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Buffalo Trace Adds Eagle Rare 12 To Its Permanent Lineup Of Age-Stated Bourbons
Buffalo Trace Adds Eagle Rare 12 To Its Permanent Lineup Of Age-Stated Bourbons

Forbes

time2 days ago

  • Business
  • Forbes

Buffalo Trace Adds Eagle Rare 12 To Its Permanent Lineup Of Age-Stated Bourbons

Eagle Rare 12 If you're a fan of age-stated bourbon, Buffalo Trace just gave you another reason to clear some space on your shelf. The distillery behind some of America's most sought-after whiskeys has officially unveiled Eagle Rare 12, a bold, 95-proof Kentucky straight bourbon that's now joining the Eagle Rare family as a permanent expression. The timing is no coincidence. Eagle Rare 12 arrives as Buffalo Trace celebrates the completion of its decade-long, $1.2 billion expansion project—a massive undertaking that added stills, fermenters, and enough rickhouse space to age thousands of barrels for future classics. And this one, it seems, was worth the wait. 'This whiskey represents more than just time in the barrel—it's the result of years of dedication, innovation, and an unwavering commitment from our entire team,' says Buffalo Trace Master Distiller Harlen Wheatley. 'The investments we've made—in time, resources and effort—have allowed us to explore new possibilities in aging and flavor, and this release is a proud reflection of that journey.' Eagle Rare 12 At first glance, Eagle Rare 12 is a natural progression from its 10-year-old sibling, one of the distillery's best-known workhorses. But don't let the similar label fool you—this is a deeper dive into complexity. Like its younger counterpart, Eagle Rare 12 is crafted from Buffalo Trace's Mashbill #1, but the extra time in oak and a slightly higher bottling proof (95 vs. 90) give it a richer, more structured profile. Expect sweet, oaky aromas with almond on the nose, followed by layers of vanilla, toasted oak, and warm toffee on the palate. The finish? Long, smooth, and unmistakably Eagle Rare. Priced at $49.99, it's an age-stated bourbon that delivers both prestige and accessibility—something increasingly rare in today's market. That's intentional, says Andrew Duncan, Global Brand Director at Buffalo Trace. 'At Buffalo Trace Distillery, we believe there are no shortcuts to create outstanding whiskey—there is no substitute for quality time spent in the barrel,' Duncan says. 'With Eagle Rare, we are always striving but never satisfied, constantly experimenting to enable better-tasting age stated bourbons.' The Eagle Rare lineup already includes the widely loved 10-year, the ultra-rare 17-year (part of the Buffalo Trace Antique Collection), and high-end unicorns like Eagle Rare 25 and Double Eagle Very Rare. With the addition of Eagle Rare 12, the brand adds a new anchor point—a bottle with enough complexity for connoisseurs but a price tag that won't send you into a bidding war on the secondary market (for now). Eagle Rare 12 will begin hitting shelves, bars, and restaurant backbars in June 2025 in select U.S. markets, with international rollout to follow in fall. And if early interest is any indication, it won't sit still for long.

1350 Distilling announces closure
1350 Distilling announces closure

Yahoo

time4 days ago

  • Business
  • Yahoo

1350 Distilling announces closure

(COLORADO SPRINGS) — A popular Colorado Springs distillery has announced its closure effective Sunday, June 8. 1350 Distilling announced on Facebook that it would be closing its doors permanently on Sunday. The distillery opened in 2019, and since its inception, has dedicated much of its resources to honoring the nation's military. 'One of our primary goals was to give back to our community,' said Phillip Bragg, Co-Founder and Head Distiller of 1350 Distilling. 'Over our five years of operation, we raised over $20,000 for local nonprofits, and provided thousands of dollars of product in like-kind-donations and services.' Anyone who visited the tasting room on Pikes Peak Avenue could admire its Wall of Honor–over 50 portraits and artist renderings of loved ones who served in the military. 'This decision was not made lightly,' said Jake Weien, Co-Founder of 1350 Distilling. 'We are incredibly grateful to our loyal customers, employees, and partners who have supported us throughout this journey. Together, we built something special, and we'll always cherish the memories and relationships made here.' Until the doors close for good, 1350 Distilling will be offering special discounts on all remaining inventory. On Saturday, June 7, the previously scheduled Dude Fair will take place with vendors, and the distillery will be offering operational items for sale, including barrels, furniture, decorations, equipment, and other miscellaneous items. The distillery invites the community to come out and raise a glass to the legacy of 1350. It is located at 520 E Pikes Peak Ave., and will be open Saturday from 2 p.m. – 10 p.m. and Sunday noon – 5 p.m. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Old Fitzgerald Returns To Its Roots With New 7-Year-Old Bottled-In-Bond Bourbon
Old Fitzgerald Returns To Its Roots With New 7-Year-Old Bottled-In-Bond Bourbon

