Latest news with #iRStudio
Yahoo
17-04-2025
- Business
- Yahoo
Infinite Reality to acquire Touchcast for $500m
Infinite Reality (iR), an AI and immersive technology company, has agreed to acquire Touchcast, a company specialising in agentic AI, in a cash and stock deal valued at $500m. The deal values Infinite Reality at $15.5bn and marks its largest acquisition to date. Touchcast's AI platform, Mentorverse, creates specialised AI mentors capable of engaging in natural, face-to-face video conversations. These mentors combine 'consistent personalities with deep domain expertise', offering multimodal interactions that differ from traditional chatbots. The technology is planned to be integrated across Infinite Reality's suite of products and services, including Napster, iR Studio, and iR Enterprise. Within Napster, Touchcast's platform will allow users to create 'immersive social listening' environments and use AI for playlist creation, community engagement, and music-related interactions. In iR Enterprise and iR Studio, the integration will provide enterprises and creators with AI agents tailored to enhance global customer service and sales functions. Infinite Reality CEO and founder John Acunto said: 'The Touchcast technology has immediate applications across our entire business portfolio and will no doubt provide our customers with instant benefits - whether those customers are Napster subscribers and artists, global Fortune 500 brands, or small businesses. 'What Edo Segal and his team have developed at Touchcast will no doubt accelerate Infinite Reality's mission to lead a transition to a more immersive, personalised and conversational web.' Touchcast operates on infrastructure built with OpenAI and hosted on Microsoft Azure through a $50m strategic partnership. The company holds 27 patents in AI and video technology, covering areas such as coordinated presentations, video conferencing enhancements, and intelligent virtual assistant systems. Touchcast's solutions are used by major enterprises in sectors including automotive, home improvement, consulting, and education. Touchcast CEO and founder Edo Segal said: 'Joining forces with Infinite Reality represents the ideal next chapter for Touchcast. 'From day one, our mission has been to humanize AI— moving beyond chatbots to create intelligent, emotionally resonant experiences that feel intuitive and alive. 'iR not only shares that belief and has the platform to bring our technology to scale across industries and audiences, but together we can empower a new generation of creators and businesses to deliver expertise, storytelling, and service in ways that were unimaginable until now.' In 2024, iR acquired UK-based Landvault in a deal valued at $450m. "Infinite Reality to acquire Touchcast for $500m" was originally created and published by Verdict, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Tahawul Tech
03-04-2025
- Business
- Tahawul Tech
Infinite Reality now available on Google Cloud Marketplace
Infinite Reality (iR)TM, an innovation company powering the next generation of digital media and ecommerce through spatial computing, artificial intelligence (AI), and other immersive technologies, recently announced that its immersive software and services are now available on Google Cloud Marketplace. This milestone expands distribution of iR's industry-leading technology and award-winning enterprise solutions. According to Coresight Research, brands that have invested in virtual stores have seen significant benefits, including a 67% increase in new customers, 77% more clicks to products, and an 88% uplift in sales, highlighting the meaningful benefits for interactive, 3D content to meet evolving customer expectations. 'Launching on Google Cloud Marketplace is an exciting step forward in our goal to make immersive experiences ubiquitous', said John Acunto, Co-Founder and CEO, Infinite Reality. 'We are witnessing a meaningful shift in how consumers, especially younger segments, are engaging with brands and believe that every enterprise should be leveraging immersive tech to meet their evolving needs. In Google Cloud we have found a powerful partner that can help us bring our solution to more clients'. Businesses looking for a full-service solution can access iR Enterprise, which provides bespoke, custom-built immersive experiences for Crate & Barrel, e.l.f. Cosmetics, Swarovski, and more. These tailored solutions include: Digital twins that create virtual replicas of real-world environments Virtual showrooms and tours that integrate with major ecommerce platforms like Shopify and Salesforce AI-powered assistants for personalised customer interactions 3D product digitisation that transforms 2D photos into interactive 3D visualisations XR-based applications for consumer headsets such as Metaquest and Apple Vision Pro Virtual fan communities that enable branded metaverse experiences for community events and viewing parties iR Enterprise has developed over five hundred immersive experiences for brands and government entities over the years and is continuously adding new capabilities for clients as technology and business objectives evolve. iR Studio is a self-service, no-code platform that allows brands to design, publish, and monetize 3D websites. With iR Studio, users can create a 3D experience leveraging several features including: A friendly, flexible interface that makes it easy to build, manage and deploy immersive digital spaces An asset library of customisable 3D templates, props and kits Team collaboration tools including the ability to share and partner on projected drafts reports Shopify integration that allows you to import your entire product catalogue into a 3D world Multiplayer capabilities to enable social interactivity such as video and audio chat Media streaming including the ability to upload videos Collection of customisable avatars Analytics dashboard to measure performance 'Bringing Infinite Reality's software and services to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the solution on Google Cloud's trusted, global infrastructure', said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. 'Infinite Reality can now securely scale and support customers on their digital transformation journeys'. The global immersive technology market size is predicted to reach nearly $13 trillion by 2030, according to Citi Research. In January 2025, Infinite Reality announced the closing of a $3 billion funding round, validating its vision for the next generation of the internet and marking a defining moment in the immersive technology sector. To access Infinite Reality on Google Cloud Marketplace, visit here Image Credit: Infinite Reality
