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Associated Press
a day ago
- Automotive
- Associated Press
LiveWire® S2 Electric Motorcycles Now Available for Training at Bartels' Harley-Davidson® Riding Academy in Marina del Rey
MILWAUKEE--(BUSINESS WIRE)--Jul 23, 2025-- LiveWire Group, Inc. ('LiveWire'), a leader in the electric motorcycle industry, today announced a major step forward in rider education: Bartels' Harley-Davidson® Riding Academy in Marina del Rey has become the first new rider program in the United States to offer certified training on LiveWire's all-electric S2 motorcycles. Students now learn to ride on the S2 Mulholland™ and the S2 Alpinista™, both of which have been specially outfitted for motorcycle training. This press release features multimedia. View the full release here: LiveWire New Rider Electric Motorcycle Training This first-of-its-kind program removes the complexity of learning clutch and gear operation, allowing students to focus on balance, braking, and control from the onset of instruction. LiveWire's electric motorcycles deliver smooth, intuitive acceleration and confident braking—all with the quiet assurance of an electric powertrain. 'This partnership is about breaking down barriers and empowering the next generation of riders. By integrating LiveWire motorcycles into rider training, Bartels' is redefining what it means to learn to ride—making it more accessible, more intuitive, and better aligned with the future of motorcycling,' said Karim Donnez, CEO of LiveWire. Redefining the First Ride LiveWire's clutch-free learning experience removes a common barrier for new riders, allowing them to focus on braking, cornering, and throttle control—building confidence faster and with fewer distractions. To support safety and skill development, all S2 training bikes are equipped with custom frame protection kits developed by LiveWire and installed by Bartels' Harley-Davidson. Each motorcycle also features software calibrated for new riders, including softened throttle response, adjusted regenerative braking, and enhanced traction control. This setup ensures a safe, controlled, and confidence-building experience—without compromising the performance and design that defines LiveWire. Certified Instruction, Real-World Credentials Students at Bartels' Harley-Davidson receive expert instruction from trainers certified by both the California Motorcyclist Safety Program (CMSP) and the Harley-Davidson® Riding Academy. Upon successful completion of the New Rider Course, graduates earn a Basic RiderCourse (BRC) completion card (DL 389 certificate), providing a clear path to becoming a licensed motorcyclist*. A National Vision for EV Rider Education This milestone in Marina del Rey is just the beginning. LiveWire plans to expand electric motorcycle training to additional Riding Academy locations across the country, supporting the brand's mission to lead the transformation of motorcycling through electrification and make EV riding more accessible to a broader range of new riders. Now Enrolling in Marina del Rey LiveWire S2 rider training is now available at Bartels' Harley-Davidson® Riding Academy in Marina del Rey, CA. New riders are invited to enroll and experience the future of motorcycling today. To sign up or learn more, visit: About LiveWire LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire's majority shareholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on a decade of its learnings in the EV sector. LiveWire plans to develop the technology of the future and invest in the capabilities needed to lead the transformation of motorcycling. *Important Licensing Information Graduates will receive a DL 389 Certificate of Completion, which waives the riding skills portion of the motorcycle endorsement process in California. To obtain a valid motorcycle endorsement (Class M1 or M2), graduates must present the DL 389 at a California DMV and pass the written knowledge exam. Please note: The DL 389 is not a motorcycle license and does not authorize riding on public roads. Riders must complete all DMV requirements and be issued a motorcycle endorsement on their California driver's license before legally operating a motorcycle. View source version on CONTACT: Jon Bekefy [email protected] Media, Images, & Video [email protected] KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA WISCONSIN INDUSTRY KEYWORD: AUTOMOTIVE MANUFACTURING MOTORCYCLES MANUFACTURING RETAIL MEN AUTOMOTIVE OTHER TECHNOLOGY EV/ELECTRIC VEHICLES CONSUMER LUXURY TECHNOLOGY ALTERNATIVE VEHICLES/FUELS OTHER RETAIL OTHER EDUCATION TRANSPORTATION GENERAL AUTOMOTIVE TRAINING EDUCATION TRAVEL SOURCE: LiveWire Group, Inc. Copyright Business Wire 2025. PUB: 07/23/2025 11:00 AM/DISC: 07/23/2025 11:01 AM
Forbes
01-07-2025
- Automotive
- Forbes
