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South China Morning Post

Hong Kong unveils 9 projects featuring local brands, 4 peaks to draw tourists

Hong Kong authorities have identified nine projects involving big local industrial brands, the four most beautiful peaks and old town travels to attract more tourists seeking in-depth tours in the city. Advertisement Deputy Chief Secretary for Administration Cheuk Wing-hing, who chairs the Working Group on Developing Tourist Hotspots, unveiled the list of projects on Tuesday after six months of preparation, saying the destinations were filled with Hong Kong characteristics, or featured new experiences. 'All these projects have something in common. They have Hong Kong characteristics, they are novel, feature new experiences and are easy for selfies,' Chuek said. The top official added that the projects had incorporated the different tastes of tourists and would be easy to integrate into different travel routes, which would not only allow tourists to have more fun, but also bring about greater economic benefits to the city. At least four industrial brands, including food seasoning company Lee Kam-kee, bakery giant Kee Wah, vinegar maker Pat Chun and probiotic drink company Yakult, confirmed that they would organise tours with travel agencies starting from the third quarter of this year. Advertisement Authorities also said that they hoped to develop 'Four Peaks' tourism, which comprises The Peak, the Lantau Peak, Sai Kung Hoi and Tai Mo Shan that feature unique landscapes and cultures. The selection leveraged the popularity of the documentary Four Trails, which documented the Hong Kong Four Trails Ultra Challenge in 2021. The director, Robin Lee, has won the Best New Director category in this year's Hong Kong Film Awards.