4 days ago
Paranoid's FW25 Collection Is an Ode to Memory and Renewal
Summary
ForFall/Winter 2025, Japanese labelParanoidcenters its latest seasonal range around '帰' — the Japanese concept of return and an introspective invitation to revisit one's origins and past experiences. Specifically, the brand frames the collection around the idea of returning to original places and states. Through sartorial expressions, Paranoid encourages wearers to reclaim self-awareness through garments that reference memory, instinct and renewal.
The designs are orient around four thematic pillars: '情景' (scenery), '帰郷本能' (homing instinct), '冬眠' (hibernation) and '鐘' (bell). Scenery conjures distant recollections via meticulously detailed prints, while homing instinct is manifested through woodland-inspired camouflage and bear-motif embroidery. The idea of hibernation is translated into plush boa and suede-pocket accents that evoke creatures gathering strength. As for bell, this element is expressed through palettes teal, green and dusk tones alongside tonal hardware inspired by chimes.
Key pieces include richly colored corduroy jackets that nod to natural color palettes, sherpa-lined outerwear inspired by hibernating bears and MA-1 flight jackets paired with matching shorts — each featuring sculptural, suede-lined 'hibernation' pockets. The lookbook reinforces the collection's nostalgic narrative, using retro styling, subdued locations and models to reflect the act of confronting one's past.
