Latest news with #consumerengagement
Yahoo
6 days ago
- Business
- Yahoo
Kraft Heinz (KHC) Launches Limited Edition Ketchup Smoothie With Smoothie King
Kraft Heinz, in collaboration with Smoothie King, recently launched the innovative HEINZ Tomato Ketchup Smoothie, marking a bold entry into the beverage sector. This move underscores a commitment to quality and consumer engagement. Over the past month, KHC's share price experienced a 4.52% increase, aligning with broader market trends, as major indices like the S&P 500 and Nasdaq also posted gains. Despite concerns about tariffs and potential economic impacts, KHC's dividend declarations and share buybacks, along with its partnership with Live Nation, likely added further weight to the company's positive share price trajectory amidst optimal market conditions. We've spotted 2 warning signs for Kraft Heinz you should be aware of. The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 20 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement. The recent partnership between Kraft Heinz and Smoothie King to launch the HEINZ Tomato Ketchup Smoothie could potentially boost consumer engagement and diversify revenue streams. Given the anticipation of product innovation as a driver for growth, this venture aligns well with the company's efforts to capture evolving consumer tastes. However, over the past five years, Kraft Heinz's total return was a 3.34% decline, reflecting underlying challenges in sustaining long-term growth. One year performance reveals underperformance compared to both the US market, which had a 22.4% increase, and the US Food industry, which experienced a 12% decrease. The company's forecasted growth, fueled by initiatives in emerging markets and e-commerce, faces potential uplift with increased market presence from this collaboration. Analysts project a revenue growth of 1% annually and foresee earnings improving to US$3.5 billion by 2028. However, challenges remain with a current high level of debt and weak core market performance. The current share price of US$27.26 is below the consensus price target of US$30.52, presenting a potential upside of approximately 11.4%. But given the limited scope of recent positive impacts on revenue and earnings forecasts, investors should remain cautious, weighing this new venture against broader financial and competitive risks. Examine Kraft Heinz's earnings growth report to understand how analysts expect it to perform. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include KHC. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
Fast Company
05-08-2025
- Business
- Fast Company
18 proven advertising strategies to maximize brand exposure
As advertising channels become increasingly saturated and consumer attention spans shrink, brands must be more intentional than ever about how they earn exposure. The strategies gaining traction now are those that build credibility over time, which is achieved through honest storytelling, smart targeting, and meaningful customer engagement. From strategic partnerships and digital storytelling to data-driven outreach and customer-powered campaigns, today's top leaders are rethinking how to connect with their audiences. Below, 18 Fast Company Executive Board members share the time-tested advertising approaches they believe will have the biggest impact in the year ahead. 1. USE NEXT-GENERATION EMAIL VALIDATION TO REACH ENGAGED CONSUMERS Email marketing is a critical part of the modern advertising stack, but inboxes are crowded, and inaccurate data will limit success. Next-generation email validation combines identity intelligence with behavioral activity to empower marketers with real-time, predictive insights. This enables them to reach engaged consumers, suppress inactive addresses, and cut through the noise. – Tom Burke, AtData Subscribe to the Daily newsletter. Fast Company's trending stories delivered to you every day Privacy Policy | Fast Company Newsletters 2. LEVERAGE FIRST-, SECOND-, AND THIRD-PARTY DATA FOR SMARTER TARGETING Leverage your own data, along with insights sourced and securely shared from second and third-party partners, to build a robust view of the consumer. That clarity helps you target audiences more precisely, reduce wasted spend, and turn media investments into measurable outcomes. – Jessica Shapiro, LiveRamp 3. COMBINE WORD-OF-MOUTH WITH DIGITAL STORYTELLING FOR GREATER IMPACT At our company, we focus on exceptional service so our clients become our strongest advocates. By combining their real stories with targeted testimonials, case studies, and AI-powered personalization, we build trust and visibility in ways traditional ads can't match. In a world craving authenticity, this genuine approach sets us apart. – Eric Schurke, Moneypenny 4. FOCUS ON TRUST OVER REACH TO BUILD LASTING CONNECTIONS Spend less time chasing reach and more time earning trust. Instead of aiming for maximum exposure, we're asking: 'What