Latest news with #consistency
Entrepreneur
a day ago
- Business
- Entrepreneur
You're Not Being Replaced By AI — You're Being Exposed. Here's How to Make Your Brand Bulletproof
Discover why personal brand clarity, consistency and authenticity are your strongest tools to build trust, stand out from AI-driven noise, and unlock lasting influence in today's digital landscape. Opinions expressed by Entrepreneur contributors are their own. It's easy to believe AI is replacing personality. The tools keep getting smarter, the answers faster, the automation more seamless. But here's what I've seen — through client work, advisory calls and personal experience: the more AI evolves, the more your personal brand becomes your most defensible asset. We're not entering a future where the individual disappears. We're entering one where the people who know who they are — and know how to show up with clarity — will stand out. Your name. Your tone. Your beliefs. Your story. These aren't just personal details. They're trust signals. They're what make people remember you. They're what make your work hard to replicate or replace. Related: 10 Reasons Why Branding Is Important, Even For Startups AI has changed visibility We've now entered a phase of work where tools like ChatGPT, Perplexity, Claude and Copilot shape the flow of information. They decide who gets surfaced, who gets linked and who gets seen first. But even when AI brings people to your doorstep, they still do what they've always done. They Google you. They check your LinkedIn. They look for alignment, consistency and depth. They want to know you're real. That your voice holds up across platforms. That your work and your words match. They don't want to be sold. They want to be led. And people follow voices that are clear, specific and grounded. AI might deliver the content. But your brand is what earns the trust. What AI can and can't do Yes, AI can move faster than you. It can summarize your thoughts, mimic your style and output a polished draft in seconds. But it can't replicate your point of view. It can't manufacture your lived experience. And it doesn't carry your credibility. That's what makes your brand valuable. It's not a tagline. It's not a color palette. It's the clarity you've earned over time — through experience, reflection and repetition. And in a market flooded with speed, it's depth that stands out. The brands that win aren't the loudest The best personal brands aren't built to be liked by everyone. They're built to be unmistakable. The kind people remember, refer, and recommend. When your brand is working, people know what you do, how you do it, who it's for and what you care about. That clarity creates alignment, not just with clients or followers, but with AI systems scanning the internet trying to understand who you are and why you matter. That's how you stay discoverable. That's how you become referable. That's how your work gets amplified — by machines and by people. How to build a brand that holds up If you're serious about building a personal brand that can stand out in this AI-driven landscape, start here: 1. Get consistent online Audit your digital presence. Look at your LinkedIn, your website bio, your social profiles, your media mentions. Are they telling the same story? Are they using the same tone? AI systems build understanding from scattered signals. Don't confuse them. 2. Define your voice and values What are you known for? What do you stand against? What's your tone — calm, bold, curious, directive? Write it down. Keep it close. Let it guide how you write, how you speak, how you show up. 3. Show your work Share case studies. Reflect on what you've learned. Talk about your wins, but also about the work behind them. We've entered an era where authority comes not from titles but from transparency. Related: Creating a Brand: How To Build a Brand From Scratch Clarity beats noise We don't need more noise. We need more clarity. Your personal brand is not a vanity project. It's not about trying to be everywhere or please everyone. It's about becoming a trusted signal in a noisy world. It's the filter that helps people decide what to follow, who to buy from, and which voices to let influence them. AI might accelerate reach. But your identity is what sustains the connection. And that's what builds longevity. This matters not just for marketing, but for momentum, opportunity and trust. Because the truth is, your brand speaks before you do. It speaks for you when you're not in the room. And it can carry you through every algorithm shift, platform pivot and market change. People will always gravitate toward someone who knows who they are — and lives like it. So if you're building a brand right now, don't aim for attention. Aim for alignment. Make it clear. Make it true. And make it yours.
