Latest news with #culturalmovement
Arab News
5 days ago
- Entertainment
- Arab News
URX: The cultural movement amplifying underrated DJs in Saudi Arabia
Underrated X Community — URX — is a cultural movement that was born in Saudi Arabia with a mission to redefine how the region sees electronic music and underground talent. Founded in late 2023 in Riyadh, URX was established to spotlight the often-overlooked DJs, producers and visual artists in the Kingdom and wider region. Founders DJ Frozen (Sohaib Al-Borno) and DJ Mazo (Mohannad Reziqat) envisioned a homegrown ecosystem that supports emerging artists through events, collaborations and mentorship. 'We aim to support local talents and bring underrated DJs and electronic musicians into the spotlight,' Al-Borno told Arab News. 'There's a wealth of creativity in Saudi Arabia, but what's missing is visibility and access. That's where URX comes in. 'URX stands for Underrated X. The 'X' symbolizes the unknown, the future and the collaboration between disciplines,' Reziqat said. The two founders have spent years embedded in the Kingdom's evolving creative scene. Their collaborative mindset is reflected in the spaces they use; from Riyadh's The Warehouse and Merwas Studios to regional hotspots in Bahrain and Jordan, URX prefers to use what they see as authentic, immersive venues. 'We believe in opening doors,' Reziqat said. URX's events are 'about the story, the energy, and the people who show up. It's about creating a space where talent meets opportunity. 'Every URX edition is a platform to experiment,' he said. 'We work closely with filmmakers, designers and visual artists to elevate every event beyond music. 'We started with URX. The video they made for us, the attention to detail, the quality, the filming … that's what helped us rise in the scene. I truly want to thank them,' said a Riyadh-based DJ who goes by the name Immortal. Since its debut event in 2024, URX's influence has grown steadily, supported by a loyal following of artists and music lovers. They recently collaborated with PUBLIC restaurant in Riyadh, on July 27. 'The PUBLIC x URX night was electric,' Al-Borno said. 'It was one of those rare moments where everything clicked — the crowd, the music, the space. It confirmed that there's a real hunger for this kind of experience.' URX also works to develop its artists, offering mentorship, production support and publicity. 'It's about who has something to say and giving them the tools to say it,' Al-Borno said. 'We're laying the foundation for the next decade of Saudi creativity,' Reziqat said. 'And that means investing in artists early, guiding them, and celebrating their uniqueness.' URX is part of a larger cultural awakening in the Kingdom, aligned with Saudi Arabia's Vision 2030, which promotes creative industries and youth empowerment. But while policy is top-down, URX is proudly grassroots, born from a genuine passion for local culture and artistic freedom. 'We're building what we want to see,' Al-Borno said. 'There's power in being underestimated,' Reziqat said. 'That's the spirit of URX. We take what's overlooked and make it unforgettable.' As they prepare for future events, regional tours and international collaborations, URX remains committed to its mission — uplifting the underrated, creating unforgettable experiences and connecting Saudi Arabia's artistic energy with the world.
Zawya
11-08-2025
- Entertainment
- Zawya
Expo City Dubai and Dubai Culture unite to spotlight Emirati artists at Dhai Dubai
Dubai: A beacon of imagination returns to the heart of Dubai this November as Expo City Dubai and the Dubai Culture and Arts Authority (Dubai Culture) join forces to present the second edition of Dhai Dubai, the first Emirati-led light art exhibition, which will take place from 12 to 18 November at the iconic Al Wasl Plaza. A celebration of light, legacy, and limitless creativity, Dhai Dubai reimagines the traditional exhibition as a dynamic cultural movement. As a flagship initiative of Expo City Dubai, it provides a pioneering platform for Emirati artists to showcase their heritage through bold, contemporary art. This year's edition invites the community and international guests to discover how tradition continues to shape and inspire modern art in Dubai. This landmark partnership between Expo City Dubai and Dubai Culture reflects a shared vision, one that honours the past while boldly shaping the future. Together, both institutions reaffirm their commitment to empowering artists, nurturing the creative economy, and positioning the emirate as a global capital for the arts. Following the great success of its inaugural edition in 2024, Dhai Dubai 2025 returns with seven brand-new commissions by a stellar constellation of Emirati artists across three generations, including Fatma Lootah, Mohammed Kazem, Khalid AlBanna, Alia Bin Omair, AlZaina Lootah, Ahmed Al Areef Al Dhaheri, and Hessa Alghandi. Each light sculpture serves as a luminous portal into the evolving language of light exploring its spiritual, emotional, and artistic resonance within Emirati culture. This year, Dhai Dubai expands its creative constellation with powerful series of artist talks and public dialogues hosted at House of Arts, Expo City Dubai's newest cultural venue dedicated to regional art and expression. More than just a space, House of Arts is a vibrant home for creation and connection, uniting artists and dreamers from across the Arabian Gulf through bold programming and forward-thinking support systems which will be announced in October 2025. Shaima Rashed Al Suwaidi, CEO of the Arts, Design and Literature Sector at Dubai Culture, affirmed the Authority's commitment to supporting initiatives that enrich the city's