Latest news with #homeaudio
Gizmodo
3 days ago
- Business
- Gizmodo
Best Buy Offers This Insignia Soundbar at a Practically Free Price to Help You Get Ready for Father's Day
Upset that all the Memorial Day sales have already come to pass? If you were hoping to upgrade your home entertainment situation be it in your living room, bedroom, basement, or home theater, but missed out on the great deals we saw at the beginning of the month, you are thankfully no out of luck. The next big holiday sale is still some ways away, but there are great deals active right now if you know where to look. Right now, Best Buy has this Insignia 2.0 channel soundbar discounted. Normally going for $60, this television audio accessory has been slashed down to $50. That may not sound like a lot, but it's a rare discount. See at Best Buy Why Get a Soundbar? Sound is 50% off the movie-watching experience. You can have the best picture in the world available, but it won't leave it's full impact if the audio is coming out of the TV's built-in speakers. The best way to improve your home audio for watching movies, football games, and big budget TV shows without breaking your own budget is with a soundbar. This dual-channel soundbar will amplify your TV's existing audio. Choose between three different sound modes depending on the content you're viewing—standard, theater, and news. The slim design makes it perfect for smaller living spaces like those apartment-living in the city. It rests easily on top of your TV stand or can be wall-mounted, whichever you prefer. The soundbar even comes with all the necessary hardware to get it up on the wall. The soundbar connects to your TV easily using HDMI ARC and then fills your room with spectacular sound surround sound. It will also support connections over digital optical as well as 3.5 AUX and USB. Connecting over HDMI ARC allows you to even control your soundbar using your regular TV remote—less stuff to lose between the cushions of your couch. You can even connect to your phone or other devices to listen to music, podcasts, audiobooks, and more using Bluetooth. After connecting wirelessly the first time, your soundbar will remember your phone making future use even easier to get started. So if you're ready to turn your back on the low-quality audio you TV's built-in speakers are providing you, you can upgrade to the Insignia 2.0 channel soundbar for the low price of $50 over at Best Buy. That's a nearly a 20% discount from its standard price of $60. You don't need to spend oodles of cash to enjoy high-quality sound. See at Best Buy
Gizmodo
4 days ago
- Entertainment
- Gizmodo
LG 5.1.1-Channel Soundbar Bundle Is Now Way Cheaper Than JBL, and It's Only at Best Buy
Movies and TV are nothing without sound. It makes up 50% of the movie-watching experience. You can have the best picture in the world available, but it won't leave its full impact if the audio is just coming out of the TV. The best way to improve your home audio for watching movies, football games, and big budget TV shows without breaking your own budget is with a soundbar. You'll find a soundbar to be a significant enhancement to what the built-in speakers you TV is working with which usually sound tinny and weak in comparison. You deserve to immerse yourself fully in your media. Take for instance this LG 5.1.1 channel soundbar surround sound system. It's going for 40% off which brings the price down from $500 to just $300. That's one heck of a savings. See at Best Buy The Theater Experience All to Yourself Surround yourself with speakers to bring that cinema experience right to your living room. The LG 5.1.1 sound system will upgrade your audio with crystal-clear dialogue, a booming bass and immersive sound. This is all thanks to the rear speaker kit and a slew of supported features of the sound bar. Bring a new dimension of sound that will make your feel like you're in the movie or game with the rich sound. The soundbar utilizes a series of up-firing channels designed to bounce off your ceiling and fill the room with moving audio that flows around you. The system uses AI room calibration and spatial awareness to better understand the layout and acoustics of the room. It can then balance soundbar audio settings, finetuning it to the environment so it always sounds natural and accurate. Plus is has support for Dolby Atmos and DTS:X. The rear speaker and subwoofer are all wireless so you don't need to worry about hiding cables when setting up your living room home theater. And the soundbar supports HDMI passthrough with support for 120Hz so you don't need to sacrifice visuals for great sound, especially while gaming. The soundbar lets you customize your speakers treble, bass, and midrange through the LG Soundbar App. You can boost the level of that center channel separately from the volume of the rest of your sound system. Why do this? Well dialogue is primarily set to come through that center channel so this can be a game changer when watching a poorly mixed movie or show where the dialogue all feels silent against loud, room-shaking action moments. Even it out to what's best for the room you're viewing in. For a limited time, you can upgrade your home theater sound system for 40% off, getting the LG 5.1.1-channel S70TR home theater soundbar with rear speakers for just $300. See at Best Buy
