Latest news with #contentproduction
Entrepreneur
17 hours ago
- Business
- Entrepreneur
Dashverse Secures USD 13 Million for AI-Driven Mobile Entertainment Platforms
The funding will be used to strengthen Dashverse's AI technology and develop new tools for serialized content production You're reading Entrepreneur India, an international franchise of Entrepreneur Media. AI entertainment startup Dashverse has raised USD 13 million in a Series A funding round led by Peak XV Partners, with participation from returning investors Z47 and Stellaris Venture Partners. The company says this is the largest Series A round in its sector to date. The funding will be used to strengthen Dashverse's AI technology and develop new tools for serialized content production. Its newly launched microdrama app, DashReels, has surpassed 5 million downloads within a month of launch. "We're entering a new era where content creation is no longer gated by resources, but by imagination," said Sanidhya Narain, Co-founder and CEO of Dashverse. "Just as camera phones turned everyone into a creator and unlocked platforms like Instagram and TikTok, generative AI will do the same for storytelling, but with far more powerful formats. This funding fuels our mission to build the creative infrastructure for this shift where mobile-first, serialized content becomes the default, not the exception." Abhishek Mohan, Principal at Peak XV Partners, said, "The creator economy is undergoing a seismic shift driven by generative AI, and Dashverse is at the very heart of this transformation. Their unique approach, combining proprietary AI with a deep understanding of storytelling and creator workflows, sets them apart." Aakash Kumar, Managing Director at Z47, noted, "Dashverse is building a powerful engine for mobile-first, AI-native storytelling, at a pace that matches how audiences consume today. As one of India's most promising AI startups, they reflect the country's growing edge in global innovation." Naman Lahoty, Partner at Stellaris Venture Partners, said, "We partnered with Lalith, Sanidhya, and Soumyadeep at the idea stage, when they were already ahead of the curve, envisioning an AI-native future for entertainment well before the world knew of ChatGPT. Today, they've built one of the finest applied-AI teams in the country." Founded in 2023 by Narain, Lalith Gudipati, and Soumyadeep Mukherjee, Dashverse operates an ecosystem of platforms — DashReels for short dramas, for generative video production, and Dashtoon for digital comics — serving over 20 million users globally.
Zawya
05-08-2025
- Business
- Zawya
ODEUM repositions as the modern content studio of Augustus Media's network
Dubai, UAE - Augustus Media, the modern media company behind Lovin Dubai and Smashi, has officially rebranded its content production house ODEUM – The Modern Content Studio, reinforcing its mission to lead in creative storytelling for the digital age. ODEUM is where bold ideas meet the way people consume content today. Built for brands that want to stand out, ODEUM blends creativity, strategy and execution to deliver cinematic video, dynamic animation, immersive audio, and original IP - all under one roof. As audiences shift to short-form, vertical, and platform-native content, the studio helps brands stay ahead of the curve with tailored content services and regional distribution at scale. Operating from eight fully equipped production studios across Dubai, Riyadh, and Cairo, ODEUM offers end-to-end services: from quick-turn social content to full-scale campaigns, live event coverage, podcasts, and CGI production. As part of the Augustus Media network, it benefits from a built-in ecosystem reaching over 3.3 billion impressions annually across the MENA region. Key Capabilities of ODEUM: Video: High-impact production including verticals, CGI, branded stories, and live events. Animation: Scroll-stopping motion graphics, 2D/3D visuals, and explainers designed for clarity and impact. Audio: Podcast creation, voiceovers, and audio branding that elevate storytelling across platforms. Originals: Bold in-house IP including short films, episodic shows, documentaries, and AI-powered formats. Studios: Plug-and-play production facilities for creators, agencies, and brands ready for shoots, streams, and more. As Augustus Media continues expanding across the region, ODEUM stands as the creative studio driving brand storytelling, original productions, and next-gen content experiences. 'We built this to be more than a production house. It's where modern storytelling happens, where brands become media, and where creators have the tools to move faster, think bigger, and reach farther. The rebrand represents our commitment to what's next.' Richard Fitzgerald, CEO & Founder Augustus Media 'In a world where attention is the most valuable currency, Odeum exists to create content that doesn't just fill space, it builds meaning, drives emotion, and delivers impact. We're here to help brands move from being seen to being remembered.' Abdallah Adaweh, Head of Odeum | Commercial Director Augustus Media About ODEUM ODEUM is the content production powerhouse of Augustus Media, specializing in high-quality video production, branded content, animation, audio production, and studio services. About Augustus Media Augustus Media is an award-winning Middle Eastern digital media company based in the UAE, Saudi Arabia, Egypt and Qatar. The modern media company has been designed to adapt and evolve to this perpetually changing media environment. Augustus Media network includes; Lovin', Smashi & ODEUM as its media brands. Lovin, a local news and entertainment platform present in 22+ cities, known for bitesize news, viral content and community stories. Smashi, a regional content platform with 13 verticals including Business, Gaming, Sports, and Entertainment, and home to live-streamed UAE League matches. Odeum, the company's content production powerhouse specializing in high-quality video, branded content, animation, and audio.
