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4 lessons my trucking customers taught me about high-pressure decision making
4 lessons my trucking customers taught me about high-pressure decision making

Fast Company

time25-07-2025

  • Business
  • Fast Company

4 lessons my trucking customers taught me about high-pressure decision making

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY We've all faced that moment—a dozen eyes fixed on us, waiting for direction. The pressure builds, time ticks, and yet … we freeze. The weight of making the right decision in that instant feels crushing. For many of us, decision fatigue creeps in quietly through the chaos of everyday life—work, family, a hundred micro-choices a day. What's for dinner? Which summer camp? It's why Steve Jobs wore the same outfit daily: to preserve mental energy for decisions that really mattered. But for my customers, drayage trucking companies, decision fatigue isn't just an occasional burden—it's the job. They operate in one of the most intense, unpredictable, high-stakes environments in logistics. Hauling containers in and out of ports isn't a straightforward task. It's a battle against the clock, the port schedule, traffic snarls, broken chassis, gate delays, and surprise cancellations. And when things go sideways—which they often do—dispatchers and drivers don't have the luxury to freeze. They make calls in real time, under pressure, with limited information, and move on. As a tech leader working closely with these frontline problem-solvers, I've learned a great deal about making smart, fast decisions when the margin for error is razor-thin. Here are four lessons I've picked up from drayage pros about decision-making in high-pressure environments and how you can apply them when the heat is on. 1. GOOD DECISION-MAKING STARTS WITH VISIBILITY Visibility and real-time data have been big topics in the supply chain world. We have more information at our fingertips today than we've ever had before, thanks to technology, GPS, transportation management systems, and so much more. Drayage trucking companies that have implemented modern technology can have full visibility into where their trucks are, when containers are arriving, and how long the line is at the port. With abundant and visible data, the key is to interpret that data correctly and make decisions based on the information at hand. My advice: Gather as much relevant information as you can to make smart decisions. Even better if you can use AI to make recommendations based on that data. 2. EVERY DECISION HAS TRADEOFFS One key thing I've learned from my customers is that there's no perfect decision, and no matter what you decide, there may be tradeoffs. Let's say a road is closed on the way from the port to the retailer's warehouse. A drayage leader may decide to route the truck around the long way. The upside of that decision: The freight still gets to the warehouse the same day, and the customer is probably happy. The downside: more miles and more time for the truck driver. In the end, drayage firms don't have the luxury to endlessly deliberate and wait for new information. They have to make a call in real time. In the tech world, a decision to scale with AI might increase productivity. But does it impact employee engagement and the authenticity employees have with customers? These are the kinds of decisions we grapple with as executives. Not everyone will love your decision, and that's the reality of leadership. 3. TAP INTO THE VALUE OF SCENARIO PLANNING There's never a dull day in logistics. Something could break down or be delayed at any link in the supply chain. By having back-up plans or buffers, my drayage customers are able to respond quickly and pivot when things go wrong. In the supply chain, this is often called scenario planning. What could happen, and what's the likelihood? Are we prepared if plan B, C, or D occurs? Answering those questions proactively can help us all make decisions and adjustments when the time comes, because we'll have the resources and contingencies in place. 4. STICK TO YOUR GOALS, EVEN AMID THE CHAOS Drayage companies are some of the most mission-focused businesses I've encountered. They have a clear imperative: Deliver goods safely, accurately, and on time, and, above all, make their customers happy. Through all the volatility of the supply chain, they remain laser-focused on their goals, and that helps form the foundation of their decisions. I've begun to do the same in my own decision-making. One of PortPro's big goals is to help our customers deliver exceptional service to their customers through tech tools that offer transparency and efficiency. Every time I feel overwhelmed by a decision, I think about this mission and make a decision based on what best serves our company's purpose—what helps our customers, and what, in turn, helps their customers. Through the years, in my own experience and from my customers, I've learned that the worst decision is to not to make one. I'm a big believer in making decisions fast, but with the right data points. After you make a decision, follow through, see what's working and what's not, and respond even faster. TRUST YOUR INSTINCTS By recognizing information shortfalls, anticipating potential roadblocks, having backup plans ready to go, and always keeping your company's mission in mind, you can quickly and confidently make decisions even in high-pressure situations. Trust your instincts, and don't be afraid to make a call. The super-early-rate deadline for Fast Company's Most Innovative Companies Awards is this Friday, July 25, at 11:59 p.m. PT. Apply today.

