Latest news with #leadgeneration
Associated Press
8 hours ago
- Business
- Associated Press
Pyxl Acquires Cobble Hill, Creating Digital Marketing Powerhouse with Global Reach
CHARLESTON, S.C.--(BUSINESS WIRE)--Jun 3, 2025-- Pyxl, a full-service agency with a 17-year history of serving clients throughout the United States, today announced the acquisition of Cobble Hill, an established digital marketing agency with a strong national and international client portfolio. This strategic move significantly expands the company's lead generation capabilities and creative services while enhancing Pyxl's global delivery network. Cobble Hill will continue to operate as it always has, now with access to Pyxl's expanded services and delivery capabilities. This press release features multimedia. View the full release here: Pyxl Acquires Cobble Hill, Creating Digital Marketing Powerhouse with Global Reach The acquisition represents a significant milestone in Pyxl's growth strategy, combining the strengths of both organizations to deliver enhanced digital transformation services to clients worldwide across technology, healthcare, tech-enabled services, hospitality and retail sectors. 'We are thrilled to welcome Cobble Hill to the Pyxl family,' said Bonnie Winter, President of Pyxl. 'Their exceptional creative talent and data-driven approach to lead generation perfectly complements our comprehensive digital transformation services. This acquisition isn't about changing what makes Cobble Hill special, but rather enhancing their capabilities through our combined resources while expanding our ability to deliver captivating, creative and measurable lead generation results.' Under the terms of the acquisition, Cobble Hill will maintain its brand identity and continue to operate from its Charleston location with the same team and leadership that clients have come to trust. Clients will enjoy seamless continuity in their service experience while gaining access to Pyxl's additional resources and expanded service offerings. 'Joining forces with Pyxl opens exciting new possibilities for our clients and team members,' said Austin Dandridge, Founder & CEO of Cobble Hill. 'This partnership creates a powerhouse of creative and technical expertise that can transform how companies approach their marketing and lead generation efforts. Our proven track record in creating compelling, conversion-focused content combined with Pyxl's digital transformation expertise will drive unprecedented growth for our clients.' 'Over the past six years, Pyxl has been more than just an agency of record — they've been a true strategic partner during a pivotal phase of growth at Celero Commerce,' said Scott Farace, Chief Marketing Officer at Celero Commerce. 'Their unique blend of strategic insight, creative excellence, and technical know-how has been instrumental in strengthening our brand and supplementing our internal marketing efforts. What truly distinguishes Pyxl is their deep understanding of our business and their ability to collaborate seamlessly across our organization. This acquisition strengthens their already formidable capabilities and positions them — and us — for even greater success as we pursue our next stage of growth.' Key highlights of the acquisition include: Both companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC and B2B2C sectors in markets worldwide. About Pyxl Pyxl is a full-service agency with a 17-year history of serving clients nationwide with offices in Nashville, TN and Charleston, SC. Recently recognized as a Top Branding and Digital Strategy Company in the United States by Clutch, Pyxl offers comprehensive services including strategy, branding, marketing, UI/UX design, and website and application development. We combine our award-winning digital expertise with AI solutions to help clients with business growth, efficiency improvements, and brand alignment across global markets. Learn more at About Cobble Hill Growing ambitious brands through beautiful, measurable marketing. Cobble Hill combines sharp design with data intelligence to build campaigns that work for clients across the United States and Europe. Our teams create powerful messaging across paid media, email, and creative, delivering marketing that looks exceptional and drives real growth in diverse markets. Learn more at View source version on CONTACT: Media Contact: Kati Terzinski [email protected] (615) 647-6792 KEYWORD: TENNESSEE SOUTH CAROLINA UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: TECHNOLOGY GENERAL HEALTH DIGITAL MARKETING SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING BLOGGING CONTENT MARKETING OTHER COMMUNICATIONS HEALTH PUBLIC RELATIONS/INVESTOR RELATIONS OTHER EDUCATION MARKETING UNIVERSITY COMMUNICATIONS SOFTWARE EDUCATION DATA MANAGEMENT SOURCE: Pyxl Copyright Business Wire 2025. PUB: 06/03/2025 10:12 AM/DISC: 06/03/2025 10:10 AM
Forbes
a day ago
- Business
- Forbes
5 ChatGPT Prompts To Make LinkedIn Your Number One Lead Machine
