14-05-2025
- Entertainment
- Broadcast Pro
eCLUTCH launches second 24/7 esports channel to expand global reach
Backed by strategic partnerships and global broadcasting technology from iKOMG, eCLUTCH LIVE 2 will be available across satellite, pay-TV, and connected TV platforms.
eCLUTCH, the premium esports television platform, has officially launched eCLUTCH LIVE 2, a second 24/7 linear channel dedicated to broadcasting top-tier live esports tournaments and dynamic programming to a growing global audience.
This expansion marks a significant step in the company's mission to redefine how esports is consumed on television. Built on the same multiscreen infrastructure as the original eCLUTCH LIVE channel, the new service is designed to appeal to both newcomers and seasoned esports enthusiasts alike. By offering more live content without compromising quality, eCLUTCH LIVE 2 aims to deliver a better viewing experience for fans around the world.
Arnaud Verlhac, Managing Director, eCLUTCH, said: 'The launch of our second Premium live channel marks a new chapter in eClutch growth, building a consistent offer and delivering high-quality live content and tournaments wherever our audience is. We definitely aim to building a unique Media platform dedicated to LIVE esport events across the globe.'
Sam Butler, Director of Acquisitions, eCLUTCH, added: 'When it comes to any sport, live is king and esports is no exception. This underpins eClutch's content strategy for curating the most exciting and relevant live esports events for a TV audience to create maximum impact and engagement for our distribution partners. The launch of a second channel allows eClutch to air even more live events, without compromising the excitement or immediacy of a truly live experience.'
eCLUTCH LIVE 2 introduces a programmatic content structure that not only delivers premium live tournaments from top organisers like BLAST, Init Esports and Capcom, but also helps new viewers discover teams, personalities and stories within the esports world. It features enhanced interactive tools to deepen fan engagement and complements the original channel with expanded regional and genre-specific programming.
Powered by iKOMG's global broadcasting technology, the new channel will be available via satellite, pay-TV, and connected TV platforms. This distribution strategy is aimed at reaching underserved and hard-to-access audiences, further extending esports' footprint worldwide.
As esports viewership continues to skyrocket—forecasted to exceed 1bn by 2025—eCLUTCH is positioning itself as the essential link between traditional broadcast media and a new generation of digital-native fans.
