Latest news with #freshpetfood
Yahoo
5 hours ago
- Business
- Yahoo
General Mills introduces 'fresh' Blue Buffalo dog food
By Jessica DiNapoli NEW YORK (Reuters) -General Mills is introducing a fresh version of its Blue Buffalo pet food for dogs, aimed at competing with popular brands such as Freshpet and venture capital-backed The Farmer's Dog. The Minnesota-based packaged food maker is entering the fresh pet food market because it projects that over the next decade it will soar in retail sales to $10 billion, from a little over $3 billion currently, said Liz Mascolo, the segment president of General Mills' North America pet business. Retail sales in U.S. pet food total about $53 billion, Mascolo said. Fresh pet food is marketed as minimally processed products without preservatives that sometimes are fit for human consumption. General Mills expects the fresh version of its Blue Buffalo brand will be in retail stores later this year. "The reason why it's growing and the reason we're interested in it ... is the humanization of the pet food category," Mascolo said. "What I mean by that, is people are increasingly treating pets like other members of family, with birthday parties (for example). "We talk with pet parents, and they're looking for food that looks, smells and feels like real human food," Mascolo said. Mascolo said that dog owners will sometimes combine pricier fresh dog food, stored in the refrigerator or freezer, with cheaper traditional kibble. General Mills, which entered the pet food category in 2018 with its $8 billion acquisition of Blue Buffalo, is also bringing European brand Edgard & Cooper to U.S. PetSmart stores in July. The company, which also makes brands such as Betty Crocker cake mixes and Progresso soups, acquired Edgard & Cooper last year. The high-end pet food company at the time had 100 million euro in sales. In the nine months ended February 23, General Mills' pet business reported net sales rising 1%. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Reuters
5 hours ago
- Business
- Reuters
General Mills introduces 'fresh' Blue Buffalo dog food
NEW YORK, June 23 (Reuters) - General Mills (GIS.N), opens new tab is introducing a fresh version of its Blue Buffalo pet food for dogs, aimed at competing with popular brands such as Freshpet (FRPT.O), opens new tab and venture capital-backed The Farmer's Dog. The Minnesota-based packaged food maker is entering the fresh pet food market because it projects that over the next decade it will soar in retail sales to $10 billion, from a little over $3 billion currently, said Liz Mascolo, the segment president of General Mills' North America pet business. Retail sales in U.S. pet food total about $53 billion, Mascolo said. Fresh pet food is marketed as minimally processed products without preservatives that sometimes are fit for human consumption. General Mills expects the fresh version of its Blue Buffalo brand will be in retail stores later this year. "The reason why it's growing and the reason we're interested in it ... is the humanization of the pet food category," Mascolo said. "What I mean by that, is people are increasingly treating pets like other members of family, with birthday parties (for example). "We talk with pet parents, and they're looking for food that looks, smells and feels like real human food," Mascolo said. Mascolo said that dog owners will sometimes combine pricier fresh dog food, stored in the refrigerator or freezer, with cheaper traditional kibble. General Mills, which entered the pet food category in 2018 with its $8 billion acquisition of Blue Buffalo, is also bringing European brand Edgard & Cooper to U.S. PetSmart stores in July. The company, which also makes brands such as Betty Crocker cake mixes and Progresso soups, acquired Edgard & Cooper last year. The high-end pet food company at the time had 100 million euro in sales. In the nine months ended February 23, General Mills' pet business reported net sales rising 1%.
Yahoo
5 hours ago
- Business
- Yahoo
General Mills introduces 'fresh' Blue Buffalo dog food
By Jessica DiNapoli NEW YORK (Reuters) -General Mills is introducing a fresh version of its Blue Buffalo pet food for dogs, aimed at competing with popular brands such as Freshpet and venture capital-backed The Farmer's Dog. The Minnesota-based packaged food maker is entering the fresh pet food market because it projects that over the next decade it will soar in retail sales to $10 billion, from a little over $3 billion currently, said Liz Mascolo, the segment president of General Mills' North America pet business. Retail sales in U.S. pet food total about $53 billion, Mascolo said. Fresh pet food is marketed as minimally processed products without preservatives that sometimes are fit for human consumption. General Mills expects the fresh version of its Blue Buffalo brand will be in retail stores later this year. "The reason why it's growing and the reason we're interested in it ... is the humanization of the pet food category," Mascolo said. "What I mean by that, is people are increasingly treating pets like other members of family, with birthday parties (for example). "We talk with pet parents, and they're looking for food that looks, smells and feels like real human food," Mascolo said. Mascolo said that dog owners will sometimes combine pricier fresh dog food, stored in the refrigerator or freezer, with cheaper traditional kibble. General Mills, which entered the pet food category in 2018 with its $8 billion acquisition of Blue Buffalo, is also bringing European brand Edgard & Cooper to U.S. PetSmart stores in July. The company, which also makes brands such as Betty Crocker cake mixes and Progresso soups, acquired Edgard & Cooper last year. The high-end pet food company at the time had 100 million euro in sales. In the nine months ended February 23, General Mills' pet business reported net sales rising 1%. Sign in to access your portfolio
Yahoo
10 hours ago
- Business
- Yahoo
WySE Products Launches Total Pet Kitchen, The First-of-Its-Kind Multicooker for Fresh Pet Food Preparation at Home
