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Hospitality Meets Real Estate: The Future of Working
Hospitality Meets Real Estate: The Future of Working

Hospitality Net

time6 days ago

  • Business
  • Hospitality Net

Hospitality Meets Real Estate: The Future of Working

In 2005, as part of the founding team of citizenM, I watched the concept of social lobbies come alive. Communal spaces where people felt connected, serviced, and productive. It was the first time I saw hospitality's transformative power to embed itself into the fabric of the local neighbourhood. Fifteen years later, I co-founded Denizen with a team of hotel operators and technologists to build the hotel lobby without the rooms. Ground-floor spaces that served daily productivity and happiness to building residents and local neighbors. We learned that the essence of hospitality: warmth, flexibility, and intentional design, could bring to life under-utilized spaces. Now, in partnership with Aroundtown SA, one of Europe's largest real-estate companies, the Denizen team has launched ATworld: a platform that empowers members to tap into a network of hotels, coworking spaces, and gastronomy venues through one seamless membership, harnessing true network effects much like Urban Sports Club or ClassPass. One login; dozens of unique spaces, services, and experiences; the right environment for any task. Rethinking Office Real Estate Despite the rise of flex-space operators, office real estate remains a siloed, lease-defined product. However the core lesson from hospitality is that every square metre of a building can be sold as a 'consumable product'. Priced dynamically, distributed through direct and indirect channels, and consumed in hours or even minutes. The perishable-inventory ethos that drives a hotel revenue manager's strategy, adjusting pricing based on occupancy, segment, length of stay, and booking channel can be applied equally to workstations, focus rooms, and collaboration spaces. Hotel brands such as citizenM, Motel One, Penta and The Social Hub have already proven the concept at micro-scale by activating their ground floors as social lobbies. These 'social living rooms' blend café service, casual seating and ad-hoc workstations—monetizing their ground floors through day-pass usage and community events. But each brand has done this in isolation, behind its own app or loyalty program, leaving users to juggle multiple memberships and experiences. A network-driven model therefore multiplies value: as more venues join, the platform's value multiplies rapidly, facilitating connectivity and just in time productivity throughout a wide range of urban locations. Looking ahead to the next decade, I believe three forms of operator are primed to shape this new, hospitality-infused office ecosystem: Landlords as Platform-Builders Traditional office landlords will evolve from passive space-renters to active platform-builders. Rather than leaving lobbies idle after 9 a.m., they'll retrofit reception areas, corridors and meeting rooms with IoT sensors, modular furniture, and open APIs. Each seat, booth, or table becomes a live 'node' in the network, broadcasting real-time data on occupancy and environmental conditions (light, sound, climate), as well as service readiness. Imagine walking into a lobby and seeing 'Quiet Focus Booth—Available' or 'Collaboration Lounge: Two Seats Open' on your corporate booking portal, complete with filtered lighting levels and coffee-machine status. This shift requires CapEx for sensor rollouts and furniture pilots, but it unlocks new revenue streams—charging premium rates for high-value slots and offering off-peak discounts to drive consistent utilization throughout the building. Brandlords Operating End-to-End Some real-estate owners will take the next step to become brandlords, running their own hospitality-grade office venues. A good example is Derwent White Collar Factory on Old Street in London, which issues 'Factory Pass' credits earned via event attendance or meeting-room reservations. Members redeem credits for hot-desks, private booths, or wellness pods, each backed by an in-house concierge who manages coffee orders, tech support, and networking events. A dedicated data-analytics team tracks footfall, satisfaction scores, and ancillary spend, feeding insights back into pricing algorithms and future amenity planning. Brandlords own the guest relationship, capturing every touchpoint from initial booking to post-visit feedback, and use that loyalty data to fine-tune service bundles and forecast off-peak demand. Hospitality Operators Running Entire Office Buildings Hotel groups are uniquely positioned to operate whole office buildings with the same service ethos they apply to hotels. Imagine Accor managing an office tower under its MGallery brand, complete with branded reception, housekeeping-level cleaning, on-demand F&B, and loyalty-driven workspace credits. Or Marriott transforming a downtown high-rise into a JW