creative scene, stating: 'Dhai Dubai, through its varied experiences and interactive programming, reflects the depth of our partnership with Expo City Dubai. It also highlights our ongoing efforts to boost cultural tourism and support the cultural and creative industries by encouraging artists to present works that embody the values and spirit of the emirate.' She added: 'This exhibition marks an important moment on our annual calendar, advancing the Public Art Strategy and fostering dialogue between artists and different communities. It invites visitors to explore the role of art in connecting people, discover the creatives shaping our public spaces, and experience how the city's diversity is brought to life through innovative installations. In doing so, Dhai Dubai demonstrates the forward-thinking approach of Emirati talent, whose work keeps pace with global trends in contemporary art.' Amna Abulhoul, Co-Curator of Dhai Dubai and Executive Creative Director of Entertainment and Experiences at Expo City Dubai, said: 'This partnership is a celebration of shared purpose, a deep-rooted belief in the power of culture to elevate, connect, and transform. Dhai Dubai is the spirit of Dubai made visible: a place where past and future interwind together in brilliance, where art becomes a bridge, and where artistic dreams are given space and light to grow. Having the support of Dubai Culture is both a privilege and a powerful affirmation of our collective commitment to the creative community. It reinforces our mission to empower artists, preserve our stories, and ensure that platforms like Dhai Dubai continue to thrive and inspire. Through the voices and visions of our artists, we are not only illuminating Emirati identity but also offering the world a window into the soul of a nation.' The second edition of Dhai Dubai, co-curated with Anthony Bastic, CEO and Creative Director of AGB Creative, runs from 12th to 18th November 2025 at Al Wasl Plaza, Expo City Dubai. For more information, please visit About Dhai Dubai: Dhai Dubai light art exhibition is a celebration of light, art, and culture that takes place at Al Wasl Plaza, Expo City Dubai, in strategic partnership with Dubai Culture. The exhibition presents an immersive and enriching experience that celebrates the spirit and culture of Dubai and the UAE. Through a diverse array of talks and workshops, Dhai Dubai provides a deeper understanding of the artistry and cultural significance behind each artwork. This dual focus offers a holistic showcase of Emirati artistic talent whilst creating an unforgettable experience for visitors from around the world. About Expo City Dubai An inclusive innovation-driven, people-centric city of the future and one of five hubs on the Dubai 2040 Urban Master Plan, Expo City Dubai is committed to maximising its positive social, environmental and economic impact Designed as a blueprint for sustainable urban living, its roadmap to achieving net zero by 2050 and its broader decarbonisation targets raise the bar on responsible urban development Its ecosystem supports cross-sector collaboration and provides a springboard for businesses of all sizes to scale and grow, enhancing Dubai's position as a global centre of trade and reinforcing the UAE's development and diversification ambitions Its residential communities redefine urban living, exemplifying best practice in innovative, environment-friendly design with a focus on wellbeing and happiness An incubator for innovation, it is a testbed for solutions and a platform for groundbreaking ideas that benefit both people and the planet Packed with educational, cultural and entertainment offerings and a go-to destination for globally significant events, it celebrates human creativity and ingenuity and inspires future generations The legacy of Expo 2020 Dubai, Expo City Dubai connects businesses, government, organisations, educational institutions, residents and visitors, working together to drive progress and create a better, more equitable, more sustainable future for all For media enquiries, please contact About Dubai Culture & Arts Authority Dubai Culture and Arts Authority (Dubai Culture), under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, is committed to enriching Dubai's cultural scene based on the UAE's heritage, and is building bridges of constructive dialogue between various cultures to enhance Dubai's position as a global centre for culture, an incubator for creativity, and a thriving hub for talent. Dubai Culture is keen on reviving and preserving the emirate's historical heritage and developing the regulatory frameworks for the cultural and creative sector in line with its strategic roadmap 2020 – 2025. The Authority also seeks to empower the enablers that support talent and stimulate active public participation by investing in the various assets under its remit, including the management of five heritage sites, five museums, Al Jalila Cultural Centre for Children, 17 archaeological sites and nine Dubai Public Library branches, all of which help contribute to creating an economic system that invigorates the cultural and creative industries. The Authority also offers 8 services and 26 sub-services. For more information, please visit the Authority's website
Associated Press
25-05-2025
- Business
- Associated Press
Richard Armande Mills Unveils RAM Collective: A Creative Agency Fusing Creativity, Strategy, And Cultural Impact