Telegraph
23-05-2025
- Telegraph
Samsung HW-Q990F review: I tested this high-end Dolby Atmos soundbar and it blew me away
What is the Samsung HW-Q990F? The HW-Q990F is Samsung's best soundbar for 2025, offering high quality Dolby Atmos out of the box, with dedicated rear speakers. It replaces the Q990D from 2024. The Q990F is a complete sound system, comprised of the bar itself, a pair of rear channel speakers and the subwoofer. The speakers fire upwards which helps to create the immersion and sense of space, which you might call the 'Dolby Atmos' effect. So this is a comprehensive all-in-one package; it's more than just a standalone bar. All of that comes at a high price, but compared to other Dolby Atmos bars with this much capability, the cost starts to become more reasonable. That was also true of the 2024 model (which you will find at a discount now), with the biggest difference being that the new version has a redesigned subwoofer. JUMP TO: How we test soundbars I always test soundbars at home for a minimum of two weeks, connecting to my main TV so it gets plenty of activity. I tested the HW-Q990F with the Samsung QN900F and other televisions during my review time. I examined the build quality and design of the soundbar and tested how easy it was to set up and use. I tested the remote control and smartphone app, looking at connectivity, including unique features for Samsung televisions. Ultimately, I assessed the soundbar with a full range of content, from streaming of all types, including Dolby Atmos, as well as testing DTS sound performance from Ultra HD Blu-ray movies, as well as CDs for music. Why you can trust Telegraph Recommended Our tech experts continuously conduct in-depth, independent, real-world tests, scoring devices against pre-set testing metrics and industry benchmarks, so we can deliver definitive and comprehensive buying advice. Telegraph Recommended reviews are never shared with product manufacturers before publication, we don't accept payment in exchange for positive reviews, nor do we allow brands to pay for placement in our articles. Visit our Who We Are page to learn more. Design, setup and usability Score: 9/10 It might surprise you to learn that Samsung is a significant player in the soundbar market. The wide range of soundbars that it offers, as well as the number of TVs that it sells, makes it a natural combination. The Q990F is Samsung's flagship soundbar and its most ambitious Dolby Atmos solution to date. There's nothing subtle about the design of the Samsung HW-Q990F. It's the same as the Q990D and you can trace this design back to the Q990B from 2022. The soundbar itself is an angular block and is 13.8cm deep and over 1.2m wide. The angles at each end incorporate speakers that are designed to spread the sound around the room, so they aren't just there for decoration. The change for 2025 comes in the smaller format of the subwoofer. What's perhaps strange is that everything else is angular, but the sub has rounded corners, so it doesn't quite match aesthetically. However, it now features a dual-woofer design, with two 8-inch speakers back-to-back, where the 2024 version had a single 8-inch woofer. The new sub is more compact, which makes it look more modern and is a welcome change. Samsung has clearly expressed a preference for setting up and controlling its devices via the Samsung SmartThings app on your phone. If you own a Samsung TV, you'll probably have encountered it before, and it's the best way to visually control the settings, so if you don't currently use it, it's worth installing. Otherwise, connecting your soundbar and plugging in all the parts will see them connect to each other automatically. If you're plugging it into a Samsung TV, you'll get options on the TV to control Q-Symphony, which is where the soundbar's speakers work with the TV's speakers for even more immersive results. If you're connecting to one of the best TVs that isn't from Samsung, like the Sky Glass 2, you don't get Q-Symphony, but once you've connected your HDMI cable, you'll be good to go. Samsung TV owners also have the option to connect via Wi-Fi, so if