Offices property, where Bonvoy members redeem points for private meeting rooms and team workspaces. These operators already have the playbook for staffing, brand standards, and guest engagement; extending it to full-scale office operations lets landlords tap proven distribution channels, loyalty programs, and perishable-inventory expertise, while delivering a consistent, hospitality-grade experience throughout the building. The real transformation will happen when landlords, brandlords and hospitality operators plug their spaces and services into a single, cloud-based 'office network OS,' seamlessly coordinating availability, personalization and on-site fulfillment across the entire ecosystem. This model relies on three key technology pillars: Holistic Connectivity: IoT sensors, smart locks, environmental monitors, and API endpoints turn every desk, booth, and suite into a live data stream. Static floor plans give way to dynamic 'service canvases,' where availability is updated in real time and users can filter by noise level, natural light, or proximity to amenities. Intent-Driven Matching: When a user logs in, they declare their activity intent: 'deep focus,' 'team brainstorm,' or 'client pitch.' The platform merges this with loyalty profiles (e.g., Bonvoy tier, citizenM+ membership), corporate entitlements, and environmental data to instantly recommend the ideal venue and service bundle. Behind the scenes, AI-driven algorithms predict demand surges (such as a product launch in Berlin or a trade show in Paris) and preemptively adjust pricing, seating layouts, and staffing rosters. Federated Orchestration: A rules engine balances corporate budgets, loyalty tiers, dynamic pricing rules, SLAs, and personal preferences to orchestrate bookings across landlords, brandlords, and operators. By adhering to open federation standards for availability, booking confirmation, personalization parameters, and service fulfillment, each host can plug into the network with minimal proprietary integration. This interoperability unleashes the network effect: as more venues join, the value to each member grows, fueling continuous discovery and usage. Early signs of this federated future are already emerging. CitizenM, Motel One, Penta Hotels, and The Social Hub have all opened their social lobbies for day-use, proving the core concept. ATworld has built on that foundation, first activating Aroundtown's own hotels and offices across Europe, then bringing in external hotel, coworking and gastronomy partners. Now members can browse hundreds of distinct venues, each with its own style and service, through a single app. In Berlin, for example, you might start your morning in a Moxy lobby, switch to a nearby café workspace for the afternoon, and end the day at an event in a Mindspace, all on the same membership. ATworld Mindspace Shoreditch, London — Photo by ATworld Data-Driven Self-Optimization At the heart of this network is a centralized data lake capturing every IoT ping, booking event, and Net Promoter Score. Machine-learning models trained on this dataset will: Forecast Demand : Anticipate surges around regional events or product launches, prompting pre-emptive capacity shifts per location or via pop-ups. Anticipate surges around regional events or product launches, prompting pre-emptive capacity shifts per location or via pop-ups. Detect Service Anomalies : Spot patterns like Wi-Fi slowdowns or AV glitches, triggering automated retraining sessions or equipment audits. Spot patterns like Wi-Fi slowdowns or AV glitches, triggering automated retraining sessions or equipment audits. Optimize Pricing & Staffing: Dynamically adjust rates, headcounts and space configurations in real time, just like hotel and airline revenue-management systems. Coexistence & Competition The future landscape will feature landlord-led platforms, brandlord ecosystems and hospitality-operated venues coexisting, similar to hotels, serviced apartments and coworking today. The ultimate winners will: Embrace open architectures and federation standards Master intent-driven matching and AI-powered predictions Deliver hospitality-grade consistency at scale Because, at its core, work isn't about signing multi-year leases or locking into 9-to-5 schedules; it's about delivering the right space, service, and experience at the right time (sounds familiar?). Hospitality professionals already know how to greet warmly, guide intuitively, and delight unexpectedly. Now is the moment to codify those instincts into micro-services, APIs, and machine-learning models, scaling the essence of hospitality into every office building. The learning phase: citizenM's social lobbies, Denizen's Houses, Derwent's Factory Pass, and ATworld's initial network, is nearly over. The next chapter is scaling: weaving every lobby, foyer, studio, and boardroom into one seamless, service-driven office ecosystem. Whoever masters that platform will redefine not the future of work, but the future of working.

