02-08-2025
People left delighted after spotting a 'hidden' animal in Lidl's logo - but can YOU find it?
Lidl shoppers have expressed their delight after spotting an animal 'hiding' in the budget supermarket's distinctive logo.
UK-based money blogger Ricky Willis, who goes by @skintdad on TikTok, posted a clip in which he displayed the sign and said: 'When you see it you can't unsee it. The Lidl sign is a dog playing the piano. It's like no way.'
The brightly coloured sign is made up of a yellow circle outlined in red set within a blue square. Written in bold letters inside the circle is the German-born retailer's name.
While the first 'L', the 'D' and the second 'L' of Lidl are in blue typeface and standing upright, the 'I', marked in red, slants towards the left, resting on the tail of the first 'L'. The dot of the 'I' sits above the slanting block letter.
The logo reads 'Lidl', but in a clip with over 2.1 million views, the social media user shared an alternative, much more creative interpretation, and now fellow TikTok users are claiming they can't 'unsee it'.
Many TikTokers were tickled by Ricky's novel explanation of the logo, with one person writing: 'When you see it, you can't unsee it. The red letter is a slanted "I" touching a straight letter "L". There is no way!'
Another person commented: 'Omg, yeah, I'm never going to be able to unsee it now'. While a third jokingly quipped: 'It's just a Lidl dog'.
A fourth user said: 'It took me a while to spot it. It's the "I" beside the "L". I never noticed that before.'
Yet a fifth person wasn't completely convinced, admitting: 'I can see it but [can] also unsee it. It's not that obvious'.
It appeared that a sixth was left completely in the dark. They said: 'You have to guide me through that because I can't see it'.
And, someone else had a unique interpretation of their own. They wrote: 'It's a chair, balancing a ball'.
It comes after a different discount supermarket, Aldi, celebrated the long anticipated Oasis comeback with a very special tribute to the Britpop band - and it's sure to catch the attention of devoted fans.
Tapping into the musicians' northern roots, Aldi has rebranded one of its locations in Manchester to be pronounced with the distinctive Mancunian accent Noel and Liam Gallagher are known and loved for.
The store - now labelled as 'Aldeh' to signal a phonetic change - is sure to delight shoppers in the Bury New Road store in Prestwich, where many likely stopped by ahead of the group's concert in nearby Heaton Park, which took place from 11th to 20th of July.
The ongoing UK performances have come after years of reunion rumours, which were repeatedly squashed by the notoriously feuding musicians.
Oasis kicked off their reunion gigs on 4th July, and played in their home city at Heaton Park from 11th –20th July.
'Manchester is a vibrant city with a rich musical history, and with the Oasis reunion, we wanted to mark the occasion,' said Julie Ashfield, Chief Commercial Officer at Aldi UK.
'By temporarily renaming our Bury New Road store to "Aldeh", we're celebrating both the local dialect and the legendary band that has brought so much joy to fans worldwide.'
As part of the Oasis celebrations, the supermarket also launched a new range of Aldimania Bucket Hats (£4.99), which went on sale in stores nationwide from 3rd July, while stocks last.
The brothers reunited last month on stage at Cardiff's Principality Stadium - in their first gig in 15 years.
Their tour will feature stadium shows across the United Kingdom, Ireland, Japan, South Korea and North, Central and South America, where it will conclude with a show at São Paulo's Estádio do Morumbi on November 23.
The brothers have enlisted new bandmates for the tour, with drummer Joey Waronker and guitarists Andy Bell, Gem Archer and Paul 'Bonehead' Arthurs on board.
A source told The Mirror ahead of their first tour date in July: 'With a new lineup and it being such a huge first show, the boys will do some songs inside the venue too.
'Some tours would start with a smaller show or take a week or two to get into the groove again- but there is no time for that, and also Liam and Noel want every night to be massive.
TikTok users were largely convinced by Ricky's interpretation of the Lidl logo - and took to the comment section to say so
'This is such a huge comeback show, and they are taking it very seriously, it all points to it being an incredible comeback tour.'
On social media, supporters reacted to hearing rehearsals for the Gallagher brothers' gig kicking off in Wales.
One fan shared a clip saying: 'Hello, so it is Monday, the gig is this weekend and you can probably hear it behind me already - the sound check is happening.
'I'm not sure what song it is but it definitely sounds like Oasis. There was just instruments earlier but now there is vocals so they seem to be in Cardiff already. Which is very early for a sound check. '
Meanwhile, sharing other clips, people said: 'Oasis soundcheck in Cardiff just now, @liamgallagher sounding biblical,';
'THEY'RE IN THERE!!! @liamgallagher and @oasis are testing @principalitysta speakers in Cardiff and they are LOUD,';
'Oasis soundcheck Cardiff sounds wicked,'; 'Oasis sound checking in Cardiff ohhhh my god.'
