Latest news with #marketingmanager
Forbes
7 days ago
- Business
- Forbes
5 Ways Your LinkedIn Profile Undermines Your Professional Reputation
5 ways your LinkedIn profile undermines your professional reputation Think of your LinkedIn profile as a pitch for your business. What's it telling your potential clients? Every time one lands on it, you've got a few seconds to prove you're worth their time before they go and find someone who actually gets it. Don't leave this to chance. You decide whether you land the meeting or lose the prospect forever. If you don't know what you're doing on LinkedIn, you could cause problems for your personal brand. You are overlooked for opportunities, you waste money on other marketing channels, and you give off the wrong signals that undermine your work. Your LinkedIn is not a digital resume. It's more than that. If you simply upload your work history and add a passable headshot, high-value relationships will never materialize. Fix these five credibility killers and watch how fast the right people start paying attention. Your LinkedIn profile needs to work harder than you do: here's how Your headline appears in eight places on LinkedIn. In search results, comment sections, connection requests, and message previews. Yet most people squander this visibility on meaningless job titles. "Marketing manager | Digital strategist | MBA" tells me nothing about the problems you solve or the value you create. You're undermining yourself by being generic, showing clients you don't really get it. Stop using the most valuable real estate on your profile to blend in. Write a headline that makes your ideal client stop scrolling. Name exactly who you help and what transformation you deliver. "I help SaaS founders double revenue without doubling their team" beats "Business consultant" every time. Get specific about your superpower. The right people need to recognize themselves in your headline within two seconds. Amateur hour arrives when your profile picture looks grabbed from last weekend's barbecue. You can still see someone else's shoulder in the frame. Professional credibility tanks when you show up looking unprepared. You wouldn't arrive at a client meeting in a wrinkled t-shirt. Why let that be their first impression online? Invest in a proper headshot that positions you as the expert you claim to be. Wear what you'd wear to close a six-figure deal. Look directly at the camera like you're making eye contact with your next client. Profiles with professional photos get 21 times more views and 36 times more messages. Your photo either opens doors or keeps them locked. Choose accordingly. Third-person bios make you sound like you hired your assistant to write about you. "John is a results-driven professional with 15 years of experience" creates instant distance between you and the reader. Nobody talks about themselves like that in conversation. Your about section should feel like the start of a meaningful dialogue, not a Wikipedia entry. Write directly to one person, and open with their biggest challenge. Follow immediately with proof you can solve it. Share specific client wins using numbers they care about. Break up text walls with single-line punchy paragraphs. End with exactly what they should do next. If someone can't understand how you'll change their business within 30 seconds of reading, you've already lost them. If your LinkedIn experience section reads like a job description instead of a victory lap, something has to change. "Responsible for managing social media accounts" means nothing, and it undersells the work you actually did. "Grew Instagram following from 5k to 50k in 6 months, generating $2million in attributed revenue" tells a story that grabs attention. Every position should showcase what you achieved. Don't make readers have to fill in the gaps. Transform your work history into a results showcase. Lead with the outcome, then explain how you created it. Include specific metrics, percentages, and dollar amounts. Show the scale of businesses you've impacted. Say you "increased sales by 67% in Q4 2023 by implementing a LinkedIn outreach strategy that generated 143 qualified leads." Make your track record impossible to ignore. Make this section do you justice. Recommendations from 2018 might as well be ancient history. Outdated endorsements signal you peaked years ago and haven't done anything worth talking about since. But we both know that's not true. Skills sections filled with buzzwords like "leadership" and "communication" waste space that could showcase your actual expertise. Your profile should radiate with current energy based on what you actually do today. You are awesome, so get up to date. Request fresh recommendations from clients you've helped transform in the last six months. Guide them to share specific results and transformations. Replace generic skills with niche expertise that sets you apart. "B2B LinkedIn lead-generation" beats "marketing." Feature case studies, client wins, and recent content that proves you're actively creating value right now. LinkedIn profiles should be living documents, not time capsules. Your LinkedIn reputation builds one profile section at a time Professional credibility evaporates when LinkedIn headlines overflow with meaningless buzzwords instead of clear value propositions, instantly signaling surface-level thinking to potential connections. Wedding photos cropped for profile pictures display a fundamental misunderstanding of professional standards, while third-person about sections create distance instead of connection. Outdated recommendations suggest professional stagnation, especially when paired with generic banner images that match countless other profiles. Oversights compound into a mediocre profile. And that's not you. Fix your LinkedIn profile and watch how quickly the right opportunities find you. Access my LinkedIn profile guide for coaches building their client base.
