Latest news with #customerinsights
National Post
4 days ago
- Business
- National Post
Andersen Consulting Adds Dimension with David and Golyat
Article content SAN FRANCISCO — Andersen Consulting deepens its global consulting capabilities through a Collaboration Agreement with David and Golyat, a Philippines-based digital strategy consultancy. Article content With a strong focus on business intelligence, customer insights, and digital-first executions, David and Golyat works with clients across sectors—including government, development organizations, and private enterprises—to drive long-term value through data-informed decisions. Article content Article content Miko David, managing partner of David and Golyat, said, 'We're excited to collaborate with Andersen Consulting as it represents a milestone in our growth trajectory. By combining our expertise in digital strategy and Andersen Consulting's global platform, we are positioned to deliver even greater value to clients navigating complex markets.' Article content 'This collaboration allows us to bring an additional dimension to our global consulting platform,' Mark L. Vorsatz, global chairman and CEO of Andersen, said. 'Miko and his team bring exceptional regional insight, creativity, and analytical rigor—qualities that perfectly complement our commitment to delivering best-in-class solutions to our clients worldwide.' Article content Andersen Consulting Article content is a global consulting practice providing a comprehensive suite of services spanning corporate strategy, business, technology, and AI transformation, as well as human capital solutions. Andersen Consulting integrates with the multidimensional service model of Article content Andersen Global Article content , delivering world-class consulting, tax, legal, valuation, global mobility, and advisory expertise on a global platform with more than 20,000 professionals worldwide and a presence in over 500 locations through its member firms and collaborating firms. Andersen Consulting Holdings LP is a limited partnership and provides consulting solutions through its member firms and collaborating firms around the world. Article content Article content Article content Article content Article content Article content
Forbes
23-05-2025
- Business
- Forbes
How To Build Effective Personas To Foster Empathy
How To Build Effective Personas To Foster Empathy Forrester Is everyone in your organization aligned on who your customers are? Does your organization understand your customers? Since at least the turn of the millennium, businesses have turned to personas as a way to address questions like these. Personas are insights-based, easy-to-understand representations of a group of people, including their goals, needs, and behaviors. They likely exist in some form in your organization. But I'd hazard a guess that they aren't living up to their full potential — i.e., eliciting empathy, helping teams prioritize, and driving human-centric decision-making. Why the disconnect? Most personas we see are based on outdated or ineffective practices, leading them to collect dust on a shelf. Companies succumb to pitfalls such as including identities that invite bias, overloading personas with irrelevant data, or using personas as the default audience framework when other tools (e.g., segmentations) would be a better fit. The good news is that these pitfalls are avoidable. Personas remain a powerful design tool in 2025 for brands that take an intentional approach to planning, building, and activating personas. This starts with knowing the qualities of an effective persona, which include being: Whether you're getting started on your persona journey, updating your personas, or striving to unlock more value from the personas you have, start with the foundation of these qualities of a modern persona. When created with these practices in mind, personas can be the powerful empathy-building tool they were always intended to be. Register to attend Forrester CX Summit North America in June, explore the full agenda for event to attend Forrester CX Summit North America in June, explore the full agenda for event here. This post was written by Principal Analyst Gina Bhawalkar and Principal Analyst Audrey Chee-Read and it originally appeared here.
Forbes
13-05-2025
- Business
- Forbes
5 ChatGPT Prompts To Make Your Offer Irresistible To Customers
5 ChatGPT prompts to make your offer irresistible to customers Potential buyers visit your website, check your LinkedIn, scan your content. Then they disappear. They choose someone else. Someone who connects with them instantly. Someone who matches their specific needs. What if you could figure out exactly what makes you irresistible to the clients you want most? Most business owners overlook the reasons clients buy. But that information holds clues and ChatGPT can help. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through. People buy based on feelings while logic justifies their decision afterwards. This fundamental truth applies to your prospects. They scan for someone who gets them. Someone they trust to solve their specific issues. Someone whose approach aligns with their vision. Before you can influence them, you need to know exactly what drives their decisions. "Your task is to help me understand why my ideal clients really buy from businesses like mine. Using what you know about what I sell and who my dream clients are, analyze the deeper emotional and psychological needs driving these purchases. If required, ask questions to find information you don't have. For each need, help me identify the real desires underneath. Create a table with three columns: 'Surface benefit', 'Real motivation', and 'Strategic positioning'. Include at least 5 rows covering different aspects of why people would choose my service." Business owners have vague ideas about the demographics or job titles of their dream client. That approach fails every time. You need to get inside their head. Know their fears. Understand their ambitions. Figure out what keeps them up at night. Speak directly to these concerns. That way, your work becomes impossible to ignore. Your messaging hits harder. Your offers feel custom-made for them. "Guide me through creating a comprehensive ideal client profile that goes beyond basic demographics. Ask me questions about my most successful client relationships, one by one. For each question, dig deeper into what made these clients perfect fits. After our discussion, create a detailed profile that includes: their biggest fears, core desires, daily frustrations, values and beliefs, and specific language they use to describe their problems. End with three exact phrases I should use in my marketing to instantly connect with them." Your