you don't want the additional cable, perhaps because you've wall-mounted the TV, then you don't have to have it. The supplied remote offers basic controls, allowing adjustment of individual channels, changing the sound modes and switching inputs, but for more advanced control, it's much easier to see what you're doing in the SmartThings app in your phone, rather than relying on the tiny screen hiding behind the mesh on the front of the soundbar. Sound quality Score: 10/10 The Samsung HW-Q990F is equipped with a total of 23 speakers arranged in an 11.1.4 channel configuration. This means that there are 11 channels dedicated to the surround sound part of this system, there's one bass channel (the subwoofer) and four channels for height, with upfiring speakers on both the bar and the rear speakers. This is essentially the same configuration as the 2024 Q990D, with the additional speaker in the subwoofer that I mentioned earlier. Within the actual soundbar, these channels are divided, with distinct left, right and centre audio channels, to ensure that vocals remain direct and clear. The thing that differentiates the Samsung Q990F from other soundbars is those rear speakers. Adding those means you can create a much more enveloping soundscape. While other soundbars, like the Sonos Arc Ultra, offer Dolby Atmos, unless you add proper rear speakers, you don't get the same effect that you do here. Likewise, some of the best OLED TVs also provide Dolby Atmos sound, such as the Panasonic Z95A, but they don't come close to the performance of this dedicated system from Samsung. These rear units contain three speakers each, one for direct sound, one for surround sound and one for Atmos height. Combine that with a soundbar loaded with 15 speakers and you have the ability to control and direct that symphony very accurately. As long as you can get those rear speakers behind your seating position, you'll get incredibly immersive audio. I watched Ready Player One on Blu-ray, which offers both a Dolby Atmos soundtrack and DTS-HD Master Audio. While Dolby Atmos was more immersive, the clarity of the lossless DTS soundtrack (essentially, the unimpeded original audio track) impressed through the Q990F speakers. Switching to streaming, Dolby Atmos came through in Thor Ragnarök, pulling me into the action and demonstrating some deft bass handling from the subwoofer. But even typical 5.1 tracks have immersion and detail to enhance the watching experience, which is important, because a lot of content you watch is presented as Dolby Digital Plus. This would complement the Sony Bravia 7 Mini LED TV, bolstering its cinematic experience. Music is wonderfully delivered, too, so you're not just buying a sound system for your TV; you'll get a great experience no matter the source. To check the format that the soundbar is currently using, you can tap the 'i' button on the remote a couple of times, with the small LED screen on the front of the bar displaying the information. If you don't know what these different formats mean, Samsung has a useful guide here. It's worth noting that if you want DTS and you're using a Samsung TV, there's no passthrough (where the TV sends the signal to the soundbar via a connection called eARC), so you will need to connect your Blu-ray player directly to the soundbar instead – but I'll talk about that below. I found that the rear channels were a little too loud, but these are easily adjusted in the SmartThings app or via the remote. Otherwise, the Samsung Q990F is a tour de force. There's huge volume and even when cranked up, I didn't experience any distortion. With direct control of the subwoofer from the remote (or the app), you can easily adjust the bass up and down, too. Samsung's Q-Symphony (supported on recent TV models) takes things up a notch, increasing the immersion further by adding the TV's speakers. I found the biggest benefit was dragging the voice channel slightly higher, so it sounds more like it's coming from the screen, rather than from the soundbar alone. Pairing this Samsung soundbar with another brand of TV will give great results; there's just an added incentive for Samsung TV owners. Score: 10/10 The connectivity that the Q990F offers is a big part of the equation and it's a sophisticated solution. You have the expected optical and HDMI eARC from your TV, but the Q990F can also act as a hub for other HDMI devices, allowing you to connect directly to the soundbar rather than via the TV. This might appeal to those who can't access the TV's inputs because the TV is wall-mounted, or those who want to play DTS content through the bar if your TV doesn't support it. That means you have two HDMI 2.1 inputs, as well as the HDMI 2.1 eARC output that you'll connect