Yahoo
3 days ago
- Business
- Yahoo
Google DeepMind CEO says one flaw is holding AI back from reaching full AGI
AI's next step toward AGI hinges on one key fix: consistency Google DeepMind CEO said AI can win elite math contests but still flub school-level problems. "Some missing capabilities in reasoning and planning in memory" need to be cracked, said Demis Hassabis. The one thing keeping AI from full AGI? Consistency, said Google DeepMind CEO Demis Hassabis. Hassabis said on an episode of the "Google for Developers" podcast published Tuesday that advanced models like Google's Gemini still stumble over problems most schoolkids could solve. "It shouldn't be that easy for the average person to just find a trivial flaw in the system," he said. He pointed to Gemini models enhanced with DeepThink — a reasoning-boosting technique — that can win gold medals at the International Mathematical Olympiad, the world's most prestigious math competition. But those same systems can "still make simple mistakes in high school maths," he said, calling them "uneven intelligences" or "jagged intelligences." "Some dimensions, they're really good; other dimensions, their weaknesses can be exposed quite easily," he added. Hassabis's position aligns with Google CEO Sundar Pichai, who has dubbed the current stage of development "AJI" — artificial jagged intelligence. Pichai used this term on an episode of Lex Fridman's podcast that aired in June to describe systems that excel in some areas but fail in others. Hassabis said solving AI's issues with inconsistency will take more than scaling up data and computing. "Some missing capabilities in reasoning and planning in memory" still need to be cracked, he added. He said the industry also needs better testing and "new, harder benchmarks" to determine precisely what the models excel at, and what they don't. Hassabis and Google did not respond to a request for comment from Business Insider. Big Tech hasn't cracked AGI Big Tech players like Google and OpenAI are working toward achieving AGI, a theoretical threshold where AI can reason like humans. Hassabis said in April that AGI will arrive "in the next five to 10 years." AI systems remain prone to hallucinations, misinformation, and basic errors. OpenAI CEO Sam Altman had a similar take ahead of last week's launch of GPT-5. While calling his firm's model a significant advancement, he told reporters it still falls short of true AGI. "This is clearly a model that is generally intelligent, although I think in the way that most of us define AGI, we're still missing something quite important, or many things quite important," Altman said during a press call on Wednesday before the release of GPT-5. Altman added that one of those missing elements is the model's ability to learn independently. "One big one is, you know, this is not a model that continuously learns as it's deployed from the new things it finds, which is something that to me feels like AGI. But the level of intelligence here, the level of capability, it feels like a huge improvement," he said. Read the original article on Business Insider
Fast Company
6 days ago
- Business
- Fast Company
New research shows why remarkably productive people don't work nearly as hard (or as fast) as you might think
Extreme bursts of productivity are certainly eye-catching. But science shows why steady consistency wins nearly every business race. BY I'm a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you've long been putting off specifically because it will take 10 or 12 hours—and knocking it out in a single day. (Here are the eight steps to an incredibly productive day.) I'm also a big fan of using shorter bursts within a day. Generally speaking, a person can focus on any given task for only 90 to 120 minutes. After that, typically you need a 15- to 20-minute break to recharge and achieve high performance on your next task. (The Pomodoro Technique uses even shorter bursts: 25 minutes of work, five-minute break.) In so many words, productivity sprints are great. But they do not a work life make. Over the course of a month, much less a year, how much you get done on a consistent basis matters a lot more than what you can pull off for short bursts. For example, Stephen King, the best-selling author of nearly 70 books, doesn't write a book in three or four hard-core weeks. For decades, he wrote for five or six hours a day, shooting for 2,000 words a day. These days, he works for four hours with a goal of 1,000 words. (That pace is still more than most authors manage, and King is 77 years old.) For King—and for you—endurance matters more than speed. More to the point, durability matters more than speed. Top Speed Versus Sustained Pace Imagine you're a factory worker. You start the day full blast, producing 80 widgets the first hour. No other worker can match your speed; you're the Usain Bolt of piecework. But then you start to fade. You manage 75 widgets the next hour, 70 the next. By midafternoon you're down to 50. Over an eight-hour shift, you manage 505 widgets. The person next to you never managed to make more than 70 widgets in an hour, but because she kept that pace for her entire shift, she made 560 widgets. Sound a little too tortoise versus hare? Not really. As writer Brady Holmer notes in a recent Substack post, durability is not about how fast you can go when you're fresh. Durability is about how little you slow down when fatigued. Bolt may have been faster—at an absolute speed—than everyone else, but he also could have slowed down the least. That's especially true as race distances get longer. The 400-meter hurdle world record holder, Sydney McLaughlin-Levrone, may not be faster at top speed than everyone else. But she clearly slows down less over the course of a race. Why does that matter to you? Because your workday