that investment.' For Odenweller, who previously founded lifestyle wellness brand Beaming and scaled it to 10 locations across Southern California, Super Core represents more than just a product launch. It's the opening move in what she sees as a new frontier in wellness: human-identical nutrition. From human milk oligosaccharides (HMOs) to growth factor analogs, she believes the future lies in supplements that mimic and work with our biology, not against it. 'Human-identical bioactives are the future of targeted nutrition,' she says. 'We're just at the beginning of this movement.' That movement also reflects Kroma's broader approach to wellness. Since launching with its cult-favorite 5-Day Reset, the brand has expanded to nearly 20 instant, functional nutrition products designed to support everything from immunity and hydration to stress and sleep. Each product is clean, shelf-stable, beautifully packaged, and designed to be as easy to use as 'just add water.' But for all its aesthetic polish and celebrity buzz—Kristin Cavallari, Sara Foster, and Molly Sims are fans—Kroma isn't chasing trends. 'We don't do 'me toos,'' Odenweller says. 'But when there's an opportunity to do something better, with products that can truly transform how someone feels, then we're interested.' That means investing in science, even if it slows the pace of product launches. It means prioritizing efficacy and ethics over mass appeal. And it means holding fast to a brand identity that centers quality, without compromise. 'Every product must serve a clear, functional purpose,' she explains. 'If it doesn't meet our standards for efficacy, taste, and clean formulation, it doesn't launch.' Of course, building a premium wellness brand in an increasingly crowded, price-sensitive space comes with its own set of challenges. But Kroma isn't trying to be the cheapest option—it's aiming to be the best. 'We know wellness needs to be more accessible—and we're working toward that,' Odenweller says. 'At the same time, we're deeply committed to using the highest quality ingredients we can find: organic superfoods, adaptogens, organic ceremonial-grade matcha, grass-fed collagen and bone broth made in Australia through a proprietary process. Using ingredients like this cost a lot more, but we are not willing to compromise—and we know our customers can feel and taste the difference.' For Kroma, accessibility doesn't mean lowering quality—it means expanding how people can try the brand, whether through new formats, bundles, or flexible pricing tiers. The brand's customer base continues to grow through word-of-mouth and a highly engaged community that includes celebrities, influencers, and everyday users alike. 'Our ambassadors and customers alike share one thing in common: they've experienced real transformation,' Odenweller says. 'Our strategy is simple: amplify real stories, grounded in real results. That's what drives long-term loyalty.' With Super Core, Kroma isn't just launching another supplement—it's starting a conversation. One about how ingredients are sourced, who they're made for, and what it really means to support the body at a foundational level. And for Odenweller, that conversation is long overdue. 'In an industry full of noise, real disruption is about quiet, confident innovation that actually works and changes people's lives,' she says. And if Super Core is any indication, that's exactly what Kroma is setting out to do.
Yahoo
3 days ago
- Entertainment
- Yahoo
I tried breast milk-flavored ice cream and I liked it. Seriously.
Baby goods company Frida and OddFellows Ice Cream launched a breast milk-flavored ice cream. Of course, I had to try it. It was … surprisingly good? Have you ever tried breast milk, not even a sip? Well, if you're curious, a New York City-based ice cream brand, OddFellows, has your answer. In honor of National Breastfeeding Awareness Month, it teamed up with Frida, a baby and postpartum goods brand, to create the perfect scoop of breast milk-flavored ice cream. So, no, it doesn't actually contain human breast milk, but it does contain "a dash of colostrum," also known as "liquid gold." Human breast-milk products are not totally unheard of — mommy bloggers have shared ice cream recipes that they use for their children, and soap and lotion products are available to buy online — but it's not an area mainstream food brands have typically explored. I tried the limited-time-only flavor at OddFellows' location in Dumbo, Brooklyn, where it will be sold until August 10. If you're not in the area, Frida is also offering nationwide shipping by the pint (with a two-pint minimum) for $12.99 each. Let's dive in and see what breast milk ice cream really tastes like. I went to OddFellows to try its collaboration with baby-goods brand Frida: breast milk-inspired ice cream. On my way to the shop in the Dumbo neighborhood of Brooklyn, I saw advertising for the ice cream everywhere. Really, I couldn't miss it. And all that advertising is working — many media outlets have been covering this (what some would call) bizarre flavor. Source: USA Today Inside OddFellows, its commitment to the new flavor continued. I was surprised to see that the breast milk ice cream was a bright yellow-orange color, like marigolds. My scoop came with a wafer proclaiming that I had tried this innovation in ice cream. Surprisingly, it was pretty darn good. It tasted like sweet cream with a bit of honey mixed in. The hue is inspired by the colostrum inside the ice cream — that's the naturally occurring secretion that mammals produce first after giving birth. It contains protein, fat, carbs, magnesium, and vitamins, hence why it's called liquid gold. That nickname is another reason for the ice cream's shade, which is enhanced by food coloring. Source: Business Insider The ice cream isn't actually made from human breast milk. Instead, like almost every other ice cream, it comes from a cow. The ice cream is available to ship nationwide through Sunday, August 10. Would I get it again? Honestly, yes. It was creamy with a balance of salty and sweet. I'll skip the wafer proclaiming it's breast milk, though. Read the original article on Business Insider Solve the daily Crossword