Forbes

time5 days ago

  • Business
  • Forbes

Old Fitzgerald Returns To Its Roots With New 7-Year-Old Bottled-In-Bond Bourbon

Old Fitzgerald Bottled-in-Bond 7-Year There's a quiet kind of prestige in a bourbon that doesn't shout to be noticed. For generations, Old Fitzgerald has held that role in the whiskey world—a wheated bourbon with a reputation for refinement, favored by bartenders, collectors, and those who know the value of legacy in a glass. Now, Heaven Hill Distillery is giving the brand its most accessible spotlight in years with the launch of Old Fitzgerald 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey—a new signature expression that connects its storied past with an open invitation to the next wave of whiskey fans. And it comes with impeccable timing: 155 years after the Old Fitzgerald trademark first appeared in 1869. Built on the success of the high-end Bottled-in-Bond Decanter Series introduced in 2018, this new 7-year-old release strikes a balance between heritage and approachability. Priced at approximately $59.99 for a 700ml bottle, it's positioned as a more attainable bottle for both longtime admirers and curious newcomers. The bourbon is aged for seven years in Level 3 charred new American oak barrels and bottled at 100 proof, meeting the stringent standards of the Bottled-in-Bond Act. It leans into the brand's signature wheated profile with a mashbill of 68% corn, 20% wheat, and 12% malted barley. From the moment the cork pops, the whiskey reveals its character: a bright copper hue in the glass and a nose that conjures graham crackers and honey. The palate brings warmth and structure—fresh bread, brown sugar, and baking spices—while the finish delivers a cozy taper of cinnamon sweetness fading into oak. 'Seven years proved to be a sweet spot for a whiskey that already transcends expectations for a wheated bourbon,' said Heaven Hill Master Distiller Conor O'Driscoll. 'This refined bourbon carries the same layered elegance its longer-aged sibling made famous, and the same commitment to excellence found in every bottle from Heaven Hill Distillery.' Alongside the liquid, the bottle itself offers a masterclass in nostalgic design—familiar yet refreshed. The diagonal red 'Old Fitzgerald' wordmark harkens back to the 1884 trademark. 'Your Key to Hospitality,' a phrase first found in the brand's vintage ads, now appears front and center on the label and is blown into the base of the bottle. Elegant fluting on the shoulder and a diamond-faceted closure pay homage to the 1950s diamond decanter bottles that helped cement Old Fitzgerald's premium identity. Transparency is also part of the packaging ethos: 'Bottled-in-Bond' is boldly noted on the label, and the distillation season and year are stamped on the neck wrap—clear nods to quality and authenticity. And authenticity is something Heaven Hill takes seriously. The distillery owns more Bottled-in-Bond brands than any other, carrying the torch for a category that demands high standards: a single distillation season, a single distiller, and aging in a federally bonded warehouse for at least four years. To Heaven Hill Executive Chairman Max Shapira, Old Fitzgerald isn't just a brand—it's part of a personal and national history. 'This is a brand that's near and dear to my heart. I remember some of the early ads the brand is now harkening back to – and what makes me most proud is that throughout decades of changes, Old Fitzgerald has stood the test of time and maintained its unwavering commitment to quality,' Shapira said. 'It mirrors my family's story in many ways... Today, we're sharing Old Fitzgerald's story, legacy and quality with a new generation of whiskey lovers who will experience the key to hospitality.' That hospitality will take physical form in the months to come: the rollout of Old Fitzgerald 7-Year-Old Bottled-in-Bond will be accompanied by a series of nationwide partnerships and immersive experiences designed to celebrate what it means to welcome someone in—glass in hand. With this release, Heaven Hill isn't just debuting a new bourbon—they're reasserting Old Fitzgerald's place in the pantheon of American whiskey. It's a bottle made for sipping neat by the fire or sharing across the table, equally at home in a collector's cabinet or behind the bar.

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