Ride Review: Verge TS Pro 'Hubless' Electric motorcycle
Is that back wheel missing some parts? Nope, the Verge motorcycles utilize a chainless, beltless, ... More shaftless drive system based around a large electric motor built into the back wheel itself. OK, perhaps a wee bit of clarification is needed: No, the distinctive machines from electric motorcycle maker Verge are not exactly powered by Homer Simpson's favorite snack food. But technically, they are powered by a type of donut: a large round 'hubless' electromagnetic motor that makes up the rear wheel and contributes to the Verge models' signature look (below). Appropriately—and with a much-needed wink at often overly pretentious names for 'branded' technology—the motor is called… the Donut Motor. And it's expected to show up on more motorcycles soon. More on that in a bit. Four small arms hold the motor, which is mated to a carbon fiber rim to cut unsprung weight. The ... More inside part of the hub does not rotate; the wheel and tire rotate around it. Recently, while on assignment for another publication that took me to the Los Angeles area, I had the opportunity to ride a Euro-spec Verge TS Pro on the relatively placid streets near Beverly Hills very early in the morning. Verge is still working to homologate its bikes for the U.S., with sales expected to start later this year through a still-expanding dealership network. Verge states they are currently selling the bikes in Estonia, Finland, France, the UK, Germany, Italy, Spain, and Monaco. The company is based in Estonia, where the bikes are also made. The Verge team recently set a Guinness World Record for the farthest distance traveled on a single charge on an electric motorcycle using the TS Pro. Although they didn't quite reach the 200-mile mark, they secured the record with enough charge remaining to surpass that distance. Take a look: Verge TS Pro Tech Overview While smaller, lighter 'city plus' urban-focused electric motos seem to be the current trend, the 245kg/540-pound Verge TS electric motorcycles are very much not a member of that category. The Verge machines prioritize speed, power, and even more speed. The bikes feature substantial battery packs: a 20.2 kWh battery in the $29,990 TS Pro model I was riding, or a larger 21.8 kWh pack in the $44,900 TS Ultra trim. Verge is also offering a glossy 'seasonal' version of the Pro called the California Edition for a $1,000 premium. All that energy powers that unusual hubless 17-inch rear Donut Motor, which delivers 102 kW/137 horsepower and an incredible 1,000 Nm/737 pound-feet of torque when set to maximum output in Beast ride mode on the Pro and California. On the Ultra, those numbers rise to 202 horsepower and a staggering 885 pound-feet of torque. Thankfully, the bikes are equipped with traction controls to prevent riders from losing control during hard acceleration, along with multiple riding modes. Range mode maximizes ride time, while Zen mode strikes a balance between the wilder Beast mode and the relatively docile Range setting. A Custom setting allows riders to adjust the level of danger and finesse as desired. Verge claims a range of over 200 miles on a full charge in Range mode with what I suspect is a very well-behaved throttle hand while sticking to city streets. Vital statistics, including speed, are displayed on a small monochrome LCD located beneath the lip of the small bug screen atop the handlebars. Since there's no need for gasoline, the Verge's vented 'tank' houses the vital electrical and charging components, while a large touchscreen occupies the top section. Tapping an RFID card to the tank brings the machine to life. Verge has developed a robust UI and operating software called Starmatter, which features an 'Advanced Machine Vision System' on the top-spec Ultra, but I did not ride that model. With Starmatter, riders can poke around under the digital hood, so to speak, to adjust regenerative braking and several other metrics. A small button on the right bar pod activates the bikes from Parking mode, and another changes the ride mode. Dual 320mm Brembo disc brakes with ABS slow the 17-inch front wheel, while a huge, custom-design 380mm rim-mounted rear rotor is required out back due to the lack of a hub. The giant rotor also gives the back of the bike even more of a sci-fi vibe in conjunction with three large-gauge cables feeding power to the rear motor. Suspension is adjustable both front and rear, with the Ultra featuring Öhlins equipment. Up front, dual LED projection headlights, positioned above and below an EU marker light, give the Verge a somewhat robotic countenance. An LED taillight is neatly integrated out back, and my EU-spec bike had tiny, tiny but very bright LED turn signals that will be replaced with large, less attractive DOT-spec signals when the bikes arrive stateside. Also, the