isn't a sprint. Your work year isn't a sprint. Work—your efficiency, effectiveness, productivity, output—is an endurance race. One where your ability to maintain a steady, consistent pace makes an exponentially greater difference than your ability (valuable though it may be) to occasionally crank out a chunk of work. The Big Three of Sustainable Output Let's extend the running analogy a bit more. Most runners focus on the primary factors of endurance performance: running economy, lactate threshold, and VO₂ max. Running economy is just what it sounds like: how efficiently your body uses energy to maintain a given pace. Biomechanics, coordination, strength, flexibility, and other factors all play a role. In work terms, less wasted effort, less unnecessary repetition, working smarter, not harder. (Although I'm a fan of working smarter as well as harder.) Lactate threshold is the highest intensity or pace at which your body can clear lactate from your blood as quickly as it's produced. Go past your threshold and lactate builds up, fatigue kicks in, and performance drops. VO₂ max is the maximum amount of oxygen your body can use during intense exercise. The higher your VO₂ max, the more oxygen your muscles get, which in exercise terms means you can run, bike, swim, etc. faster and longer. Here's where it gets interesting. A new study published in Scandinavian Journal of Medicine & Science in Sports found that runners who maintained a steady pace for 90 minutes experienced a 3% drop in their VO₂ max, and a 7% drop after 120 minutes. Turns out VO₂ max isn't absolute; it changes with effort. So do other endurance factors. Work too hard for too long and your ability to keep performing at that level decreases—regardless of willpower, persistence, and determination. The cost on your body—and, in workplace terms, on your mind—of maintaining a fast early pace gets higher and higher until holding that pace becomes impossible. No matter how hard you try to keep grinding. That's takeaway No. 1: Your pace, over the course of a day or week or month or year, needs to be sustainable. No matter how fast the start, producing a steady 70 widgets an hour over an eight-hour shift beats a reverse hockey-stick 63 widgets an hour. But you can also ramp up your steady, sustainable pace. Self-imposed limits Working economy—how efficiently you perform certain tasks—is relatively easy to improve. (Here are 90 ways.) The less effort a task requires, the less hard you have to work, and as a result, the easier you can maintain a steady pace. Where improving productivity and overall output are concerned, streamlining and optimizing should always be the first steps. Then focus on your 'lactate threshold' and 'VO₂ max.' Unless a solid chunk of manual labor is involved, your job likely doesn't involve a high degree of physical fatigue. But every job involves mental fatigue. And every job feels like it has limits. You can only do so much until you can't do more. Except you can. The 40% Rule is a concept popularized by former Navy SEAL Dave Goggins through entrepreneur Jesse Itzler's 2016 book Living With a Seal: 31 Days Training With the Toughest Man on the Planet: When your mind tells you that you're exhausted, you're really only 40% done. You still have 60% left in your tank. In short, you have more in you than you think. When you're doing something difficult and think you need to stop, you have more in you. Most of our limits are self-imposed. Over time, we've set those limits for ourselves. They don't come close to lactate threshold, much less VO₂ max. That doesn't mean you need to squeeze out the remaining 60%. But you could try to eke out another 5%. The 40% Rule How long you'll stick with a challenge before giving up and moving on? That's not really a limit. How long you'll stare at a whiteboard, trying to think of a way past a problem, before giving up and moving on? That's not really a limit. How many calls you'll make, emails you'll send, proposals you'll create, follow-ups you'll make? Those limits only seem real. But they aren't real. They're just habits. Think of a time when fear helped you push past what you thought was a barrier. Think about a time when a huge incentive helped you push past what you thought was a barrier. Then, you could do more. Because it turns out your limit was only 40% of what you were truly capable of achieving. The next time you think you've reached your cold-call limit, make one more. The next time you think you've reached your employee development meeting limit, conduct one more. The next time you think you've reached your quality double-check limit, check one more order. Challenge yourself to see if you can endure just a little more. You'll find out you can. What's more, you'll realize that a limit you thought was absolute was only self-imposed—and that you can accomplish a lot more than you once thought possible. Over a really long period of time. Without burning out. — By Jeff Haden This article originally appeared on Fast Company 's sister publication, Inc. Inc. is the voice of the American entrepreneur. We inspire, inform, and document the most fascinating people in business: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the American economy. The early-rate deadline for Fast Company's Most Innovative Companies Awards is Friday, September 5, at 11:59 p.m. PT. Apply today. ABOUT THE AUTHOR Maria Jose Gutierrez Chavez is the editorial fellow at Inc. and Fast Company. Before joining Mansueto Ventures, she interned at The Boston Globe, El Economista, and The Architect's Newspaper. More
Khaleej Times
7 days ago
- Entertainment
- Khaleej Times
Restaurant Review: What you will always get at La Petite Maison is certainty