Largest Cloud Spaces workspace opens at Dubai Mall Fountain Views
Largest Cloud Spaces workspace opens at Dubai Mall Fountain Views

Zawya

time02-06-2025

  • Business
  • Zawya

Largest Cloud Spaces workspace opens at Dubai Mall Fountain Views

A hospitality led premium workspaces provider provides private offices, coworking lounges, podcast studio, fully-equipped meeting rooms and an event auditorium Cloud Spaces Dubai Mall Fountain Views marks Cloud Spaces' sixth location across the GCC, and second in Dubai Dubai, United Arab Emirates – Cloud Spaces, the UAE's leading provider of flexible fully furnished workspace opens its biggest location at Dubai Mall Fountain Views. This marks the sixth Cloud Spaces location in the GCC, and the second in Dubai, as the brand expands its footprint in response to the region's rising demand for dynamic, hospitality and design-led work environments. Cloud Spaces Dubai Mall Fountain Views is strategically situated in the bustling heart of Downtown Dubai, offering breathtaking views of the Burj Khalifa and direct access to world-renowned retail, dining, and business destinations. More than just a workspace, Cloud Spaces Dubai Mall Fountain Views has been envisioned as a sanctuary for ambition and a place where creativity, collaboration, and growth emerge. From fully serviced private offices and semi-private offices to podcast studios, meeting rooms and collaborative coworking lounges, the space has been designed to enhance productivity and elevate the work life balance. Driven by a hospitality-first approach, members enjoy concierge-level service, premium amenities, and a collaborative community. A fully equipped auditorium offers an ideal setting for corporate gatherings, product launches, and networking events, with a dedicated events team ensuring every occasion is seamlessly executed. A range of meeting spaces is also available, including high-end majlis lounges, private meeting rooms, and boardrooms, perfectly designed to accommodate various group sizes and formats. These spaces are equipped with advanced technology, comfortable seating, and ergonomic elements to foster productivity and creativity. Enhancing the premium workspace experience, flexible membership options, Ejari registration, and business setup services provide exceptional convenience for both entrepreneurs and established companies. 'The launch of our Dubai Mall Fountain Views represents a defining moment for Cloud Spaces as we continue to reshape the future of work in the region,' says Malak Smejkalova, Senior Director at Cloud Spaces. 'This marks our fifth location in the UAE, with four more in the pipeline, and follows the successful opening of our first international hub at Kingdom Centre in Riyadh in March. Our expansion reflects the growing demand for flexible, design-forward work environments that combine hospitality, convenience, and community, and we're proud to meet that need at the heart of Downtown Dubai.' One of the standout features that is exclusive to the Dubai Mall Fountain Views is its fully equipped, soundproof podcast studio. Purpose-built for high-quality podcast recording, this state-of-the-art space is designed to meet the needs of today's content creators and forward-thinking businesses. Fully stocked with industry-leading technology and available on a flexible booking model, the studio provides a stylish environment for impactful content production, making it a key attraction for those looking to record professional-grade podcasts with ease. Cloud Spaces further cements its reputation through a clear focus on transparency, trust, and client experience. Each location is uniquely designed to balance functionality with an environment that supports both productivity and community, and is committed to meeting the dynamic working needs of today's professionals. For more information or to book a tour, visit or contact 04-4900900. About Cloud Spaces Cloud Spaces is a premier provider of flexible and contemporary workspace solutions, offering a seamless blend of high-end design, business support, and hospitality-driven experiences. Designed for modern entrepreneurs, SMEs, and multinational corporations, Cloud Spaces provides a diverse range of workspace solutions, including fully serviced private offices, collaborative lounges, co-working day passes, and immersive event spaces. With cutting-edge facilities, an inspiring community, and industry-leading services, members and businesses are empowered to connect, grow, and thrive at Cloud Spaces. Operating across the UAE and now in Saudi Arabia, Cloud Spaces is redefining the way professionals experience work. Cloud Spaces has locations in Dubai and Abu Dhabi in the UAE, with plans to open in Ras Al Khaimah later in the year, and have now expanded into Riyadh, Saudi Arabia. Website: | Instagram:

