Latest news with #marketingconsultancy
Zawya
5 days ago
- Business
- Zawya
Insights-driven marketing: Reshaping consumer market research
Understanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of simply knowing 'what the market is doing'. Today, consumer insights is where it's at, with insights-driven marketing replacing those outdated research models that merely scratched the surface of what consumers really wanted. In this digital era, consumers practically control brands' narratives through their uncensored brand comments, opinions, reviews and conversations on online platforms. This means getting into the minds of your consumers has never been more important. Insights-driven marketing that combines targeted market research and consumer insights is strategic, yields a significant competitive edge and centres around consumer need. Instead of asking what your consumers are doing, an insights-based approach asks why they are doing it. It also provides a more complete, holistic view of your customers, detailing their pain points, aspirations and decision-making processes. Getting to know your customers in this way enables your brand to make insights-informed decisions, which ultimately result in improved conversions, retentions and bottom lines. Digital marketing consultancy WinSavvy quotes various benefits, including that companies that embrace data-driven strategies are six times more likely to be profitable year-on-year; that businesses that leverage data-driven strategies report a 5 to 8 times higher ROI; and that data-driven content strategies can increase engagement by up to 88%. These statistics relate to brands that are efficiently harvesting data from all their customer touchpoints, deriving insights from the data, and adapting their brand strategies accordingly. The dental department of consumer health firm Haleon, for instance, saw an 80% increase in consumer research efficiency while simultaneously, one of its brand's social media teams used insights to drive 272% year-over-year engagement growth. Proof that when data is accurately gathered, analysed and used, the impact is enormous. The sources from which to gather consumer insights have never been so prolific. Just consider the multitude of channels available to brands today through which to engage consumers and really get to know their needs. Surprisingly, the majority of the data contained within these channels is left unmined. Forrester Consulting estimates that between 60% and 70% of all data within an enterprise goes unused for analytics. Knowing where and how to engage your customers to extract valuable insights is critical. This is the increasingly important job of consumer market research firms, which are quickly adapting to changing technology and using new tech to improve analytics. Researchers are employing generative AI tools, for example, to extract more detailed insights from their research. AI algorithms are also helping researchers to increase the contextual intelligence of consumer markets, improving forecasting capabilities. This is the edge that is enabling brands to get ahead of their competitors, as they change focus from simply tracking trends or reacting to them, to accurately predicting the next big thing and even leading the way through the hype. Ultimately data-driven marketing is reimagining the way brands perceive their customers. It is moving marketers beyond demographics to understanding the human behind the data, and in the process fostering meaningful customer engagement and loyalty. Data-driven decisions are replacing gut-feel marketing, reducing risks and helping businesses make smarter, evidence-based choices. Not only do consumer insights propel marketers to innovate in order to meet customer need, but they help to differentiate brands in the crowded market and gain market share. Consumer insights also bridge the gap between marketing and ROI. Being in tune with your customers means better messaging; better messaging means better results. However, it's important that brand owners consider an integrated approach to their research. Market research and consumer insights work better when paired together in a synergistic strategy. This provides a comprehensive view of both the market landscape and customer behaviours – an absolute necessity in future-proofing brands in an increasingly fickle consumer environment. BMi Research is a full-service market research provider delivering consumer and B2B research studies using qualitative and quantitative methodologies with modern field collection methods, including online, CAPI, CATI and PAPI. Through our consumer behaviour and pricing intelligence research tools we deliver definitive research insights for data-driven strategies that help businesses grow.
