Latest news with #hardlaunch


Daily Mail
5 days ago
- Entertainment
- Daily Mail
Sam Thompson breaks silence on ex Zara McDermott's 'hard launch' with Louis Tomlinson as he says he 'wouldn't wish it on worst enemy'
Sam Thompson has broken his silence on ex Zara McDermott 's 'hard launch' with Louis Tomlinson as he heartbreakingly admitted he 'wouldn't wish it on worst enemy'. Zara officially announced her relationship with Louis on Instagram earlier this month with a very PDA post, five months after they were first linked to be dating. The former Made In Chelsea star and former Love Islander split in December 2024 after five years together, with Zara moving out of the pair's home. While fans went wild for Zara and Louis' hard launch, for Sam, it wasn't the easiest thing to see. Speaking on his Staying Relevant podcast, he said: 'I'm watching some YouTube video and my phone just starts blowing up. I thought I'd been cancelled! Sam continued: 'Mate it's dinged up, you know when everyone is like, "Just checking in mate, is everything ok?" and I'm looking at my phone like "What is going on?" 'And genuinely you know what it's like when you don't quite know what's happened so you think the worst. 'Tell you what though, I wouldn't wish a hard launch on my worst enemy though.'


The Sun
07-08-2025
- Entertainment
- The Sun
From Zara & Louis to Liz & Billy, how celebs are following Gen Z trend and ‘hard-launching' their new relationships
WHEN David and Victoria Beckham announced their engagement in 1998, they memorably held a press conference to tell the world their happy news. Britain's most famous couple posed gleefully for the cameras – but such scenes would be unthinkable in today's age of 'soft' and 'hard' launching on social media. Those terms, which now form part of Gen Z's terminology, are used to express how youngsters and celebs announce their relationships to the world by sharing pictures online. Soft-launching mean they drop hints about their romance without explicitly telling their social media followers what is going on. A hard launch, meanwhile, is a clear display of a couple's love, such as plastering a picture of themselves together on their Instagram profile. Here, we take a look at some recent showbiz romances which emerged on social media. Gigi & Bradley 11 MODEL Gigi Hadid posted a passionate snog with her actor beau Bradley Cooper on her 30th birthday in May. Romance rumours first surfaced in October 2023 after they were photographed after dinner in New York. But it was only three months ago when Gigi landed a smacker on Brad – who is 20 years her senior – that the pair hard-launched their romance. Zara & Louis 11 THE Sun first revealed former One Direction singer Louis Tomlinson was dating Strictly star Zara McDermott in March after they were spotted going out for dinner. They partied at Glastonbury together but remained tight-lipped. Zara soft-launched their romance on Instagram last month by wearing a necklace with the initial 'L'. They hard-launched on Monday when Zara, 28, uploaded a selfie of them kissing, with Louis, 33, commenting: 'I love you x.' Watch the moment proud boyfriend Louis Tomlinson is spotted supporting Zara McDermott as she takes to the stage at Glastonbury 11 Paul & Gracie SINGER Gracie Abrams last year insisted gossip about her and actor Paul Mescal 'has nothing to do with me'. At the LA premiere of Paul's movie Gladiator II in November, they did not walk the red carpet as a couple. It wasn't until June that Gracie, 25, made a hard launch with a sweet video of her on the shoulders of hunk Paul, 29, at Glastonbury. 11 Leah & Elle RIDING the wave of last month's Euros victory, Lionesses captain Leah Williamson's girlfriend Elle Smith shared a snap of them cosying up together in bikinis – an intimate image which marked the hard launch of their relationship. It came after a soft-launch video clip in March of the pair relaxing on a paddleboard. Elle, 27, wrote 'happy birthday my love' in the caption – but the face of former Miss USA Elle, 27, was obscured, setting tongues wagging over her identity. Channing & Inka RUMOURS of Hollywood heart-throb Channing Tatum finding love with Inka Williams began when they left a pre-Oscars party together in February. It came just months after his three-year relationship with his actress fiancee Zoe Kravitz ended. And Australian model Inka, 25, confirmed Channing had moved on when she hard-launched their relationship on his 45th birthday in April, writing on Instagram: 'Happy life to the handsomest, kindest, funniest, stupidest most gorgeous human ever!!!' Liz & Billy 11 LIZ HURLEY'S 3.2million Instagram followers were stunned when she posted a photo of US country singer Billy Ray Cyrus kissing her in April. Many of them thought the hard-launch image was computer-generated as their romance seemed so unlikely. But Austin Powers star Liz, 60, and Billy, 63, look to be going strong – with the couple holding hands on the red carpet on Wednesday at a premiere for reality series The Inheritance, in which Liz stars.


Daily Mail
28-07-2025
- Entertainment
- Daily Mail
Carly Pearce 'hard launches' new romance with entrepreneur Jordan Karcher
Carly Pearce went Instagram official with her new boyfriend, entrepreneur Jordan Karcher, last Friday. The 35-year-old Grammy winner - who boasts 2.5M social media followers - captioned her loved-up snap: 'I guess this is what the kids call a "hard launch" these days…' Jordan is the founder/CEO of a startup called Eileen, an app that helps CPG retailers scale while maintaining oversight of products in physical stores. Karcher is a proud papa to two rescued fur babies - 14-year-old Dalmatian Molly and five-year-old Pit Bull Jazz. It was Molly who inspired Jordan to create Grounds & Hounds Coffee Co. in 2013 while enrolled at the University of Notre Dame's Mendoza College of Business. The coffee company, which donates 20% of profits to dog rescue organizations, was acquired by a private equity group in 2018. The 35-year-old Grammy winner - who boasts 2.5M social media followers - captioned her loved-up snap: 'I guess this is what the kids call a "hard launch" these days…' Jordan earned his MBA in 2015 after receiving a BA in international business from Florida International University's College of Business in 2009 - according to LinkedIn. Karcher marks Carly's first public relationship since ending her year-long fling with her former drummer, BC Taylor. 'With therapy and lots of trials and errors, it's taken me all of the last three years to get to a place where I look at love and be optimistic about it,' Pearce (born Slusser) told People in June of last year. 'Because I lived in fear and realized I hadn't really dealt with my own demons around what happened to me.' The Kentucky-born country crooner continued: 'But now that I've had a failed marriage and a failed relationship in the spotlight, I have learned we keep this one very quiet.' Carly is not ashamed of making her career a priority over having children: 'I am really okay if children do not happen for me, meaning this is what I've wanted more. My career is what I dreamt of.' In June 2023, Pearce ended her two-year relationship with minor league baseball player-turned-realtor Riley King. In June 2020, the Truck on Fire singer ended her eight-month marriage to fellow musician Michael Ray, who has since moved on with The Hills alum Audrina Patridge. 'It was awful. I mean, I'm being completely honest with you, that it was so embarrassing. It was so shameful,' Carly told Us Weekly in 2021 of her divorce. 'I felt like I had failed. I felt like…I would never find love again because I was divorced at so young, and [I] was just embarrassed.' Pearce - who gets 3.3M monthly listeners on Spotify - is next scheduled to perform this Saturday at Park Hogs for Hospice held at Seacliff in Leamington, Canada.