Latest news with #elf
Yahoo
a day ago
- Business
- Yahoo
Labubu frenzy sends Pop Mart profits and shares soaring
The global popularity of the furry elf doll Labubu helped Pop Mart's sales more than triple in the first six months of the Chinese Sign in to access your portfolio
Fox News
7 days ago
- Entertainment
- Fox News
Make-up brand apologizes for ad featuring comedian who made controversial joke two years ago
Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier this week, online users, including prominent make-up influencers, ripped e.l.f. for using Rife, who made an unpopular joke about domestic violence in 2023. The brand responded with an apology. "You know us, we're always listening and we've heard you. This campaign aimed to humorously spotlight beauty injustice, we understand we missed the mark with people we care about in our e.l.f community," the company stated in a post on its official Instagram page. "While & schmarness closes today, we'll continue to make the case against overpriced beauty (red heart emoji)," e.l.f. continued, suggesting they're done with Rife being part of the ad campaign. The make-up brand's controversial ad featured Rife and drag queen "Heidi N Closet" as " & Schmarnes," a spoof lawyer duo in a legal commercial fighting for consumers' rights to inexpensive cosmetic products. The ad, published across major social media platforms, generated outrage among online users, particularly on Instagram and TikTok. "You didn't have the budget for a comedian who doesn't joke about abuse?" one user asked on the Instagram post. "Nikkietutorials," a cosmetics influencer with almost 9 million followers on TikTok, commented, "aaaaaaandddd you lost me... Matt Rife out of ALL people? 😟 so disappointed." Maddy Lucy Dan, a TikTok user with 1.4 million followers, rehashed the Rife controversy in the post's comments section, writing, "In Matt Rife's Netflix stand-up special Natural Selection he opened with a domestic violence joke, implying a woman wouldn't have a black eye if she could cook." During his 2023 stand-up special, "Natural Selection," Rife told the story of eating at a Baltimore restaurant with a friend when they noticed their female server had a black eye. He explained that the two of them questioned why the restaurant owners wouldn't have the employee work in the kitchen to avoid customers asking questions. "Yeah, but I feel like if she could cook, she wouldn't have a black eye," Rife joked. The joke outraged people online at the time, but rather than apologize, the comic doubled down, putting out a statement that directed social media users to a link offering an "apology" if they had ever been offended by a joke he told. The link brought users to a website where they could purchase special-needs helmets. Rife's e.l.f. controversy happened days after actress Sydney Sweeney was berated online for her latest American Eagle jeans ad, which featured the tagline, "Sydney Sweeney Has Great Jeans." Social media users and mainstream media outlets linked the tagline to the "eugenics movement" and accused the ad campaign of promoting "Whiteness." However, while e.l.f. apologized for featuring Rife following backlash, American Eagle didn't apologize for its ad with Sweeney. Though the brand did remove it from its social media accounts. In a statement, the fashion brand defended the ad, stating, "Sydney Sweeney Has Great Jeans' is and always was about the jeans," the statement said. "Her Jeans. Her Story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way." E.l.f. and Rife did not immediately reply to Fox News Digital's request for comment.
Daily Mail
20-06-2025
- Health
- Daily Mail
I'm a beauty writer and swear by this £9 buy to stop make-up melting off in hot weather
As a magazine writer, I've tried just about every primer going: glowy ones, matte ones, ones that promise to iron out every wrinkle or blemish on your skin (they never quite seem to manage it, in my experience). But when it comes to surviving a British heatwave – sweaty tube rides, office air con that just whirrs around lukewarm air and makeup-melting humidity – there's one product I've come to rely on. Despite trying out primers that top £35, my pick of the bunch isn't an overpriced designer buy you have to hunt down in a niche beauty boutique. It's the e.l.f. Power Grip Primer – and it's just £10. I swear by it for keeping my makeup looking fresh and avoiding that gross greasy effect around my nose, even when the rest of me feels like it's melting. Don't be fooled by the price – this stuff packs a punch. It has a slightly sticky, gel-like texture that grips your foundation (and anything else you layer on top) like a dream. That tackiness which, granted, feels a bit cloying at first, dries into a lightweight layer that holds your face in place for at least 12 hours. I've been duly applying it at 8am each morning through this week's heatwave, and I've remained glowy and, most importantly, sweatless through a full working day, exercise classes, two sticky train commutes, and drinks in a crowded 30C pub garden. If I ever do feel SULA (Sweaty Upper Lip Alert), I simply blot the area with a tissue and my foundation doesn't rub off because the primer locks it in place. It's not only effective, but also good for your skin. e.l.f.'s primer includes hyaluronic acid, so rather than drying your skin out (as some long-wear primers are guilty of), it gives you a fresh, dewy base that keeps you looking glowy (not oily, there's a difference) rather than cakey and heavy. If you've got a wedding, garden party, or any reason to wear makeup when it's 25°C and up, I can't recommend this product enough. Even if you don't usually bother with primer (I didn't until last summer, and now look back at my greasy face of yesteryear with disdain), it's one of those low-effort, high-payoff steps that really makes a difference. And at £10 for a huge tube, I'd happily call it the best budget beauty buy on my bathroom shelf.