Temasek Shophouse to reopen by end-2025 with retail, community and social spaces
Temasek Shophouse to reopen by end-2025 with retail, community and social spaces

CNA

time28-05-2025

  • Business
  • CNA

Temasek Shophouse to reopen by end-2025 with retail, community and social spaces

SINGAPORE: Temasek Shophouse, a social impact hub nested among a row of historical buildings in downtown Orchard, is set to reopen by the fourth quarter of this year. The hub, which first occupied the heritage building at 28 Orchard Road in 2019, has added three adjoining buildings to its premises, growing its space threefold to 6,400 sqm. Restoration and expansion works for all four properties have crossed the 60 per cent mark. Visitors can expect corporate activities, social events, exhibitions, shopping and eating at the location when it opens its doors. The four units that form Temasek Shophouse – the original unit 28 and units 16, 22 and 38 – are all internally linked. The hub is hoping the connection between the four buildings will encourage collaboration between partners and stakeholders. WHAT TO EXPECT AT THE HUB Units 22 and 28 will house more than 60 co-working spaces that include hot desks and co-working offices – triple the hub's previous capacity. A local cafe, Foreword Coffee, will be located in both units. Unit 28 will continue to host events. The expanded space will support social entrepreneurs like Happiness Initiative with affordable workstations to connect and grow ideas. 'We don't look at issues just from an individual, organisational perspective that we are solving it all alone. We are more likely to look at issues from a very much integrated perspective,' said Happiness Initiative's co-founder Simon Leow. He added that the bigger space for holding and organising events makes it easier to meet other social entrepreneurs, allowing them to share and come up with unique ideas and solutions. Alongside shared workspaces, unit 22 will also house a retail shop and a restaurant that have yet to be announced. Meanwhile, unit 38 is slated to become a media studio for podcast and video recording. Unit 16 will feature a retail shop, a restaurant and event spaces including an exhibition area that can host about 180 to 200 people. There, members of the public can look forward to workshops, talks, showcases, charity events and community initiatives. Unit 28 will also continue to hold events. 'We are hoping to work with social enterprises. We're also hoping to work with the marginalised communities, such as single parents who work on home-based products,' said Temasek Shophouse's general manager Yvonne Tay. She added that such products could be sold in the retail part of the hub. An outdoor community event space accessible to the public is slated to be one feature of the hub. Outside the building, a community space that could host public concerts and other outdoor events is also being built. 'There's going to be a stepped terrace over the canal in the months to come. And we're hoping that this space can be activated for community usage,' said Ms Tay, referring to Stamford Canal, which runs behind the site. ATTRACTING THE PUBLIC 28 Orchard Road was built in 1928 by businessmen and well-known philanthropists Mr Ee Kong Guan and Mr Chee Guan Chiang. The historical building used to house commercial space on the ground floor and residential apartments upstairs. It was then used as a showroom and department store over the years before Temasek Trust incorporated it into its philanthropy ecosystem, turning the space into a social impact hub. Dr Kenneth Goh, an associate professor of strategy and entrepreneurship (education) at Singapore Management University, said that social entrepreneurs cannot just rely on the mission to draw visitors, but they need to offer great products and experience as well. 'As you come for those reasons, and you see some of the social aspects of the business, I think that's the strongest way of supporting that message and exposing Singaporeans to that message (of philanthropy),' said Assoc Prof Goh.

