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Adidas Apologizes for Sandal Appropriating Indigenous Mexican Design
Adidas Apologizes for Sandal Appropriating Indigenous Mexican Design

Asharq Al-Awsat

time16 hours ago

  • Politics
  • Asharq Al-Awsat

Adidas Apologizes for Sandal Appropriating Indigenous Mexican Design

Adidas has formally apologized after Mexico President Claudia Sheinbaum criticized the sportswear brand over a shoe that replicated traditional Indigenous huarache sandals without attributing the design or crediting artisans. The misstep comes shortly after Prada triggered a widespread backlash in India when its Milan fashion show debuted a sandal replicating Kolhapuri slippers, highlighting the increased scrutiny multinational brands face over the origin of their designs. "The 'Oaxaca slip-on' was inspired by a design from Oaxaca, rooted in the tradition of Villa Hidalgo Yalálag," Adidas said in a statement. "We offer a public apology and reaffirm our commitment to collaborate with Yalálag in a respectful dialogue that honors their cultural legacy." Sheinbaum said on Friday that her administration is looking into legal ways of supporting Indigenous communities whose designs are taken by big companies, after Oaxaca officials criticized the Adidas shoe. The Oaxaca slip-on, launched five days ago by Mexican-American designer Willy Chavarria with Adidas, features a black sneaker sole topped with the leather weave typical of Mexico's huarache sandals. Chavarria said on Saturday he was "deeply sorry that the shoe was appropriated in this design and not developed in direct and meaningful partnership with the Oaxacan community".

Adidas apologises for sandal appropriating Indigenous Mexican design
Adidas apologises for sandal appropriating Indigenous Mexican design

Yahoo

time2 days ago

  • Politics
  • Yahoo

Adidas apologises for sandal appropriating Indigenous Mexican design

LONDON (Reuters) -Adidas has formally apologised after Mexico President Claudia Sheinbaum criticised the sportswear brand over a shoe that replicated traditional Indigenous huarache sandals without attributing the design or crediting artisans. The misstep comes shortly after Prada triggered a widespread backlash in India when its Milan fashion show debuted a sandal replicating Kolhapuri slippers, highlighting the increased scrutiny multinational brands face over the origin of their designs. "The 'Oaxaca slip-on' was inspired by a design from Oaxaca, rooted in the tradition of Villa Hidalgo Yalálag," Adidas said in a statement. "We offer a public apology and reaffirm our commitment to collaborate with Yalálag in a respectful dialogue that honours their cultural legacy." Mexico President Claudia Sheinbaum said on Friday that her administration is looking into legal ways of supporting Indigenous communities whose designs are taken by big companies, after Oaxaca officials criticised the Adidas shoe. The Oaxaca slip-on, launched five days ago by Mexican-American designer Willy Chavarria with Adidas, features a black sneaker sole topped with the leather weave typical of Mexico's huarache sandals. Chavarria said on Saturday he was "deeply sorry that the shoe was appropriated in this design and not developed in direct and meaningful partnership with the Oaxacan community". Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Adidas apologises for sandal appropriating Indigenous Mexican design
Adidas apologises for sandal appropriating Indigenous Mexican design

Reuters

time2 days ago

  • Business
  • Reuters

Adidas apologises for sandal appropriating Indigenous Mexican design

LONDON, Aug 11 (Reuters) - Adidas ( opens new tab has formally apologised after Mexico President Claudia Sheinbaum criticised the sportswear brand over a shoe that replicated traditional Indigenous huarache sandals without attributing the design or crediting artisans. The misstep comes shortly after Prada triggered a widespread backlash in India when its Milan fashion show debuted a sandal replicating Kolhapuri slippers, highlighting the increased scrutiny multinational brands face over the origin of their designs. "The 'Oaxaca slip-on' was inspired by a design from Oaxaca, rooted in the tradition of Villa Hidalgo Yalálag," Adidas said in a statement. "We offer a public apology and reaffirm our commitment to collaborate with Yalálag in a respectful dialogue that honours their cultural legacy." Mexico President Claudia Sheinbaum said on Friday that her administration is looking into legal ways of supporting Indigenous communities whose designs are taken by big companies, after Oaxaca officials criticised the Adidas shoe. The Oaxaca slip-on, launched five days ago by Mexican-American designer Willy Chavarria with Adidas, features a black sneaker sole topped with the leather weave typical of Mexico's huarache sandals. Chavarria said on Saturday he was "deeply sorry that the shoe was appropriated in this design and not developed in direct and meaningful partnership with the Oaxacan community".

Designer says regrets Adidas 'appropriated' Mexican footwear
Designer says regrets Adidas 'appropriated' Mexican footwear

France 24

time3 days ago

  • Politics
  • France 24

Designer says regrets Adidas 'appropriated' Mexican footwear

Local authorities had complained that the Oaxaca Slip-On sandals were a "reinterpreted" model of huarache sandals, particularly one found uniquely in the area, which has one of the highest Indigenous populations in the country. Mexico's government said Friday it was seeking compensation from Adidas. "I deeply regret that this design has appropriated the name and was not developed in direct and meaningful partnership with the Oaxacan community," Chavarria, who is of Mexican heritage, said in a statement sent to AFP. Chavarria acknowledged that the sandals "did not live up to the respect and collaborative approach" deserved by the community of Villa Hidalgo Yalalag, from where the original design is said to have come. The Mexican government said Friday that Adidas had agreed to meet with Oaxaca authorities. "It's collective intellectual property. There must be compensation. The heritage law must be complied with," President Claudia Sheinbaum said during her regular morning press conference Friday. The controversy is the latest instance of Mexican officials denouncing major brands or designers using unauthorized Indigenous art or designs from the region, with previous complaints raised about fast fashion juggernaut Shein, Spain's Zara and high-end label Carolina Herrera.

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