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Dog days come early for Toronto homesellers
Dog days come early for Toronto homesellers

Globe and Mail

time25-06-2025

  • Business
  • Globe and Mail

Dog days come early for Toronto homesellers

Sellers in the Toronto-area real estate market are facing a slow and stifling summer as buyers take their time and negotiations drag on. Inventory ballooned in May from the same month last year, and sales remained historically low for a month that typically marks the height of the spring market. In the condo segment, buyers feel empowered by an abundance of listings, says Christopher Bibby, broker with Re/Max Hallmark Bibby Group Realty. Some can be ruthless in their negotiating tactics. In May, the average price for a condo apartment in central Toronto, where Mr. Bibby concentrates much of his business, was $758,214. That marks an 8 per cent slide from May of last year. 'That is a significant number,' says Mr. Bibby of the drop. Crunch time for Toronto home sellers as spring market heralds burst of activity 'Every deal has a story' in Toronto real estate Condo sales fell 21 per cent in the same period in central Toronto and active listings increased 14 per cent. As a result, units sometimes sit so long between showings that owners call to ask if their notifications are still active. 'This is the most active number of price reductions I've seen in my entire career,' says Mr. Bibby, who was selling real estate through the 2008 financial crisis. In some cases, condo owners who purchased in 2019 are looking at selling for less than they paid. Pritesh Parekh, real estate agent with Century 21 Legacy Ltd., says he has never experienced a market so steeply tilted in favour of buyers. Still, he says, prices have held up fairly well given the amount of supply. He points to data from the Toronto Regional Real Estate Board which shows the average price of a detached house dipped 5.4 per cent in the Greater Toronto Area last month from May, 2024 to stand at $1,425,264. Sales of all home types in the GTA dropped 13.3 per cent in May compared with the same month last year while active listings swelled by 41.5 per cent. Daren King, economist at National Bank of Canada, says market conditions in the GTA are at their softest since 2008-2009. Mr. King notes that overall sales rose 8.4 per cent on a seasonally adjusted basis in May from April, but remained 29 per cent below their most recent peak in November. The sharp deterioration of the labour market in the GTA will limit the extent of any potential recovery in the market, Mr. King cautions in a note to clients. Mr. Parekh points out that many of the conditions that buyers were wishing for during the market frenzy – including more listings to choose from and cooler competition – are here, but buyers are still hesitant. He remembers taking buyers to newly listed properties and urging them to let him know right away if they wanted to make an offer. 'It's so vivid,' he says, recalling the fast pace. 'I would say, 'I'm going to sit in my car and draft an offer.' I didn't want to risk driving home.' Now Mr. Parekh is working with some first-time buyers who have their financing lined up and plenty of time to make decisions, but they are still fearful of how economic and political turmoil might affect them. Many buyers are also anticipating that interest rates will continue to fall, he says. Others are worried about unemployment. In one case, Mr. Parekh was working with a house hunter who had been looking for many, many months but always remained cautious. 'Then they actually lost their job. It actually happened in the GTA,' Mr. Parekh says of the moment the hypothetical became real. When word spreads amongst friends and family about a lost income, it undermines the confidence of other potential buyers. 'People start to think about their own security with their jobs.' Mr. Parekh says some buyers who do have steady employment may be able to take advantage of the current downturn in the market if they are planning to own the property for the medium to long-term. He doesn't see a quick turnaround any time soon. 'It feels like this time, it will be a slow transition to a different market,' he says. In the condo segment, Mr. Bibby has recently been stickhandling offers for eight of his listings. Only two so far have resulted in signed deals. In some cases, the two sides sign offers back and forth until they are close to an agreement, then the potential buyer walks away. The same buyer will return a day later with an offer $20,000 below their previous one. A week later, they reduce their offer to $50,000 below that. Mr. Bibby says the buyers playing hardball believe sellers are in distress, but for owners who bought their units years ago, that's often not the case. 'None of those eight people had to take what was in front of them,' he says. 'The buyers are looking for blood, but the sellers will decide what they're willing to accept.' He adds that high-pressure manoeuvres can backfire because they turn off sellers. 'They could do it with a little more dignity,' he says of buyers pushing for a deal. 'We don't want to sour the negotiation.' Mr. Bibby says some people planning to sell still contact him believing that they can achieve a 2021 price because their building, finishes or view is superior to the competition. 'I think the numbers that a lot of people have in their minds – those numbers are long gone.' It's important for potential sellers to understand that their ambitious price can quickly be undercut if a unit in the same building comes on the market with an asking price five per cent below that, he adds. When the lower price results in a sale, that becomes the new benchmark. Over the summer, the stream of new listings may slow in the condo segment, Mr. Bibby predicts. But he is already receiving calls from sellers who are looking optimistically towards the fall market. If positive signals emerge, such as the Bank of Canada cutting its key interest rate, or good news coming out of trade talks, the market may stabilize as prices come down and supply flattens out, he says. But Mr. Bibby doesn't see the basis for a strong rebound in the fall. 'Even if we recover, are we going to be better off in a year? I don't think so.' Mr. Bibby believes the current malaise is partly the unwinding of the unharnessed run-up in prices during 2020 and 2021. It will take time to work through the bloated inventory. 'Where we are today doesn't surprise me,' he says. 'The ingredients have been there for a long time.'

