Latest news with #leadgeneration
Entrepreneur
7 hours ago
- Business
- Entrepreneur
If Email Is Your Main Strategy, You're Missing the Easiest Way to Build Authority
Most marketing emails don't get read, but businesses are still treating email as their primary relationship-building tool. It's time for a new approach. Opinions expressed by Entrepreneur contributors are their own. Let's be honest: most marketing emails never get read. With the average professional sending and receiving nearly 150 emails a day, getting noticed in the inbox is a long shot. For busy buyers, ignoring irrelevant messages isn't just a habit — it's survival. Still, many entrepreneurs treat email as their go-to channel for relationship building, brand promotion and lead generation. But the landscape has changed. Buyers are self-directed, content-fatigued and increasingly numb to outreach that doesn't add value. If your marketing hinges on the perfect subject line, you're already behind. To grow your business today, you need more than email — you need pull. Related: 4 Content Secrets from World-Class SaaS Companies That Any Business Can Apply From push to pull Email is a push tactic. You send a message — solicited or not — and hope it hits the right person at the right moment. Sometimes it works. But more often, it interrupts rather than engages. Content marketing works differently. It's a pull strategy. You create something valuable — an article, video or guide — and let your audience come to you when they're ready. They discover your content on their terms, in their timeline, with real intent. If your goal is to build trust, credibility and long-term interest, that distinction matters. What content marketing does better than email Email has limits. It reaches those you already know. It disappears within a day. And it's rarely shared or reused. Content, by contrast, builds momentum. A well-optimized blog post can surface in search results for months. A compelling video can get reshared across platforms. A strong point of view can open doors to podcast invites, speaking gigs and partnerships. Content gives your message reach and staying power. It doesn't just deliver once — it works repeatedly, across formats, audiences and buying stages. The real role of email now Email isn't dead. But its job has changed. The most effective marketers today use email to amplify content, not replace it. They send a quick note that links to a deeper idea. They use email as a prompt, not a pitch. Instead of cramming all the value into an inbox, they use email to guide people to something more meaningful — a resource, an insight, a perspective that sets them apart. This shift is especially useful for solo founders and lean teams. You don't need a complex funnel or a massive list. You just need something worth clicking through to. Making content and email work together The smartest marketing strategies treat content and email as a system, not separate tactics. Here's how to make the two work in sync: Keep your email short . One message, one link. Get people to the good stuff faster. . One message, one link. Get people to the good stuff faster. Match tone to content . If your article is thoughtful, your email should be too. Authenticity builds trust. . If your article is thoughtful, your email should be too. Authenticity builds trust. Learn from your audience. Every open, click and skip is a signal. Let that guide your content strategy. Related: 10 Ways to Be an Authentic Entrepreneur and Sell Your Best Self Better together Content and email are most effective when they support each other. Content builds your presence, attracts new audiences and establishes authority. Email brings people back, deepens relationships and creates momentum. But it only works if you lead with value. Email is the reminder. Content is the reason. So if you're still relying on inbox tactics to drive business growth, it's time to rethink the strategy. Don't just get into their inbox — earn their attention. Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.
Yahoo
5 days ago
- Business
- Yahoo
South Padre Island Board of REALTORS® Partners with iHomefinder to Equip Agents for the Future of Real Estate
New Member Benefit Brings Industry-Leading Tools for Visibility, Lead Generation, and Long-Term Growth EUGENE, Ore., July 25, 2025 /PRNewswire/ -- The South Padre Island Board of REALTORS® (SPIBOR) today announced a new partnership with iHomefinder, the leading provider of real estate growth technology designed to help agents thrive in an increasingly competitive and fast-evolving market. This partnership gives SPIBOR members exclusive access and preferred pricing on iHomefinder's complete platform providing smart lead generation, marketing automation, and a proven system for building long-term pipeline in a market where visibility is no longer optional. "We've seen the real estate landscape change dramatically in recent years," said Lindsey Martinez, Association Executive at SPIBOR "Buyers and sellers aren't waiting to raise their hand—they're starting their journey earlier and online. This partnership ensures our members have the modern tools they need to stay visible and grow in this new environment." A New Way to Stay Visible—and Win in a Changing Market This partnership comes as iHomefinder sharpens its positioning around solving what it calls the "lead deficit"—a widespread issue where agents rely on moment-of-intent lead capture and miss out on the 95% of buyers and sellers who begin their decision-making process long