to your TV. Importantly, the HDMI inputs support 120Hz passthrough (so will support the latest games consoles), while also passing through Dolby Vision and HDR10+ visuals to your screen. That means there's flexibility in how you configure your system, although I found that the soundbar would switch back to eARC from HDMI when I paused a Blu-ray, which was a little irritating, so it's worth testing out the connections to find what works best for you. If you're using your TV's tuner or on-board apps, then it's the eARC that will pass the audio information to your soundbar, which most people will use. I mentioned that you can also connect via Wi-Fi with recent Samsung TVs and this supports Dolby Atmos, too, so if you want to use this option, it seems to work well enough. There's support for Bluetooth 5.3, with the option to tap your Samsung phone on the soundbar to connect and send content. But beyond that, the Q990F also includes AirPlay 2 and Google Cast for sending content from your phone to the soundbar, while it's also compatible with Spotify Connect and Tidal Connect, for seamless music streaming. I should also mention that although the connection between the soundbar, sub and rear speakers is wireless, I found this to be solid, with no dropouts during my testing time. I found occasional rear-channel syncing hiccups, both from Blu-ray disc and from streaming apps on the TV, but these all resolved themselves, without any manual adjustment needed. Voice assistant Score: 8/10 While using your voice to control your soundbar might not be on the top of your list of priorities, it's another option, with Amazon's Alexa supported on the Q990F. I found that this defaulted to a US time zone and voice, but after some scrabbling around in the Alexa app, I managed to bring it back to British. You can use Alexa to get information, play music and control the volume, similar to how you can control the Amazon Fire Omni Mini LED TV. But it's not as well supported as an Amazon Echo, so I wasn't able to access BBC Sounds, for example. I also found the microphones weren't as good as those on the best smart speakers for detecting voice, so it's not quite as slick as it is elsewhere. There's also 'works with Google' compatibility, allowing you to link Google Home with SmartThings, which, in theory, allows for some voice control via Google. However, I didn't find this to be as intuitive and Google's AI assistant, Gemini, couldn't be used to control the soundbar, despite telling me that it could. Technical specifications There are plenty of rivals to the Samsung HW-Q990F, but in the premium space, many will be interested in how the Samsung soundbar compares to the Sonos Arc Ultra, which is one of best soundbars available. While Samsung offers a complete package, to get a comparable system from Sonos, you would have to buy separate rear speakers and the subwoofer, making it a much more expensive package overall. Should you buy the Samsung HW-Q990F? The Samsung Q990F is a comprehensive soundbar system that puts everything you need in the box for an immersive Dolby Atmos experience when watching movies. While the asking price is high, you're getting the best you could possibly get without having to worry about adding speakers to expand the functionality in the future. The performance is first class, coping incredibly well with everything that you throw at it, while it's simple enough to just plug in and start enjoying the performance. For those who want to tinker a little more, the SmartThings app lets you do that, while the option to connect HDMI devices makes for an even more versatile offering. Yes, if: You want the best from your Dolby Atmos movies with immersive audio You want options for connections You have a Samsung TV that supports Q-Symphony No, if: You're simply trying to improve your TV's audio Living room space is limited Samsung HW-Q990F FAQs How is the Samsung HW-Q990F different to the Q990D? The Samsung Q990F updates the Q990D with a new subwoofer. It's now more compact, but offers dual 8-inch woofers instead of the single woofer of the previous model. Otherwise, the design and functionality of the Q990F is the same. Does the Samsung HW-Q990F support Dolby Atmos and DTS:X? Yes, the Samsung Q990F supports both Dolby Atmos and DTS:X sound, as well as other Dolby and DTS formats. Is the Samsung HW-Q990F the best soundbar to buy? That depends on what you're looking for. The Q990F offers excellent performance as a package, especially for immersive Atmos audio when watching movies. But if you have a smaller TV, then it might be more than you need – and if you can't fit the rear channels behind your seating position, you might find they're not as effective as they could be, either.
