10-08-2025
Costco shoppers rave about store-brand products they say are 'better than name-brand.'
Costco's Kirkland Signature line has long been the warehouse's not-so-secret weapon.
But its latest releases are sparking an even bigger frenzy — with shoppers saying Kirkland rivals high-end brands at a fraction of the price.
Some customers swear they'll never go back to name brands again.
Kirkland Signature Cranberry Juice
Costco's cranberry juice comes highly rated and recommended by customers—many of which are fans of Ocean Spray.
'I have been purchasing this for over eight years. I love that it contains no added sugar and has a good percentage of cranberry juice in it,' a shopper wrote.
'The first sip is a little tart but delightful. Then it's just plain delicious,' a shopper wrote online,' a member claimed.
The cranberry juice is available for delivery at select locations. A two-count of the fan-favorite beverage start at $9.99.
Kirkland Signature Lightly Breaded Chicken Breast Chunks
Reddit users praised the chicken breast chunks for its taste and shape
Customers have been raving about these chicken chunks for years and believe they're better than plain bare chicken.
'Perfect amount of breading, meat is moist, tender, perfectly seasoned. The pieces of chicken are also fairly uniform and cube shaped,' a Reddit user wrote.
Others compare it to chicken they'd order at restaurants, including Chick-fil-A.
Prices for the chicken breast chunks vary based on locations, but Reddit users claimed they bought a bag for $13.99.
Kirkland Signature Green Tea
The nearly five-star tea is a blend of Sencha & Matcha that can be served hot and or cold.
Shoppers insisted the caffeinated drink is a great beverage to serve to friends and family, and 'exceeds expectations in price and quality.'
'I've been drinking this tea for a long time now and am so glad that Costco continues to sell them. I have tried many brands and can honestly say these are by far the best - quality, taste and cost!,' a shopper revealed.
The cost of a box of this 100-count green tea bag product typically starts at $13.61.
Kirkland Signature Maple Syrup
A $14.99 bottle of the Kirkland maple syrup is a hot buy for hundreds of Reddit users and Costco members.
The five-star rated product is Kosher and described as 'great tasting maple syrup for a good price.'
'Kirkland's maple syrup is tasty and I rank it with the best,' a Costco member wrote.
'It takes me a while to use a bottle this size, so I pour some in a smaller container for my kitchen fridge and keep the larger bottle in my garage fridge with the probably inaccurate idea that if it isn't opened continually it will stay fresh longer.'
Kirkland Signature Oxi Powder
Not only is there enough powder for 328 loads of laundry, but Reddit users have also believed it to be better than the fan-favorite OxiClean.
'Their version of oxi-clean is what oxi-clean used to be. It is much, much better at removing stains than the current version of oxiclean,' a Reddit user claimed.
'I have purchased the Costco Oxi two times since it has hit the shelves. I can't explain how impressed I am with the overall performance & light fragrance,' a shopper revealed.
Costco members can usually purchase a box online or in stores for only $13.99.
Kirkland Signature Pesto
Costco shoppers believe the Basil Pesto is 'hands down' better than other sauces
Costco's Basil Pesto is a must-have product that typically costs around $11.71 per jar.
Reddit users insisted the product is 'hands down' better than other pesto sauces one finds in grocery stores.
'My family has been using Costco's pesto for 20+ years and it's now the only pesto I truly love,' a Reddit user admitted.
'I'm in love with the pesto, I tell people this all the time and I'm so glad others here like it too!,' another commenter responded, adding the sauce is also delicious when it's frozen.
Kirkland Signature Organic Extra-Virgin Olive Oil
A bottle of this extra-virgin olive oil is one of the most expensive offerings on this list starting at $20.99.
However, the organic product has received thousands of positive reviews—over 1,500 being on the product page.
'I almost exclusively use olive oil for cooking, and I have found this Kirkland brand to be an excellent choice,' a shopper wrote.
'It has a lovely, deep olive flavor and a little burn at the end, just like it's supposed to do.'
Organic Kirkland Brand Peanut Butter
Shoppers praised Costco's signature peanut butter for its taste and ingredients
Costco in the news
Shoppers threatened to boycott Costco earlier this year after the chain swapped Pepsi for Coca-Cola drinks.
Other customers have complained about price hikes at food courts.
Slow-moving shoppers travelling around in groups is another of Costco shoppers' biggest gripes.
Costco shoppers have also been debating new food court items and complaining about limits on gold bars.
Now, a little-known policy is going viral. Costco shoppers have long loved the chain's famous free samples — but few knew the actual rules.
For years, the big‑box giant has lined its warehouses with stations handing out free bites of everything from frozen pizza to imported chocolates. Most members figured the perk came with an unspoken limit — maybe one sample per person.
But it turns out the retail giant — which has standard memberships costing $65 and Executive memberships $130 — has no cap on the number of samples.
Meanwhile, Costco's receipt checkers — often seen as overzealous mall cops — are getting some surprising praise.
Members are sharing viral stories of how these employees have saved them money, sometimes catching mistakes worth more than $40.
Costco's signature creamy peanut butter has been praised for its organic flavor and 'minimal ingredents.'
'I was going to give this a 1 star and return it back to Costco but then realized that this peanut butter needs to be refrigerated,' a Costco member admitted.
'When I did this, it was a better constancy true to peanut butter. Great taste and value with healthy ingredients.'
Shoppers can purchase a two-count of these peanut butter jars right now for $11.69 online and in stores.
Kirkland Signature Unscented Kitchen Trash Bags
The highly-rated trash bags are an affordable product that Costco members claim they 'can't live without.'
'These are very strong and flexible bags and the handles make it easy to carry to outside larger garbage cans. Leakproof,' a fan commented on the product page.
'These do what they're supposed to for me. They hold all my garbage items, seem sturdy, don't break, don't easily get a hole, they tie up tightly. What else can I ask for?,' another person wrote.
The a 200-count box of the fan-favorite trash bags is available to purchase for $20.99.
Kirkland Signature Super Premium Vanilla Ice Cream
Costco's five-star vanilla ice cream has been a popular desert buy for years.
Both Kosher and gluten-free, the dessert has been praised for its ingredients by consumers claiming it's the 'best vanilla ice cream' they've ever had.
'It's so creamy and flavorful. You can enjoy it on its own, or if you're feeling adventurous, top it with some chocolate fudge and nuts. And don't forget the whipped cream - it's the cherry on top!,' a fan wrote.
Prices vary depending on location—but a two-count of the product typically costs $17.01 online and in stores.
Kirkland Signature Extra Crispy French Fries
Costco's beloved extra crispy french fries have been praised by shoppers on Reddit and TikTok—some claiming it's better than the Ore Ida brand.
'We bought some and they're pretty good. They remind me of the Lamb Weston hand cut freezer fries,' a Reddit user revealed.
'They are a pretty decent fry. Thicker cut and potato forward. I love them bought instead of the ore ida and won't be going back as long as they sell them,' a fan commented.