before reaching out. iHomefinder's platform is designed to help agents become what it calls Visible Agents—professionals who show up early, earn trust, and build long-term client pipelines by leveraging the right mix of content, automation, and tech. "Today's most successful agents don't wait for leads—they build pipelines. And visibility is the key," said Bryson Womack, Vice President of Sales at iHomefinder. "We're thrilled to partner with SPIBOR to help their members stay competitive, even as the market continues to shift." SPIBOR Members Now Have Access To: AI-Powered Marketing Automation – Personalized email and SMS nurture flows based on lead behavior High-Intent Seller Leads – Including equity estimates, ownership history, and likely-to-sell scoring IDX Website + CRM Integration – Tools that track, score, and convert buyer and seller activity Mobile Lead Management – Stay responsive with full-featured mobile access to your database A Proven System to Generate 50+ Nurture Leads/Month – Built on daily visibility, content, and CRM signals Members also gain access to iHomefinder's exclusive Visible Agent Playbook—a modern blueprint for turning online presence into real-world closings. Why This Matters Now With fewer listings, rising competition, and buyer attention spread across dozens of channels, today's agents need more than just a website or an IDX feed—they need a growth engine that helps them stay visible, build trust early, and move buyers and sellers toward action with less manual effort. This partnership reflects a shared vision from both SPIBOR and iHomefinder: to equip agents for the next era of real estate success. SPIBOR members can get started today by visiting: 👉 About iHomefinderiHomefinder is a leading provider of real estate growth solutions that help agents, teams, and brokerages grow through visibility, automation, and client engagement. With more than 20 years of experience, iHomefinder supports thousands of agents across North America with powerful IDX tools, high-intent lead generation, and a modern Growth Operating System. Learn more at View original content: SOURCE iHomefinder Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
7 days ago
- Business
- Yahoo
TI Marketing Solutions Launches Website to Spotlight Proven B2B Demand Generation Services
Refreshed digital platform enhances visibility into the agency's lead generation, content, and buyer engagement capabilities—built from TechInformed and backed by proprietary data. NEW YORK, July 24, 2025 /PRNewswire/ -- TI Marketing Solutions, the B2B performance marketing agency developed within TechInformed, has launched a newly designed website—offering a sharper, more accessible window into the agency's full suite of demand generation and content marketing services. The updated platform— greater visibility to a team that's long operated behind the scenes for some of the world's leading tech brands. While the website is new, the agency's strategy, services, and focus on quality remain unchanged. From gated content campaigns to intent-based targeting and editorial sponsorships, TI Marketing Solutions blends proven tactics with trusted environments to help marketers build influence and pipeline in equal measure. A marketing leader from a global enterprise networking company summed it up simply: "The MQLs that keep rolling in continue to be pure gold." What differentiates TI Marketing Solutions is its access to TechInformed's proprietary, owned-and-operated database of more than 131 million global tech and business decision-makers. That reach is paired with deep insight into buyer behavior and the research infrastructure of iResearch Services, the parent company to both TechInformed and TI Marketing Solutions. "Marketers today face pressure to move fast, deliver ROI, and speak credibly to hard-to-reach buyers," said Yogesh Shah, CEO of TechInformed and iResearch Services. "TI Marketing Solutions brings together everything needed to meet that challenge—from verified data to editorial-grade content and targeted distribution. This new site simply gives our partners a better way to explore what we do." The website launch reflects a natural next step in TI Marketing Solutions' growth, providing a clearer hub for collaboration, insights, and campaign activation. Visit to explore the platform and connect with the team. About TI Marketing SolutionsTI Marketing Solutions is a B2B performance marketing agency helping technology brands generate leads, drive demand, and increase visibility through credible, data-driven campaigns. Built from TechInformed and powered by its proprietary global audience, the agency delivers targeted programs that combine editorial excellence with marketing precision. TI Marketing Solutions is part of iResearch Services. View original content to download multimedia: SOURCE TechInformed Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
17-07-2025
- Business
- Yahoo
Market Veep Earns Official Women-Owned Business Certification from Center for Women & Enterprise (WBENC)