Globe and Mail
14-05-2025
- Globe and Mail
OpenAudio HoloWhas Ultra and Plus Models Outshine JUKE Audio in Multi-Room Streaming Amplifiers
In the ever-evolving landscape of home audio technology, the demand for multi-room streaming amplifiers has surged as families seek seamless audio distribution across various areas of their homes. Two major players in this market, JUKE Audio and OpenAudio, have been at the forefront of providing solutions. However, a detailed comparison reveals that OpenAudio's HoloWhas Ultra and Plus models offer superior performance and value for money. JUKE Audio: A Brief Overview JUKE Audio offer two primary models: the JUKE-6/8 and the JUKE+. The JUKE-6/8 provides 40W per channel, totaling 480W for six zones and 640W for eight zones. It supports up to four streaming inputs and features reliable Phoenix connectors. The JUKE+ ups the ante with 100W per channel, totaling 1200W, and supports four streaming inputs. Both models come with simple web-based interfaces for zone control. OpenAudio: The Game Changer OpenAudio, a rising star in the audio technology sector, has introduced a range of models that promise to revolutionize the multi-room streaming experience. The HoloWhas Ultra and HoloWhas Plus models stand out for their exceptional performance and user-friendly features. HoloWhas Ultra: HoloWhas Plus: Comparative Analysis When comparing the HoloWhas Ultra to the JUKE-6/8, the differences are stark. The HoloWhas Ultra offers higher power output (60W per channel vs. 40W), supports more streaming inputs (eight vs. four), and features high-performance Banana Plugs instead of the Phoenix connectors found in the JUKE-6/8. The VFD display on the HoloWhas Ultra provides detailed control and monitoring, a feature missing in the JUKE-6/8. Similarly, the HoloWhas Plus outperforms the JUKE+ in several key areas. With 100W per channel and a total output of 1600W, the HoloWhas Plus offers more power than the JUKE+ (1200W). It also supports more streaming inputs (eight vs. four) and uses high-performance Banana Plugs. The VFD display on the HoloWhas Plus provides a user-friendly interface for controlling and monitoring audio settings, which the JUKE+ lacks. Conclusion OpenAudio's HoloWhas Ultra and Plus models are setting new standards in the multi-room streaming amplifier market. They offer higher power output, more streaming inputs, superior connectivity options, and detailed control displays, all at competitive prices. For families looking to enhance their home audio experience, OpenAudio's models are not just a choice but a clear advantage over JUKE Audio. About OpenAudio OpenAudio is a leading innovator in audio technology, dedicated to delivering high-performance solutions that enhance the listening experience. With a focus on user-friendly design and superior audio quality, OpenAudio continues to push the boundaries of what is possible in home audio systems. Contact Information For more information, please contact: support@ Media Contact Company Name: OpenAudio Contact Person: Email: Send Email Country: United States Website:
Forbes
09-05-2025
- Business
- Forbes
Sonos Sells 2.5x More Arc Soundbars Than Beam In India: GM Rennie Addabbo
Sonos Arc Ultra and Sub 4 connected to a TV Prakhar Khanna Sonos has launched the Arc Ultra soundbar alongside Sub 4 subwoofer and Era 100 Pro speaker in India. The most expensive Sonos soundbar debuts with a new technology called Sound Motion, which redesigns the diaphragm responsible to displace air and produce sound, helping the Arc Ultra deliver better lower frequencies in a more compact form factor. As the company expands its product portfolio in India, I sat down with Rennie Addabbo, General Manager of Sonos APAC to discuss the growing premium audio market in the country, Sonos' strategy for reaching Indian consumers and more. The conversation has been edited and condensed for clarity. You said last year that the premium audio segment in India is expanding. Is it still the case? And how does Sonos plan to expand their user base in the country? So it is expanding. We can see it grow. We see that across multiple parts of our portfolio. Home theater continues to be a really important part of that growth, and that comes on the back of increased homeownership and the investment in the home, but also the increase in growth in larger TVs. As we see TVs get larger, they get thinner. And as they get thinner, it's harder to create good sound. That naturally means that there is an increasing amount of demand for us to bring an amazing audio experience to an amazing visual experience and make sure those experiences are matched. We continue to see that in the Indian market. Interesting. How are you communicating the benefits of the Sonos system? Like, one of the USPs of owning Sonos products is a multi-room setup. How are you communicating that to the consumers? In many ways, part of that is the conversations we have with you. We have traditional marketing methods, and we've got an extensive channel environment established