Latest news with #eventproduction
Associated Press
4 days ago
- Business
- Associated Press
Florida Event Decor Expands Offerings With Chic Event Furniture Acquisition
Florida Event Decor's purchase of Chic Event Furniture brings clients expanded luxury rentals and enhanced design capabilities statewide. 'We can now offer Florida corporate clients more design flexibility, larger rental inventories, and complete event décor solutions to make their brand experiences unforgettable.'— Jacob Becker ORLANDO, FL, UNITED STATES, August 8, 2025 / / -- Florida Event Decor, a leading provider of high-end event design and décor solutions, today announced the acquisition of Chic Event Furniture, a premier event furniture rental company serving Florida's wedding, corporate, and social event markets. The strategic acquisition combines two of the state's most respected names in event production, expanding inventory, design capabilities, and service coverage for clients across Florida and beyond. Founded in Orlando, Florida Event Decor specializes in delivering exceptional event experiences through creative design, premium décor elements, and seamless production. From large-scale corporate events and trade shows to luxury weddings and private celebrations, the company has built a reputation for transforming venues with high-quality furnishings, custom staging, and tailored décor solutions. Chic Event Furniture, known for its curated collection of stylish seating, tables, bars, and accent pieces, has been a trusted name in the Florida event rentals industry for years. Its inventory of designer furniture, combined with Florida Event Decor's extensive décor and production expertise, creates one of the most comprehensive event rental offerings in the region. 'This acquisition marks an exciting new chapter for both companies and our clients,' said Jacob Becker, Owner of Florida Event Decor. 'By joining forces with Chic Event Furniture, we can offer event planners, corporate clients, DMCS and wedding couples an even greater range of event furniture rentals, décor styles, and design options — all backed by our commitment to exceptional service.' The combined company will provide expanded resources for event planners, venues, and corporate event managers, including: * **Full-service event décor solutions** for corporate conferences, product launches, trade shows, and gala dinners. * **Extensive furniture rental inventory**, including designer seating, luxury lounge setups, dining tables, and statement bars. * **Custom staging and event design** to match brand identities, wedding themes, and unique creative visions. * **Statewide delivery and installation**, ensuring seamless service from concept to completion. With the merger, clients can expect more variety, increased availability, and enhanced design flexibility for events of all sizes. From high-profile corporate events in Orlando and Miami to beachfront weddings on the Gulf Coast, the expanded inventory and creative expertise will allow both companies to meet growing demand for premium event rentals in Florida. 'This partnership allows us to scale faster while staying true to our shared values of quality, creativity, and reliability,' added Becker. 'Whether it's a corporate gala for 1,000 guests or an intimate wedding reception, we now have the resources to deliver unforgettable results every time.' The acquisition also strengthens Florida Event Decor's position as a one-stop solution for event professionals, offering not just furniture rentals, but also custom décor fabrication, floral design coordination, lighting solutions, and event production services. By uniting under one brand, the companies will streamline operations, create efficiencies, and ensure a consistent, elevated client experience. **About Florida Event Decor** Florida Event Decor is a premier event design and décor company specializing in creating unforgettable experiences for corporate events, weddings, trade shows, and social gatherings. Based in Orlando, the company offers full-service event production, premium décor rentals, and creative design solutions throughout Florida. For more information, visit [ ). **About Chic Event Furniture** Chic Event Furniture provides stylish, high-quality event furniture rentals for weddings, corporate functions, galas, and private events. With a curated inventory of designer pieces and a focus on service excellence, Chic Event Furniture has earned a reputation as one of Florida's most trusted event rental providers. **Media Contact:** Jacob Becker Owner Florida Event Decor | Chic Event Furniture [email protected] | [email protected] (407) 574-4323 | 407) 888-8233 | Jacob Becker Florida Event Decor email us here Visit us on social media: LinkedIn Instagram Facebook TikTok X Other Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Entrepreneur
5 days ago
- Business
- Entrepreneur
Building Culture at Scale