Yahoo
06-07-2025
- Entertainment
- Yahoo
iQIYI Partners with Telkomsel to Enhance Indonesian User Experience and Expand Advertiser Opportunities
SINGAPORE, July 6, 2025 /PRNewswire/ -- Leading Asian streaming platform iQIYI has announced a significant strategic partnership with Telkomsel, Indonesia's largest telecom provider, recently. Both companies will collaborate extensively on content production, promotional service packages, and joint marketing initiatives, accelerating the delivery of high-quality content in the Indonesian market and providing advertisers with precise opportunities to engage target audiences. The comprehensive scope of this partnership aims to maximize brand communication value. This collaboration introduces new opportunities for advertisers. Leveraging iQIYI's extensive premium content library and Telkomsel's vast user network, advertisers can enhance brand visibility through targeted advertising campaigns and optimize user engagement. The partnership also strengthens iQIYI's relationships with major partners like Omnicom Group, Adlink, and Mata Air, paving the way for further innovative marketing solutions. On the content front, iQIYI will partner with Telkomsel's MAXstream platform to launch local original series including "Tukar Ranjang," "Bercinta Dengan Maut," and "Kekasih Yang Sempurna," produced in collaboration with renowned local studios Leo Pictures and Hitmaker Studios. These original productions not only reinforce iQIYI's brand influence in Indonesia but also provide advertisers customized scenarios to engage highly active user communities. Advertisers can leverage iQIYI's high-quality content, combining local original series and international hits through tailored advertising scenarios such as product placements and interactive ads, effectively reaching target audiences. Micro dramas, a key area for content innovation, have become a significant driver of user growth in Indonesia. Since the comprehensive launch this year, iQIYI original micro-series like "Love Born from Lies" and "Inescapable Scorching Love" have achieved notable popularity in Indonesia. Looking forward, iQIYI will further invest in localized micro-series, utilizing celebrity-driven strategies to continuously attract young audiences and provide advertisers with diversified marketing opportunities. Additionally, the event featured iQIYI International Global Ambassador, actor Chen Zheyuan, demonstrating how celebrity influence combined with fan engagement not only creates deep brand integration opportunities but also fosters long-term brand affinity through emotional resonance. Concurrently, iQIYI and Telkomsel launched bundled promotional packages offering 7-day (0.5GB data) and 30-day (2GB data) attractive deals, making iQIYI's extensive content more accessible to users. Through Telkomsel's distribution network, advertisers can easily target multi-tier user segments—from general users to VIP subscribers—expanding potential consumer bases and laying the foundation for larger integrated marketing campaigns. Moving forward, iQIYI will continue leveraging the combined strengths of local partnerships and content capabilities to generate greater value for advertisers, users, and collaborators, driving sustainable growth and brand enhancement in the Indonesian entertainment market. View original content to download multimedia: SOURCE iQIYI International Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
16-06-2025
- Business
- Associated Press
Stagwell (STGW) Announces the Launch of Unreasonable Studios (UNR), A Full-Service Creative Production Company
The newly integrated offering delivers on Stagwell's promise to provide industry-leading capabilities for its clients, media networks and agencies across the network and around the world NEW YORK and CANNES, France, June 16, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the formal launch of its production and creative content company, Unreasonable Studios (UNR). UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios under one roof under the leadership of Justin P. Barocas, co-founder of Anomaly and CEO and Executive Producer of UNR. 'At Stagwell, we've been taking steps to invest in efficient, centralized content production services that help us scale client deliverables in record time,' said Stagwell Chairman and CEO Mark Penn. 