5 ChatGPT prompts to make LinkedIn your number one lead machine LinkedIn works as a lead generator when you use it as a sales tool, not a social app. Most people scroll without purpose, consuming content that doesn't move their business forward. But that's a waste. Your ideal clients are right there, ready to connect with someone who understands their world and offers solutions to their problems. Because they have problems; you know they do. LinkedIn has everything you need to build a steady flow of quality leads, but only if you approach it with strategy and intention. When I figured out LinkedIn it became infinitely more enjoyable and ten times more profitable as a lead machine. The platform now brings clients to my business daily, with many citing LinkedIn as their primary touchpoint. Treat LinkedIn as a deliberate business asset and optimize every element for conversion, not just engagement. ChatGPT makes this process faster and more effective when you know exactly what to ask. Your LinkedIn headline appears in eight places across the platform. It should tell people who you help and how and make it abundantly clear who should hire you. Test different versions monthly and track which gets more views and messages. Get specific about results instead of using a generic job title. Your headline must work as a pitch that instantly communicates your value. Try this ChatGPT prompt: "Write 5 LinkedIn headline options that start with 'I help [target audience] to [specific outcome]' followed by my key credentials. Keep each under 220 characters including spaces. My audience is [describe ideal client]. My approach involves [describe method]. Results I've achieved include [list 2-3 specific results with numbers]." Test each headline for 2-3 weeks, noting profile views and connection requests. Data tells the truth about what resonates with your audience. Your LinkedIn about section needs to work like a sales page for potential clients. Focus on outcomes, your unique approach, and verifiable results. Start with the exact problem your ideal clients face. End with a clear next step they should take. ChatGPT helps you cut anything that doesn't build trust or generate interest in your services. Use this prompt: "Create a LinkedIn about section (formerly the summary) that works like a sales page. Open with the problem my ideal client faces [describe challenge]. Explain my unique approach. Break text into short paragraphs and end with a clear call to action. Keep it conversational and avoid corporate language." When someone reads to the end, they should feel like you understand their world better than most. Build instant connection with your ideal clients. Your LinkedIn post hooks must stop the scroll. No one reads brilliant content with boring openers. Those first two lines determine if anyone sees what follows. Test different hook types: bold claims, unexpected insights, real results. Watch what makes you stop scrolling and learn from those patterns. Generate stronger hooks with this prompt: "Create 10 different hooks for a LinkedIn post about [topic]. Each hook should be a single sentence, 5-8 words long, that creates curiosity without using questions. It must not be a question. Make each hook significantly different. Some stating surprising facts, others making bold claims, others highlighting specific results." Write multiple options for every post and select the strongest one. Grabbing attention in those first seconds is critical. The magic of LinkedIn happens in private messages. Each connection represents potential business, but outreach fails through generic templates or immediate pitching. Your DM strategy must follow a plan. ChatGPT helps you create first messages, follow-ups, and reengagement notes that feel personal and build relationships over time. Try this prompt: "Create a 3-message LinkedIn DM sequence for connecting with potential clients. Message 1: Initial connection. Friendly, mentions why I'm reaching out, asks a simple question they could easily answer without thinking, on any topic. Keep it real. Message 2: Value-add follow-up. Shares a relevant resource, asks another question in a natural, genuine way. Message 3: Soft offer. Suggests how I might help based on their responses. Keep each message 2 sentences maximum." Your systematic approach will outperform random efforts every time. Create structure around your LinkedIn so the machine runs without you watching it. Your comments must add value because they work as mini-auditions for your expertise. They can be seen by everyone who follows the original poster, including potential clients who might never see your content otherwise. Use them to showcase your thinking and start meaningful conversations that build your reputation. Create better comments with this prompt: "Help me write a LinkedIn comment that adds real value to this post: [paste original post]. Share my experience with this topic, give one actionable tip, and end with a thoughtful question. Keep it to 3-4 sentences total and ensure it sounds authentic. Keep it real." The quality of your engagement matters more than quantity. Focus on building real connections with thoughtful contributions to discussions in your field. Don't underestimate the importance of LinkedIn commenting. LinkedIn can transform your business when you optimize every element for lead generation rather than social scrolling. Your headline must pitch your value clearly. Your summary needs to work like a sales page. Your hooks must make people stop and read. Your DM strategy must follow a proven plan. Your comments must showcase your expertise in ways that build trust and spark conversations. The point remains real human connection, but ChatGPT helps you show up sharper and more often than anyone else in your space. Your dream clients are on LinkedIn right now, looking for someone just like you. Make it impossible for them to miss you. Access my best prompts for building your personal brand, especially on LinkedIn.
