Latest news with #dataCollaboration
Yahoo
18-06-2025
- Business
- Yahoo
Samba TV and InfoSum Partner to Power Privacy-Safe, Data-Driven Agentic Media Measurement at Scale
Privacy-first, AI-ready data collaboration delivers smarter media planning and measurement for advertisers across TV, streaming, and digital media SAN FRANCISCO, June 18, 2025 (GLOBE NEWSWIRE) -- Samba TV, the global leader in AI-driven media intelligence, today announced an international partnership with InfoSum, the world's leading data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets. The partnership brings Samba TV's industry-leading media intelligence into the InfoSum ecosystem, unlocking powerful insights for media through a secure, AI-enhanced data infrastructure. InfoSum clients can now leverage Samba TV's AI-ready contextual, viewership, and behavioral data to power agentic applications of data including media planning, contextual targeting, and outcome-based measurement extending the InfoSum data collaboration platform. The partnership has already seen early traction with clients who are leveraging Samba TV's data to inform and optimize media activation strategies to impact sales. The integration is now available to InfoSum and WPP Media clients globally, with initial rollout focused on Europe and expansion planned across additional markets. The combination of Samba TV's cross-platform data signals with WPP Media's workflows and InfoSum's data collaboration platform enables brands to tap into high-value insights, such as viewership behavior, in-market signals, and consumer journey mapping to drive smarter campaign decisions amplified by AI to achieve personalization at scale. The result is a scalable, agentic solution for marketers looking to achieve greater efficiency and performance across every screen in a privacy-safe way. 'With the number of optimization decisions growing exponentially as consumer media platforms proliferate across many screens, AI is an important technology in the marketer's playbook to extend their brand strategy into the far corners of consumer attention,' said Samba TV CEO and Co-founder Ashwin Navin. "Our partnership with InfoSum empowers the world's largest brands to bring their first-party data alongside Samba's proprietary, AI-ready data to achieve a higher degree of relevance, performance, and efficiency.' InfoSum's role as the neutral, secure intermediary enables Samba TV to maintain control of their data while unlocking its full value through seamless collaboration. The result is a new blueprint for how agencies, data partners, and clean rooms can work together to advance the future of advertising. 'As advertisers demand greater accountability and smarter outcomes, this partnership delivers on the promise of data collaboration without compromise,' said InfoSum CEO and WPP Media Chief Solutions Officer Lauren Wetzel. 'By combining Samba TV's unparalleled real-time omniscreen insights and comprehensive dataset with InfoSum's privacy-first infrastructure, our clients gain a competitive edge by unlocking faster, safer, and more scalable access to the data they need to fuel next-gen, AI-powered marketing strategies.' This collaboration comes on the heels of WPP's acquisition of InfoSum in April 2025. Now operating within WPP Media, InfoSum strengthens the group's AI-driven data capabilities and provides clients with a robust infrastructure to unlock the full value of their first-party data. By enabling secure, federated data collaboration, InfoSum empowers Samba TV and WPP Media to help brands scale AI-powered marketing solutions without compromising data privacy or control. About Samba TVSamba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen. About InfoSumInfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world. Discover more at Media Contacts For Samba TV:Katie
National Post
27-05-2025
- Business
- National Post
Snowflake Partners with the LA28 Olympic and Paralympic Games and Team USA to Deliver the Data Sharing and Collaboration Platform for the Most Data-Driven Games of All Time
Article content As the Official Data Collaboration Provider for Team USA and the LA28 Games, Snowflake will enable data collaboration across the LA28 Olympic and Paralympic Games for critical functions, including athletes' training data and fan engagement, as well as enhancing LA28 Games planning and delivery. Article content Article content No-Headquarters/BOZEMAN, Mont. — Snowflake (NYSE: SNOW) today announced a three-year partnership as the Official Data Collaboration Provider for the LA28 Olympic and Paralympic Games and Team USA. Snowflake joins a roster of exceptional technology partners bringing best-in-class innovation to the LA28 Olympic and Paralympic Games. Article content 'The LA28 Olympic and Paralympic stage offers an extraordinary opportunity to bring together data for truly meaningful impact and breakthroughs, and Snowflake's technology is uniquely positioned to enable powerful data collaboration at scale,' said Denise Persson, CMO at Snowflake. 'We are proud to be a trusted partner in what promises to be the most technologically advanced Olympic and Paralympic Games in history, using data collaboration powered by Snowflake's 'AI Data Cloud' in the U.S. to help realize possibilities once unimaginable.' Article content Snowflake platforms will empower LA28 and Team USA across critical functions, including athletes' training data and fan engagement, as well as enhancing LA28 Games planning and delivery. Using secure data collaboration capabilities powered by Snowflake's AI Data Cloud, Team USA and LA28 will be able to: Article content Support Team USA athletes: Snowflake's fully managed platform lets Team USA centralize critical information for sharing and collaboration such as athlete training data, health records, nutrition sources and more, ensuring every competitor has the knowledge and support required to win. Article content Deliver data-driven personalized fan engagement at scale: Team USA can use Snowflake's flexible software architecture to connect and enrich fan data in order to build a complete profile of each fan and then engage with them in a personalized way. This helps Team USA bring fans closer to the action by delivering interactions that resonate with their interests—whether watching from home, following on social channels or attending events. Article content 'Partnering with Snowflake on our growing technology needs felt seamless. As we progress toward 2028, our capabilities will continue to evolve and the opportunities to collaborate with Snowflake on data collaboration enhancements are paramount,' said John Slusher, CEO of U.S. Olympic and Paralympic Properties. 'This partnership enables us to scale efficiently and achieve our innovation goals for LA28 and Team USA.' Article content About Snowflake Article content Snowflake is the data collaboration platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 11,000 companies around the globe, including hundreds of the world's largest, use Snowflake's AI Data Cloud to build, use, and share data, apps and AI. With Snowflake, data and AI are transformative for everyone. Learn more at (NYSE: SNOW). Article content About the LA28 Olympic and Paralympic Games Article content The LA28 Games will mark Los Angeles' third time hosting the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, nonprofit organization, with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee. Article content Team USA is the world's largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit Article content Article content Article content Article content Contacts Article content Article content Article content
