Latest news with #financialWellness
Finextra
07-07-2025
- Business
- Finextra
Starling strengthens marketing team ahead of branch refresh
Starling has announced its new brand platform, 'Good with money', as the bank prepares to rebrand with a new visual identity, brand mission and media strategy later this year. 0 Four senior hires have joined Starling's in-house team to help deliver the bank's new brand, and agencies The Sunshine Company and Wolff Olins have been appointed. Starling's 'Good with money' platform is supported by the bank's central mission that one day, everyone in the UK will have a healthy relationship with their money. This mission is a response to the challenging financial landscape for people in the UK, with more than half of UK adults worried about the state of their finances.* Starling aims to encourage customers to take active control of their finances by using its in-app features and tools that make money management an everyday habit. Starling plans to release more features that guide customers towards financial wellness, with the bank recently launching Spending Intelligence, a UK-first banking feature that lets customers ask questions about their spending habits. 'Starling's app-based approach to banking changed the sector for good. Now we have a new mandate to change the UK's relationship with money,' Michele Rousseau, Chief Marketing Officer at Starling, said. 'There's a misunderstanding that being Good with money is about having a lot of it, when in reality it's about knowing what to do with it. We believe that with the right tools and the right mindset, financial wellbeing can be in reach for everyone.' 'Good with money' will feature on a series of creative executions across owned and above the line channels later this year, which will be created by Starling's in-house studio in partnership with newly appointed brand and creative partner, The Sunshine Company. The bank is also in the process of refreshing its visual identity, with an updated logo, colour palette and app design - designed in collaboration with Wolff Olins - set to follow. Four new senior hires have joined Starling's marketing team to help deliver the new brand, including a Brand Strategy Director, Brand and Product Marketing Director, and two Executive Creative Directors. The newly created roles have been filled by Indiana Matine, John Harrison, Neil Cooper and Rachel Sullivan, who bring experience from Expedia Group, BBH, Wieden+Kennedy, Wolff Olins and Conde Nast. 'Starling has proven its worth as a bank that fits into people's everyday lives. Our challenge now is to go a step beyond that, by tackling the inertia within banking and the perception that banking is a utility. We're drawing inspiration from wellness and sports brands, with a mission to make money management an everyday action that can improve your wellbeing,' Rousseau continued. Starling will announce its new media agency this summer following a competitive pitch process.
Finextra
14-05-2025
- Business
- Finextra
Myne chooses Fintech Galaxy for open banking payments
Myne, a leading personal finance management (PFM) platform, has selected Fintech Galaxy, a regional leader in Open Banking and financial innovation, to power its Open Banking data and payments capabilities in the GCC region. 0 This strategic partnership aims to revolutionize how users manage their finances, offering them seamless Open Banking-enabled access to real-time financial data and streamlined payment solutions. Unlocking the Power of Open Banking By integrating Fintech Galaxy's Account Information and Payment Initiation services via FINX Connect, Myne is redefining Wealth Management. FINX Connect, an Open Banking platform, enables secure access to financial data and seamless payment initiation. Myne users will gain a real-time, consolidated view of their finances, empowering smarter decisions and greater control. Open Banking-powered Myne will help users better track, grow and protect their finances while streamlining payments with secure, frictionless transfers. Our partnership with Fintech Galaxy represents a significant leap forward in transforming personal finance management in the GCC starting with Bahrain,' said Karim Chouman, CEO of Myne. 'By integrating Open Banking capabilities into Myne, we're making it easier for users to gain full visibility over their financial lives, take control of their spending, and plan more intelligently for the future. This collaboration reflects our commitment to delivering intelligent, secure, and inclusive financial wellness tools across the region.' 'This partnership is a testament to the transformative power of Open Banking,' said Mirna Sleiman, Founder and CEO of Fintech Galaxy. 'By enabling seamless access to financial data and streamlining payments, we're empowering Myne to deliver smarter, more personalized financial solutions that truly resonate with users. Together, we're driving innovation, financial inclusion, and better money management across the GCC.' Myne, powered with data and payment Open Banking-powered tools, will offer customers real-time financial insights, budgeting support, and net worth analysis. Myne will offer seamless, secure, and instant payments, enabled by Fintech Galaxy's Open Banking Payments capabilities. The app will also enhance engagement, builds trust, and provides actionable insights for more personalized financial experiences.