in India. We've got a really strong installation channel and they are often our biggest advocates right around the world. They understand Sonos from the staff. They understand multi-room really well, as well as smarthome technology and how to integrate that with Sonos. More than 55% of our business today in India comes from our installation channel. Independent experts who provide service, solution and set up in homes is something that's super important in India. Part of the way we communicate with our Indian audience is through that channel. We're also in Chroma, Reliance, Vijay Sales and other key consumer electronics players. We have a presence across 80 stores today and are investing in more, as well as a presence on Amazon, as you'd imagine. We're super proud of our first experience store in Mumbai at Jio World with the White Crow. part of the luxury premium retail. Can you tell me more about the store in Jio World? We worked with him and they were super keen to bring our brand to their customers. As part of the White Crow store in Jio World, there is a specific Sonos Experience center in that location It is somewhere where Indian premium mall shoppers can experience Sonos. Bose hasn't launched a new soundar in India in a while. Is that helping Sonos? How do you compete in the premium INR 50k+ segment?. I would say the way we've always approached Sonos is, are we finding the right customer? So I think the best way to think about that question from our point of view is, are we finding an audience where we fit? And is there a good fit between that audience and Sonos proposition? We are finding that in India. What gives me incredible confidence about our potential in India is that we sell 2.5 times more Arcs than we do Beam in India. And Beam sells super well here. So what an Indian consumer is telling us is that they really appreciate and value our premium products.. We're seeing some of the best attach rates (the number of products that are purchased together) by a Sonos customer in the world. They're amongst the highest in the world in India. Higher than the U.S. I primarily cover phones and India is considered a price-sensitive market. I was under the impression that Beam or Ray would be the best-selling models here. Yeah, Beam and Ray sell well but we sell two and a half times more Arc than Beam. When I talk to people in India, they find that compelling, I find it compelling because I'm able to share with our global organization that there is this really strong fit with a premium consumer that's looking for amazing high high-quality products in India and what Sonos has to offer. It's about making sure that we continue to tell our story through our independent channel – they're strong for us and they do a great job – through consumer electronics and building on that, and through our direct experience to consumers and telling them directly. Do you think more Experience Zones would help with expansion? Because while retailers have the product, they don't have the expertise to explain the features. From my point of view, those multiple channels working together in super important. And from what we see in all of our markets is that it's super valuable to have to strength in each of those channels, and it offers us the right balance. There are different shoppers for Sonos. There may be shoppers who want to enter the Sonos category through a single device and portability. And there's also a customer who wants to enjoy a complete home setup with full 5.1 home theater, not just in their living room, but in their bedrooms. I've seen that in India. Home theater systems in the bedrooms? Yes. Yes. I'm not seen that in Australia. Not that I've been into a lot of homes in Australia. Well, we have smaller spaces here. And smaller spaces. Yes. With the Sonos system, you can start with one or start with many and build over time, and they all work together. I think part of the way we look at a market, like India is, how do we have the balance of channel that can cater to different types of audiences that appreciate quality experiences that appreciate quality content, that are invested in their entertainment experience at home – whether that be TVs, movies, or music, and want that beautiful, warm sound that Sonos can deliver. We find that in those different channels. In consumer electronics, there are shoppers looking for that in an installation channel, which is a super strong channel for us. And you know how important e-commerce and quick commerce are becoming in India. That's certainly an important part of the balance for us too. Sonos Arc Ultra Prakhar Khanna Right. Moving to the new Sound Motion tech, do you plan on delivering it in a much smaller form factor, like in a portable Bluetooth speaker? So that's technology we've had for a few years now and we've brought to market for the first time through our Arc Ultra. It's an amazing innovation. I know the global team will continue to look at avenues for using that technology across our portfolio or where it goes from