In an industry obsessed with reinvention, La Petite Maison Dubai has mastered something far more elusive: the art of staying exactly the same. The room hits you with its characteristic brightness — artwork gleaming against white walls, the familiar buzz of conversation, service that moves with practised efficiency. There's no storytelling here, no theatrical presentations or menu narratives designed to transport you to distant lands. The approach is refreshingly honest: this is what we do, this is how we do it, and we've been doing it this way since we opened. Some might call it boring. I call it brilliant. After two decades of working in restaurants across the globe, I've watched establishments chase the next trend or the next Instagram moment. LPM takes the opposite approach. Their menu reads like the greatest hits album — no experimental fusion, no molecular gastronomy, no ingredients that require explanation. Just food that people understand. In a world where dining has become performative, LPM offers something rare: predictability without compromise. The consistency isn't born of laziness — it's a deliberate choice, executed with precision that comes from years of refinement. Is the food the best in Dubai? Probably not. Is the service theatrically engaging? No — it's efficient, professional, deliberately unremarkable. Yet, it feels good to be there. This is why LPM has cultivated such devoted regulars. In an age of culinary anxiety — where every meal must be an adventure —they offer something more valuable: certainty. The knowledge that your experience will be exactly what you expect, delivered with quiet confidence. There's profound wisdom in their restraint. But let's talk about what actually arrives at your table. The burrata — creamy perfection that needs no introduction, the kind of dish that reminds you why simplicity works. Those lamb chops, impossibly juicy, the kind that make you close your eyes on the first bite. The baby chicken, tender and charred to exactly the perfect level, fragrant with garlic and herbs. And then there's that bread — warm, crusty, paired with olive oil that tastes like liquid sunshine. The garlic and parsley snails are pure indulgence — give me those any day, every day. The cheesecake arrives as a hero on the dessert stage, full of vanilla and creamy goodness that feels like a warm embrace. The tomatoes were a tad disappointing, but in a meal of such consistent excellence, one minor misstep hardly registers. However, the true revelation comes with their beverage programme. LPM has recently unveiled 'Déjà Vu', its innovative new beverage menu, conceived as a vintage French editorial magazine that pays homage to summer and the timeless elegance of Brigitte Bardot. This isn't just thoughtful hospitality — it's revolutionary inclusivity. The refreshing beverages we sampled were nothing short of outstanding. The freshness of lemon, combined with frozen yoghurt and lemonade, created a drink that was both nostalgic and sophisticated. The zero vermouth, with its amazing touch of bitterness, proved that sophisticated beverages need not be apologetic affairs. These are serious drinks crafted with the same attention and technique as any premium offering. Oh my days! It's great not to feel left out at the bar when you're consuming zero-proof drinks. This level of consideration speaks to a deeper understanding of hospitality. In a city where restaurants come and go like desert winds, LPM has quietly mastered the art of staying power. While trends chase novelty, they've proven that showing up, time and again, as your true self isn't just refreshing — it's quietly radical.
Yahoo
07-08-2025
- Sport
- Yahoo
5 Things Colts want to see from Anthony Richardson in preseason game vs. Ravens
What are Shane Steichen and the coaching staff looking to see from Anthony Richardson in the Indianapolis Colts' preseason matchup with the Baltimore Ravens? As Steichen has said on multiple occasions, he is looking for consistency at the quarterback position. Whoever can best provide that will be the Week 1 starter. However, consistency isn't only about how many passes are completed. That's obviously a key part of it, but it's not the only thing. So what other elements will be a part of that decision-making process? Over the course of training camp, Steichen and passing game coordinator Alex Tanney have each shared what the team is looking for from both Richardson and Daniel Jones. What Shane Steichen wants to see from Anthony Richardson and Colts' QBs "I think the operation, the consistency on a day-to-day basis," Steichen told ESPN's Jeremy Fowler. "Obviously, knowing the situation, taking care of the football, being smart, and finding completions. We gotta make sure our offense is moving at a high rate up and down the field, and that's what we'll be looking for." What Alex Tanney wants to see from Anthony Richardson and Colts' QBs "It's quite a few things," Tanney said, via Locked on Colts. "It's command of the offense and the huddle. It's command of the line of scrimmage--if you have multiple plays called, getting us in and out of the right play. Moving guys pre-snap, snapping things at the right time, and then making good decisions with the football, and being the leader of the offense. It's all-encompassing. There's a lot of things that go into it." A priority for Richardson this offseason was on being more accurate on the short to intermediate throws. To help accomplish that, he focused on his footwork, which for a quarterback, is where proper mechanics and accuracy often begin. The results from that work have shown up on the practice field, including during the joint practice with Baltimore. Steichen said that Richardson will play a quarter and a half with Jones then taking over. Against Green Bay next week, the roles will flip. This article originally appeared on Colts Wire: Colts vs. Ravens: 5 Things Anthony Richardson must do to start Week 1