Forbes
a day ago
- Business
- Forbes
5 LinkedIn Profile Hacks That Generate Leads On Autopilot
Your LinkedIn profile could be bringing in clients on repeat. Those 30,000 connections you're allowed represent 30,000 potential clients who could discover your profile at any moment. When they land there, they decide in seconds if you're worth their time or just another forgotten account. Treat your LinkedIn profile as a business asset. Using it the right way could make all your marketing problems go away. But you have to get serious. I quadrupled my LinkedIn following and built my AI for Coaches newsletter to 11,000 subscribers by doing exactly this. I figured out what drives leads and optimized every element for conversion and engagement. Your profile can work just as hard, and it doesn't have to take hours. Driving leads through your profile means sparking interest enough that someone gets in touch. They slide into your DMs, check out your site, and send a connection request or enquiry your way. Success. The more you are clear about what you offer and for whom, the more aligned these leads will be with the clients you actually want. A strategic profile turns viewers into leads automatically. Let's get this process rolling. Your LinkedIn headline appears in 8 places across the platform. These 220 characters signal exactly what you do and who you help. Stop just adding your job title. Nobody cares. Focus on transformation. Base your headline around client results. Use "I help [target audience] achieve [specific outcome]" followed by your strongest credibility marker. According to LinkedIn, profiles with benefit-focused headlines receive 30% more views than those with traditional job titles. Make someone know immediately if you're their solution. They decide in seconds. Your banner sits prominently at the top of your profile. This space matters. Those default blue backgrounds waste prime real estate that could be working for you. Design a professional banner that communicates your offer visually. Include a testimonial or key statistic showing your impact. Profiles with custom banners look infinitely better. Don't miss that chance to explain what you do. Keep the design clean. Add your website or contact information alongside a compelling reason to act. Your banner creates a first impressions that contributes to them getting in touch. Your LinkedIn summary (now the about section) works like a personal letter. Many profiles sit empty or filled with corporate jargon when they could be converting. Don't waste your time. Open with their biggest challenge to grab attention fast. Structure your summary strategically: problem, solution, proof, call to action. Break text into short paragraphs. Include snippets from client success stories with tangible results. Profiles with compelling summaries just make more sense. Stop making people guess how you can help. Speak directly to your dream client about what bothers them most. Show how your work transforms their world and make it clear what the next step is. Your featured section sits near the top of your profile. Choose content that showcases expertise and demonstrates results. Show range, depth and expertise. Give them a good reason to take the next step. Add case studies with specific outcomes. Include free resources solving common problems as a lead magnet. Lead with your highest-value offer. Follow with mid-range solutions and entry points. Create a natural progression that guides visitors toward working with you. This is your best shot at taking people off platform. People don't buy from faceless brands. Before they enquire, they want your story. Use your LinkedIn experience section to maximise the chances. Replace job duties with accomplishments. For each position, highlight specific wins and impact. Use numbers everywhere. Revenue generated. Clients served. Growth percentage. Update older positions to emphasize outcomes relevant to your current focus. Create a coherent narrative showing your evolution. It doesn't matter if you job-hopped. Just find the common thread. Then, ask for recommendations focused on specific problems you solved. Let satisfied clients build your credibility because their words carry more weight than yours. Even if you don't post regularly on LinkedIn, having some compelling recent content is important. When someone views your profile, there's a good chance they'll read your latest posts too. Don't waste it with reposts and updates that aren't good. Give your profile a spring clean: delete bad posts from the past and make sure the last few you sent represent you well. Then plan some new content. 20% of posts should promote your business or services. But it needs to be smart, not salesy. Share a big client win or transformation. Share some industry wisdom in the form of a how to. Then link your lead magnet that delivers real value. Your LinkedIn profile transforms from digital resume to lead-generating machine with these strategic changes. Implement them this week. Headline, banner, about section, featured content, past experience. And of course, sharing your lead magnet in your content. Upgrade, done. Watch inquiries multiply without additional effort. The leads you want are closer than you think. Let's get serious about LinkedIn.
