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Why It-Girls Are Obsessed With Vintage Again

From the satisfaction of unearthing a forgotten treasure to the flex-appeal of owning something no-one else has, vintage is becoming the brand that every It-girl wants to be bedecked in… There is something sacred about digging through the depths of your mother's wardrobe and stumbling across a perfectly worn leather jacket or a beaded clutch from the 1970s that no one else has. In an age where fashion has started to feel increasingly fast, filtered and algorithm-led, the It-girls are turning to one-of-a-kind vintage designs as the ultimate wardrobe flex. From flea markets in Paris to curated thrift pop-ups in Dubai, vintage shopping has gone from niche to necessary. It's no longer just about scoring a good deal, but rather about finding pieces that feel personal, rare and impossible to duplicate. Whether it is a slinky slip dress reminiscent of Carrie Bradshaw's early 2000's wardrobe or a tailored blazer Jennifer Aniston might have worn on Friends, the 90's are back, and not in the easily-imitated styles found on the high street kind of way; tastemakers want the real deal. The appeal is undoubtedly about individuality. When everyone is shopping the same trends from the same five brands, personal style can start to feel like a copy paste scenario. Vintage offers something different – a conversation starter. Owning a vintage piece isn't just about wearing something old, it's about wearing something that mattered and still does, and speaks not only to our taste, but to our prowess – much like a cave man might have lauded his spoils after a kill, in certain circles there is a certain kind of satisfaction to presenting a buttery soft leather designer handbag bought at a snip of its retail value. Vintage fashion also taps into something deeper – culture, memory and heritage. In cities like Dubai, where freshly-stitched fashion often co-exists with the long-running lineage of family, religion and criss-crossing cultures, pulling something from the past can feel more meaningful. A vintage bag might not just be a statement piece, but a quiet reminder of your mother's evenings out on the town with friends at the age you are now; it can reflect where you come from, and who you are, without saying a word. These aren't just clothes, they are a part of a bigger story. And that's something that fast fashion can't compete with. 'I'd rather have one piece that has been loved and lived in, than five that just arrived from a warehouse,' a friend of mine who works in the Dubai fashion scene mentioned to me recently, and she's not alone. Today's generation of style-conscious consumers are more informed than ever. Sustainability is no longer just a buzzword, it is actually a whole value system. As over consumption continues to dominate conversations, vintage offers a slower and more responsible way to refresh your wardrobe each season. It's also become a useful tool for celebrity stylists. Archive hunting and finding an original Galliano or early Tom Ford for Gucci piece is often more treasured than the latest designer drop. Fashion's It-girls, from Bella Hadid, to Rihanna have been leading the charge, pairing vintage designer with modern staples and making second hand look first class. In fact, owning vintage can say more about your eye than your credit card. So yes, that old Fendi baguette tucked away in your mother's closet? It's more relevant than ever. And chances are, no one else at the party will be wearing it.