Latest news with #digitalexcellence
Forbes
6 days ago
- Business
- Forbes
How To Navigate The New Frontier Of Market Segmentation
Nancy Clark is President of Verizon Value, redefining the prepaid wireless landscape via customer-centric innovation and digital excellence. In today's competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has long been a cornerstone of the industry. But as customer preferences evolve, segmentation strategies must go beyond demographics to deliver personalized, meaningful experiences. At my company, we use data-driven insights with a human-centered approach to create solutions that resonate more personally. Here's how you can do the same. Understand customer context. Effective segmentation begins with a deep understanding of customers' unique contexts, moving beyond surface-level factors like basic demographics. For example, with our value brands in the prepaid market, we consider a variety of factors to help shape our offerings. This helps us align not only the products and services we offer but also how and where we distribute them. Consider these factors as you're honing your customer experience strategies: In my industry, prepaid customers' financial realities play a big role in their needs. Our value-conscious customers often prioritize the affordability and predictability of no-contract plans, which allow them to stay within budget without long-term commitments. Meanwhile, others may look for features such as premium data or enhanced add-ons. Designing tailored, cost-effective solutions ensures that customers of all spending levels can find a service or product that fits their budget and lifestyle. Customer needs and preferences can vary greatly by location. In urban areas, customers may seek affordable, high-speed connectivity and seamless 5G coverage in densely populated areas. Rural prepaid customers may focus more on reliable, widespread connectivity and the convenience of accessing products and services in a single trip. By understanding geographic differences, companies can strategically allocate resources to better serve their customers. Customers come from diverse household types. A single professional living in the city might value flexibility, opting for data-heavy plans suited for streaming and social media. A head of household managing a family may prioritize family-friendly plans with shared data, add-a-line options and helpful features like parental controls or device upgrades. Creating solutions that accommodate these varied needs can strengthen your relationships with different customer segments. The rise of the gig economy is reshaping how people work, making flexibility a requirement. We see many of our customers juggling multiple roles and they need wireless plans that can keep up with them. I'm passionate about creating solutions that truly serve these workers, offering flexibility, reliability and the data they need to thrive in the ever-evolving work landscape. Think about how you can better understand this growing demographic's needs and offer solutions. Tailor offerings with customer priorities in mind. Tailoring value propositions to match customer priorities is at the heart of segmentation. Customers today expect solutions tailored to their lifestyles, whether it's affordability, flexibility or premium features. Data plays a critical role in understanding these preferences and companies that leverage customer insights to create targeted, personalized experiences can deliver greater value. For example, before refreshing one of our lead pre-paid brands, we conducted extensive research to identify key customer pain points, such as pricing confusion, data speeds and limited service options. Here are some of the things we learned and the actions we took as a result: Consumers didn't have clarity on the monthly out-of-pocket cost of their plan, so we decided to offer a five-year price guarantee, with taxes and fees included. This provided stability and predictability. Consumers told us they wanted more consistent high-speed data, especially during peak times. So, we offered access to our premium network with priority data, so they could achieve significantly faster speeds than 4G LTE. Consumers reported being offered restricted devices with limited upgrade options. Instead, we offered free 5G phones when customers switched to our 5G plan and gave an anniversary credit toward any new 5G phone after 12 months. Remember that personalization is key to building loyalty. Personalization is a key driver of customer experience and customer loyalty. Digital-first brands need to excel at creating tailored experiences. For example, one of our pre-paid brands thrives in digital channels, offering a fully online experience for customers who value simplicity and autonomy. The all-in-one self-service app lets customers adjust their plans easily to meet current needs. Meeting unique needs in real time helps promote loyalty. Prioritize the customer experience. From product design to communication, every touchpoint must resonate with the target audience. Equally important is creating seamless experiences once customers are onboarded. We've found that features like device financing, timely alerts and flexible options make customers feel valued and understood. Personalization becomes even more powerful when paired with first-contact resolution. By leveraging individualized data and predictive insights, we can deploy smarter tools that address concerns quickly and effectively. Resolving issues on the first try not only minimizes frustration but also builds trust and loyalty. We've seen firsthand how this works: By applying targeted technologies and streamlining