31-07-2025
How Digital Payments Are Reshaping The Shopping Journey
Jamie Elkaleh is the Chief Marketing Officer at Bitget Wallet.
If you've ever waited days for an international payment to clear or watched a promising sale vanish because a customer got tired of typing in credit card details, you've felt the friction baked into traditional payment systems.
For decades, traditional payment systems—credit cards, wire transfers, even cash—have defined how transactions happen. But today's blockchain-based digital payments are reshaping the customer journey in ways that go far beyond novelty. They are setting a new standard for speed and transparency while opening new frontiers for merchants who once struggled to reach global customers.
Frictionless Checkout And Faster Settlements
One of the most visible changes blockchain has brought is frictionless checkout. With crypto wallets, transactions settle in seconds on fast chains like Solana or Tron. Compare that to credit cards, which typically take one to three days to settle, or bank wires that can drag out for up to a week. According to Bitget Wallet's Onchain Report, 46% of digital wallet users cite 'fast transactions as their main reason for using cryptocurrency payments' over traditional methods.
When customers can complete a purchase almost instantly, they are less likely to abandon a transaction. You don't have to repeatedly tap in credit card numbers or wait for verification, so the process feels more seamless and efficient.
We've also seen that this speed has a direct impact on merchant cash flow. Instead of waiting days for funds to clear, businesses get paid right away. For small businesses, especially, faster settlement can be the difference between staying solvent and struggling.
Security, Transparency And The End Of Chargebacks
Beyond speed, blockchain also delivers an unprecedented level of security and transparency. With immutable ledgers and tokenization, the risk of fraud drops significantly. According to a report by Mastercard, chargebacks alone cost merchants around $117 billion in 2023, with about 70% of that attributed to fraudulent activity.
Because blockchain shifts payments from pull-based to push-based, chargebacks almost disappear. Once a crypto transaction is confirmed, it's final. This protects merchants from disputes and reduces the need for complex refund processes. For brands, that translates to fewer headaches and lower operational costs.
Smart contracts add another layer of innovation. Self-executing agreements trigger payments when certain conditions, such as delivery confirmation, are met without manual intervention. According to IBM's blockchain case studies, smart contracts are already automating settlement and supply chain flows for companies like Walmart and Merck. This is the kind of operational efficiency many brands could only imagine a few years ago.
New Markets, New Customers
A lot of people still think of digital payments as a niche used by early adopters. The reality is that crypto is opening doors for brands to reach completely new audiences.
Globally, 1.4 billion people lack access to a bank, primarily in Southeast Asia, Africa and Latin America. Many of these consumers are eager to participate in the digital economy but are excluded from traditional banking. Crypto payments enable purchases across regions with limited infrastructure, giving brands an opportunity to build loyalty in emerging markets.
We also see a significant appetite for digital transactions among crypto-savvy demographics. Over 560 million people already own digital assets, and 93% of them say they would consider making purchases with crypto. For merchants, that's a high-value segment you can't ignore.
Another advantage is lower cross-border fees. Traditional card transactions can cost around 4% when you factor in processing and FX fees. Crypto payments, particularly stablecoins pegged to the dollar, can bring that down to as low as 0.5%. When you're operating across borders, that margin difference adds up quickly.
Future-Proofing Through Decentralization And Smart Systems
Many retailers are now thinking not just about next quarter's revenue, but how to future-proof their business in a world where decentralization is taking hold.
• Decentralized resilience removes single points of failure and embeds trust within infrastructure via decentralized protocols.
• Custom smart systems give brands long-term agility. Whether it's tokenizing assets, automating supply chain tracking or building loyalty programs, tailored blockchain solutions are becoming a foundation for how companies adapt to changing demands.
Finally, the convergence of AI and blockchain is making contract auditing, fraud detection and workflow automation more secure and efficient. It's not about hype. It's about applying these tools to remove friction and build more resilient operations.
Advice For Brands Integrating Web3 Payments
For marketers and retailers thinking about how to adopt digital payments without alienating existing customers, my advice is to think big but start small.
First, use a multi-option approach with a phased rollout. Keep supporting traditional payment methods and introduce crypto options gradually. Pilot Web3 payments on specific products or channels, learn from the results and scale thoughtfully.
Second, focus on clear support and communication. Crypto payments can and should feel as easy as (or easier than) traditional checkout. Provide education and customer support so shoppers feel comfortable with how transactions work, what fees to expect and how fast funds move. Trust is built through transparency, not just marketing messages.
Finally, incentivize trial periods. Discounts, loyalty tokens and exclusive offers can all motivate customers to try something new. Once people see for themselves how quick and seamless crypto payments are, the learning curve starts to flatten.
A Borderless And Instant Future
It's easy to think of credit cards as the default way to pay, but there was a time when writing checks felt normal, too. The shift we're seeing now is about more than payment preferences—it's about reimagining the entire shopping journey to be faster, more secure and more inclusive.
At Bitget Wallet, we believe the future of commerce is borderless and instant. Digital payments aren't just optional experiments; they're a competitive necessity.
The next wave of growth will belong to brands willing to meet customers where they already are: in a world that values speed, transparency and trust above all else.
Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