'Today, I am proud to announce that we are seeing the meaningful impact of our investment as we stand up our own award-winning production unit to strengthen creative content deliverables, while differentiating ourselves in the marketplace.' UNR features both original and branded entertainment, live action commercial work, editorial photography, digital and social media across the funnel, breakthrough creator content and robust post production, motion and design capabilities, and adaptation and localization technologies and services. 'UNR Studios occupies a rare position in the industry,' said Justin P. Barocas, CEO & Executive Producer. In unreasonable fashion, we bridge the gap between the entertainment and brand worlds, going from high-value to high-volume at high speed, delivering everything from original documentaries for distributors like Netflix to generative tech driven scaled content for global brands – all under one roof.' UNR began welcoming brand clients in 2024, including Nike, Louis Vuitton, Marriott, Carhartt, Starbucks, and Topgolf. 'For the past decade, we've been fortunate to collaborate closely with Ace on branded content and consumer engagement activations,' said Susan Hennike, Chief Brand Officer, Carhartt. 'We're excited to build on that partnership and tap into their expanded capabilities in entertainment and talent partnerships, now as Unreasonable Studios.' On the high value side, ACE was a pioneer in connecting brands and original entertainment, working with partners like Universal, Netflix, IMAX, Hulu, NatGeo, Disney+, Patagonia, Hoka, Budweiser, Bose, Uber Eats, Carhartt and Coca-Cola on feature films & episodic series. UNR will scale this effort and is already in production on three feature films; SAIL, which chronicles the 2024 America's Cup competition, directed by Frank Marshall (The Beach Boys, the Jurassic Park franchise, Twisters) for IMAX in partnership with Louis Vuitton & Skydance Sports; LEARNING TO FLY, which explores the world of Ultra running through the eyes of pro-runner Jim Walmsley and pro-photographer Aisha McAdams, directed by Max Lowe (Torn), financed by Hoka; and THE TRUTH & TRAGEDY OF MORIAH WILSON, about pro-cyclist Mo Wilson whose epic rise was cut short when she was murdered in Austin, TX in 2022, directed by Marina Zenovich (Robin Williams: Come Inside My Mind, Lance Armstrong) for Netflix. 'The focus is quality from end-to-end,' says Evan Hayes, Head of Original Entertainment & Production, 'regardless of genre, channel or format, on a global scale.' The Unreasonable team has earned several esteemed awards across the spectrum of entertainment and advertising including an Academy Award, a BAFTA, five Emmy Awards across Primetime, Daytime and Sports categories, Critics' Choice Awards, Clios, a Cannes Lion, and multiple Webby Awards, among others. 'We've been partnering with UNR (formerly ACE) for the better part of a decade on a selection of our premium, luxury and lifestyle brands. They've always demonstrated a deep understanding of our brands, our audiences and the travel/hospitality category at large mastering every brief sent their way. Some of our most exciting work has come from this collaboration including our recent branded series featuring Westin's Heavenly Bed, a co-production with goop called 'Sleep Training for Grownups' starring Gwyneth Paltrow. They always bring strong insights, partnerships and unconventional approaches to content and production,' shared Nicole Taylor, Senior Director, Global Brand Marketing at Marriott International. UNR has 200+ full-time employees and 1,200 + contractors housed in more than 60 countries, with offices in Barcelona, Berlin, Detroit, Dubai, Hong Kong, London, Los Angeles, Mexico City, Milan, New York, Paris, Sao Paolo, Seoul, Shanghai, Singapore, Tokyo, and Toronto. About UNR Studios Unreasonable Studios (UNR) is an award winning, full service creative production company that supports agencies, brands and distributors alike across all media, genres, channels and formats globally at scale. You can find more about their projects at About Stagwell Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at Contact Stagwell [email protected] View original content to download multimedia: SOURCE Stagwell Inc.