INCA Productions didn't set out to disrupt - they set out to do things differently. Nearly three decades on, they've redefined what creative production can look like when intuition, independence, and trust lead the way. This is the story of how quiet conviction built an industry heavyweight. You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media. London based INCA Productions has spent nearly three decades at the forefront of experiential marketing and event production, delivering culturally resonant work for brands including Chanel, Netflix, Apple and the British Fashion Council. But the journey began with a desire to shake things up. "INCA Productions was launched 28 years ago," says Nina Ferguson, who co-founded the company alongside Charlotte Clark. "I was driven by a desire to do things differently, to be in control of my own destiny and to create the kind of work culture I believe brings out the best in people." The pair weren't interested in replicating existing agency models. Their focus was on culture, creativity and building something that felt more human. "I wanted to build something that was both creatively fulfilling and structurally sound, where values like trust, autonomy, and collaboration were the foundation of how we operated," says Ferguson. Clark echoes that sentiment: "We were inspired to create something new, something fresh. We felt there was a space in the market for an agency that was both culturally connected and creatively approachable." At the time, production companies were often large and rigid. "What was missing was agility, a nimble, responsive mindset that could still deliver to the highest creative and technical standards," says Clark. "From day one, it was essential to us that we remain culturally attuned while executing with precision and quality." What also set INCA apart was their commitment to people. "Equally important was our desire to empower the brilliant people around us, to build something that gave space for creative ambition and individual expression, especially for the phenomenal women we had surrounded ourselves with," says Clark. "INCA has always been about championing talent and encouraging people to explore the full potential of their ideas." That belief has translated into some of the most ambitious and talked-about productions in recent years. "We worked with the British Fashion Council to transform the British Fashion Awards from a 250-person dinner at the V&A into the most prestigious fashion awards in the world, now hosted at the Royal Albert Hall," says Clark. Other landmark moments include a five-day takeover of central Manchester for Chanel, the first consumer and VIP rave for Netflix's Squid Game Season II with a headline set from Peggy Gou, and a desert experience in Las Vegas for the Glenfiddich and Aston Martin collaboration during Formula 1. INCA even created the first-ever rotating stage at the Serpentine Summer Party, in collaboration with artist Es Devlin. Today, they're pushing into traditionally male-dominated sectors like gaming, finance, and automotive. "INCA is breaking ground in traditionally male-dominated industries such as automotive, sports, gaming, finance and tech," says Ferguson. "We're gearing up to produce the highly anticipated NAT Gala during New York Climate Week." Still, the early years weren't without their hurdles. "One of the hardest things was defining what we actually did in a way that resonated with others," Ferguson says. "We had a strong vision, but translating that into something people both understood and were prepared to pay for was a process of trial and error. We overcame it by being open to experimentation and not being afraid to fail. That willingness to try, learn, and iterate became one of our biggest strengths." Clark reflects on a different kind of challenge. "One of our biggest challenges was leading clients to be brave, but feel confident in their decisions," she says. "We have been super lucky to work with people like Anya Hindmarch, Natalie Massanet, Yana Peel and Caroline Rush, who did not need to be pushed, they all asked for that bravery, they asked for us to break ground and celebrated the results." Unlike many agencies, INCA didn't rely on investors to get started. "We didn't raise any external funding," Ferguson explains. "Instead, we started with a small loan from Charlotte's friend and a lot of resourcefulness. It meant making hard choices early on, but it also gave us complete control over our direction and values." Clark adds: "Nina has said it all, the loan was for three weeks and was for £2,000. That's all the money that we have ever borrowed." With any long-standing business comes inevitable setbacks. "There were so many, and they were rarely easy," says Ferguson. "But we handled them with grace and a positive mindset. We had a deep belief in ourselves and in the way we were doing things. Being a tight-knit team helped immensely, we were each other's support systems and constantly reminded one another that when a door closed, there was always another way through." Clark adds: "Failure and setbacks have been the source of our greatest learnings. Being humble and quick to act when something is not going according to plan is a key part of successfully executing live events. We have built a team of phenomenally resourceful people that have the ability to pivot in multiple situations, even when a hurricane hits, when a terrorist threat grounds the skies to a halt for an international event or just when the client changes their minds on site." Looking back on their journey, both women offer advice to those hoping to scale a business to seven figures. "In today's world, almost anything is possible," says Ferguson. "But you can't do it alone, your team will define your success, so choose your partners and collaborators wisely. Invest in people who share your vision and values. Trust yourself, especially your instincts. That inner voice will guide you through the noise and take you further than you might expect." Clark adds: "Focus on your product or service, hone in on your perfect delivery, refine, refine and refine. Over deliver and stand out from the crowd. Be brave, get it right and hire people who know more than you do in any specialist field. Learn and be open to new ideas, yet always draw your focus back to your core goal that has to be more than just a turn over. Make a plan and be prepared to deviate from it in order to get to your goal and profit is king, not just turn over. Give back to your team, your clients and those who need help the most. From our experience it has only served us well."