here. I'm as curious as you. And in some ways, I like that because our engineers and our product group are really well placed to work out what the right innovation experience is for our customers and to make sure that our experience comes first and the tech team is behind in support and service of that experience. So I'm incredibly excited to see where we take it from here. Ok, and will Sonos make earbuds following the Ace headphones? Our focus will be to continue that category. Nothing to share in terms of what expansion might look like beyond Sonos Ace. We think it's an incredible product, I love the way it connects with our home theatre experience. You've had some of that. And so it's pleasing to hear that, and then it'll be something that we continue to focus on, as we know, continue to tell people about the Sonor story. Have you seen any purchasing behaviour differences in India as compared to the rest of the world? We are seeing an incredible connection between what we're offering an Indian audience, reinforced by the amount of Arc we're selling relative to being. I can tell you, with confidence, that Indian consumers and the package they're buying from us as their first purchase is the highest amongst the highest in the world. They are buying two or three Sonos devices as their first purchase. It is as high as anywhere else. Sonos has always done extremely well with word of mouth. Really, really well, because that's one of those things that's easy to show in your home. Right. Check this out, you know, and then starts the conversation. Yeah, so if you're looking for how we compete, how do we stay relevant in markets like India, that word of mouth is super strong for us, alongside that installation channel. If you are trying to understand what makes us unique and different, if you think through the lens of word of mouth and think through the lens of installation channel, I don't think many other brands have the same impact and quality of those two things that we have available to us. As I talk about different types of consumer electronic products, when I think of different brands, the word of mouth and installation channels make us somewhat unique. It is a strength of ours, which is relevant in markets like India. Is there something I didn't ask but you'd like to share? For me, I think it's super important we continue to tell the multi-room story to Indian consumers. We find this in many parts of the world where many consumers might just still see audio in their home as a single device in a single location. And that's part of our strength, but part of our obligation, part of our responsibilities, tell them you can fill your music with home. Like, silent homes are not good homes. We know, people are happier in homes that are filled with music. We've got research to prove it. Can you tell me more about the research? Yes, so we did a Music Makes the Home study (not specific to India) and we found this: Where people listen to music, they're happier and their relationships are stronger. I'm going to give you some of the stats on memory, it is something like 68% of the people we survey told us that the food tastes better with music. The same food, the same dish that you're having now, two out of three people tell us it tasted better with music. It [the study] was done in 2016, and 83% of participants found that doing chores was easier with music. They were spending an additional three hours and 13 minutes together with their household members when they just listened to music out loud. Love is expressed more regularly with music. One of the things I know I need to continue to do, that we need to continue to do, my team, all of us, is to help people understand that they can fill their home with music. And that it all works together or can work together. It's really powerful, too. Bringing music into people's homes is really powerful. There's some of that and then also within app, the ability to customize the sound. There are abilities to tune the sound for your location and TruePlay. Not a lot of people probably know about TruePlay. That ability, within the space of 30 to 60 seconds, to use your phone and tune the sound for your room. I'm asking it again, but wouldn't more Sonos Experience Zones help with this – to help consumers better understand these Sonos features? I think it's important that we have a balance. It is important to have Experience Zones but I think it's also important that we have the best experience possible working with our partners like Croma and Reliance Digital. And it's super valuable for them to work with brands like us to bring those experiences to life for customers. Customers often go to retail spaces as a place of discovery. It's often that first point of discovery for 'what are my options?' I think it's important that we should be there, so that they know we are one of the best options for customers. And then the direct experiences, okay, someone's walking in, they're only going to get a Sonus Experience – Both of those things are important.