Fast Company
20-07-2025
- Business
- Fast Company
AI isn't coming for your job—it's coming for your whole org chart
Last month, my friend Amy, a mid-level marketing manager at a Fortune 500 company, had her entire junior analyst team 'restructured.' Why officially? 'Strategic realignment.' Reality? AI tools now handle what used to be three full-time positions. Amy isn't alone in this new reality. AI has eliminated 76,440 jobs in 2025 alone, and 41% of global employers plan to reduce their workforce in the next five years due to AI automation. But, you don't just lose your current job when this happens, you lose the corporate ladder you were climbing. The relationships you made and the personal career brand you built that led to promotions and growth are gone. The Career Ladder is Breaking (and No One's Talking About It) We are currently experiencing changes in the job market that we have never seen post-industrial revolution, specifically in Big Tech. Big Tech reduced hiring new graduates by 25% in 2024 compared to 2023. Simultaneously, they increased hiring professionals with 2–5 years of experience by 27%. How can you pay your dues, learn, and build your career when there are no entry-level positions to be had? This paradox is becoming more and more common in today's workforce; companies want someone with experience, but there are fewer and fewer positions that allow an employee to gain experience. This sea change feels different. The past 35 years have given us more rapid change than at any time in history. The speed at which technology has advanced has placed us in the dot-com boom, the mobile phone revolution, and the cloud transformation. AI isn't just changing what we do and how we perform, it's eliminating the steps we traditionally started with to learn, grow, and develop our soft and hard skills to build a foundation for a career. Speed and Efficiency Now, Devastation Later The entry-level people who filled the office floor, built a unique and diverse team, and brought life and energy into the office are now being phased out. AI does what they did faster and AI doesn't take sick days or need health insurance. Lawyers who have just passed the bar, learning the basics of a profession via document review? That process is now automated. The new generation of the workforce feels a risk when investing in a four-year degree. A study from the World Economic Forum revealed that 49% of US Gen Z job hunters believe AI has reduced the value of their college education. What will this lead to in 10–15 years, as people with experience and knowledge begin to retire and fewer people are qualified to assume those roles? Another question: for those of us in the midst of a career, how do we advance when the ladder that was once just a few rungs up is chopped off and thrown in a corporate fireplace? Companies Currently Solving the Problem When studying organizations meeting these changes head-on and winning, I've seen a few commonalities. They don't simply cut costs to cut costs. They are fundamentally reimagining how work gets done. For example: BCI increased productivity by 10% to 20% for 84% of their Microsoft Copilot users while increasing job satisfaction by 68%. This resulted in saving more than 2,300 person-hours with automation. This was accomplished not by simply implementing AI, but by the way they redesigned workflows around human-AI collaboration. Daiichi Sankyo Within a month of building their internal AI system (DS-GAI), over 80% of employees reported improved productivity and accuracy. They're using AI advancements not to replace current employees, but to augment their capabilities. These are the types of approaches any company looking to implement AI and automation can work into their deployment project plans can follow. How can they foster increased human-tech collaboration? How can they make their current team more productive and take the business to levels previously unattainable? People Ahead of the Curve The good news is, there are plenty of professionals who are thriving during these days of upheaval and transition. For the most part, these people are taking three common approaches to find ways to use AI to their advantage. They orchestrate with AI Successful people I know don't fight AI, they teach themselves how to direct it and use it to their benefit. They understand that humans will always be in charge of technology. With that knowledge, they can position themselves as the conductor with an orchestra of AI at their command. They Focus on Uniquely Human Skills Develop and hone the skills that AI amplifies. Humans will be freed to build creative problem-solving, strategic thinking, relationship-building processes, and guidelines. When AI is deployed to do all mundane repetitive tasks, these skills are where humans must thrive. They Position Themselves at the Intersection The future will be written and commanded by individuals who bridge the unique creative minds of humans with the efficiency, accuracy, and speed of AI. What is the common thread of these three points? How you use AI to your advantage. You can stand on the beach and scream at the coming tidal wave or grab a surfboard and teach yourself to ride that wave. Those who choose the latter path will be those who run the world. The World We Know is on Death's Door The truth we all must face today is that 2025–2026 will be the year companies prepare for a generational change in how we work with AI. This will disrupt nearly every industry. Org charts will be completely rewritten or scrapped entirely. But remember that you can make a difference and influence this change by simply preparing yourself as I have laid out in this article. The choice is no longer whether AI is for you, the choice is how you decide to leverage AI to your benefit. We've seen this before; I remember people pushing back against using computers, people pushing back against using email, people pushing back against cellphones. Pushing back against AI today is precisely what those people did. The professionals who embrace this change and use AI as a tool for advancement will be the ones who write the org charts of the future.