Recognition Affirms Founder's Leadership and Commitment to Women's Representation in Business BOSTON, July 17, 2025 /PRNewswire/ -- Market Veep, a leading inbound marketing agency specializing in B2B lead generation, is proud to announce that it has been officially certified as a Women-Owned Business Enterprise (WBENC) by the Center for Women & Enterprise Certification Committee. This prestigious certification, issued by CWE in partnership with the Women's Business Enterprise National Council, affirms that Market Veep is at least 51% owned, operated, and controlled by a woman founder and CEO, Jennelle McGrath. "It's deeply meaningful to receive this certification," said McGrath. "As a woman who has built a business from the ground up in a traditionally male-dominated space, this recognition is personal. It's about showing what's possible and continuing to build something that creates value for our team, our clients, and our community." The certification is issued by the Center for Women & Enterprise, a nonprofit organization that supports women in business through education, resources, and official certification, in partnership with the Women's Business Enterprise National Council (WBENC). For McGrath and the Market Veep team, this milestone signifies more than just a status update. It's a celebration of their journey, the challenges they've overcome, and the belief that representation in leadership and business matters. The agency has long been known not just for its marketing expertise but also for its people-first values and inclusive workplace culture. From flexible work policies to an emphasis on personal growth and team collaboration, Market Veep has built a workplace where all individuals are empowered to thrive. McGrath and her leadership team actively foster an environment of trust, creativity, and mutual respect, where diverse perspectives are not only welcomed but seen as essential to the company's success. This certification is a reflection of those values in action, recognizing that who leads a company matters just as much as how it's led. For more information about Market Veep and their services, visit Website: LinkedIn: Podcast: About Market Veep Market Veep is a two-time INC. 5000 winner, HubSpot-accredited and diamond-certified partner, INC. Best Workplace Winner, certified Best Places to Work, SBA certified Women-Owned Small Business, Netty winner for Boutique Agency of the Year, and Most Innovative Web Design. Since its founding, Market Veep has helped tech companies, service companies, distributors, manufacturers, and many other types of B2B businesses reach their marketing and lead generation goals. They're a full-service inbound marketing agency fiercely committed to helping every company they work with grow into the best version of itself that it can be. About The Center for Women & Enterprise As the leading organization focused on women entrepreneurs, the Center for Women & Enterprise believes that empowering women benefits everyone. Since their founding in 1995, they have committed themselves to helping women launch and grow their businesses by meeting them where they are and providing essential resources, tools, and support for their success. View original content to download multimedia: SOURCE Market Veep Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
16-07-2025
- Business
- Associated Press
216 Marketing Expands National Reach While Strengthening Its Local Roots as a Top Digital Marketing Agency
CLEVELAND, OH / ACCESS Newswire / July 16, 2025 / 216 Marketing, widely recognized as a top digital marketing agency for local businesses, has launched a newly redesigned website at The updated site highlights the agency's expanded service offerings, AI-driven tools, and national availability-all while continuing to champion its proven local-first strategy for lead generation. Founded in 2016, 216 Marketing has built a reputation as one of the best digital marketing agencies for small to mid-sized, single-location businesses. The agency specializes in driving consistent inbound leads through tailored SEO strategies, high-converting websites, and transparent campaign performance. Its work has earned high praise on G2, where the agency holds a 4.9-star rating and continues to receive glowing reviews from satisfied clients. 'Hands down the best digital marketing agency we've worked with. Our visibility skyrocketed-and the leads followed.' - Verified G2 Review, June 2025 New Website, Expanded Services, Same Local-First Focus 216 Marketing's redesigned site provides a modern experience for business owners seeking clear, proven marketing support. Key offerings include: The agency's signature Suburb Surge SEO™ framework has become a go-to for single-location service providers looking to rank across multiple nearby cities-without opening extra offices. It's already showing measurable results across numerous industries like legal, home services, healthcare, real estate, and more. Why 216 Marketing is Considered a Best Digital Marketing Agency With nearly a decade of experience and a consistent 5-star reputation, 216 Marketing is trusted by businesses looking for real, local impact. Clients cite the agency's ability to simplify digital strategy, deliver transparent results, and act as a true partner. Visitors to the new website can easily schedule consultations, request a free SEO audit, or explore service packages tailored to their local growth goals. About 216 Marketing 216 Marketing is a full-service digital marketing agency based in Cleveland, Ohio. Since 2016, the agency has supported small to mid-sized businesses across the U.S. with SEO, paid media, website development, and strategy. Frequently named among the top digital marketing agencies for local business growth, 216 Marketing helps clients build visibility, generate quality leads, and scale sustainably. Contact Info: Brett McIntyre 216 Marketing 22441 Fairlawn Cir #5 Fairview Park, OH 44126 [email protected] (216) 505-1118 SOURCE: 216 Marketing press release