Euro-spec bikes feature handlebar-activated brakes front and rear, while the U.S. versions will have a standard-style foot pedal for the rear brake. As on most electric motorcycles, there is just one forward 'gear' and no clutch or gearshift. Verge tells me that they will add reverse capability in a future firmware update. What's It Like To Ride The Verge TS Pro? Yours truly on the streets of Los Angeles on the Verge TS Pro. Tap an NFC card to a spot on the faux tank and the Verge TS Pro comes to life, but in Park mode for safety. A button next to the throttle arms the drivetrain, and after that, it's as simple as twist and go, like most electric motorcycle. Other controls and such are in the usual places and operate like normal although I missed the turn signal button and hit the nearby horn button for a few unwanted beeps. I started out in Range mode, and even in this most conservative of ride modes, the Verge TS Pro is almost violently quick off the line. Verge claims a zero to 60 of 3.5 seconds in Beast Mode, but that figure doesn't feel too far off from the full-crank launch in Range Mode. Once underway, I expected the long, low Verge TS Pro to have the handling characteristics of a long, low cruiser, and indeed, the TS Pro even includes a second set of pegs (but no controls) in a more forward 'cruiser' position for relaxed riding, along with the pegs amidships. EU-spec machines like I rode have dual handbrakes (like a scooter), U.S. market versions will likely have a standard front brake and foot-controlled rear brake. Despite the long wheelbase and wide rear tire, the TS Pro turns easily and tracks well. Weight is ... More apparent, however. In the early morning light, myself and JJ from Verge (formerly of Lucid Motors) rode along curving, twisting streets through Beverly Hills, and to my surprise, the Verge TS Pro had very neutral handling, with the steering falling in just a tiny bit at slower speeds, but far less than I anticipated seeing how the rear tire is a massive 240-section meat that looks like it was lifted off some big-inch V-Twin brawler. But above walking speed, the TS Pro felt planted, stable and cornered with unexpected grace - and speed. And there is speed to spare. We scouted out a long stretch of straight, traffic-free roadway and once stopped, I dialed up Beast mode on the display, then girded for the launch. The Verge did just that - launch - with a high-pitched howl from the rear motor as the TS Pro moved through 60 mph in a literal blink and kept on accelerating, a whine rising from the rear hub as the speedometer digits climbed ever higher. As the TS Pro closed in on triple digits, I spotted the familiar silhouette of a law enforcement SUV parked on the side of the road ahead, complete with light bar. I laid into the brakes which scrubbed off speed quickly but I had been far in excess of the speed limit. Again, it was very early in the morning on a weekend with no moving traffic, but still, I was clearly on the wrong side of the law. However, as I went by, still on the brakes, I noticed it was a private 'security' vehicle and unoccupied. Greatly relieved, we concluded acceleration testing and quickly headed back to base. Observations The Ultra Pro adds a bump-stop seat pad. With nearly 900 pound-feet of torque, riders will need it. As I noted earlier, I had been watching the development of the Verge machines from a distance, especially since they have essentially been Euro-only offerings until now. It was a great experience to get a bit of seat time on this unusual electric motorcycle - it certainly impresses, both in terms of its sci-fi style and bonkers performance capabilities. And to think I wasn't riding the top-spec Ultra version. My own sportbike, the formidable Honda Super Blackbird, seems almost quaint in comparison to the TS Pro. When riders talk about 'eyeball flattening acceleration,' this is what they are referring to. Coupled with the quiet delivery of so much power, the Verge TS Pro has that undeniable 'hand of God' feeling when you twist the throttle - even in Zen mode. Time and space suddenly compress and what was down the road is now coming up fast. It's an amazing experience to ride. Verge is also looking beyond the motorcycles and is offering the Donut Motors to other makers for motorcycles and other types of vehicles as well. That said, the Verge machines still face the same issues as other full-size, full power electric motorcycles in the U.S. market; weight, battery storage capacity, recharging issues and a high price. Undoubtedly, the Verge machines are a premium offering with style and performance to match their price. And really, for the performance and exclusivity of the TS Pro, a tick under $30,000 seems fairly reasonable, especially considering many upper-end gas powered motorcycles easily clear