Toronto landlords vying for tenants with rent-free months, $500 gift cards
Toronto landlords vying for tenants with rent-free months, $500 gift cards

CBC

time30-05-2025

  • Business
  • CBC

Toronto landlords vying for tenants with rent-free months, $500 gift cards

Social Sharing Toronto landlords are trying to lure in tenants with rent-free months, complimentary Wi-Fi and $500 gift cards amid an unprecedented supply of condos and lower rents. Real-estate market experts say the fierce competition — which extends beyond the Greater Toronto Area — is giving renters more negotiating power, echoing trends last seen during the COVID-19 pandemic. Two months of free rent, free parking and gift cards for food delivery or public transit are among thousands of dollars' worth of perks and discounts advertised on Toronto rental listing websites and apps. While such incentives are ubiquitous in Toronto, landlords in other GTA cities and the Greater Hamilton Area are also locked in a tight contest that benefits renters. Michael Niezgoda, senior manager of market research and development at Urbanation, a Toronto-based real estate research firm, said a record 29,000 condominium units were completed in the Greater Toronto and Hamilton Area in 2024 and 40 per cent of that new supply has since entered the rental market. "This has created a lot of competition between condo owners, they're very motivated to get tenants in to help pay their mortgage after closing on their new condos," he said. There were 6,549 condo units available for lease in the Greater Toronto and Hamilton Area at the end of this year's first quarter — a 29 per cent increase from a year ago and 160 per cent higher than two years ago, last month's Urbanation report shows. The report also found that 63 per cent of buildings offered incentives to renters, more than double from a year ago. The vacancy rate for purpose-built rentals completed since 2000 in the Toronto and Hamilton areas was 3.5 per cent in the first quarter this year, the highest level since nearly four years ago. WATCH | Why are rental prices dropping in Toronto?: What's causing Toronto rent prices to finally fall 18 days ago Duration 3:01 The report also found that condo rents are 10 per cent lower from their peak in 2023. Niezgoda said the second quarter might see a further drop, even though the majority of landlords are resistant to the idea. "Looking at all this supply hitting the condo markets and (they) are thinking this could be a short-term market impact," he said. "To stay competitive in this short-term market, let's offer incentives instead of dropping rents." Toronto Regional Real Estate Board's chief information officer Jason Mercer also said the record supply of condominium apartments is behind the surge in rental incentives. Mercer said he has seen similar trends during the financial crisis of 2008 and the COVID-19 pandemic, which gave renters "negotiating power on price." "You also just benefit from a lot of choice, so it's easier to find an apartment, for example, that perfectly meets your needs," he said. The federal government has implemented a series of measures aimed at stabilizing Canada's population growth and addressing housing shortages, including a reduction in immigration levels and international student permits. But Mercer said demand for housing is still high and the number of lease transactions recorded by the board has increased because the population continues to grow and the GTA remains a top destination for newcomers. Rent costing hundreds of dollars less than in 2024 According to recent data from and Urbanation, the national average asking rent in April was down year-over-year for the seventh straight month, with Ontario recording the largest decline. Asking rents in the province fell 2.7 per cent to an average of $2,338. Zumper, a rental website operating in Canada and the United States, also found in April that rents for one-bedroom and two-bedroom apartments in Toronto had declined 8.4 per cent and 10.6 per cent, respectively, compared to the same month the year before. Zumper spokesperson Crystal Chen said many people were "priced out" of the city when rents surged dramatically in 2023. But reduced demand and broader economic uncertainty mean apartments are now being rented for hundreds of dollars less than a year ago. "All of this together, the new supply, the weaker demand drivers, has resulted in a slower market," Chen said, adding it's "a great time for a Toronto renter to find an amenity rich apartment that may have previously been out of reach." But experts say the current market dynamics favouring tenants may not last long.

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