Richard Armande Mills launches RAM Collective, blending creativity, strategic branding, and cultural innovation to empower individuals and brands. United States, May 25, 2025 -- The Vision Behind RAM Collective: A Bold New Era in Creative Empowerment In a world where influence and authenticity hold unparalleled value, Richard Armande Mills is redefining what it means to build a brand, a career, and a narrative. As the visionary founder of RAM Collective, Mills has crafted a multifaceted creative agency designed to empower brands, bold individuals, and organizations. Born from a moment of radical self-trust, RAM Collective is more than just an agency—it's a cultural movement aimed at infusing strategy, creativity, and a deep understanding of modern cultural trends into every aspect of branding and storytelling. From Executive to Cultural Icon: The Reinvention of Richard Armande Mills Richard Armande Mills' journey to establish RAM Collective is one of reinvention and resilience. After years of leading initiatives and campaigns within mission-driven organizations and the political space, Mills took a bold step away from the high-profile world he had once thrived in. A pivot that could have seemed risky to some, but for Mills, it was a natural progression towards reclaiming his own narrative and voice. 'I realized I could either wait for someone to give me a platform—or build my own,' said Mills, reflecting on the early days of launching RAM Collective. In this new chapter, Mills combined his expertise in leadership, public speaking, and strategic consulting with his innate creative flair, positioning himself not just as a brand consultant, but as a cultural architect helping shape the future of creative expression. The Hybrid Approach of RAM Collective: A One-Stop Creative Powerhouse At the heart of RAM Collective is a unique hybrid model that seamlessly blends creative consulting, brand strategy, event production, and multimedia storytelling. This approach allows RAM Collective to cater to a wide range of clients, from individuals looking to carve out their personal brand to large organizations seeking a cultural and creative overhaul. Whether launching a brand, executing live events, or curating social media strategies, RAM Collective brings a holistic vision to every project. Mills' extensive experience as a creator, host, and influencer ensures that each campaign is not just executed but elevated—making it memorable, impactful, and true to the core values of the client. 'It's not just about pretty visuals. It's about creating a presence that shifts a room—online or in person,' Mills remarked, emphasizing the importance of authenticity in all creative endeavors. Rich Bitch Summer: Where Fashion Meets Empowerment One of RAM Collective's standout initiatives is the debut of the 'Rich Bitch Summer' collection—a limited-edition merch line that is more than just fashion. Combining fashion, satire, and empowerment, this capsule collection has quickly become a cultural statement, resonating with those who embrace boldness, confidence, and the power of self-expression. 'Rich Bitch Summer isn't just merch. It's a mindset,' Mills explained, underscoring the collection's alignment with RAM Collective's mission to empower individuals to live and brand themselves unapologetically. This merch line is just the beginning. As the agency's online store continues to grow, RAM Collective is laying the foundation for a future where every product tells a story and reinforces the brand's overarching narrative of empowerment. Music, Media, and More: The Multi-Hyphenate Legacy of RAM Collective As a rising music artist, Mills' debut single 'Bounce' has captured the attention of fans and critics alike, marking his entrance into the indie-pop scene. The follow-up track, 'Hey Boy,' is set to release on June 13, further cementing Mills as a multi-hyphenate force to be reckoned with. His music captures his signature mix of boldness, cheeky flirtation, and 'main character energy,' giving his audience an authentic glimpse into his creative journey. But music is just one part of the equation. RAM Collective is also making waves in visual content, with upcoming projects that promise to push the boundaries of what it means to connect and engage with an audience. Whether through music, fashion, or media, RAM Collective is steadily building a cultural presence that blends creativity with strategy to deliver results that resonate. Looking Ahead: What's Next for RAM Collective While RAM Collective is still in its early stages, its trajectory is clear: it's set to revolutionize the creative landscape. With a rapidly growing client base, ongoing collaborations, and a cultural ethos that resonates deeply with the next generation of thinkers, creators, and disruptors, RAM Collective is emerging as a cultural force to watch—one built on vision, empowerment, and creative integrity. 'Our mission is simple: to help people live boldly and build beautifully,' Mills shared. Whether through brand consulting, content creation, or event production, RAM Collective aims to be the agency of choice for those who dare to take risks and own their story. About RAM Collective RAM Collective, founded by Richard Armande Mills, is a creative agency designed to empower individuals and brands by fusing creativity, strategy, and cultural impact. Specializing in brand strategy, creative consulting, multimedia storytelling, and event production, RAM Collective helps clients build powerful brands that resonate with authenticity and purpose. Through a combination of bold creativity and high-level strategic insight, RAM Collective delivers unparalleled results, helping clients make their mark at the intersection of culture, creativity, and impact. Media Contact Richard Armande Mills Founder, RAM Collective [email protected] Social Media: Contact Info: Name: Richard Armande Mills Email: Send Email Organization: RAM Collective Website: Release ID: 89160881 In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.
