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Jessica Soho's journalism legacy: 40 years of impactful stories

Earlier this May, Jessica Soho served as the keynote speaker at the 2025 National Schools Press Conference and National Festival of Talents. Held in Ilocos Norte, the event gathered over 4,000 aspiring journalists from 17 regions nationwide. Soho was warmly welcomed with cheers, countless selfies and autographs, and heartfelt appreciation from student journalists. In her inspiring speech, the Kapuso journalist shared seven important principles in journalism: Accuracy, impact, content, fairness, reading, balance, and doing good. She emphasized that the only real secret in her 40 years in the industry was hard work and dedication. "Alam ko, medyo gasgas nang salita ang hardwork," she said. ["I know the words 'hard work' sounds like a cliché these days.'] "But in my case kasi, iyon lang ang naging formula ko: Work hard and everything will follow," she added. ["But in my case, that was just my formula: Work hard and everything will follow."] Aside from breaking stories, Soho said stories hold a special power of improving lives. "We believe in the power of stories," she said. Reflecting on her career as a journalist, which spans 40 years, Soho recounted defining moments that shaped her career since 1984: From being a rookie GMA reporter to covering major national events like military coups, hostage crises in Cagayan, and even surviving a near-plane crash on the way to the Spratlys. She also highlighted some of her notable achievements and memorable experiences in media, including being the co-founder of "i-Witness," winning the Peabody Award, and producing powerful stories such as "Kidneys for Sale" and "Kamao." "Naghahanap talaga ako ng long form na format kasi takeaway from 'yung specials na ginagawa namin sa news noon," she looked back. [" I was really looking for a long-form format because it was a takeaway from the specials we used to do in news back then.'] "So hanggang ginawa ko 'yung concept ng 'I-Witness' and then I fought for it and it got approved." ["So I went ahead and created the concept for Ii-Witness,' and then I fought for it. Eventually, it got approved.'] Aside from her achievements, Soho shed light on how a journalist must brave the frontlines of the most dangerous situations to cover the news. She was on the frontlines of numerous natural disasters in the past, including gunfire during coup attempts, a landmine explosion in Afghanistan, as well as the Hyatt Hotel tragedy in Baguio during the 1990 earthquake. Above all, Soho took pride in the stories that transformed lives, particularly through her show 'Kapuso Mo, Jessica Soho.' Among the stories she was proud of are 'Bestida ni Ranelyn,' 'Sugat ng Pangungulila,' and 'Ang pag-uwi ni Jojo,' to name a few. In her speech, Jessica Soho said 'After 40 years of chasing the story; I often ask myself the same existential question many journalists surely ask themselves too: 'Is it all worth it? Sulit ba ang lahat ng aming pagod, hirap at sakripisyo?' Pero ako, if I have to live my life all over again, pipiliin ko pa rin maging journalist.' [ 'Is it all worth it? All the hard work, the struggles, the sacrifices?' For me, if I had to live my life all over again, I would still choose to be a journalist."] In celebration of Soho's 40 years in broadcasting, a digital archive of some of her most unforgettable reports and interviews will be launched in an online series dubbed "Jessica Soho at 40: Telling the Story of Filipinos." It's set to be released on the YouTube channel of GMA Public Affairs beginning on June 1, 2025.