Englewood Cliffs, NJ, June 23, 2025 (GLOBE NEWSWIRE) -- WySE Products LLC, a company committed to redefining pet nutrition, is pleased to announce the launch of Total Pet Kitchen Multicooker (TPK), the first-of-its-kind countertop appliance designed specifically for cooking and dispensing healthy food for pets using human-grade Products Total Pet Kitchen Multicooker The Total Pet Kitchen multicooker was developed over two years through collaboration with chefs, veterinarians, pet nutritionists, engineers, and pet owners. The team focused on addressing common barriers to home-prepared pet meals, including time constraints, nutritional uncertainty, and inconsistent results. The result is a patent-pending appliance designed to simplify fresh pet food preparation at home. Every component was designed with a focus on safety, efficiency, and user experience. 'Fresh food can make a difference in a pet's health, but until now, there wasn't an easy, practical way to prepare those meals at home,' said Paul McGrath, a representative for TPK. 'That's why we invested significant time in development to create a system that helps pet owners prepare meals with real, recognizable ingredients that get great results no matter what your skill level in the kitchen. Total Pet Kitchen is more than a cooker, it's a movement to bring real, whole food back into our pets' lives in a way that's practical for modern households.' Built for Pet Health and Everyday Use The TPK multicooker offers pet owners a smarter, more efficient way to prepare fresh meals without the time, mess, and guesswork of traditional home cooking. According to the company, meals made in the Total Pet Kitchen can save pet owners up to 75% in costs as compared to subscription delivery food services. This all-in-one appliance combines mixing, cooking, and extrusion into a single streamlined process to make it easier to serve nutritious pet food made from real ingredients. Key features: A 4.5-qt ceramic-coated inner pot that's BPA-, PTFE, and PFOA-free Easy-read control panel with illuminated progress indicators. Four programmable settings for beef, chicken, fish, and grain-free meals. Easily removable inner cooking components are dishwasher safe. Automatic extrusion and dispensing of cooked food mixture. Recipe support through video and written guides. The device can prepare up to a week's worth of food in a single batch, helping pet owners save time. Expert-Approved Recipes and Ongoing Support Beyond the multicooker, Total Pet Kitchen offers a growing library of expert-reviewed recipes and guides available through online videos and written resources. All content is developed and approved in collaboration with TPK's veterinary consultant team to help pet owners prepare meals that are balanced, safe, and tailored to their dog's needs, whether for a full home-cooked diet or as a healthy supplement to existing meals. Processed pet foods often contain low-quality ingredients, fillers, artificial preservatives, and additives that offer limited nutritional value. Switching to fresh, home-prepared food, even as a partial replacement, can significantly improve a pet's diet and potentially reduce long-term costs associated with poor nutrition, such as frequent vet visits and chronic health issues. To support pet owners in this transition, Total Pet Kitchen provides comprehensive educational materials, from meal planning guides to step-by-step cooking tutorials. These resources are updated regularly based on in-house testing and user feedback to ensure they remain practical, accessible, and aligned with the evolving needs of the modern pet household. Responding to Growing Demand Recent trends in pet care point to increasing awareness about the ingredients in commercial pet food. More owners are seeking alternatives that align with their own dietary values, favoring fresh, whole foods over ultra-processed options. This shift in consumer priorities has created a need for tools that support healthier feeding practices without adding complexity to daily routines. The TPK multicooker meets this demand with its combination of food-safe materials, automated cooking programs, and an easy-to-clean design, offering a practical and user-friendly option for households focused on improving pet wellness. 'Launching the Total Pet Kitchen multicooker reflects our ongoing commitment to improving how pets are fed at home,' said McGrath. 'It's a solution developed for modern pet owners who value health, safety, and simplicity, and we're excited to make it widely available.' The company notes this launch is just the beginning. Future updates will continue to expand recipe offerings, refine functionality, and add new content to support pet owners in keeping their pets healthy and thriving. Availability The Total Pet Kitchen multicooker is available for purchase at the company website and Amazon. It's also gearing up to roll out in select retailers in the near future. For more information, updates, or to view the complete product specifications, visit the official website at or contact Total Pet Kitchen by phone at (201) 603-2597. About Total Pet Kitchen Total Pet Kitchen is a brand dedicated to making fresh, homemade meals easy for pet owners. Born from personal experiences with pet health challenges, the company developed the first all-in-one multicooker designed specifically for preparing pet food using real, human-grade ingredients. With features tailored for safety, simplicity, and convenience, Total Pet Kitchen empowers pet parents to take control of their pets' nutrition. The brand also offers vet-reviewed recipes, nutritional guides, and instructional videos to support every step of the journey. Total Pet Kitchen is a trademark of WySE Products Media Contact Company Name: WySE Products LLC Contact Person: Paul McGrath Contact Number: 201-285-4731 Email: paulm@ Country: United States Website: Socials: @totalpetkitchenSign in to access your portfolio
Yahoo
10 hours ago
- Business
- Yahoo
