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Greggs sausage roll immortalised at Madame Tussauds wax museum
Greggs sausage roll immortalised at Madame Tussauds wax museum

BBC News

time5 days ago

  • Entertainment
  • BBC News

Greggs sausage roll immortalised at Madame Tussauds wax museum

A sculpture of a Greggs sausage roll is to be unveiled at Madame Tussauds waxworks world-famous attraction has said the pastry-cloaked processed meat cylinder is the first food item to go on display in its own elevates the snack to the level of a British cultural icon, sitting along celebrities such as Shakespeare and David Attenborough. Greggs said the company sells one million of the rolls every day. Jo Kinsey is studio manager at the museum and oversees a team of artists responsible for creating and maintaining the lifelike said the Greggs sausage roll was "synonymous with British culture - we just had to put it in our culture zone". She added that the artists put in "numerous" hours to capture every detail of the popular menu item."We took the process very seriously, making this creation the same way we make all our figures at the attraction. "We can't wait for guests to be stopped in the tracks at the lifelike sausage roll - just in time for National Sausage Roll Day."It will go on public display on 5 June.

Mattel's Barbie Playbook: Replicating Success Across the Company's Portfolio
Mattel's Barbie Playbook: Replicating Success Across the Company's Portfolio

Harvard Business Review

time13-05-2025

  • Entertainment
  • Harvard Business Review

Mattel's Barbie Playbook: Replicating Success Across the Company's Portfolio

The 2023 movie Barbie and its accompanying marketing blitz incited a worldwide craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This flourishing of goodwill stood in contrast to decades of criticism of the Barbie brand. Although proponents had celebrated Barbie for her promise to 'inspire the limitless potential in every girl,' detractors felt that the doll promoted a narrow beauty standard and perpetuated gender stereotypes. In this episode of Cold Call, Harvard Business School Professor Elie Ofek and coauthor and doctoral student Ryann Noe join host Brian Kenny to discuss the case ' Barbie: Reviving a Cultural Icon at Mattel.' They explore how Mattel planned to sustain the Barbie brand's positive momentum and replicate the doll's success across other toy brands in the company's portfolio.

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