FlowSpace Quietly Becomes London's Favorite Way to Find a Place to Work
FlowSpace Quietly Becomes London's Favorite Way to Find a Place to Work

Associated Press

time15-05-2025

  • Business
  • Associated Press

FlowSpace Quietly Becomes London's Favorite Way to Find a Place to Work

FlowSpace is redefining flexible work in London. Instantly book coworking desks, private offices & meeting rooms across 120+ areas. No contracts or commitments. LONDON, UNITED KINGDOM, May 15, 2025 / / -- In a city where the pace is fast and flexibility is everything, a new kind of workspace platform is quietly gaining traction. FlowSpace, launched just over 2 years ago, is already changing how people across London and the UK discover and book places to work — whether that's a quiet desk in a coworking space near home, an upmarket meeting room in Soho, or a private office in central London. Created by Harry Wilson, Hayri Demircapa and Ieva Dvilinskiene, FlowSpace offers something refreshingly simple: a way to find and book the right workspace, in the right area, without the usual hassle. 'We built FlowSpace to open up a world of flexible workspaces at your fingertips. To change the way the world works, from one fixed location, to a global network of easily accessible spaces that work around you - whether you're from a large team or a small team, you should be able to find the workspace you need and book it in minutes.' said Wilson Hallberg, Founder & CEO One platform, thousands of workspaces FlowSpace covers over 120 neighborhoods across Greater London and every city in the UK, offering options for every kind of working style — from desks by the hour in coworking spaces and to private offices just for the days you need them. Users can filter by amenities like strong Wi-Fi, breakout areas, great coffee and nearby transport links, or explore by vibe and setting: casual, professional, creative, quiet. Most bookings happen on the same-day, showing how many professionals are looking for immediate solutions with maximum flexibility, not long-term commitments. And it's not just about the city center hotspots. Suburban areas are seeing a rise in bookings as more people choose to work closer to home. 'There is a strong pattern established where mid week days account for 83% of all office bookings and work from home or closer to home on Mondays and Fridays. Being able to help our customers do both of these things is a really wonderful feeling. You literally see the future of work happening in front of your eyes. Something we would have dreamt of 10 or even 5 years ago' says Dvilinskiene. What the Numbers Are Saying Since launching: -More than 1 million hours of workspace bookings have been made -50,000 people have now booked through FlowSpace -£8m in business for workspaces has been generated through the platform -60% of bookings are made for the same day or next day -Over 15,000 workspace searches have been completed -Repeat users account for more than half of total bookings -Most in-demand areas include Soho, Shoreditch, London Bridge 'The way we work has changed, but finding the right space hasn't quite caught up yet,' said Harry Wilson Hallberg. 'FlowSpace is about removing barriers of brand or membership of certain spaces and giving people the keys to work anywhere they want.' The Most Flexible Solution in The Market The founders have built FlowSpace to be the most flexible solution possible. Enabling customers to book by the hour, no contracts or minimum terms, the ability to sign up in minutes and even book an office space while standing outside it. 'These principles of maximum flexibility are important to our customers and to us. We're focused on what the customer wants to do and how they wish to work in the future. Not always do you need a full day in an office. Sometimes you just need a few hours a couple of days a week.' said Hayri Demircapa - Co-founder and Chief Product Officer. What's Next With strong traction in London, the FlowSpace team is already working on what's next. New faster technology to help FlowSpace scale including a mobile app is in the works, offering location-based suggestions and one-tap booking. Company dashboards are also being developed to serve teams using multiple locations. The team is also exploring new cities outside the UK including Berlin, Paris, Copenhagen and Stockholm — as high demand for flexible work and high quality workspaces continues to grow globally. About FlowSpace FlowSpace helps people find great places to work — fast. FlowSpace connects you to high-quality workspaces across London and the UK, instantly bookable and always ready for you. Harry Wilson Hallberg FlowSpace +44 7309 594511 [email protected] Visit us on social media: LinkedIn X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Hang Lung's NET•WORK Captures New Office Demand Wave: Landlord-Managed Space Hits 70% Occupancy
Hang Lung's NET•WORK Captures New Office Demand Wave: Landlord-Managed Space Hits 70% Occupancy

Associated Press

time14-05-2025

  • Business
  • Associated Press

Hang Lung's NET•WORK Captures New Office Demand Wave: Landlord-Managed Space Hits 70% Occupancy

