Latest news with #digitalAdvertising
Reuters
a day ago
- Business
- Reuters
Google comes out on top as years-long Mexico antitrust case closed
MEXICO CITY, June 13 (Reuters) - Mexico's antitrust watchdog said on Friday it had closed a case against Google, clearing the tech giant from any potential fines, after a multi-year investigation determined it did not engage in monopolistic practices in the country. The investigation by Mexico's Federal Economic Competition Commission (Cofece), which began in 2020, focused on Google's digital advertising services via its search page as well as third-party websites.
Al Bawaba
03-06-2025
- Business
- Al Bawaba
Flyby and noon Partner to Bring AdTech Innovation to Last-Mile Delivery
noon, the region's leading digital ecosystem of services and products, has partnered with Flyby to introduce a new mobile digital Out-of-Home (DOOH) medium in the last-mile delivery space. The collaboration brings data-driven, real-time digital advertising to noon's delivery fleet, giving advertisers new ways to reach consumers on the part of the rollout, Flyby's Smart Delivery Box will be deployed across noon's fleet — including noon Minutes and noon Food delivery bikes — turning these moving assets into a powerful, data-driven advertising platform. noon ads, already a leader in digital retail media, will now expand its offering to give advertisers a new way to reach audiences in high-impact urban partnership marks a significant step forward in Out-of-Home (OOH) advertising, positioning Flyby's mobile digital OOH solution as an addition to existing DOOH solutions. Unlike traditional Out-of-Home media, Flyby's Smart Delivery Boxes move through high-density urban areas, delivering hyper-localised ad placements at the right time, in the right Kamran, CEO, Flyby: 'We designed the Smart Delivery Box to create new value in last-mile delivery. With noon, we're proving that last-mile infrastructure can set a new standard for mobility and advertising in the region.'Fouad Aoun, GM of New Ventures, noon: 'We're constantly seeking innovative ways to bring value to our brands and sellers. Flyby's Smart Delivery Boxes allow us to expand our media network while ensuring that our advertisers get real-time, highly targeted exposure in ways that haven't been possible before.'Flyby's Smart Delivery Box has attracted growing interest across the region from aggregators and advertisers alike. Brands and media buyers looking for dynamic, data-backed audience engagement will benefit from this collaboration, which leverages noon's extensive reach and Flyby's innovative combining noon's deep advertiser relationships with Flyby's cutting-edge AdTech, brands now have access to:Advertising Where Static OOH Can't Reach: Mobile digital ads on noon's fleet capture urban audiences Reach: Advertisers can target by location, date, and time, ensuring relevance and Insights: Brands receive reports on exposure and impressions, Seamless Creative Execution: Advertisers don't need to worry about production or execution complexities. noon and Flyby offer end-to-end creative support — from adapting assets to digital formats to deploying them on the mutually beneficial model not only enhances the impact of noon ads' media offering but also reinforces noon's vision of digitising its fleet and unlocking new revenue streams while providing advertisers with an unmatched level of flexibility and efficiency in their campaigns. As Flyby and noon continue to push the boundaries of innovation, a new era where delivery fleets become a key pillar in the advertising economy has started. Advertisers and brands interested in future rollout phases are encouraged to register their interest before regional availability is fully committed.
Yahoo
16-05-2025
- Business
- Yahoo
Marie Claire owner Future set for lower revenues amid ‘challenging' backdrop
Media and comparison website group Future has said it expects revenues to decline this financial year in the face of 'ongoing macroeconomic uncertainty'. The and Marie Claire owner said it is adopting a 'more cautious view' for the second half of the year in the face of 'challenging' market conditions. The group said its US direct digital advertising business witnessed a 'weaker performance' in March but returned to growth last month. Future added that foreign exchange rates are representing a 'headwind' for the company based on current rates. It came as revenues dipped by 3% to £378.4 million for the half-year to March 31. This was driven by a slight organic decline, alongside foreign exchange impacts and the closure of a number of publications, including the print edition of Total Film magazine last year. The company's consumer business saw flat organic revenues after declines linked to digital advertising offset stronger magazine growth. Elsewhere, revenues dipped 1% as car quotes declined, although it saw 10% growth away from care insurance. It came amid the first update from new boss Kevin Li Ying, who took over at the end of March. Mr Li Ying said: 'Today's half-year results reflect the strength of our diversified proposition, delivering a resilient performance in what remains a challenging macroeconomic environment. 'We are building the business for tomorrow whilst delivering on today, ensuring we attract and reach a valuable audience through our powerful brands and drive effective monetisation to deliver growth. 'Whilst the wider macroeconomic environment remains challenging, the quality of our content and intent-driven audience, and the uniqueness of our tech stack, underpinned by our strong financial characteristics, position us well to deliver long-term growth in what is an ever-evolving media landscape.'
The Independent
16-05-2025
- Business
- The Independent
Marie Claire owner Future set for lower revenues amid ‘challenging' backdrop
Media and comparison website group Future has said it expects revenues to decline this financial year in the face of 'ongoing macroeconomic uncertainty'. The and Marie Claire owner said it is adopting a 'more cautious view' for the second half of the year in the face of 'challenging' market conditions. The group said its US direct digital advertising business witnessed a 'weaker performance' in March but returned to growth last month. Future added that foreign exchange rates are representing a 'headwind' for the company based on current rates. It came as revenues dipped by 3% to £378.4 million for the half-year to March 31. This was driven by a slight organic decline, alongside foreign exchange impacts and the closure of a number of publications, including the print edition of Total Film magazine last year. The company's consumer business saw flat organic revenues after declines linked to digital advertising offset stronger magazine growth. Elsewhere, revenues dipped 1% as car quotes declined, although it saw 10% growth away from care insurance. It came amid the first update from new boss Kevin Li Ying, who took over at the end of March. Mr Li Ying said: 'Today's half-year results reflect the strength of our diversified proposition, delivering a resilient performance in what remains a challenging macroeconomic environment. 'We are building the business for tomorrow whilst delivering on today, ensuring we attract and reach a valuable audience through our powerful brands and drive effective monetisation to deliver growth. 'Whilst the wider macroeconomic environment remains challenging, the quality of our content and intent-driven audience, and the uniqueness of our tech stack, underpinned by our strong financial characteristics, position us well to deliver long-term growth in what is an ever-evolving media landscape.'
