Latest news with #deodorant


Daily Mail
3 days ago
- Health
- Daily Mail
Truth about 'whole-body' deodorant: Doctors reveal what really makes you smell, where to spray - and the best ways to truly beat body odour
Applying deodorant to the armpits is a morning routine for many – but is a squirt under the arms enough? There is an increasing number of 'whole body' deodorants on the market, designed not only to be applied to the armpits but also the feet, belly and 'underboobs' – even the genital area.


Telegraph
23-05-2025
- Entertainment
- Telegraph
Share your intimate health concerns with your doctor. We don't need a national discourse about it
This column comes with a health warning. You can bear with me or look away now. Because if you're a tad squeamish on some issues, like me, this could be one of my more revolting articles. So gross, indeed, that knowing what's coming, I can barely bear to look at these words myself. The rot, which started some time back, is now festering, particularly in my case, in the evenings if I'm watching telly. Things, words, images, voices lobbed in my direction from the box that make me recoil very much as if actual rancid human waste was coming my way. A specific example being an advert for something called Sure Whole Body Deo, a group of short words formulated to cater for generations unable to cope with textual structures made up of more than two syllables, although as a thing of four words rendered meaningless to me. I get the first three but am stuck on 'Deo'. As it plays I wince, then retch. There's the writhing groin of a man, albeit covered in green shorts, the scene of another hot from mowing his lawn and pulling the folds of his shorts out of his, er, intergluteal cleft, then a close-up shot of another hairy being in skimpy underwear, a hand actually, literally adjusting his tackle, before the camera pans out so we can see it's some fellow sunbathing on a beach. There's a shot too of someone squirting deodorant down into his boxer shorts, before cutting to a man in an office, again adjusting his bits, the camera, helpfully, shooting the view beneath the desk so we get a good look. And there are sweaty female breast cleavages, the backsides of elderly ladies in their underwear and from inside a steamy car, a sweaty foot bangs against a passenger window. Then there are the words, large graphics emblazoned across the screen: muffin, jigglers, trotters, cheesers, goolies, nads, meatballs and nuts. Deo, I quickly figure out is deodorant (a nine-letter, four-syllable nightmare for the infantile to pick their way across) and as the female voiceover explains, it's there for 'whatever you call them, wherever you smell'. Eurgh, I grimace. What is this revolting spectacle polluting my screen without warning? Where are the trigger warnings for me and my ilk? As a food writer I'm averse – positively diving under my desk, clambering my way out of restaurants, tables, chairs and people knocked aside like a violent parting of the waves – when someone emits the word 'moist'. But sling me references to bodies – other people's – and before you've even suggested 'under-arm' I'm chundering into the waste-paper basket. Yet my sensibilities and, I confidently assume, those of millions of others are being ridden roughshod over with a new trend of sharing, or indeed oversharing. It's a fashion that goes hand in hand with the modern need to relentlessly express one's feelings, to emote on others as a way to forestall issues with one's mental health. Thus, while the Gen Z office worker thinks it's entirely reasonable for them not to go to work on a Monday because they broke up with their boyfriend over the weekend, Andrex launches its 'Get Comfortable' campaign. 'Live unclenched,' it declared recently above the image of a man decidedly clenching. Traditionally it has, quite reasonably, attempted to convince people to buy its loo paper using fluffy Labrador puppies. But now it decides to ramp things up a notch and attempt to, in its own words, 'revolutionise public conversation about bathroom habits'. The ensuing campaign intends to turn the taboos around the lavatory (they use the T-word – it rhymes with spoil it – but I'm sorry, I can't go there) into what they call 'open positive dialogues'. Or, as one of the brains behind the ad campaign, Matt Stone of Kimberly-Clark, puts it: '[Get Comfortable] will help us all have a healthier, more confident relationship with the bathroom.' He adds that, as a nation, we have a 'collective social constipation' and he hopes that this 'marks the start of a significant transformation for the Andrex brand and, we hope, for British culture'. Well let's hope not, because while Andrex encourages this grotesque oversharing under the premise that it is raising awareness vis-à-vis bowel cancer, we all know that all it wants to do is grab people's attention so it can sell more loo paper. British culture does not need to be transformed. I don't wish to hear people on trains either announcing their attention to poo or then discussing its quality, or lack of, afterwards. I don't wish to see men's midriffs, foreshortened trousers exposing lower legs, and neither do I need to know where someone smells. Only that they don't smell. Or if they do, they smell nice; Penhaligon's Blenheim Bouquet, for example (the preferred scent of Churchill) or Eau Sauvage, the go-to cologne of myself and his Majesty The King. Now, before some of you start to howl at how I am brazenly trying to shut down dialogue that could mean someone misses the opportunity to have a deadly disease diagnosed, I would say, just go to the doctor. Be like me at the first sign of any ailment. A sore toe, tickly elbow, a very slight hint of a cold: seek urgent medical assistance, demand blood tests, scans and X-rays.