that number. But the Verge bikes, being all-electric, still must contend with charging times far longer than a gas stop and the still relative unavailability of public chargers in the U.S. compared to gas stations (and Euro infrastructure). We are still in the early-adopter years of electric motorcycles, but if buyers are looking for a standout electric bike with a strong sense of style and almost incomprehensible performance capabilities, the Verge TS Pro delivers. CEO Interview: Tuomo Lehtimäki As a bonus, I talked with Verge CEO Tuomo Lehtimäki about the issues around electric motorcycles, the development of the Verge machines, and Verge's business model. The interview has been lightly edited for brevity. Considering the myriad and considerable financial challenges seen in the full-size electric motorcycle market, why undertake this endeavor? What is Verge doing differently from other leading electric motorcycle makers that will (hopefully) bring long-term success? Tuomo Lehtimäki: Our competitors are scaling up models that aren't financially sustainable. They're selling bikes at a loss and hoping to fix the numbers later. We've done it the other way around: we focused first on building winning technology, then made sure it could be profitable. After that we started scaling the business. Even in the early days, before the product even existed, we designed the business model: the main point was to have in-house development, in-house manufacturing, direct-to-consumer sales, and our own service network. That gives us enough control of the value chain to be competitive in the long run. Because of that vertical integration, we're in a position to grow sustainably, no matter what the market throws at us. What are the advantages of the Donut motor tech over the current motor tech that is common in Zero models, LiveWire, etc.? When it comes to powertrains, the holy grail is simplicity: having just one moving part. There are no chains, no belts, no gears. There's just one moving part. This brings many advantages: What are the main technical challenges in producing the donut motor? The biggest challenge has been that everything about the motor is new - not just the motor itself, but how it's manufactured. We had to not only invent the motor, but also invent the production methods ourselves to make this work at scale. That's why we've built everything in-house: R&D, testing, validation, and manufacturing. Full vertical integration. It lets us move fast, try things, learn quickly, and refine the product continuously. That speed and control has been both our biggest challenge and our biggest strength. Any time you put a "motor' in a wheel, it adds a lot of unsprung weight, which can negatively affect handling and punish suspension. What is Verge doing to offset that issue? That's exactly the point we've worked to solve. Our goal was to prove you can integrate the entire powertrain into the wheel - and still deliver great handling. After six years of development, we've brought that challenge down to a level we're happy with. We've been continuously reducing weight and can now offset the issues related to this kind of powertrain with premium suspension components. We've also developed the bike's dynamics and handling working closely together with our partners at Öhlins and Wilbers. Every choice we've made - like having a carbon fiber rim - reflects how seriously we take performance and ride quality. Where did the idea or inspiration for the motor technology come from? From day one, we believed that fewer parts make for better technology. The holy grail of powertrains is having just one moving part. And that's what we set out to build. Our first prototype showed that it was not only possible, but practical. As we kept developing it, the more benefits we started seeing. That's when we realized we're not just building a motor for one motorcycle - we're building a drivetrain that can power anything from a scooter to a full-on race bike. What kind of service (if any) does the motor and the motorcycle require? The motor doesn't need any servicing over its lifetime. With less moving parts and no oils or liquids the bike requires minimal maintenance. Is the U.S. certification timeline of Q4 still on schedule? What will US pricing look like, especially considering possible tariffs? Yes, we're still on track to complete certification in Q4 this year. As for pricing: anyone who has placed a reservation in the past or places their order now will keep the current price. And we are not planning to change prices unless tariffs shift significantly. We're monitoring the situation carefully, but we're not rushing to make any changes. Thank you for reading. Subscribing to allows you to leave comments and supports contributors like myself. You can also follow me on Facebook and LinkedIn.
