Latest news with #jasmine
Daily Mail
13-06-2025
- Automotive
- Daily Mail
After 50 years I have finally given up smoking... and it's transformed my life in the most surprising way: ALEXANDRA SHULMAN
Rushing to my local garage the other day to fix an urgent tyre issue, I was met by the rich, heavy scent of the mechanic who came to help. Not petrol, diesel or oil, but, it turned out, the ambergris, jasmine and cedar scent he always wears. Maison Francis Kurkdjian, to be precise, which he buys from Selfridges at £480 a bottle.
Malay Mail
21-05-2025
- Entertainment
- Malay Mail
CHAGEE's Signature Drink Gets a Meaningful Makeover: Introducing BO·YA JASMINE GREEN MILK TEA
In time for International Tea Day on 21 May, CHAGEE reintroduces its bestselling drink — with a new name that reflects its essence. SINGAPORE - Media OutReach Newswire - 21 May 2025 - This International Tea Day, CHAGEE unveils a new name for its global bestseller:. More than a name change, BO·YA reflects what the tea truly stands for — connection, craftsmanship, and flavour that resonates beyond over 600 million cups sold annually, this is CHAGEE's most beloved drink. The new name honours its popularity while shining a light on the artistry behind every jasmine green tea is common in Southeast Asia, not all jasmine teas are created equal. Many rely on artificial sprays or oil-based flavourings to mimic fragrance, resulting in tea that smells strong but tastes is different. Crafted using a traditional multi-round scenting method, fresh jasmine blossoms are layered over green tea leaves each night at peak bloom, then removed by hand and replaced over multiple cycles. The leaves absorb not just the scent, but the soul of the flowers — leaving behind no petals, only a naturally layered tea itself is a blend of two premium teas: Yunnan high-mountain leaves, prized for depth, and Fujian Da Bai Hao, known for clarity. Every batch is handpicked at the standard of "one bud and two leaves", then transformed through CHAGEE's artisan name BO·YA draws from the Chinese legend of Bo Ya and Ziqi — a musician and woodcutter who formed a rare friendship through deep understanding. Their story inspired the phrase(知音) — someone who truly hears and understands BO·YA speaks to that same kind of connection. It's about discovering something that just clicks — like finding a favourite tea or sharing a quiet moment with someone who simply gets the renaming of its most iconic drink, CHAGEE continues its mission to elevate tea culture for a new generation, bridging heritage with modernity."BO·YA holds special significance to us. It's more than just our bestselling drink; it reflects what CHAGEE stands for," said Eugene Lee, Chief Marketing Officer, CHAGEE APAC. "As we expand across the region, we stay rooted in tradition while looking ahead. With BO·YA, we hope to share not just a beautifully crafted tea, but a moment of connection — with flavour, culture, and each other."The rename also caps off a banner year for CHAGEE's international expansion. With successful entries into Indonesia and the United States, and more stores launching across APAC, BO·YA is set to lead the way — not just as a drink, but as a symbol of CHAGEE's evolving global #CHAGEE The issuer is solely responsible for the content of this announcement. About CHAGEE CHAGEE is an international tea beverage brand guided by the vision to connect people and cultures through a great cup of tea. By leveraging innovative solutions, CHAGEE places a modern twist on traditional tea culture, making it more attractive and accessible to the new-age customer. Crafted from whole tea leaves with a focus on health, CHAGEE's tea offers a drinking experience that blends rich heritage with modern tastes. With over 6,000 stores worldwide as of May 2025, CHAGEE's APAC HQ is in Singapore, with stores in Malaysia, Thailand and Indonesia.