biggest advantages remain invisible to you. Your background. Your approach. Your process. The way you think. ChatGPT has been learning about you through all your previous conversations. It can spot patterns you miss. The unique combination of traits that sets you apart. Use this prompt for a deep analysis. "Based on what you know about me through our previous conversations about [my business, content, and approach], what makes my work unique or magnetic? Analyze my approach, background, and communication style. Identify 5 specific elements that could attract clients to my business that I might be overlooking. For each element, explain why it matters to potential clients and how I could highlight it more effectively in my marketing." Your words create connection or distance. The phrases that stick. The stories that resonate. The explanations that click. Every message carries an opportunity. Winners identify the language patterns that work for them. They use these patterns consistently to build recognition and trust. Find your authentic voice. The one that commands instant attention. "Help me identify my most effective communication patterns. I'll share examples of my content that has performed well with my audience. Analyze these examples for common elements in my tone, structure, word choice, and storytelling approach. What specific aspects of my communication style seem to connect most with my audience? Create a brief style guide I can reference when creating new content, highlighting the 5 key elements that make my communication magnetic. [Include 2-3 examples of your social posts, articles, or emails that received strong engagement]" Blending in kills business growth. Too many entrepreneurs follow industry standards. They use identical templates. Then they wonder why nobody remembers them. Your quirks are your superpowers. The elements that make you different make you memorable. You don't need universal appeal. You need to become unforgettable to specific people. Start emphasizing your edges. "Your task is to identify what makes me fundamentally different from others in my space. First, ask me about my industry and what others typically offer. Then, ask questions about my unique approach, background, or philosophy. After gathering this information, create a comparison chart showing standard industry practices versus my approach. For each difference, explain why this could be attractive to certain clients. End with three unique selling propositions I should emphasize in all my marketing materials." Understand the real reasons people buy to attract them in. Decode what your dream customers truly want. Uncover the unique elements that make your work stand out. Master the communication style that resonates with your audience. BIg up the differences that make you unforgettable. Your magnetic qualities already exist. Now it's time to find them. Access all my best ChatGPT content prompts in one place.
Yahoo
08-05-2025
- Business
- Yahoo
dunnhumby and Bridg Forge Strategic Partnership to Enhance Customer Reach, Engagement, and Retail Media Activation for Retailers and Brands
The partnership leverages dunnhumby's AI-driven solutions and retail expertise and Bridg's innovative identity resolution and collaborative media solutions CINCINNATI & LOS ANGELES, May 08, 2025--(BUSINESS WIRE)--dunnhumby, the global leader in AI customer data science, and Bridg, the identity resolution and shopper intelligence platform powering the Rippl data and media network, today announced a strategic partnership. "We're thrilled to partner with Bridg to deliver unique retail media & loyalty solutions," said Leo Nagdas, Head of Corporate Development at dunnhumby. "Our combined capabilities help retailers and brands drive incremental customer value by delivering personalized, privacy-compliant, and relevant experiences across all channels." The partnership also addresses a critical challenge in the retail media sector: the disproportionate concentration of advertising investment. "Currently, 85% of U.S. retail media spend flow into the top two retail media networks," said Steve Dietch, Chief Revenue Officer at Bridg. "This leaves a significant gap for retailers who possess rich customer insights and valuable audiences but lack the holistic media strategy that Bridg and dunnhumby can now offer." This partnership will enable retailers to: Create new data assets by significantly expanding their first-party customer data using Bridg's exclusive identity resolution technology. Deepen customer understanding, enhance reach and elevate loyalty through dunnhumby's Shopper Insights Platform and loyalty and customer engagement suite. Maximize media monetization opportunities through a combination of dunnhumby's AI-powered Retail Media Platform and Bridg's Rippl retail media network. This partnership will enable brands to: Unlock access to uniquely calibrated audiences that drive your brand goals. Leverage national, regional, and custom segmentation options from dunnhumby and Bridg, including access to Rippl's 130 million+ shoppers with SKU-level purchase insights, and dunnhumby's industry-leading retail media data science and consulting expertise. Strategically allocate budgets across media networks. Implement a multi-network approach for optimal performance and see a strong return on investment. Deliver customer-centric omnichannel experiences at every touchpoint. Leverage a comprehensive inventory of digital and physical media to connect with shoppers seamlessly throughout their purchase journey. About dunnhumby dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail — one of the world's most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First. The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley's, and L'Oréal. Learn more at About Bridg Bridg, a division of Cardlytics, Inc., is a unique identity resolution platform. Bridg converts transactions into knowable customers by leveraging in-store transaction data and our exclusive insight into the offline consumer behavior. Bridg customers benefit from expanded and enriched first-party data, access to new and unique customer insights, and enhanced personalization and targeting that leads to increased customer engagement and lifetime value. Bridg powers Rippl Retail Media Network, the largest consortium of regional grocers and convenience stores in the U.S. Brand advertisers and agencies gain access to a national network of over 130 million shoppers with precise targeting down to the category, brand and product level, and closed-loop campaign measurement tied to in-store revenue. View source version on Contacts Media contact: Theresa Smith, dunnhumbyemail: tls@ phone: 818-704-8481 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