When an Amazon Driver Broke Down My Gate, This Device Would Have Saved Me $500
When an Amazon Driver Broke Down My Gate, This Device Would Have Saved Me $500

CNET

time02-07-2025

  • CNET

When an Amazon Driver Broke Down My Gate, This Device Would Have Saved Me $500

I was home working upstairs when a loud thud in the backyard startled me. I guessed it was an enthusiastically dropped package, but I couldn't have imagined the full scope of the incident that originated the noise. After I made my way downstairs to investigate, I found the double chain link gate on the side of my house had been kicked in by an Amazon delivery driver seemingly unable to figure out the simple butterfly latch. The brute force entry busted the gate's wooden frame, necessitating a repair that requires carpentry skills I don't possess. How I found my gate after an Amazon driver busted their way through it. David Watsky/CNET Two damning pieces of evidence -- my Amazon packages -- were dropped few yards inside the gate. To make matters worse, the driver left both gates wide open, leaving my yard susceptible to a canine escape. I reported the damage and filed a claim with Amazon Incredibly, the delivery driver didn't even bother to close the gate they had just then broken down. David Watsky/CNET Naturally, I reported the incident through the retailer's online incident portal and contacted Amazon customer service by phone. A polite woman instructed me to file a claim. I did so within a day, including the repair cost estimate of $500 that I had secured from a local handyman, the Amazon package delivery timestamp and several photos of the busted gate, also timestamped moments after the packages were delivered. The claims department said it would render a decision "within a couple of days." Despite all the evidence, Amazon wouldn't pay A week and one follow-up email later, Amazon replied and informed me that without visual evidence of the incident, they wouldn't be reimbursing me for the damage. With no video evidence of the Amazon driver busting my gate to deliver a package, I was on my own to have the broken frame fixed. David Watsky/CNET After a healthy bout of cursing this decision from the 2.37 trillion-dollar-company, I decided I'd outfit every entry point of my yard and home with a security camera with video storage so I could pull footage if something like this happened again -- though my canceled account ensures that it won't be at the hands of Amazon. A cheap video camera would have saved me $500 A security camera can protect you against more than just package theft and break-ins. David Priest/CNET For me, this was a no-brainer. Security cameras can cost as little as $45 for the base unit and $5 or less per month for storage. Beyond safety for yourself, family, pets and packages, these affordable smart home devices may save me a headache in any number of scenarios from overzealous delivery workers with gate latch ineptitude to falling trees planted in a neighbor's yard. I grew up in a no-lock home, and to this day don't fear violent breaking and entering, naive as that might be. But the experience of a likely underpaid and overworked delivery person causing (probably) unintentional, but significant, damage to my less than one-year old home was reason enough to cover my bases. I've since ordered a video camera to point at the side gate entry, in addition to the Roku video doorbell already fastened to my front door (which was of no use in this situation). So where to find the best home protection at a price I could stomach? Our home security expert Tyler Lacoma has tested all the top video doorbells and home security cameras available in 2025. He recommends the versatile Arlo Pro 5S -- $120 for the camera and $8 per month for storage -- as the best overall, so I promptly ordered it. Best Buy dropped it gently on my steps a few days later.

