Latest news with #commercialstrategy
Travel Daily News
23-05-2025
- Business
- Travel Daily News
Commercial strategy in hospitality: Kerry Healy on brand differentiation and AI-powered personalization at Accor
Kerry Healy discusses Accor's commercial strategy in hospitality, emphasizing brand clarity, AI-driven personalization, loyalty ecosystems, and sustainable brand advocacy during Arabian Travel Market 2025 in Dubai. Commercial strategy in hospitality is evolving rapidly, and Accor is at the forefront of this transformation across the Middle East, Africa, and Asia-Pacific regions. During Arabian Travel Market 2025 in Dubai, Kerry Healy, Chief Commercial Officer for Accor's Premium, Midscale & Economy brands, provided deep insights into how the group defines and delivers value through brand differentiation, consumer-centric campaigns, and AI-enhanced performance. According to Healy, the cornerstone of a successful commercial strategy lies in ensuring each brand has a unique identity. With flagship brands like ibis, Novotel, and Pullman, Accor has relied on extensive consumer data from partners such as Travel Safari to tailor each brand's value proposition to customer expectations. This data-driven approach helps distinguish similar-tier brands like Mövenpick and Swissôtel, ensuring relevance for modern travellers whose preferences continue to shift. What truly strengthens Accor's commercial strategy in hospitality is its ecosystem model, built around the ALL loyalty program and the platform. This structure provides a safety net that enhances each brand's equity through targeted campaigns, dynamic search marketing, and post-stay engagement. Whether guests are booking based on convenience, family needs, or premium experiences, the commercial team's strategy ensures seamless transitions across brand tiers, driven by purpose-of-travel insights. Healy also emphasized the shift toward experience-led and value-led travel, especially among Gen Z and millennial segments. From branded room experiences with PSG football legends to curated local cultural offerings, Accor aims to extend brand value beyond the hotel stay. Partnerships with organizations like WWF further align the brand narrative with sustainability and advocacy, supporting eco-certifications and reducing environmental impact—criteria now embedded in most B2B RFPs. Technology and AI are integral to executing this sophisticated strategy. Healy revealed how machine learning is powering revenue optimization platforms like IDeaS, now deployed across Accor's global network. AI also supports CRM and campaign personalization using tools like Movable Ink, which tailors communication by channel, tone, and stage of the customer journey. The result is hyper-personalized messaging that drives higher engagement and conversion. Additionally, internal AI tools streamline business intelligence, enabling hotel teams to interpret performance metrics in real-time. While AI enhances automation, Healy underscores that human oversight remains critical for execution and strategic adaptation. Looking ahead, Healy advocates for greater system interoperability to reduce the complexity of integrating legacy and emerging tech platforms. She also anticipates expanded use of secure AI environments, such as private GPT applications, to maintain data privacy while enhancing productivity. Accor's commercial strategy in hospitality demonstrates how data, AI, brand clarity, and sustainable partnerships can coalesce into a high-impact, scalable model. With Healy's leadership, Accor continues to set benchmarks for adaptive, tech-enabled brand management in the global hotel industry.
Globe and Mail
21-05-2025
- Business
- Globe and Mail
Loyalty Industry Leader David Andreadakis Joins Loyalty Juggernaut as Chief Commercial Officer
PALO ALTO, Calif. , May 21, 2025 /CNW/ -- Loyalty Juggernaut, Inc. (LJI) announces the appointment of loyalty industry veteran David Andreadakis as its chief commercial officer. Andreadakis will lead commercial strategy and services expansion, accelerating growth across North America and global markets. Andreadakis brings more than 20 years of experience at the forefront of loyalty strategy, analytics and customer engagement. He has built and scaled award-winning programs at companies like Aimia and Kobie Marketing and is a well-known speaker and advocate for the industry. "Loyalty is at an inflection point," Andreadakis said. "Brands are demanding more agility, more data-driven intelligence and stronger ROI from their loyalty investments. Loyalty Juggernaut's GRAVTY ® platform is the most advanced system I've seen to meet those expectations. " Andreadakis' appointment marks a pivotal moment for Loyalty Juggernaut as it deepens its commitment to delivering the best value to its customers and intends to expand its footprint in the travel, retail and hospitality sectors. "David's addition to our executive leadership team is a game-changer," said Shyam Shah , CEO of Loyalty Juggernaut. "His strategic vision and real-world execution expertise will directly benefit our clients by helping them unlock the full potential of loyalty — not just as a program, but as a powerful engine for growth, engagement and customer value in a rapidly evolving landscape." About Loyalty Juggernaut Loyalty Juggernaut (LJI) is a leading B2B SaaS provider of next-generation loyalty and customer engagement solutions. LJI's flagship GRAVTY ® platform powers some of the world's most innovative loyalty ecosystems, enabling enterprises to elevate loyalty into a measurable, strategic growth engine. Headquartered in Palo Alto, Calif. , LJI serves leading brands across industries, including airlines, retail, hospitality and financial services. SOURCE Loyalty Juggernaut, Inc.
Travel Daily News
14-05-2025
- Business
- Travel Daily News
Paul Schwaiger appointed CCO of Corendon Airlines
Paul Schwaiger appointed Chief Commercial Officer at Corendon Airlines, bringing extensive industry experience to lead commercial strategy and strengthen European market presence. Experienced airline executive Paul Schwaiger has become Chief Commercial Officer (CCO) at Corendon Airlines. He succeeds in Mine Aslan, who has made significant contributions to the airline's success over the years. Schwaiger is already well acquainted with Corendon Airlines, having served as a strategic advisor since March 2024. During this time, he has worked with the leadership team, contributing to various commercial and structural improvements. 'We are very pleased to welcome Paul Schwaiger as our CCO,' said Yıldıray Karaer, founder and CEO of Corendon Airlines. 'Paul will lead our commercial operations. He brings a wealth of strategic and operational expertise and has already played a key role in enhancing our sales organisation and streamlining key processes.' 'It is both an honour and a challenge to work with the professional team at Corendon Airlines to ensure a safe and profitable future,' said Schwaiger. 'With our Turkish and European operating licenses, we serve key leisure destinations across Turkey and Europe, working with passion to deliver memorable holidays to our customers.' Recognised as an experienced leader in the airline industry, Schwaiger has cultivated strong networks across sales and tour operator partnerships. His career includes leadership roles at Lufthansa in both Germany and Asia, as well as senior positions at renowned leisure carriers such as SunExpress and Condor. He has also played a significant role in strengthening tourism from German-speaking markets to Türkiye. This spring Corendon Airlines celebrates its 20th anniversary. During the 2025 summer season, the airline is operating flights from a wide range of airports across the United Kingdom, Germany, Poland, Austria, and Switzerland to top vacation destinations in Spain, Greece, Egypt, and Türkiye.
