4 days ago
5 ChatGPT Prompts To Define Your Ideal Customer Profile
When you see John Smith through John Smith's eyes, you'll sell John Smith what John Smith buys. Everyone is not your customer. You sell to one person. Your John Smith. That person needs to feel like you're talking directly to them and nobody else. If your dream client reads your offer and doesn't realise it's for them, you lose. What if you could create content so specific that your perfect customer thinks you're reading their mind?
Vague content gets ignored. Specific content gets bookmarked and shared. But the foundation for this is deeply knowing your ideal customer profile (ICP). ChatGPT has answers. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Define your perfect customer with ChatGPT: prompts for focussed marketing
Close your eyes and picture your favourite client. The one who, if you had ten, one hundred or one thousand of them, you'd have the best business of all time. Success leaves clues. Your favourite client had specific qualities that made working together flow. Maybe they trusted your expertise. Maybe they paid on time and valued your work. Stop guessing what makes a good client. Look at who already proved it.
"I want to identify patterns in my best client relationships to build my ideal customer profile (ICP). Based on our previous conversations about my business, ask me to describe my top 3 clients in detail. Focus on their behavior, communication style, and results we achieved together. After I share the information, identify 10 common traits across all three. These traits will form the foundation."
Now you know who they are, define them. Not by demographics, because that's not enough. Two people with the same job title can want completely different things. What matters is what your dream customer believes. About success. About their industry. About what's possible for them. These beliefs determine whether they'll buy from you or continue to ignore your words.
"Now help me identify my ideal customer's core beliefs that make them perfect for my offer. Suggest what my best clients believe about their industry, problem, and desired solution. Ask me to rank them on a scale of 1-10 in terms of accuracy and importance. Use my insights to create a belief profile showing 5 key convictions my ideal customer holds that align with what I offer. Ask for more information if required."
People buy from those who speak their language. Not your industry jargon. Not what you think sounds smart. Their actual words. The phrases they use when venting to friends. The way they describe their struggles in DMs. Get crystal clear on the words and phrases your dream customer uses, then include that in your ICP.
"Help me understand my ideal customer's language patterns. Based on what you know about them, create a list of 5 common frustrations they experience. For each frustration, write how they would describe it to a friend. Use casual, emotional language. Include specific phrases they might search when desperate for a solution. Make it sound like actual messages from real people, not marketing copy. Then ask for feedback to make edits."
Numbers and bullet points don't inspire action. Stories do. Your ideal customer needs to feel real to you. Like someone you could meet for coffee. Give them a name, a morning routine, specific goals. Make them human. When they're real to you, your content speaks directly to them. This section matters. Run every business decision by this fictional person, and make sure your team do it too.
"Using the information we've gathered about my ideal customer, create a detailed day-in-the-life story. Based on their description, language and beliefs, write a mini biography. Include their name, what their typical Tuesday looks like, what keeps them up at night, and what success means to them. Make this person feel real enough that I could recognize them in a coffee shop."
Your worst client teaches you more than your best. Think about that nightmare project. The one that made you question everything. That person who drained your energy and made work feel like punishment. Get specific about what made them wrong for you. Then flip it. Do more of your best work by being clear on who you're not for.
"Based on what you know about my business and past experiences, help me identify traits of clients I should avoid. Ask me to hit record on the microphone and describe my worst client experience. After I share, extract 5 specific characteristics that made them a poor fit. Then create the exact opposite profile. Show me what my ideal client looks like by contrasting with who I never want to work with again."
Stop guessing who you serve: ChatGPT prompts to find your perfect customer
Get laser focused on who you serve and watch everything change. List the traits of clients who made you love your work. Capture their exact words, not yours. Uncover the beliefs that make them ready for what you offer. Create their story until they feel real. Write down who you never want to work with again, then find their opposite. Share this information with your team, pin it on your wall, and make everything about them. Your offers, conversations and social media posts. Your perfect customer is waiting for you to speak directly to them. Make it impossible for them to ignore you.
Access all my best ChatGPT content prompts.