processes, we improved our first-contact resolution rate by 13% in just a few months. In the prepaid wireless space, loyalty is earned month by month. Whether it's affordable pricing, flexibility or premium features, tailoring plans to fit a customer's lifestyle increases the chance they'll stick around. Digital tools play a key role here, too. Mobile apps that offer automated troubleshooting, real-time updates and user-friendly interfaces empower customers to manage their accounts on their own terms. Think of segmentation as a strategic imperative. The key is blending data and digital tools with a personal touch. The future of market segmentation is its ability to fuel personalization. By designing products, services and experiences tailored to specific needs, companies can create lasting connections with their customers. We view market segmentation and customer experience as ongoing opportunities to refine how we serve our customers. By keeping their needs at the center of our strategy, we aim to build more authentic connections, deliver better service and create experiences that resonate. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Gulf Business
10-07-2025
- Business
- Gulf Business
Sharjah real estate: What authorities are doing to enhance services
The Sharjah Real Estate Registration Department has launched an upgraded version of its official Read- The new website boasts a modern, interactive design aligned with Sharjah Government's directives to advance smart services and improve market attractiveness. The platform is tailored to serve investors, developers, homeowners' associations, individuals, banks, and government entities, ensuring fast and user-friendly access to services, Abdulaziz Ahmed Al Shamsi, Director-General of the department, said the upgraded site reflects the department's commitment to digital excellence. 'This launch represents a significant milestone in our efforts to deliver flexible, smart services to a wide spectrum of clients. It further strengthens Sharjah's position as a leading real estate hub in the region,' he said. Tailored services for every user group The upgraded website categorizes services based on the user type, allowing for an efficient and intuitive experience. Real estate developers can access features such as project registration, certification of initial sales contracts, project tracking, and applications to form homeowners' associations. For homeowners' associations, the site provides services like administrative supervision company registration, board registration certificate issuance, approval of service and maintenance fee declarations, and submission of complaints. Integrated tools for institutions and individuals Government agencies can now request property ownership reports, while individual users can benefit from services such as ownership certificate issuance, title deed replacement, property valuation, and ownership data updates. Banks are also catered to with streamlined digital services including mortgage registration, release, increase, and amendment—enabling seamless integration across all sectors involved in the real estate landscape. The website launch reinforces Sharjah's commitment to smart governance and a sustainable investment environment in the real estate sector.
Al Bawaba
01-06-2025
- Business
- Al Bawaba
du Invites UAE Nationals to apply for 2025 Future X Graduate Programme
du, the leading telecom and digital services provider, today announced the opening of applications for the 2025 cohorts of its innovative graduate trainee program, Future X. The Future X program is designed to nurture fresh graduates into becoming future tech leaders, emphasizing digital excellence and its launch in 2024, Future X has harnessed and elevated Emirati talent across various industries. The journey of Future X began with an aim to empower the UAE's knowledge-based economy through the development of a skilled workforce that is equipped to navigate the dynamic technological landscape. Future X is in line with du's commitment to Emiratisation and to preparing a new generation of professionals to adept in technological advancements and market Al Afeefi, Chief People & Impact Officer (Acting) at du said: "Future X symbolizes du's pledge to innovation excellence and digital talent, underpinned by our strategic Emiratisation efforts. The program is a cornerstone for cultivating a workforce that is not only technologically proficient but also adaptable and forward-thinking. Future X is about shaping the leaders of tomorrow by providing them with the tools and mentorship necessary to excel and contribute significantly to the UAE's socio-economic progress."Embarking on the Future X programme, Emirati graduates will experience a comprehensive, 12-month journey that hones their digital capabilities and meticulously aligns their skillsets with du's strategic vision. This program is a cornerstone in shaping the technological future, creating a digital and innovative workforce ready to propel the UAE's socio-economic advancement. Applications for the 2025 cohorts are now open. The program is grounded in four pillars: Digital Talent Learning, Culture of Innovation & Excellence, Adaptability & Integrity, and Collaboration & Engagement, ensuring a comprehensive developmental initiative aligns with the UAE's strategy for sustainable employment and supports du's agenda to foster an environment of learning, innovation, and adaptability. Prospective candidates are encouraged to visit where further details for the Future X program are available. © 2000 - 2025 Al Bawaba ( Signal PressWire is the world's largest independent Middle East PR distribution service.