Travel Weekly
6 days ago
- Business
- Travel Weekly
Revisiting the advisor class of 2024
At the one- to two-year mark in an advisor's career, they're often busy fielding inquiries. That is the fruit of their labors paying off, said Kindred. 'Occasionally, they get so busy that they don't have that opportunity to keep working on their business,' she said. It's important to focus on marketing, lead generation, balancing communication and staying in touch with their existing client list, she added. Working on time management can be key to keeping advisors afloat. 'I try to teach our advisors the concept of discipline, because that's really going to help you be successful and also stay focused,' Kindred said. That often means saying no to things that don't fit in with a business model, are unrealistic or that an advisor doesn't have time for. Kindred has seen some advisors have success with implementing budget parameters, like only working with clients whose budgets are $5,000, $10,000 or more. That can help protect the advisor's time. Charging a fee can also help with time management, as it often weeds out tire-kickers. 'If you haven't already done it, convert into a fee-based model,' Adriano said. 'A lot of people get into the industry doing things for free, selling to friends and family, and they just don't know how to showcase their value.' He said he believes charging fees is key to growing and scaling a business, especially one that's been operating for a few years. It helps agents showcase a higher level of advising while also providing another revenue stream. Also key, he said, is ensuring advisors understand their responsibilities as business owners, something that ASTA's educational offerings focus on. That encompasses accounting, financial stability and legal duties. 'Once you get to that two-, three-year [point] where you know that you've got some momentum going behind you, this is where advisors should start looking at ways to solidify their business and making sure that it's future-proof,' Adriano said. Petras agreed that understanding the financial model of owning an agency is important to success. Advisors should capitalize on the bookings they're making, whether it's by selling add-ons like pre- and post-cruise trips or insurance, or specializing. 'They need to focus on consistent revenue,' she said. 'Where do I have a greater opportunity?' Another part of that is repeat business. Advisors should do everything to keep their existing client base in place, Petras said. Focusing on client communication, being there for them and keeping them loyal will equate to a regularly recurring revenue stream.
Forbes
26-05-2025
- Business
- Forbes
25 LinkedIn Hook Templates That Generate Leads, Likes And Comments
Your LinkedIn post gets 5 likes. All that time writing. All that expertise shared. And hardly anyone saw it. A bad hook kills your post before it has a chance to live. What shows up before someone clicks "see more" is your content's entire life or death. Most LinkedIn users doom their content with weak hooks that get scrolled past without a second thought. But not you. Get your hook right and watch thousands of potential clients stop scrolling to read your wisdom. Get it wrong and your genius disappears on the newsfeed. Your effort wasted. Here are 25 proven hook templates that turn strangers into leads. Use them as inspiration to start your perfect LinkedIn post. Measure the results to do more of what works. Most people [common advice]. I [contrarian approach] Creates immediate tension by positioning you against conventional wisdom. Your audience stops to see why you're different and what unique insight you offer. Example: Most people cold email prospects. I send handwritten notes and close 3x more deals. I was stuck in [problem] for [timeframe]. Until I [turning point]: Personal struggle creates instant connection. The transformation teases valuable lessons your audience wants to learn from your experience. Example: I was stuck at $150K revenue for 3 years. Until I fired my biggest client: "You need to [popular advice]" I disagree! Here's why that's terrible advice: Strong disagreement with accepted wisdom creates controversy. The emotional language makes readers curious about your passionate response and contrarian viewpoint. Example: "You need to hustle 24/7 to build a business." I disagree! Here's why that's terrible advice: No [resource]. No [advantage]. Still [achievement]. Here's my [number]-step process: Proves success is possible without traditional advantages. Offers a clear roadmap that makes the achievement feel attainable for anyone. Example: No funding. No network. Still built a 7-figure SaaS. Here's my 4-step bootstrap method: My client [impressive result] in [timeframe]. Without [common requirement]. Third-party proof builds credibility while debunking limiting beliefs. Shows your methods work for others and can work for the reader too. Example: My client generated $2M in revenue in 8 months. Without a single sales call. [Number] years doing [activity] taught me these [number] truths about [topic]: This positions you as an experienced authority. The hook promises distilled wisdom that would take readers years to discover themselves through trial and error. Example: 10 years building startups taught me these 5 truths about venture capital: How to [achieve result] in [timeframe] without [common obstacle]: This hook addresses the biggest objections and fears your audience has. Promises both speed and removes the barriers they think are stopping them from success. Example: How to land enterprise clients in 30 days without pitching: Everyone says [conventional wisdom]. But here's what actually works: Questions authority and promises insider knowledge. Positions you as someone who's tested conventional advice and found better alternatives through real