if we only had one chance to say something meaningful?' Think personal notes to former customers, small events where people could see how we work, or unscripted stories from the field. People trust clarity and alignment. The companies that win will be the most honest. – Shayne Fitz-Coy, Sabot Family Companies 5. AVOID COMMON PITFALLS BY THINKING IN REVERSE Practice inversion thinking. Define your objectives, then create a completely exhaustive list of what would have to be done to fail miserably at your objectives. The better that list is, the more you will know exactly what not to do. It's not magic. Direct your failure list to your marketing strategies and spend levels. See which advertising path you can best control against failing. – Jay Steven Levin, WinThinking 6. BUILD CREDIBILITY THROUGH THIRD-PARTY VALIDATION In 2025, credibility-based advertising—built on trust, proof, and consistent visibility—outperforms volume. We've focused on third-party recognition, thought leadership, and partnerships that reinforce our brand authority across various platforms. These efforts create lasting exposure and position your offering as credible in a saturated marketplace. – Muhammed Uzum, Grape Law Firm PLLC 7. PRIORITIZE CHANNELS THAT ALIGN WITH YOUR AUDIENCE Embrace consumer-first marketing. Focus time and treasure on channels that reach your audience where they are, whether that's Reddit, Instagram, or podcasting. Avoid marketing trends and focus on your 'who!' – Monica Hickey, The Evoke Agency 8. FORM STRATEGIC PARTNERSHIPS TO EXTEND YOUR REACH Strategic partnership marketing is an effective approach for sustainable exposure. Instead of competing in crowded digital spaces, focus on complementary businesses that serve your target market with different solutions. Create co-marketing, joint educational content, or referral programs with businesses that naturally intersect with your target prospects. – Joynicole Martinez, The Alchemist Agency 9. CREATE EDUCATIONAL CONTENT THAT SOLVES REAL PROBLEMS Focus on educational content that solves real customer data loss problems before they become disasters. When you genuinely help people avoid issues, they trust you when bigger challenges arise. – Chongwei Chen, DataNumen Inc. 10. SHOWCASE REVIEWS AND OFFER PREVIEWS TO BUILD CONFIDENCE High review rankings validated by G2 or Gartner Peer Insights will always be the most effective advertising, as they clearly show delighted customers. The second best approach is to offer a free trial of what your environment would be like post-implementation—such as schematic plans and change management—in an architectural drawing that the prospect can use to justify internally before signing. – Ken Grohe, SPHERE advertisement 11. USE CUSTOMER STORIES TO CUT THROUGH A NOISY MARKET By 2025, it will be a potent mix of content marketing and customer stories. Telling stories through use-case studies, success stories, and user-generated content will provide authenticity, which is vital in building credibility and trust in a space that lacks authenticity and is increasingly noisy. – Asad Khan, LambdaTest Inc. 12. SHARE HUMAN-CENTERED NARRATIVES TO DRIVE LOYALTY Companies should focus on crafting human-centered narratives that showcase real people—employees, customers, or founders—and the impact their products and services have on them. Whether it's a case study, testimonial video, or behind-the-scenes look, storytelling fosters emotional connection and long-term brand loyalty. – Britton Bloch, Navy Federal Credit Union 13. INTEGRATE STORYTELLING ACROSS YOUR CONTENT STRATEGY In 2025, companies should double down on storytelling through integrated content marketing, utilizing consistent, value-driven narratives across social media, email, video, and thought leadership. This strategy fosters trust and brand loyalty while keeping messaging flexible enough to adapt across channels and reach both niche and broader audiences. – Maria Alonso, Fortune 206 14. INVEST IN SOCIAL MEDIA AND INFLUENCER PARTNERSHIPS Focus on building a strong digital presence through targeted social media advertising and influencer partnerships. Content engagement—and by extension, marketing—has been increasing over the past few years and is set to grow even stronger. These strategies enable businesses to effectively reach their ideal audience, boost brand awareness, and drive engagement, ensuring maximum industry exposure. – Gianluca Ferruggia, DesignRush 15. ADOPT A FULL-FUNNEL APPROACH TO PAID MEDIA In 2025, the brands that win the exposure will be the ones investing in full-funnel paid media, with not just retargeting, but also awareness and education. We've seen success when brands stop chasing quick wins and build campaigns that meet customers at every stage of the journey. – Sharon Lee Thony, SLT Consulting 16. DOCUMENT REAL IMPACT TO BUILD TRUST THROUGH AUTHENTICITY Stop advertising. Start witnessing. To cut through the noise, show real work changing real lives. Document the journey—the struggle, breakthrough, and transformation. When you capture authentic moments of impact, not staged success, people see themselves in your story. 