Yahoo
16-06-2025
- Business
- Yahoo
Stagwell (STGW) Announces the Launch of Unreasonable Studios (UNR), A Full-Service Creative Production Company
The newly integrated offering delivers on Stagwell's promise to provide industry-leading capabilities for its clients, media networks and agencies across the network and around the world NEW YORK and CANNES, France, June 16, 2025 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the formal launch of its production and creative content company, Unreasonable Studios (UNR). UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios under one roof under the leadership of Justin P. Barocas, co-founder of Anomaly and CEO and Executive Producer of UNR. "At Stagwell, we've been taking steps to invest in efficient, centralized content production services that help us scale client deliverables in record time," said Stagwell Chairman and CEO Mark Penn. "Today, I am proud to announce that we are seeing the meaningful impact of our investment as we stand up our own award-winning production unit to strengthen creative content deliverables, while differentiating ourselves in the marketplace." UNR features both original and branded entertainment, live action commercial work, editorial photography, digital and social media across the funnel, breakthrough creator content and robust post production, motion and design capabilities, and adaptation and localization technologies and services. "UNR Studios occupies a rare position in the industry," said Justin P. Barocas, CEO & Executive Producer. In unreasonable fashion, we bridge the gap between the entertainment and brand worlds, going from high-value to high-volume at high speed, delivering everything from original documentaries for distributors like Netflix to generative tech driven scaled content for global brands – all under one roof." UNR began welcoming brand clients in 2024, including Nike, Louis Vuitton, Marriott, Carhartt, Starbucks, and Topgolf. "For the past decade, we've been fortunate to collaborate closely with Ace on branded content and consumer engagement activations," said Susan Hennike, Chief Brand Officer, Carhartt. "We're excited to build on that partnership and tap into their expanded capabilities in entertainment and talent partnerships, now as Unreasonable Studios." On the high value side, ACE was a pioneer in connecting brands and original entertainment, working with partners like Universal, Netflix, IMAX, Hulu, NatGeo, Disney+, Patagonia, Hoka, Budweiser, Bose, Uber Eats, Carhartt and Coca-Cola on feature films & episodic series. UNR will scale this effort and is already in production on three feature films; SAIL, which chronicles the 2024 America's Cup competition, directed by Frank Marshall (The Beach Boys, the Jurassic Park franchise, Twisters) for IMAX in partnership with Louis Vuitton & Skydance Sports; LEARNING TO FLY, which explores the world of Ultra running through the eyes of pro-runner Jim Walmsley and pro-photographer Aisha McAdams, directed by Max Lowe (Torn), financed by Hoka; and THE TRUTH & TRAGEDY OF MORIAH WILSON, about pro-cyclist Mo Wilson whose epic rise was cut short when she was murdered in Austin, TX in 2022, directed by Marina Zenovich (Robin Williams: Come Inside My Mind, Lance Armstrong) for Netflix. "The focus is quality from end-to-end," says Evan Hayes, Head of Original Entertainment & Production, "regardless of genre, channel or format, on a global scale." The Unreasonable team has earned several esteemed awards across the spectrum of entertainment and advertising including an Academy Award, a BAFTA, five Emmy Awards across Primetime, Daytime and Sports categories, Critics' Choice Awards, Clios, a Cannes Lion, and multiple Webby Awards, among others. "We've been partnering with UNR (formerly ACE) for the better part of a decade on a selection of our premium, luxury and lifestyle brands. They've always demonstrated a deep understanding of our brands, our audiences and the travel/hospitality category at large mastering every brief sent their way. Some of our most exciting work has come from this collaboration including our recent branded series featuring Westin's Heavenly Bed, a co-production with goop called "Sleep Training for Grownups" starring Gwyneth Paltrow. They always bring strong insights, partnerships and unconventional approaches to content and production," shared Nicole Taylor, Senior Director, Global Brand Marketing at Marriott International. UNR has 200+ full-time employees and 1,200 + contractors housed in more than 60 countries, with offices in Barcelona, Berlin, Detroit, Dubai, Hong Kong, London, Los Angeles, Mexico City, Milan, New York, Paris, Sao Paolo, Seoul, Shanghai, Singapore, Tokyo, and Toronto. About UNR Studios Unreasonable Studios (UNR) is an award winning, full service creative production company that supports agencies, brands and distributors alike across all media, genres, channels and formats globally at scale. You can find more about their projects at About StagwellStagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at ContactStagwellPR@ View original content to download multimedia: SOURCE Stagwell Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