HONG KONG SAR - Media OutReach Newswire - 14 May 2025 - Hang Lung Properties Limited (SEHK Stock Code: 00101) (the 'Company' or 'Hang Lung') is pleased to announce the launch of NET•WORK, a premier coworking space in the heart of Central, Hong Kong. As Hong Kong continues to strengthen its status as an international financial center, NET•WORK's vibrant and flexible office spaces have attracted financial institutions, professional services firms, and TMT (technology, media, and telecom) companies, achieving 70% occupancy during the soft-launch period. (From left) Mr. Mikael Jaeraas, Senior Director – Retail and Hong Kong Business Operation, and Ms. Helen Lau, Deputy Director – Hong Kong Business Operation, at the launch event of NET•WORK, showcasing its key features. Mr. Herman Chui, Senior Director – Office, Hotel & Residence of Hang Lung Properties, said, 'Hang Lung Properties creates compelling spaces that enrich lives. NET•WORK was created to connect people and business communities, serving as a space where work and life will find the ultimate balance. Strategically located within Central's iconic Standard Chartered Bank Building, NET•WORK embodies our vision is to become a premium and leading flexible business solution provider. From eco-friendly building materials and energy saving facilities to air quality management and control, NET•WORK sets itself apart with its full commitment to sustainability and supporting our community. NET•WORK provides professional 'turn-key' solutions in which the hassle of fitting out no longer exists. While market challenges persist, Hong Kong has a key role to play, not only as an integral part of the Greater Bay Area, but also as Asia's premier financial hub. NET•WORK's achievement of strong occupancy within months since its soft launch validates the market demand for centrally located, quality and flexible business solutions. Building on the success of HANGOUT, the Company's branded multifunctional workspace in mainland China, we expect our flexible business solutions to generate even more cross-border opportunities going forward.' NET•WORK represents the connection, a hub for businesses to grow, and for people to connect and be inspired The name NET•WORK represents the connection, a hub for businesses to grow, and for people to connect and be inspired. Ergonomically designed and tastefully decorated, the 13,000-square-foot NET•WORK offers bespoke, functional and sophisticated spaces ideal for fast growing enterprises, entrepreneurs, and client meetings. It features dedicated private offices and dynamic shared spaces, including 27 private offices, 212 workstations, and professional conference facilities. The space has already established itself as a nexus for high-value business connections, having hosted multiple networking events. NET•WORK's versatile, well-appointed venues provide the perfect setting to forge connections and showcase businesses Members of NET•WORK can enjoy unparalleled benefits within the Hang Lung portfolio, which comprises offices and retail spaces across the border: All workstations are equipped with ergonomic chairs and height-adjustable desks featuring USB-C monitor compatibility With NET•WORK, Hang Lung reaffirms its commitment to redefining workplace innovation, strengthening Hong Kong's position as Asia's premier commercial hub and setting a new benchmark for corporate excellence. Various amenities, including the pantry (left) and wellness room (right), are thoughtfully designed to enhance the well-being of office workers Various amenities, including the pantry (left) and wellness room (right), are thoughtfully designed to enhance the well-being of office workers Various amenities, including the pantry (left) and wellness room (right), are thoughtfully designed to enhance the well-being of office workers Hashtag: #HangLung The issuer is solely responsible for the content of this announcement. About Hang Lung Properties Hang Lung Properties Limited (SEHK stock code: 00101) creates compelling spaces that enrich lives. Headquartered in Hong Kong, Hang Lung Properties develops and manages a diversified portfolio of world-class properties in Hong Kong and the nine Mainland cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan and Hangzhou. With its luxury positioning under the '66' brand, the company's Mainland portfolio has established its leading position as the 'Pulse of the City'. Hang Lung Properties is also recognized for leading the way in enhancing sustainability initiatives in the real estate industry, all the while pursuing sustainable growth by connecting customers and communities. At Hang Lung Properties – We Do It Well. For more information, please visit

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