'Living Real' means your best advertisement is your client's genuine 'before and after.' Truth travels faster than any campaign. – Dr. Camille Preston, AIM Leadership, LLC 17. TURN YOUR CUSTOMERS INTO ACTIVE BRAND AMBASSADORS Turn your customers into your advertising team. Host pop-up events where customers become brand ambassadors. Create augmented reality campaigns that let users interact with your product in unexpected ways. Think of advertising as a performance art piece, and let your audience take center stage, transforming exposure into an unforgettable experience. – Shawn Galloway, ProAct Safety, Inc. 18. START WITH COMMUNITY AND EMBED YOURSELF INTO DIGITAL ECOSYSTEMS. The smartest strategy in 2025 is to begin with your community. This means having a presence where consumers live, play, and connect. When brands embed into digital ecosystems with purpose, offering value through education, empowerment, and shared experiences, they don't just advertise; they become part of the culture. That's how you drive exposure that will actually matter. – Val Vacante, dentsu
Yahoo
10-07-2025
- Automotive
- Yahoo
EDO Reveals 2025's Most Effective TV Ads: Red Lobster, Taco Bell, and Beyoncé-Backed Levi's Lead the Way
Celebrity cameos, bold visuals, and short formats helped brands break through in the year's most effective national TV ads across 15 categories NEW YORK, July 10, 2025--(BUSINESS WIRE)--Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — measured by branded search and site visits — across 15 key industries, including Apparel, Auto, CPG, and Restaurants. As media fragmentation grows and performance pressure intensifies, the most effective marketers are turning to outcome-based insights to inform their strategies. With every media dollar under greater scrutiny, EDO delivers the immediate signals brands need to make smarter creative and media decisions while campaigns are still live. Each ad in EDO's rankings outperformed its industry peers in driving immediate consumer response — behaviors that are proven to predict future sales. Marketers can look to these standouts for creative inspiration, performance benchmarks, and new ways to activate audiences across Convergent TV. "Some of the biggest creative wins this year came from brands willing to meet the moment — whether it was Red Lobster rebuilding after bankruptcy, Cadillac stepping into the luxury EV space, or Taco Bell entering QSR's crispy chicken wars," said Laura Grover, SVP, Head of Client Solutions, EDO. "These campaigns took different paths and strategies, but all drove measurable consumer engagement that signals intent and powers future business growth." Here are some of the top trends from EDO's list. For a deeper dive into all 15 categories — including Alcohol, Breakfast, Credit Cards, Cruises, Insurance, OTC Pain Relief, Snacks, and Travel — visit Apparel: Levi's reached No. 1 featuring Beyoncé, while Mott & Bow, New Balance, Vuori, and Tecovas each landed two ads in the top 10. Automotive: In the Luxury Automotive category, Cadillac's 2025 Escalade IQ ranked No. 1, with Acura and Lexus also showing a strong presence. Among Non-Luxury advertisers, GMC led with the Hummer EV and its Crabwalk feature, while Toyota and Ford secured multiple top ads, including NFL-backed campaigns. CPG Beauty: Dove led with uplifting ads focused on confidence and self-care, followed by Gold Bond, Neutrogena, No7, and Lancôme with celebrity-backed campaigns. Diabetes & Weight Management: Noom claimed eight of the top 10 spots promoting GLP-1 drugs and health advice, with Hims' GLP-1-focused ad outperforming the category by 522%. Restaurants: In Casual Dining, Red Lobster landed five of the top creatives, boosted by NBA vet Blake Griffin and NSYNC's Joey Fatone, alongside Applebee's, Outback Steakhouse, and Buffalo Wild Wings, focusing on meals under $20. Meanwhile, in the QSR category, Taco Bell dominated with top ads spotlighting its Luxe Cravings Box and the debut of its crispy chicken, while Long John Silver's and McDonald's also engaged with value and pop culture themes. "Great creatives drive real business outcomes by inspiring viewers to take action," continued Grover. "This year's top ads used bold visuals, humor, music, and culturally resonant moments to spark meaningful response." How Brands Use EDO to Maximize TV ROI EDO makes it easy to optimize media and creative strategy across linear and streaming TV. The company's Creative Rotation Optimization tool helps advertisers detect, compare, and improve performance while campaigns are still live. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. View source version on Contacts KCSA for EDOedo@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Zawya
08-07-2025
- Business
- Zawya