experience. Example: Everyone says content is king. But here's what actually builds audiences: I [surprising action] and [unexpected positive result]. Here's exactly how: Counterintuitive actions that led to success create curiosity. The promise of exact replication makes the content feel immediately actionable for your connections. Example: I raised my prices 300% and doubled my client base. Here's exactly how: The [number] [resource type] that [specific outcome] in [timeframe]: Lists are inherently scannable and shareable. The specific outcome and timeframe create urgency and measurable expectations. Example: The 3 email templates that book 15 discovery calls in 7 days: Stop [common action]. Do this instead: Creates urgency to stop current behavior. The immediate alternative keeps readers engaged to learn the better approach and take corrective action. Example: Stop networking at events. Do this instead: This [time period] I [milestone]. Here are [number] lessons that changed everything: Recent achievements feel current and relevant. The promise of game-changing lessons creates high value expectations and immediate applicability. Example: This quarter I hit $500K ARR. Here are 3 lessons that changed everything: [Number] harsh truths about [industry/topic] nobody talks about: Promises uncomfortable insights that insiders won't share. The taboo nature makes readers curious about what they're missing and what others won't reveal. Example: 5 harsh truths about entrepreneurship nobody talks about: How [successful person/company] really [achieved something] (it's not what you think): Leverages existing credibility while promising to reveal hidden truths. The parenthesis create a curiosity gap about misconceptions surrounding well-known success stories. Example: How Airbnb really got their first users (it's not what you think): I analyzed [large number] [data points] and found [surprising pattern]: Large sample sizes suggest thorough research. Surprising findings promise unique insights backed by data rather than opinion or guesswork. Example: I analyzed 1000 startup failures and found 80% made this same mistake: I made every [type of mistake] in the book. Here's what I learned: Vulnerability builds trust while positioning you as someone who's learned from extensive experience. Promises hard-won wisdom gained through costly trial and error that others can avoid. Example: I made every sales mistake in the book. Here's what I learned: Before you [common action], read this: Creates urgency by positioning your content as essential prerequisite knowledge. Implies readers could make costly mistakes without your insight and guidance. Example: Before you hire your first employee, read this: The [adjective] truth about [topic] after [timeframe/experience]: Personal experience lends credibility to your perspective. Strong adjectives like brutal, honest, or surprising set expectations for valuable insights others won't share. Example: The brutal truth about venture capital after raising $10M: [Number] signs you're ready to [next level action]: Helps readers self-assess their readiness for advancement. Creates aspiration while providing clear benchmarks for progress and next steps forward. Example: 5 signs you're ready to scale your agency: What [timeframe] of [activity] taught me about [related topic]: Implies deep learning from sustained effort. Connects practical experience to broader business principles your audience wants to understand and apply. Example: What 2 years of cold outreach taught me about human psychology: I [costly mistake] so you don't have to. Here's what went wrong: Positions your failure as valuable learning for others. The promise to prevent similar mistakes creates immediate utility and protects readers from expensive errors. Example: I lost $100K on Facebook ads so you don't have to. Here's what went wrong: The [number] [resource] every [target audience] needs to know about: Creates sense of essential knowledge for a specific group. The authority in "needs to know" suggests readers are missing critical information that could impact their success. Example: The 7 tax strategies every entrepreneur needs to know about: Here's exactly how to [result] (even if you're [common obstacle]): Addresses the main objection that stops people from pursuing the result. The word "exactly" promises specific, actionable instructions rather than vague theoretical advice. Example: Here's exactly how to land enterprise clients (even if you're an unknown startup): [Time period] ago I was [negative state]. Today I'm [positive state]. Here's the one thing that changed: Clear before and after transformation creates compelling narrative. Promising one key factor makes the change feel achievable rather than daunting with multiple complex requirements. Example: 2 years ago I was $200K in debt. Today I'm building a 8-figure company. Here's the one thing that changed: The [number] [category] that separate [successful group] from [unsuccessful group]: Creates clear distinction between success and failure. Promises to reveal the specific differentiators that determine outcomes and separate winners from everyone else. Example: The 4 mindsets that separate 7-figure founders from everyone else: Your LinkedIn posts can generate serious leads when you master the opening lines. Pick templates that match your brand and message. Test different approaches until you find what connects with your audience. Start with one template today. Copy it into your notes app. Fill in the brackets with your experience and expertise. Schedule your post when your connections are online. Your dream clients scroll LinkedIn daily looking for solutions you already provide. Make them stop at your content with hooks that demand attention. The templates are here. Your experience is waiting. Put them together and watch your business grow.