Times
01-07-2025
- Automotive
- Times
No gears, no noise and no emissions: meet Maeving's cool new motorbike
Challenger brands have become the norm these days, with the disruptor playgrounds of fintech, artificial intelligence and computing fuelling significant changes in traditional industries. Transport is a perfect example, and while the electric car world is grabbing all the headlines, especially with Elon Musk's Tesla and his ill-fated bromance with the president of the United States, there is also a more dignified, quiet revolution occurring in the electric motorcycle market. • This article contains affiliate links that can earn us revenue It's an industry filled with several well-established brands that date back over a century. T en years ago no motorcycle aficionado would have even heard the name Maeving. Today, however, this small British firm founded by a couple of university friends is at the forefront of electric motorcycle sales in the UK and is expanding its reach globally. The Maeving philosophy appears relatively straightforward but is undoubtedly challenging to execute, especially when competing against industry titans. The product proposition is clearly electric-only, emissions-free power first. Yet right behind that is a handsome design aesthetic that nods to traditional motorcycle building while embracing the future optimism of the new tech. The Maeving RM1 that came out a few years ago epitomises this approach. Within a year of its launch it was the bestselling electric motorcycle in the UK. Maeving's latest creation, the RM1S, leverages the company's early learnings and public goodwill to create a bike that retains all the charm of the RM1 but with some notable upgrades. First, power and, inevitably, performance have been increased, given the RM1S a top speed of 70mph, compared to the 45mph of the RM1. Second, the batteries have been placed lower down in the engine casing, which is crucial for a low centre of gravity. This also handily frees up space in the faux fuel tank, which is very useful for storing mobile phones, gloves or that essential pack of Haribos for a longer road trip. Removable batteries make charging simple on a charging pad wired to a standard three-pin plug — or, new to the RM1S, the ability to charge in situ while still on the bike, allowing you to take advantage of public charging points en route. The heightened top speed should be as fast as you'd ever need to go, and a full charge will get you 80 miles of range — again, enough for a bike that will mostly appeal to commuters or weekend pleasure seekers. The RM1S also provides an accessible entry point into motorcycle riding, requiring only a Compulsory Basic Training (CBT) certificate. However, it is worth noting that to ride on a motorway in the UK you will need at least an A1 license. Electric power has undergone significant development over the past few years. Apart from the all-important zero emissions, the silent delivery of clean power offers a unique contrast to the time-honoured image of a roaring motorbike. The liberty of a motorbike ride becomes more of a peaceful freedom on an electric version, which has often been seen as an expression of rebellion or a symbol of the free spirit. The Maeving brand ambassador Ashley Walters is a passionate exponent of these virtues. The actor and director talks enthusiastically about being 'drawn to the silence' on his Maeving — something you wouldn't always have associated with motorcycle riding. He describes how this adds a refreshing dimension to the joy of riding and escaping the daily grind. In his Maeving 'rider story' he reflects on his motorbike journeys, stating, 'I'm riding for peace in the moment.' The Maeving RM1S is a handsome, convenient, emissions-free commuting tool, but more than that, and of interest to most potential purchasers, it achieves all this in a stylish and silent manner. Discover Maeving's full range and Ashley Walters's rider story at
Sustainability Times
30-06-2025
- Automotive
- Sustainability Times
'Game-Changer for Riders': Affordable Adventure E-Moto Launches With Spare Battery Option for Nonstop Off-Road Freedom
