Latest news with #embeddedFinance
FF News
23-05-2025
- Business
- FF News
What makes FTT stand out from other fintech events?
In this video feature, FF News goes behind the scenes at FTT Payments 2025 to capture what attendees and industry leaders believe sets this event apart. From the energy on the floor to the real-world impact of its content, FTT Payments stands out not just for its agenda, but for the way it connects people across the entire payments ecosystem. At the heart of the event is a focus on innovation, accessibility, and community. Whether it's embedded finance, new regulation, digital wallets, or cross-border payments, FTT Payments 2025 covers the topics that matter most — with clarity and practical insight. This video captures those moments: the fresh thinking, the off-script conversations, and the sense that this is where the next big shift might just begin. For anyone serious about the future of payments and fintech collaboration, this is one event you can't afford to miss.
Finextra
12-05-2025
- Business
- Finextra
NymCard securesOpen Finance license in UAE
NymCard, the MENA region's leading embedded finance platform, today announced that it is now officially licensed to provide Open Finance services under the Central Bank of the UAE's Open Finance regulation. 0 This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. With this milestone, NymCard becomes one of the first entities in the UAE to embed regulated payment functionality within a broader financial infrastructure through one modular platform. Omar Onsi, CEO of NymCard, said: "Open Finance is a pivotal shift in how financial products are built and delivered. This milestone reflects our commitment to advancing the UAE's financial ecosystem by delivering impactful financial experiences." Unlike providers focused solely on connectivity, NymCard provides complete financial products through a single integration. This positions NymCard to serve a broad range of sectors including fintechs, SMEs, micro-SMEs, banks, and marketplaces looking to embed regulated financial capabilities into their user journeys. Ihsan Alhayek, SVP – Open Finance at NymCard, added: "We're enabling real-world payment use cases through secure, consent-driven A2A flows—giving consumers more choice and merchants a faster, more cost-efficient alternative. It's a major step toward building a more open and accessible payment landscape within a fully regulated framework." This announcement follows NymCard's recent $33M Series B funding round led by QED Investors, and further strengthens its position as the region's most comprehensive embedded finance provider.
Finextra
12-05-2025
- Business
- Finextra
Why Creator Platforms Need Embedded Finance: By Jelle Van Schaick
The creator economy is growing fast. What was a $100 billion market in 2023 has more than doubled, and it's not slowing down. But if you look under the hood, it becomes clear that the infrastructure supporting this boom is lopsided. Most of the energy and investment has gone into the front-end — platforms, audience tools, content monetisation. The back-end, the financial stack, is still trailing behind. Creators today are building brands and businesses on top of fragmented, outdated financial tools. Their workflows are digital, global and fast-moving. Their financial infrastructure is none of those things. That's where embedded finance comes in. The Financial Stack Isn't Built for Creators Creators don't earn like traditional businesses. Income is irregular and comes from multiple sources: ad revenue, sponsorships, subscriptions, live streams, tips, merch, affiliate sales. The revenue graph looks more like a heartbeat monitor than a salary slip. Add to that the complexity of cross-border income and you start to see why standard financial tools don't work. Traditional banks see unpredictability and label it as risk. But fintech can take that same volatility and build programmatic control around it. The core issue is that financial services for creators haven't been built at the workflow level. Tools aren't integrated into where creators already operate. They're tacked on, bolted in or left entirely to third parties. The result is friction, delays, and missed opportunities. Embedded Finance as the Infrastructure Layer What creators need isn't a better bank account. They need a financial system that is natively integrated with their workflow, built into the platforms they already use. Embedded banking enables this by offering modular, API-based financial services that can be embedded directly into creator platforms. Done right, it shifts the financial experience from a separate, friction-heavy process into something contextual and seamless. This is exactly the kind of shift that vertical ERPs (VERPs) have unlocked in other industries; embedding payments, compliance, and finance tools into operational workflows. The benefits for creators are immediate: Revenue can be received and spent without delay Tax and compliance can be automated in the background Financial visibility improves as earnings are consolidated across sources Creators gain control without becoming financial experts This kind of vertical integration isn't just smoother. It changes the economics. Tips can be spent instantly. Revenue can be visualised in one place. And everything is compliant by default, not by afterthought. What the Next Wave of Fintech Needs to Build Embedded finance unlocks an entirely new set of possibilities for creator platforms. Here are a few that fintechs should be building for right now. 1. Income dashboards with context Creators need to see where their money comes from and what it means. How much is recurring? What's taxable? What's likely to drop off next month? A dashboard that just shows balances isn't enough. It needs to surface insight. 2. Credit based on engagement, not FICO Traditional credit models don't work here. But a creator with 100,000 engaged followers has built a business with real earning potential. That signal can be underwritten. Embedded finance lets platforms use engagement and transaction data to create alternative credit scoring models. 3. Embedded tax and financial services Creators rarely have a finance team. But they still need help with taxes, budgeting, and compliance. Financial education and services should be native to the platform, not something they're expected to find elsewhere. A simple tax assistant that handles cross-border income, VAT, or quarterly filings would add huge value. 4. Dynamic payouts and income smoothing With embedded banking, platforms can offer customisable payout logic. Daily, weekly, after a set threshold. Even better, they can offer income smoothing — giving creators more stability without debt, using predictive modelling and reserves. This kind of workflow-first thinking is critical to making financial services genuinely useful. 5. Risk-adjusted lending and advances By owning the financial data and workflows, platforms can offer low-risk advances or micro-loans based on platform history, not just banking history. This is a major unlock for creators looking to scale. The Real Opportunity: Infrastructure, Not Interfaces The future of the creator economy hinges on infrastructure. It's not just about building better tools for content creation, but about enabling the systems that handle the financial complexity behind a growing creator business. Fintech is in a prime position to deliver that foundation. The challenge is to move beyond simple payments and address the entire workflow. Embedded finance provides a clear model for doing this, offering financial services that are integrated, flexible and nearly invisible to the end user. For platforms that take this approach, the upside is significant. For creators, it means moving from reactive survival to proactive growth.
Zawya
12-05-2025
- Business
- Zawya
NymCard launches Open Finance services under CBUAE Open Finance Regulation
UAE – NymCard, the MENA region's leading embedded finance platform, today announced that it is now officially licensed to provide Open Finance services under the Central Bank of the UAE's Open Finance regulation. With this milestone, NymCard becomes one of the first entities in the UAE to embed regulated payment functionality within a broader financial infrastructure through one modular platform. Omar Onsi, CEO of NymCard, said: "Open Finance is a pivotal shift in how financial products are built and delivered. This milestone reflects our commitment to advancing the UAE's financial ecosystem by delivering impactful financial experiences." Unlike providers focused solely on connectivity, NymCard provides complete financial products through a single integration. This positions NymCard to serve a broad range of sectors including fintechs, SMEs, micro-SMEs, banks, and marketplaces looking to embed regulated financial capabilities into their user journeys. Ihsan Alhayek, SVP – Open Finance at NymCard, added: "We're enabling real-world payment use cases through secure, consent-driven A2A flows—giving consumers more choice and merchants a faster, more cost-efficient alternative. It's a major step toward building a more open and accessible payment landscape within a fully regulated framework." This announcement follows NymCard's recent $33M Series B funding round led by QED Investors, and further strengthens its position as the region's most comprehensive embedded finance provider. About NymCard NymCard is the only embedded finance platform operating across 10+ MENA markets with direct scheme access (Visa, Mastercard) and full-stack infrastructure. Through a single platform, NymCard enables clients to build and launch embedded financial services—including card issuing, money movement, and lending—backed by modern APIs, regulatory compliance, and real-time controls. To learn more, visit