WySE Products Launches Total Pet Kitchen, The First-of-Its-Kind Multicooker for Fresh Pet Food Preparation at Home
Englewood Cliffs, NJ, June 23, 2025 (GLOBE NEWSWIRE) -- WySE Products LLC, a company committed to redefining pet nutrition, is pleased to announce the launch of Total Pet Kitchen Multicooker (TPK), the first-of-its-kind countertop appliance designed specifically for cooking and dispensing healthy food for pets using human-grade Products Total Pet Kitchen Multicooker The Total Pet Kitchen multicooker was developed over two years through collaboration with chefs, veterinarians, pet nutritionists, engineers, and pet owners. The team focused on addressing common barriers to home-prepared pet meals, including time constraints, nutritional uncertainty, and inconsistent results. The result is a patent-pending appliance designed to simplify fresh pet food preparation at home. Every component was designed with a focus on safety, efficiency, and user experience. 'Fresh food can make a difference in a pet's health, but until now, there wasn't an easy, practical way to prepare those meals at home,' said Paul McGrath, a representative for TPK. 'That's why we invested significant time in development to create a system that helps pet owners prepare meals with real, recognizable ingredients that get great results no matter what your skill level in the kitchen. Total Pet Kitchen is more than a cooker, it's a movement to bring real, whole food back into our pets' lives in a way that's practical for modern households.' Built for Pet Health and Everyday Use The TPK multicooker offers pet owners a smarter, more efficient way to prepare fresh meals without the time, mess, and guesswork of traditional home cooking. According to the company, meals made in the Total Pet Kitchen can save pet owners up to 75% in costs as compared to subscription delivery food services. This all-in-one appliance combines mixing, cooking, and extrusion into a single streamlined process to make it easier to serve nutritious pet food made from real ingredients. Key features: A 4.5-qt ceramic-coated inner pot that's BPA-, PTFE, and PFOA-free Easy-read control panel with illuminated progress indicators. Four programmable settings for beef, chicken, fish, and grain-free meals. Easily removable inner cooking components are dishwasher safe. Automatic extrusion and dispensing of cooked food mixture. Recipe support through video and written guides. The device can prepare up to a week's worth of food in a single batch, helping pet owners save time. Expert-Approved Recipes and Ongoing Support Beyond the multicooker, Total Pet Kitchen offers a growing library of expert-reviewed recipes and guides available through online videos and written resources. All content is developed and approved in collaboration with TPK's veterinary consultant team to help pet owners prepare meals that are balanced, safe, and tailored to their dog's needs, whether for a full home-cooked diet or as a healthy supplement to existing meals. Processed pet foods often contain low-quality ingredients, fillers, artificial preservatives, and additives that offer limited nutritional value. Switching to fresh, home-prepared food, even as a partial replacement, can significantly improve a pet's diet and potentially reduce long-term costs associated with poor nutrition, such as frequent vet visits and chronic health issues. To support pet owners in this transition, Total Pet Kitchen provides comprehensive educational materials, from meal planning guides to step-by-step cooking tutorials. These resources are updated regularly based on in-house testing and user feedback to ensure they remain practical, accessible, and aligned with the evolving needs of the modern pet household. Responding to Growing Demand Recent trends in pet care point to increasing awareness about the ingredients in commercial pet food. More owners are seeking alternatives that align with their own dietary values, favoring fresh, whole foods over ultra-processed options. This shift in consumer priorities has created a need for tools that support healthier feeding practices without adding complexity to daily routines. The TPK multicooker meets this demand with its combination of food-safe materials, automated cooking programs, and an easy-to-clean design, offering a practical and user-friendly option for households focused on improving pet wellness. 'Launching the Total Pet Kitchen multicooker reflects our ongoing commitment to improving how pets are fed at home,' said McGrath. 'It's a solution developed for modern pet owners who value health, safety, and simplicity, and we're excited to make it widely available.' The company notes this launch is just the beginning. Future updates will continue to expand recipe offerings, refine functionality, and add new content to support pet owners in keeping their pets healthy and thriving. Availability The Total Pet Kitchen multicooker is available for purchase at the company website and Amazon. It's also gearing up to roll out in select retailers in the near future. For more information, updates, or to view the complete product specifications, visit the official website at or contact Total Pet Kitchen by phone at (201) 603-2597. About Total Pet Kitchen Total Pet Kitchen is a brand dedicated to making fresh, homemade meals easy for pet owners. Born from personal experiences with pet health challenges, the company developed the first all-in-one multicooker designed specifically for preparing pet food using real, human-grade ingredients. With features tailored for safety, simplicity, and convenience, Total Pet Kitchen empowers pet parents to take control of their pets' nutrition. The brand also offers vet-reviewed recipes, nutritional guides, and instructional videos to support every step of the journey. Total Pet Kitchen is a trademark of WySE Products Media Contact Company Name: WySE Products LLC Contact Person: Paul McGrath Contact Number: 201-285-4731 Email: paulm@ Country: United States Website: Socials: @totalpetkitchen