Yahoo
23-05-2025
- General
- Yahoo
Opinion: We've lost out on so much more than just the shopping experience
May, the month when people in the Middle Ages had their annual bath. June, the most popular month for weddings in the Middle Ages because the bride and groom were still fresh from that yearly bath. They were, however, starting to get a bit whiffy, so brides carried a bouquet of flowers to distract from the body odour. The custom of carrying a bouquet lives on today. Few brides getting wed this weekend will know that the reason they have ordered an expensive confection from the florist was to mask their personal pong. Anyway, no need for flowers now when there's all-body deodorant to reach the parts run-of-the-mill underarm deodorants miss. Adverts for this squirt-everywhere solution to embarrassing stink are everywhere. You can't get through a TV advert break without a naked gang running along a beach with rolls of undulating fat to illustrate how those folds and crevices could be shower-fresh all day with sprays of all-body deodorant. But the advert that really makes you look up from your knitting is the one when people are sniffing each other's bottoms, canine-greeting-like. Yes, someone actually puts their nose to another's bottom, and another to a stranger's crotch in TV advertising to sell a product to banish every kind of body odour. It's clear this new anti-smell weapon hasn't been invented because of any weird phenomena that's making us all smellier, but because we're bigger and the obese have more hiding places for bacteria to multiply and smelly stuff to grow. I'm all for openness and attacking bashfulness about bodily functions but every other TV advert is about leaky bladders, piles, disguising sweat in places previously unspoken about and, the latest, celebration and pride about going for a number two at school or at work. It might be something even royalty do, but do we really need it satellited into our sitting rooms every night? The background, apparently, is that a large percentage of children refuse to go to the loo at school because they are embarrassed. The same for grown-ups at work. This campaign is attacking that taboo, so anyone anywhere is comfortable with public loo pooing. A noble cause – constipation medication manufacturers are missing a trick not putting their own advertising after the Proud to Poo ads – but what's happened to cause this onslaught of in-your-face advertising about body topics once only whispered about? Are we becoming more self-conscious than ever, or more comfortable to talk about what goes on under our clothes? How far we've come since the trite advertising 20 years ago about how young women with periods could enjoy skiing, swimming and skating like anyone else. Probably a step – and a poo – too far. A woman posting on social media "set fire to [asylum] hotels for all I care" is guilty of inciting hate. Lucy Connolly can shout she made a mistake as loud as she likes but deciding that this was an appropriate contribution to the aftermath of the Southport murders in the context of a rising swell of hatred against a section of society deserved punishment. Yes, she may be being made an example of within that context but however hasty or knee-jerk to an inflamed situation doesn't lessen that statement. Her husband said this week after she lost her appeal against her 31-month prison sentence: "My wife has paid a very high price for making a mistake and today the court has shown her no mercy." Mercy is something she wasn't thinking about when she made that revolting post. No mercy to the human beings – individuals – living in those hotels. She argued she wasn't encouraging anyone to do it, merely saying she didn't care; didn't bother if what resulted was a pogrom? Being "really angry, really upset" when she wrote the post is not an excuse, and she should not be excused or spared punishment. My fear is though that she will become a martyr because there are hideous people who believe there was nothing wrong with her words and are filled with hatred towards people because of where they come from and want them gone, willing to employ their own vile solutions. My thoughts last week about offering more than shopping in town and city centres to draw people in sparked much comment and debate. After a coastal walk last weekend, I popped into Holt, admittedly a rarefied untypical town which sustains a busy shopping centre because its clientele is largely visiting or well-off well-heeled locals. What pulls me into the town every time I'm 'up north' is the high street greengrocers. The simple joy of wandering into a haven of freshness where fruit and vegetables smell and taste like they used to is heaven. It makes you realise how easy to please we have become with our vacuum-packed taste-of-nothing supermarket produce. Talk about taste the difference – there was no comparison. That little detour for a shopping experience that brought such pleasure to the senses and satisfaction yet felt so sad that it is such a rare experience that so many miss out on unless places like Norwich Market are within their reach. Again, we wanted the convenience of supermarkets, but we ended up losing out on so much more.