Bain & Company explores how sustainable packaging is becoming a new driver of luxury brand value
DUBAI – Bain & Company has released a new report titled Luxury Packaging: Resolving the Tension Between Creativity and Impact, which explores how luxury brands are embracing sustainable packaging not only to reduce environmental harm, but also to unlock new forms of consumer engagement and brand value. The report finds that as consumer expectations shift and regulatory pressure mounts, packaging is evolving from a cost center to a brand touchpoint—serving as both a symbol of sustainability and a vehicle for digital innovation. Based on a global survey of over 500 luxury packaging experts, Bain identifies clear momentum toward materials and designs that minimize impact while reinforcing exclusivity and differentiation. Bain's analysis highlights the growing adoption of the 'four Rs' in packaging strategies—reduce, reuse, recycle, and recover—alongside a strong focus on optimizing volume and logistics to reduce emissions across the value chain. Industry leaders also expect sustainable products to represent more than 30% of luxury packaging sales within three years. Importantly, brands are no longer viewing sustainability as a trade-off with design. Instead, innovations in material science and digital integration are enabling an aesthetic shift. From advanced paper and biodegradable polymers to mycelium-based structures and natural textures, sustainable materials are creating new design possibilities. Nearly half of respondents highlighted advanced paper as a critical innovation area. The report also explores how interactive packaging is opening new digital frontiers. Digital product passports (DPPs), augmented reality interfaces, and integrated QR experiences are transforming the unboxing moment into a gateway for brand storytelling, transparency, and resale value. Nearly 50% of respondents believe packaging can strengthen brand equity by enabling digitally enhanced experiences. The report concludes that luxury brands are increasingly treating packaging as a key area for innovation—balancing creative expression with environmental considerations and digital functionality. As sustainability expectations evolve, leading brands are exploring new materials, design approaches, and partnerships across the value chain to meet emerging requirements while maintaining product quality and brand distinctiveness. Media contacts: To arrange an interview or for any questions, please contact: Christine Abi Assi – christine@ About Bain & Company Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future. Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today's urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
Yahoo
30-06-2025
- Business
- Yahoo
Morgan Stanley says Temu demand hit by ongoing policy changes
-- Temu's U.S. demand continues to deteriorate amid ongoing trade policy changes, according to a new note from Morgan Stanley. Based on the firm's latest AlphaWise survey and third-party data, the bank stated that the Chinese e-commerce platform is facing mounting headwinds from elevated tariffs and regulatory shifts, which have weakened consumer engagement. 'Demand for Temu continued to decline in June,' the analysts wrote, noting that the platform 'is struggling to stay competitive as policy changes take hold.' Although the Biden administration recently pulled back from proposed 145% China tariffs, the elimination of the de minimis exemption and a still-high ~55% combined tariff rate 'caused engagement with Temu to decline significantly.' The most recent survey, conducted in June among ~2,000 U.S. consumers, is said to have shown that just 18% had shopped on Temu in the past three months, a record low since Morgan Stanley began tracking the data in September 2023. Meanwhile, net purchase frequency expectations remained the lowest among tracked retailers at -25%. Website and app metrics confirmed the weakening trend. traffic and visitors dropped by 81% and 78%, respectively, from March to May, while app downloads declined 85% year over year, according to Morgan Stanley. They add that monthly active users fell to about 49% of peak levels. Morgan Stanley believes Dollar Stores are emerging as major beneficiaries. 'Shopper overlap between Temu and FIVE/DG/DLTR declined,' the analysts said, suggesting that 'Temu's threat to Dollar Stores is waning and may potentially be flipping in the other direction.' Despite these challenges, Morgan Stanley's China Internet team expects Temu's U.S. GMV to reach $39 billion by 2030, with profitability in sight by 2025. But for now, the firm warns the retailer remains exposed to policy uncertainty and consumer attrition. Related articles Morgan Stanley says Temu demand hit by ongoing policy changes Citi upgrades Linde on project wins and productivity gains FX-hedged stocks seen outperforming as euro rises, says Morgan Stanley Sign in to access your portfolio