Tahawul Tech
14-05-2025
- Business
- Tahawul Tech
PROVEN 360 adds Muir Textiles to its client roster
PROVEN 360, a fully integrated marketing consultancy in Saudi Arabia, has officially signed on Muir Textiles, a luxury textile brand with a 40-year heritage of craftsmanship and quality. Adding Muir Textiles to its portfolio highlights PROVEN 360's commitment to supporting heritage-driven, high-quality brands as they expand and thrive in new markets. Commenting on the new client win, Leandra Meintjes, CEO, PROVEN 360 said, 'This partnership represents a beautiful intersection of legacy and storytelling. We are proud to support Muir Textiles in introducing their rich heritage, design-forward textiles to the Middle East market'. Over the last few years, Muir Textiles has become synonymous with timeless linen design. Known for their impeccable attention to detail, Muir controls every step of the process to ensure exceptional quality and authenticity. 'Partnering with PROVEN 360 marks an exciting new chapter for us. As we bring our heritage of craftsmanship and family tradition to the Middle East, we wanted a marketing partner who understands the importance of authenticity and storytelling', said Lyritia Van Der Linde, Regional Director, Muir Textiles. As Muir Textiles sets its sights on the UAE and the rest of the Middle East, PROVEN 360's tailored marketing strategies will help weave its legacy into the fabric of the region's luxury linen market. Since 2022, PROVEN 360 has become one of the region's most dynamic agencies, managing a portfolio of over 20 clients. The company has delivered strategic marketing services by utilising the latest digital tools, which include content creation, digital advertising, social media management, brand identity development, graphic design, copywriting, and more. PROVEN 360 has also established itself as a trusted partner to help its clients strengthen their brand presence and provide end-to-end support in all their marketing efforts. Muir Textiles offers an experience rooted in craftsmanship, sustainability, and integrity. With more than 30 years of expertise gained through working with specialist growers, artisans, and engineers, Muir curates refined textile collections for homes, hotels, and yachts. Image Credit: PROVEN 360 & Muir Textiles
Zawya
13-05-2025
- Business
- Zawya
PROVEN 360 welcomes Muir Textiles to its client roster
Dubai, UAE – PROVEN 360, a fully integrated marketing consultancy in Saudi Arabia, has officially signed on Muir Textiles, a luxury textile brand with a 40-year heritage of craftsmanship and quality. Adding Muir Textiles to its portfolio highlights PROVEN 360's commitment to supporting heritage-driven, high-quality brands as they expand and thrive in new markets. Commenting on the new client win, Leandra Meintjes, CEO, PROVEN 360 said, 'This partnership represents a beautiful intersection of legacy and storytelling. We are proud to support Muir Textiles in introducing their rich heritage, design-forward textiles to the Middle East market.' Over the last few years, Muir Textiles has become synonymous with timeless linen design. Known for their impeccable attention to detail, Muir controls every step of the process to ensure exceptional quality and authenticity. 'Partnering with PROVEN 360 marks an exciting new chapter for us. As we bring our heritage of craftsmanship and family tradition to the Middle East, we wanted a marketing partner who understands the importance of authenticity and storytelling,' said Lyritia Van Der Linde, Regional Director, Muir Textiles. As Muir Textiles sets its sights on the UAE and the rest of the Middle East, PROVEN 360's tailored marketing strategies will help weave its legacy into the fabric of the region's luxury linen market. Since 2022, PROVEN 360 has become one of the region's most dynamic agencies, managing a portfolio of over 20 clients. The company has delivered strategic marketing services by utilizing the latest digital tools, which include content creation, digital advertising, social media management, brand identity development, graphic design, copywriting, and more. PROVEN 360 has also established itself as a trusted partner to help its clients strengthen their brand presence and provide end-to-end support in all their marketing efforts. Muir Textiles offers an experience rooted in craftsmanship, sustainability, and integrity. With more than 30 years of expertise gained through working with specialist growers, artisans, and engineers, Muir curates refined textile collections for homes, hotels, and yachts. - ENDS - About PROVEN 360 PROVEN 360 is a dynamic force in the realm of marketing. It was established in 2022 and is part of PROVEN Arabia Holding, a Saudi-based powerhouse known for its global collaboration and expertise. PROVEN 360 creates marketing solutions that resonate, engage, deliver and utilize the latest technologies to bring brands to life. It is at the forefront of integrating AI into marketing strategies with cutting-edge technologies, enabling more targeted, efficient, and impactful campaigns. For further information, please visit