Daily Mail
13-05-2025
- Health
- Daily Mail
You're using deodorant wrong! Experts reveal common mistake 'decreases effectiveness' - and why you should NEVER reapply throughout the day
It's the everyday product that people reach for almost automatically. Deodorant is commonly applied first thing in the morning, before the gym and even when we get home from work. Whether it's a spray or a roll-on, almost everyone has one that they keep returning to. But have you ever thought that you could be applying it wrong? Oliver Batiste, co-founder of natural deodorant brand Make Waves, has provided advice on how best to use it. He warned that people commonly make mistakes about how much product to apply. And certain methods could even lead to irritation. So, what does he suggest? 'It always amazes me how often people are overusing their deodorant,' he said. 'Some apply between five and 10 swipes of deodorant to each underarm. 'When applying a roll-on on you should only be using between two and three swipes of the product per armpit.' He explained that using too much deodorant can lead to excess product, which till take a much longer time to dry. 'It could potentially cause the product to spread onto your clothes and cause stains,' he explained. 'Despite what many people seem to believe, using more deodorant will not increase its effectiveness. 'For best results and to save money on how often you need to repurchase your deodorant, stick to the two to three swipe rule.' He said as well as applying too much of the product, many people are making the mistake of reapplying their deodorant throughout the day. 'On hotter days you may be tempted to add another layer of your chosen deodorant, but this won't always have the desired effect,' he said. 'Applying deodorant over your old deodorant from earlier in the day without first cleaning your underarm can lead to decreased effectiveness and, in some cases, cause irritation due to product buildup. 'If you feel that your deodorant needs to be reapplied, first clean your underarms as best as possible using warm water or a wet wipe. 'This will help you feel much fresher and ensure the product you're using can be as effective as possible.' How do you get rid of stains? Even if you have the dining etiquette of a duchess, your clothes will at some point fall victim to a splash of sauce or a dribble of gravy. But most stains do disappear. The clue is to work out what kind of stain you've got . . . Pigment-based stains Coloured products and food e.g. wine, coffee, tea, fruit juice, perfume, grass, ink Treatment: Blot stain with kitchen paper, flush with cold water and blot again. Pre-soak using a biological pre-wash powder or apply a gel. Leave for five to ten minutes then wash. Remember: For tannin-based stains, never use salt or soap. Both will set it permanently. Protein-based stains Most food stains eg. egg. Sweat, blood. Treatment: Lift excess solids with a blunt knife. Blot with paper towel. Soak in cold water and add a biological pre-soaking agent. Machine wash at 40c with biological detergent. Remember: Never use hot water; the protein can set into the fibres of the textiles. Grease-based stains Butter, oil, mayonnaise, sun tan lotion Treatment: Scrape off solid parts. Soak up excess moisture with kitchen paper. Sprinkle with baking powder or baby powder to absorb the oil. Shake off and apply liquid detergent, then leave for a few minutes. Machine wash.