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Associated Press
a day ago
- Entertainment
- Associated Press
Heyone Debuts Limited-Edition Collectibles Globally at PTS Singapore, Drawing Widespread Attention
08/15/2025, Chengdu // PRODIGY: Feature Story // From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the 'Beijing × Singapore POP TOY SHOW Dual-City Plan,' this year's exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year's show. Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by 'OZAI' and 'MIMI,' which are favored by Gen Z consumers both at home and abroad. As a 'resident guest' at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone's immersive booth themed 'Bamboo Grove Encounter' left a lasting impression, while limited-edition products such as 'OZAI-Count Your Blessings' and 'MIMI-Panda ' received widespread acclaim. 'Singapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,' said a Heyone brand representative. According to reports, at this year's exhibition, Heyone will present a themed booth titled 'Heart-signal in Singapore,' cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named 'A Rainbow-Colored Nanyang Dream.' The brand will showcase several new products, including limited-edition figurines such as 'OZAl-Resonance Seeker ' and 'MlMl-Scent of a Memory' as well as a new series of blind boxes like 'OZAI-The Hooded Adventures ' Among them, the 'OZAl-Resonance Seeker' has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, 'Heyone's products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.' In addition to product displays and sales, Heyone's booth will also feature a series of giveaway activities, such as 'Input OZAI's Secret Code' and 'Catch MIMI's Romantic Signal,' offering premium merchandise from its IP lineup. 'We have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it's emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,' said the Heyone brand representative. Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone's return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated. Heyone Official Global Website: source=referral&utm medium= PTS_SINGAPORE_2025 Media Contact： Heyone Rong Zhongtao [email protected] Source published by Submit Press Release >> Heyone Debuts Limited-Edition Collectibles Globally at PTS Singapore, Drawing Widespread Attention
The Independent
08-08-2025
- Entertainment
- The Independent
Labubus are near impossible to get hold of – but here's where you can find them
Labubus are the zany fashion trend that has divided the internet. Characterised by their fuzzy, mischievous look, the fang-toothed characters that dangle from luxury bags have become near-impossible to get your hands on, owing to demand. Despite recent fandom, the Labubu character isn't new. Designed in 2015 by Hong Kong-born illustrator Kasing Lung, it was part of his collection of characters, The Monsters, inspired by Dutch and Nordic folklore. Now, with a surge of interest in bag charms, and Labubu charms in particular, the hashtag Labubu has appeared more than 1 million times on TikTok. Earlier this summer, Labubus were reportedly reselling for more than £1,000 each, with a child-sized Labubu selling for more than $150,000. Mainly sold by the Chinese toy company Pop Mart, the designer toy-turned-fashion-collectables are sold from Pop Mart brick-and-mortar stores, the platform's online store, and its TikTok live streams (we'd suggest setting up a notification for the next one). However, you need to be wary when shopping elsewhere, as counterfeit versions (jokingly referred to as 'Lafufus') are common on third-party sites, while fake Labubus have more recently been seized from brick-and-mortar shops, too. Leaning into maximalism, Labubus bring a pop of personality and fun to any outfit, so it's easy to see the appeal. Their popularity can be traced back to Lisa from the K-pop band BlackPink. Having shared her Labubu on her Instagram stories, the singer confirmed her love of Pop Mart during a blind unboxing for Vanity Fair, and even referred to Labubu as her 'baby' when interviewed for Teen Vogue. Since then, Rihanna has been seen adorning her Louis Vuitton bag with a lychee berry Labubu, and Dua Lipa has also jumped on the trend. Emma Roberts also took to Instagram to open a whole blind box. Now, the charms can often be seen dangling from Birkins and Miu Miu bags, lending them a fun and colourful twist, though, of course, you don't need a designer bag to enjoy the trend. Labubu dolls are often sold in 'blind boxes'. These contain a toy chosen at random from the series, so you won't know which one you've bought until you open the box. As well as regular designs, there are also so-called 'secret edition' Labubus, which are especially rare and sought-after by collectors. The latest is the Big Into Energy series (£17.50, which dropped this spring. To give you an idea of scale, the toys are around 6in in size (about the same size as an iPhone 16). Where to buy Labubus in the UK Labubu figures are available on the Pop Mart platform, but they're usually sold out. However, if you don't mind shopping brick-and-mortar, Pop Mart's new flagship has just opened at 262 Oxford Street. The store sells exclusive drops of the collectable Labubu dolls. When it comes to online shopping, the platform does limited drops, which sell out fast. You can also head to Pop Mart shops or check the retailer's TikTok shop. It's definitely worth watching out for Pop Mart's TikTok live streams, too, as some shoppers have reportedly had more luck bagging their Labubu that way. It's not just hanging charms; the brand also makes earphone cases (£14, and mini bags (£14, which you can purchase from Popmart. You might find you have more luck buying the toys at other retailers, such as StockX, Depop, eBay and the Pop Mart store on Amazon. However, remember to be wary of counterfeit versions. It pays to research the differences between the fakes and the real thing. For instance, collectors suggest looking for signs such as the brightness of the packaging, whether the dolls have a Pop Mart stamp on their foot, the number of teeth the dolls should have (nine), and the presence of a QR code on the back of the packaging, which should take you to the official Pop Mart website. There are also several Pop Mart shops in the UK, so if you'd rather buy a Labubu in person, you can head to the locations in Manchester, Birmingham, London, and Cambridge. Labubus are also available from Pop Mart's vending machines, known as Robo Shops, which can be found in London and Reading. Where to rent Labubus in the UK With the fashion rental market booming, it's perhaps no surprise that you can now rent Labubu dolls. You can borrow the bag charms for upwards of £3 a day on platforms such as By Rotation (alongside luxury accessories from the likes of Chanel and Hermès). The trend may not last, so renting a doll for a specific outfit is more cost-effective than buying your own Labubu – you might not be as keen to hang a doll off your bag once summer is over. Leading rental platform By Rotation has a variety of dolls to rent, starting at £3 a day ( Hurr has been slower to jump on the trend; at the time of writing, the platform only has one doll to rent (from £22,
