3 days ago
New Survey Results: 94% of Investors Globally Feel Their Private Market Investments Are Behind and Need to Catch up
BOSTON--(BUSINESS WIRE)--Jun 12, 2025--
Brown Brothers Harriman (BBH) today released its firstPrivate Markets Investor Survey, which captures the ideas and opinions about private market investments from 500 institutional investors and wealth advisors from the United States, the United Kingdom, Germany, Switzerland, and Japan. The survey finds that the majority of investors (91%) plan to increase their holdings of private markets alternatives within the next two years. This desire to increase is fueled by the fact that 94% feel they are under-exposed to private markets and need to catch up.
The research finds that the reason why investors buy private markets alternatives is spread across several factors:
'Although private asset strategies have seen exponential growth over the past decade, it's clear that many LPs still believe they're under-invested,' says Chris Adams, Global Head of Alternative Funds Business Development at BBH. 'The reasons differ among institutional and wealth types but one thing is for sure – both investor types are planning to accelerate their investments in this space.'
Other key findings include:
Read the full report here: 2025 Brown Brothers Harriman Private Markets Investor Survey
The BBH Private Markets Investor Survey was conducted by Wakefield Research ( ) among 500 Institutional Investors and Wealth Advisors in the following markets: U.S., UK, Japan, Switzerland, and Germany, between March 28th and April 7th, 2025, using an email invitation and an online survey. All Institutional Investors were required to have private market investments as part of their portfolio. Of the 250 wealth advisors, 71 are invested in private markets and 179 are not, but plan to in the next two years. Within each market, a 50/50 quota was set for Institutional Investors and Wealth Advisors.
BBH Investor Services is a leading provider of asset servicing and operating model solutions to global asset managers and financial institutions. Our asset servicing solutions include custody, global tax services, depositary and trustee, accounting, administration, transfer agency, and foreign exchange. Our operating model solutions solve platform, data, and connectivity challenges across open-architecture operating models. We support our clients' growth, enhance operational efficiency and resiliency, and streamline reporting and oversight. BBH operates in over 90 markets worldwide from 18 offices. BBH employs approximately 6,000 source version on
CONTACT: Prosek Partners (on behalf of BBH)
[email protected]
KEYWORD: NORTH AMERICA UNITED STATES IRELAND UNITED KINGDOM EUROPE MASSACHUSETTS
INDUSTRY KEYWORD: BANKING ASSET MANAGEMENT PROFESSIONAL SERVICES FINANCE
SOURCE: Brown Brothers Harriman
Copyright Business Wire 2025.
PUB: 06/12/2025 08:15 AM/DISC: 06/12/2025 08:16 AM