IN A NUTSHELL 🌟 Zeno , led by ex-Tesla engineers, introduces the Emara ADV , a groundbreaking electric motorcycle from Bangalore, India. , led by ex-Tesla engineers, introduces the , a groundbreaking electric motorcycle from Bangalore, India. ⚡ The bike features a modest 62-mile range with innovative extendible battery storage for added flexibility and adventure capabilities. and adventure capabilities. 🚀 Technical highlights include 10 kW peak power, a 62 mph top speed, and modern amenities like LED lighting and Bluetooth connectivity. 🌍 Zeno aims to expand globally, eyeing markets like Africa, where the Emara ADV could transform mobility with its affordability and efficiency. In the ever-evolving world of electric vehicles, a new contender is emerging from an unexpected corner of the globe. India, known for its vibrant culture and rich history, is rapidly becoming a hotbed for electric innovation. Enter Zeno, a pioneering company led by ex-Tesla engineers, bringing forth the Emara ADV. This electric motorcycle is not just another vehicle; it symbolizes a shift in how we perceive sustainable transportation. With its roots in Tesla's innovative spirit, the Emara ADV is poised to make waves, especially in markets like Africa where two-wheelers are essential. But what truly sets it apart in a crowded field of electric bikes? The Rise of Zeno: A Tesla-Inspired Journey Zeno, a relatively new player in the electric vehicle arena, is making a name for itself with the Emara ADV. Headquartered in Bangalore, India, the company's unique selling proposition lies in its leadership. Michael Spencer, who has played pivotal roles in Tesla's Model 3, Model Y, and even the Supercharger network, is at the helm. His experience brings a level of trustworthiness and expertise that is rare in this nascent industry. With India's growing focus on electric vehicles, Zeno's mission aligns perfectly with the broader industry narrative. India has been steadily advancing towards an electric future, and Zeno is at the forefront. The Emara ADV is a testament to this commitment. It's not just a motorcycle; it's a symbol of innovation, blending cutting-edge technology with practical functionality. As India continues to embrace electric vehicles, Zeno's role could be pivotal in shaping the future of two-wheeled transport in the region and beyond. 'China Unleashes Flying Bike': Futuristic Hoverbike Hits 44.7 MPH and Flies 31 Miles in Shocking Public Debut Design and Functionality: What Makes the Emara ADV Unique? The Emara ADV is based on Zeno's earlier model, the Emara commuter bike, but with several enhancements that make it suitable for light off-road exploration. It features rugged components designed for durability. However, its range is modest, offering just 62 miles on a single charge. While this might seem limiting, Zeno provides an innovative solution with extendible battery storage that allows for carrying two spare batteries. This feature can be a game-changer, although it raises questions about storage and weight. The bike's design includes a 19-inch front wheel, which some might argue is not ideal for serious off-roading. Yet, it provides a balance between daily usability and occasional adventure. The ADV also comes equipped with modern amenities such as LED lighting, Bluetooth connectivity, and multiple USB ports, ensuring that riders are always connected. These features make the Emara ADV not just a bike, but a technological marvel in its own right. 'California's Electric Train Revolution Slashes Toxic Pollution': 89% Drop in Carcinogens Marks Historic Win for Public Health and Climate Technical Specifications: A Closer Look The Emara ADV boasts a peak power of 10 kW (13.4 horsepower) and can reach a top speed of 62 mph. Its upside-down front forks and robust chassis provide stability and comfort. While specific details on the ADV are sparse, its predecessor, the Emara e-commuter, offers more insights. It features an 8 kW (10.7 horsepower) motor, a 4-kWh battery, and a range of 37 miles, with charging times varying from six hours at home to just one and a half hours at a public station. Here's a quick comparison of the two models: Swiss Startup Stuns the World by Powering Trains With the First-Ever PV Solar Plant Built Directly on Active Railway Tracks Feature Emara ADV Emara Commuter Peak Power 10 kW (13.4 hp) 8 kW (10.7 hp) Top Speed 62 mph 55 mph Range 62 miles 37 miles Charging Time (Home) – 6 hours Charging Time (Public) – 1.5 hours Global Aspirations: Beyond India While the Emara ADV is rooted in India, Zeno has grander ambitions. The company is eyeing international markets, particularly Africa, where motorcycles play a crucial role in daily life. In many African regions, two-wheelers are indispensable for transportation and commerce. An affordable and efficient electric alternative like the Emara ADV could revolutionize mobility on the continent. Priced under $2,000, the ADV trim promises to be an attractive option for many. Its potential for cargo hauling further enhances its appeal as a versatile workhorse. As Zeno expands its horizons, the Emara ADV could become a cornerstone in the global shift towards sustainable and innovative transport solutions. But how will it fare in diverse markets with unique challenges and demands? The Emara ADV is more than just an electric bike; it's a bold statement in the world of sustainable mobility. With its Tesla-inspired roots, innovative battery solutions, and global aspirations, it represents a significant shift in how we approach two-wheeled transport. As Zeno continues to push boundaries, the Emara ADV could redefine what's possible. What impact will this have on the future of electric motorcycles worldwide? Our author used artificial intelligence to enhance this article. Did you like it? 4.3/5 (21)
Entrepreneur
18-06-2025
- Automotive
- Entrepreneur
Oben Electric Raises INR 50 Cr in Extended Series A
The latest round saw participation from new and existing investors including Helios Holdings, Sharda family office, Kay family, and others, bringing Oben's total Series A funding to INR 100 crore and overall capital raised to INR 200 crore. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Oben Electric, an electric motorcycle startup, has secured INR 50 crore in an extended Series A funding round, following its INR 50 crore Series A raise in January 2025. The latest round saw participation from new and existing investors including Helios Holdings, Sharda family office, Kay family, and others, bringing Oben's total Series A funding to INR 100 crore and overall capital raised to INR 200 crore. The fresh capital will be strategically deployed to expand Oben Electric's retail footprint to over 150 showrooms across 50+ cities by FY26, scale production capabilities at its Bengaluru-based facility, and accelerate development of its new 'O100' product platform—targeting affordable electric motorcycles under INR 1 lakh. Oben Electric was founded in 2020 by husband-wife duo Dinkar and Madhumita Agrawal. A deep-tech enterprise built on indigenous R&D, Oben designs, develops, and manufactures high-performance electric motorcycles and all critical EV components in-house. Its flagship offerings include the Oben Rorr and Rorr EZ, both powered by advanced LFP (Lithium Iron Phosphate) battery technology—offering better safety, longer lifespan, and superior performance compared to traditional lithium-ion batteries. Madhumita Agrawal, Founder and CEO of Oben Electric, said, "The extended Series A funding is a strong vote of confidence from our investors and comes at a time when our momentum is accelerating nationwide. We're expanding not just our retail footprint but also our innovation roadmap with platforms like O100 that aim to democratize electric motorcycles for the mass market." Sandesh from Sharda family office added, "Oben Electric has the right blend of technology, product-market fit, and execution. Their full-stack approach—developing core EV components like LFP batteries, motors, and controllers in-house—makes them uniquely positioned to lead in the rapidly evolving electric motorcycle segment." Since its initial Series A raise, Oben has grown swiftly, setting up 37 retail outlets across 26 cities in 13 states, entering key markets like Punjab, Gujarat, and Uttar Pradesh. The company's robust 100,000-units-per-year manufacturing facility in Jigani, Bengaluru, is supported by over 150 local vendors and a 500+ member team. Looking ahead, Oben plans to raise USD 30 million in a Series B round to support international expansion and further product line development, advancing its mission to build the first global electric motorcycle brand "Designed in India for the World."
