Latest news with #marketingautomation
Khaleej Times
3 days ago
- Business
- Khaleej Times
Performance-driven marketing firm Wisoft Solutions launches Indian operations
Wisoft Solutions, a UAE-based digital marketing agency with over a decade of operations in the Gulf region, has announced the expansion of its operations to Bengaluru, India. The move is part of the company's broader vision to create a seamless marketing bridge between businesses operating across the Middle East and the Indian subcontinent. Founded in Dubai in 2010, Wisoft solutions has grown into a performance-focused agency with clients across real estate, education and healthcare sectors. The company has also established a presence in Saudi Arabia and the United States. With India emerging as a key digital economy, the new Bengaluru hub is expected to enhance its ability to support brands navigating expansion between the GCC and India. 'India is not just a strategic geography for digital consumption — it's increasingly becoming a destination for business expansion and brand building,' said Saji S Nair, CEO and founder of Wisoft Solutions. 'We've worked with many Gulf-based brands seeking traction in Indian markets and vice versa. Bengaluru allows us to be on the ground, closer to evolving consumer behaviours, talent, and innovation.' Wisoft's move comes at a time when businesses in both regions are investing more heavily in marketing technologies and automation. The company's offerings, which include performance marketing, SEO, digital branding, social engagement strategies, and marketing automation, are positioned to serve organisations looking to optimise visibility and customer acquisition in a cross-border context. The choice of Bengaluru, India's technology and innovation capital, aligns with the city's growing importance as a hub for startups, multinational firms, and data-driven service industries. Wisoft solutions aims to collaborate with Indian enterprises expanding into GCC markets, particularly in sectors such as education, healthcare, fintech and real estate. Sangeetha Saji, managing director, noted that the expansion also builds on the existing expertise the company has cultivated across regional markets. 'We understand the nuances of both the GCC and Indian audiences. This dual-market fluency helps us offer targeted strategies that reflect cultural, linguistic and platform-specific preferences.' The expansion signals an increasing integration between digital economies in the Middle East and India, a trend accelerated by e-commerce growth, cross-border investment and diaspora-driven demand. Wisoft's Bengaluru office is expected to focus on strategy consulting, campaign execution and digital infrastructure services for clients operating across these economic corridors. As digital-first strategies become a prerequisite for business scalability, Wisoft solutions's expanded footprint aims to meet the rising need for high-performance, localised marketing execution with global scalability.
Yahoo
22-05-2025
- Business
- Yahoo
ActiveCampaign Unveils Active Intelligence to Usher in a New Era of Marketing Automation
This launch sets the stage for the company's upcoming Innovation Keynote and a transformative leap beyond traditional automation—turning business goals into cross-channel campaigns that deliver immediate results CHICAGO, May 22, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing automation platform, today introduced Active Intelligence, a new user experience that deeply integrates AI across every part of the platform to make marketing faster, smarter, and more intuitive. From automations to a conversational workspace, autonomous agents, and performance insights—Active Intelligence is the system-wide intelligence engine behind it all. More than just marketing assistance or automated workflows, Active Intelligence enables true AI-first marketing orchestration—a fundamentally new approach where marketers set their goals, and the system builds and adapts high-performing, cross-channel campaigns in response. Launched ahead of ActiveCampaign's biannual Innovation Keynote on May 28, Active Intelligence is the future of marketing automation and marks a major step forward for the category. During the keynote, ActiveCampaign will share how its customers are already unlocking new levels of efficiency, creativity, and growth through autonomous AI orchestration. "Incorporating ActiveCampaign's AI into my workflow has been one of the most transformative changes I've made as a business owner. As a solopreneur, I care deeply about personalization and voice—and now, I'm creating better content in a fraction of the time," said Amy Chinitz of Spark Joy New York. "It's not just about writing faster. It's about having a partner in the creative process that understands my brand, adapts to my audience, and helps me scale without losing my identity. Since making the switch, I've tripled my sales volume. I'm now focused on what else I can unlock with this momentum." Additional innovations will also be revealed during the company's keynote, including: The debut of 12+ AI agents: ActiveCampaign is introducing a growing set of AI agents that empower marketers, business owners, and agencies to move from idea to execution faster, regardless of experience level. For example, the Brand Kit agent instantly applies a business' brand identity for on-brand messages, templates, and images, the Suggested Segments agent identifies how to take action on high value customer segments, and the AI Automation agent creates true 1:1 experiences with personalized content and messaging that maximize conversions. ActiveCampaign's agents work autonomously to help users imagine what's next, activate campaigns across channels, and validate performance in real time. New WhatsApp capabilities for automated global messaging: ActiveCampaign announced native WhatsApp Messaging following its recent acquisition of Hilos, enabling customers to reach over 2.4 billion users on the world's third-largest social network. Marketers can seamlessly integrate WhatsApp into cross-channel workflows alongside email and SMS, with real-time reporting and segmentation to deliver personalized communication at scale. Expanded SMS features to drive faster, smarter conversations: Recent updates make it easier than ever to launch and scale SMS. With AI-generated SMS/MMS campaigns, the ability to register dedicated phone numbers, and a conversational inbox that's coming soon, businesses can deliver timely, personalized messages without technical lift. Wix partnership, and a smarter, connected ecosystem: A new integration with Wix syncs customer data from a suite of Wix products (sites, forms, stores, bookings, and events) into ActiveCampaign to trigger real-time automations. ActiveCampaign will preview the broader ecosystem evolution powered by Model Context Protocol (MCP) and Agent-to-Agent (A2A) technology, where AI tools will think and act together. It's a future of marketing that is intelligent, connected, and co-created—unlocking a new level of performance for businesses and partners alike. "We built Active Intelligence to fundamentally change how growing businesses approach marketing—not by adding more tools or complexity, but by introducing intelligence that orchestrates their marketing for them. It doesn't just automate tasks, it understands goals, makes real-time decisions, and evolves strategies based on performance," said Jason VandeBoom, Founder and CEO of ActiveCampaign. "This isn't AI for AI's sake. It's purposeful innovation that helps small teams accomplish what once required entire departments—and that levels the playing field for businesses everywhere." To reserve a spot for the Innovation Keynote and see what's next for ActiveCampaign and its customers, visit About ActiveCampaign ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing. With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business. ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results. 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