Blake Lively, Justin Baldoni lawsuit: Taylor Swift and Hugh Jackman to be subpoenaed this week; here are all details
Blake Lively, Justin Baldoni lawsuit: Taylor Swift and Hugh Jackman to be subpoenaed this week; here are all details

Time of India

time23-04-2025

  • Entertainment
  • Time of India

Blake Lively, Justin Baldoni lawsuit: Taylor Swift and Hugh Jackman to be subpoenaed this week; here are all details

A legal tempest is brewing over the movie It Ends With Us, and it could be bringing some of the big names to court. Taylor Swift and Hugh Jackman are said to be subpoenaed this week in the ongoing legal dispute between Blake Lively and director Justin Baldoni. What role did Taylor Swift play in the movie's production? The case has caused considerable interest, not just due to the allegations, but also because of who is likely to have to testify. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Accounting Automation Software Might Help You To Earn More Accounting Automation Software | Search ads Undo Taylor Swift and Hugh Jackman could be called to testify in Blake Lively and Justin Baldoni's lawsuit regarding the movie It Ends with Us, as per a report by Blast. Blake Lively claimed she was being harassed by Baldoni, and he said she tried to take over creatively. Swift's role in making casting and soundtrack choices could come into play at trial. Live Events ALSO READ: Who is Jennifer Rauchet? Pete Hegseth's wife who has been embroiled in Signal gate If recent reports are to be believed, Hugh Jackman and Taylor Swift will both be subpoenaed this week. Taylor Swift and Blake Lively are close friends, and Jackman and Lively's husband, Ryan Reynolds, are close friends. The extent to which they were involved in Lively's legal battle against director Justin Baldoni for "It Ends With Us" is obscure. It appears that Blake Lively started the legal battle against Baldoni when she accused him of sexually harassing her on the set of "It Ends With Us." "Baldoni responded by saying that the accusations were untrue and that she only brought the lawsuit after she tried to deprive him of creative control over the film. As the legal dispute between the two parties continues, a source exclusively told the Daily Mail on Tuesday, April 22, that Swift and Jackman will "most definitely be served this week,' as quoted in a report by Blast. The insider went on to say, "It could happen at any time," adding that Swift hasn't been spotted with Lively since the lawsuit's drama began. How was Taylor Swift involved in the controversy? Due to contradictory reports, many have questioned the "Anti-Hero" singer's level of involvement in the film. Despite not being in the movie, Blake Lively reportedly requested that one of her songs be included in the trailer and soundtrack. Rumor has it that she helped with the casting process and contributed to changes to the script. Blake Lively talked about Swift's role in the movie in an August 2024 CBS Mornings interview. The pop star was by her side "throughout this whole process," she said at the time, adding, "I think that, for better or worse, she experienced the whole thing with me." According to Justin Baldoni, Taylor Swift assisted in casting Isabela Ferrer. It appears that even Baldoni acknowledges Swift's involvement in the movie. According to a re-discovered Access Hollywood clip, Baldoni cast Isabela Ferrer as a younger version of Lively's character after Swift and Lively decided she was a "phenomenal actress." "I actually brought her casting tape in and showed it to Blake and Taylor, and they both said, 'Yes! Her,'" Baldoni disclosed. "And that story is true." At the movie's premiere, Ferrer told Extra that Swift had "some influence" in her landing the part, seemingly acknowledging that Taylor Swift had a role in her casting. Is Taylor Swift stepping away from the spotlight because of this? Following the conclusion of her successful Eras Tour last year, Taylor Swift and her boyfriend, NFL player Travis Kelce, are "taking a break" from the spotlight amidst the legal battle. According to Strategic Vision PR Group's CEO and founder, David E. Johnson, Swift made "a smart move" by removing herself from the spotlight following that viral incident. FAQs Why would Taylor Swift and Hugh Jackman be subpoenaed? Both are close to Blake Lively and Ryan Reynolds, so they could have been involved in the film or witnessed events that are relevant to the lawsuit. What exactly is the basis of Blake Lively and Justin Baldoni's lawsuit? Blake Lively accused Baldoni of harassment, and Baldoni claims she attempted to take creative control of It Ends With Us.

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