Associated Press
30-06-2025
- Business
- Associated Press
AV Matters Rebrands to AVFX -- A New Name for a Trusted Force in Event Production
ORLANDO, Fla., June 30, 2025 /PRNewswire/ -- After more than 25 years powering some of the most high-profile, high-pressure events in the country, AV Matters has officially rebranded to AVFX. The new name marks a bold evolution for a team that's anything but new. AVFX is the trusted national partner behind executive-level general sessions, immersive trade show booths, national association conferences, nonprofit fundraisers, and agency-led brand activations. The rebrand unifies the company's expanded capabilities under one name that reflects what clients already know: AVFX delivers the gear, the calm, and the precision that critical moments demand. 'This rebrand is more than a new name. It's a reflection of how far we've come and where we're going,' said Matt Emerson, CEO of AVFX. 'We've grown into a full-service national partner for teams who need flawless delivery under pressure. The name AVFX matches the caliber of our work and the clients we serve.' Industries & Partners We Serve What AVFX Delivers The New AVFX With a national footprint and offices in Boston, Denver, and now Orlando, AVFX powers in-person, hybrid, and virtual events across industries. Client partnerships include global brands, Fortune 500 companies, medical associations, nonprofits, and top-tier agencies. Whether the project calls for five breakout rooms, a 10,000+-person keynote, or a fully immersive experience, AVFX shows up ready. As of June 28, 2025, the AV Matters name has officially retired, with all digital properties and brand presence now fully transitioned to AVFX. Explore the Rebrand New name. Same trusted team. Let's talk about how AVFX can support your upcoming events with the same precision, reliability, and creativity you count on. Visit View original content to download multimedia: SOURCE AVFX, LLC
Zawya
22-05-2025
- Entertainment
- Zawya
Nour Abdelaal appointed to lead creative direction & production at The Space Group
Dubai, UAE – The Space Group proudly announces the appointment of Nour Abdelaal as Managing Director of Space LIVE Productions and Creative Director & Marketing Manager at The Space Events & Sports, marking a dynamic new chapter in the company's evolution. With a strong track record in creative storytelling, digital production, and immersive brand communication, Nour joins the leadership team to spearhead a bold vision for content, experience, and innovation. His appointment comes at a pivotal moment as The Space expands into a hybrid model—combining world-class venue operations with a full-fledged, in-house media and production powerhouse. 'Nour blends high-level vision with on-the-ground execution in a way that transforms teams and elevates output,' says Anna Morgenstern, CEO of The Space Group. 'He brings a cinematic eye, a director's discipline, and the leadership to push Space LIVE beyond traditional production—into a creative engine for events, media, and original storytelling.' As a managing director, Nour leads Space LIVE's full range of work—from high-concept livestreams and cinematic event coverage to branded campaigns, podcasts, and original productions for film, television, and digital platforms. Beyond client work, he's shaping the studio into a content ecosystem built to support every stage of the pipeline—from idea to execution. Space LIVE operates on two powerful fronts: large-scale external productions that push creative boundaries, and an in-house studio optimized for high-quality, fast-turnaround content. Whether filming a multi-cam broadcast or developing an original series, the goal remains the same—enable people to build with purpose and create without compromise. 'Space LIVE started with a simple goal—to make high-quality production more accessible, flexible, and creatively supportive,' says Nour Abdelaal. 'We're not just creating content— we're building a space where clients and creators can shape their narratives with clarity, confidence, and the freedom to focus on what truly matters.' This appointment reflects The Space Group's ongoing commitment to innovation, positioning itself at the forefront of the MENA region's evolving event-tech and media ecosystem. Located at Marina Plaza 1302, Dubai Marina, Space LIVE is set to become the premier destination for media professionals, content creators and event organisers seeking top-tier production services. For booking inquiries, contact LIVE@ About Space LIVE Production Space LIVE Production is a premier media and entertainment studio under The Space Events & Sports, offering a comprehensive range of professional production services tailored to the evolving demands of the digital landscape. Specializing in high-end video production, live streaming, podcasting, photography, and immersive content creation, the studio is designed to support brands, media outlets, corporate clients, and individual creators looking for a world-class production experience. With a fully integrated, cutting-edge facility, Space LIVE provides access to 12K ultra-high-definition cameras, cinematic lighting setups, multi-camera live switching, drone cinematography, 360-degree video capabilities, and advanced post-production services. The studio's expert production team ensures a seamless workflow, from concept development and pre-production to live broadcasting and final edits. Space LIVE stands at the forefront of technological innovation, leveraging AI-driven content optimisation, real-time virtual production tools, and interactive live streaming solutions to engage global audiences. Whether producing major corporate events, high-profile brand campaigns, esports tournaments, or record- breaking live streams, the studio offers an unparalleled production environment designed for excellence. Backed by The Space Events & Sports, Space LIVE Production is dedicated to pushing the boundaries of digital storytelling, high-performance broadcasting and immersive media experiences. For more information, media inquiries, or to book studio time, email: LIVE@ Location: Marina Plaza 1302
