Latest news with #dermatologistApproved
Entrepreneur
16 hours ago
- Business
- Entrepreneur
Decode Your Skincare
Bengaluru-based brand's dermatologist-approved, multifunctional products are crafted to deliver results without irritating the skin—making them ideal for both first-time and seasoned users. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The Indian skincare space was saturated with natural and Ayurvedic products, often lacking scientific backing and transparency. Scientific skincare was seen as intimidating—reserved for advanced users, when Malini Adapureddy founded Deconstruct in 2020. "There was a gap in the market for evidence-based skincare that was gentle, effective, and beginner-friendly," said Malini, Founder and CEO of Deconstruct. The Deconstruct team began their journey with in-depth research, including interviews with over 500 women, which highlighted the pressing need for climate-appropriate, science-backed skincare in India. Months of R&D resulted in thoughtful formulations, like matte gel sunscreens suited to India's hot and humid weather. "Our approach was rooted in ingredient transparency and formulation performance, and we wanted to simplify skincare without compromising results," she explained. What truly sets Deconstruct apart is its dedication to combining efficacy with gentleness. The brand's dermatologist-approved, multifunctional products are crafted to deliver results without irritating the skin—making them ideal for both first-time and seasoned users. "We've focused on demystifying ingredient lists, making scientific skincare approachable for everyone," Malini added. Adopting a direct-to-consumer model, the Bengaluru-based brand sells through its website and major online marketplaces, making its offerings accessible across the country. Their bold yet calculated entry into the quick commerce segment in late 2024 has already paid dividends, contributing 10–15% to revenue. "Quick commerce has become a major growth driver, and we plan to launch exclusive SKUs and campaigns for this channel in FY26," she shared. With a 10X revenue jump and annualised net revenue touching INR 200 crore in FY25, Deconstruct recently closed an INR 65 crore funding round led by L'Oréal's BOLD VC, V3 Ventures, and DSG Consumer Partners. The funds will drive innovation in core categories like sunscreens and serums and support expansion into offline retail—currently being piloted in Bengaluru—and international markets like the UAE and Southeast Asia. "Our mission remains to offer science-backed, effective skincare that's accessible, transparent, and easy to use," Malini said. As Deconstruct scales, it continues to uphold its founding principles—proving that skincare doesn't need to be complicated to be effective. Facts:
Associated Press
11-05-2025
- Health
- Associated Press
Arsahd Baby Diapers Enters $80B Diaper Market with Luxury, Performance and Transparency
Arsahd Baby launches dermatologist-approved, eco-conscious diapers designed for sensitive skin, all-day dryness, and peace of mind. WESTON, FL, UNITED STATES, May 11, 2025 / / -- Parents today face an overwhelming number of choices when it comes to baby care—but one new brand is cutting through the noise with a refreshingly simple promise: luxury baby diapers that are safe, chemical-free, and built to perform. Introducing Arsahd Baby Diapers, a modern solution for parents seeking high-quality, eco-conscious care for their little ones. Founded by Kerry Meikle, a mother of five, Arsahd Baby was born out of a deeply personal mission. 'As a mom, I was constantly frustrated with diaper rashes, leaks, and unclear ingredient labels,' Meikle says. 'Our babies wear diapers 24/7 during their most delicate years. I wanted a diaper I could trust completely—one that didn't force me to choose between comfort, safety, and effectiveness.' That vision became Arsahd Baby: a luxury, dermatologist-approved diaper brand offering 12-hour dryness, ultra-soft materials, and zero harmful chemicals. Chemical-Free Diapers Designed for Comfort and Confidence Every Arsahd Baby Diaper is thoughtfully engineered using FSC-certified wood pulp sourced sustainably from the United States. The result is a high-performance core that keeps babies dry for hours, reducing the risk of diaper rash and skin irritation—a top concern for parents of children with sensitive skin. What sets Arsahd apart is what's not in the diaper. These diapers are: Chlorine-free Fragrance-free Free from parabens, phthalates, and other harsh chemicals Latex-free The brand's chemical-free construction was awarded an 'Excellent' rating by the Dermatest Institute in Germany, one of the leading dermatological research organizations in Europe. This independent validation reinforces what Arsahd customers are already discovering—a diaper that's gentle, effective, and trusted by experts. Built for the Realities of Parenting Arsahd Baby Diapers aren't just safe—they're smart. In absorption tests, the product outperformed over 30 leading diaper brands, delivering long-lasting dryness and leak protection that gives both babies and parents better sleep. The diapers' ultra-soft outer and inner layers offer comfort comparable to luxury fabrics, while advanced leak barriers and a snug yet flexible fit ensure reliable protection through naps, play, and nighttime. 'Parents shouldn't have to compromise between a clean product and one that actually works,' Meikle notes. 'Arsahd Baby is about offering both.' Eco-Friendly, Parent-Led, and Transparent Beyond performance, Arsahd Baby is also deeply committed to sustainability. Over 70% of its packaging is made from renewable and recyclable materials, reflecting the brand's broader commitment to responsible sourcing and ethical manufacturing. And unlike many mainstream diaper brands, Arsahd takes a transparent approach to its ingredients and processes. The brand actively educates parents about what goes into its products and encourages families to ask tough questions about material safety. 'In a largely unregulated industry, parents are often left in the dark,' says Meikle. 'We're changing that by being clear, honest, and open. You deserve to know what's touching your baby's skin.' A Brand Built by Parents, for Parents Since its launch in September 2023, Arsahd Baby has gained momentum through word-of-mouth and a growing online community of informed, health-conscious parents. With a direct-to-consumer model, the company offers convenient options such as trial packs, monthly subscription bundles and value sets, all available on its official website More Than a Diaper: A Movement Toward Better Baby Care Arsahd Baby is not just launching a product—it's inviting families to join a growing movement centered around clean living, conscious choices, and parent empowerment. In a market often dominated by large corporations, Arsahd is a small, parent-led brand making a big impact. With a focus on education, community, and uncompromising standards, Arsahd Baby is redefining what families can expect from an everyday essential. 'We want parents to feel confident about what they're putting on their babies,' says Meikle. 'Because when you're not constantly worrying about leaks or skin reactions, you get to enjoy what really matters—being present with your child.' About Arsahd Baby Arsahd Baby is a luxury baby care brand focused on providing high-performance, chemical-free diapers for modern families. Founded by a mother of five, the brand is dedicated to safety, transparency, and sustainability, offering premium diapers that combine 12-hour protection, dermatologist-tested materials, and eco-conscious packaging. Kerry Meikle Arsahd LLC +1 888-297-1960 [email protected] Visit us on social media: LinkedIn Instagram YouTube Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