Daily Mail
15-07-2025
- Health
- Daily Mail
New trial promises that millions with dangerous food allergy no longer have to fear eating out
Since childhood, Charlotte Campbell has felt unwell after eating peanuts, but it was only after a scary incident at a wedding aged 21 that she was diagnosed with a peanut allergy. 'After eating a fried risotto ball at the reception I started getting a very itchy mouth, blocked sinuses and hives – then, within 30 minutes, it developed into nausea and vomiting,' recalls Charlotte, a marketing manager who lives with her husband Will, 33, a teacher, in Hitchin, Hertfordshire. 'I'd never experienced anything like it,' she says. 'As a child, I occasionally ate peanut butter or the odd thing containing peanuts, which made me feel sick and gave me a slightly itchy mouth. But I never suspected an allergy.' Thankfully her sister, who had a diagnosed nut allergy, was also at the wedding and gave Charlotte antihistamines, which worked quickly. A few weeks later Charlotte was referred for skin-prick tests, where a tiny amount of an allergen is placed on the skin, to look for any reaction. Charlotte was tested for all common food allergies. When her arm became red and the skin raised in response to peanut, only improving after a couple of days, the diagnosis was confirmed. Around 6 per cent of the UK adult population – around 2.4 million people – have a confirmed food allergy. In general, they are just told to avoid eating what they're allergic to; there is no treatment. 'It made me anxious around food, especially when eating at other people's houses and at restaurants,' says Charlotte, now 32. 'I had a couple of incidents when I ate things I thought were safe, such as a flapjack, and I quickly developed symptoms which eased off with antihistamines.' Yet Charlotte can now safely eat a small amount of peanuts thanks to a groundbreaking clinical trial, using an approach known as oral immunotherapy. This is where patients are gradually given tiny but increasing amounts of the food they're allergic to, in a safe environment with medics on hand, in a bid to train their bodies not to react. While an oral immunotherapy treatment has been approved for children, there isn't an equivalent available for adults because of a concern that their immune systems are less adaptable than children's. They also tend to have more severe reactions (it's not clear why). But now, for the first time, this method has been shown to be effective in adults. In a study, led by King's College London and Guy's and St Thomas' NHS Foundation Trust, participants received a tiny dose of peanut in hospital and were monitored for a reaction, before being sent home and instructed to take that same peanut dose daily for two weeks. The process was then repeated, increasing the dose in small increments, over around four months. The study found that 67 per cent of the 21 participants were able to consume at least 1.4g peanut protein – the equivalent of five peanuts – after a minimum of four months without reacting, reported the journal Allergy in April. 'If you can repeatedly expose the allergic patient to the things they're allergic to, you can desensitise them and eventually make them less reactive,' explains Professor Stephen Till, a consultant allergist at Guy's and St Thomas' and chief investigator of the trial, which was funded by the National Institute for Health and Care Research. 'The challenge is giving someone something they're allergic to without causing a reaction, which is why we do this in a controlled medical environment.' When someone consumes a substance to which they're allergic, their immune system produces immunoglobulin E (IgE) antibodies. These attach to the allergen, and activate immune cells to attack it, triggering the release of histamine. Histamine causes symptoms such as itching, swelling, redness, difficulty breathing, sickness, diarrhoea and low blood pressure. But oral immunotherapy is thought to make the body produce a different antibody, immunoglobulin G (IgG). 'We think IgG soaks up the allergen and stops it binding to IgE,' explains Professor Till. After the treatment is over and desensitisation is established, patients are advised to stick to having their safe number of peanuts each day to maintain the benefits. 'We've shown that desensitisation works, and that patients will remain desensitised if they carry on eating peanuts every day – but we need more studies to know if they would continue to be desensitised if they stopped,' says Professor Till. 'Before this, all adults with an allergy could do was be very careful to avoid peanuts. 'Now there's hope that there could be a treatment to control the way that the immune system responds. Participants don't need to worry if there is cross-contamination in their food from peanuts in a restaurant, for example.' However, oral immunotherapy is time-intensive, which makes NHS provision and funding difficult. For this reason, 'it's important that we work out how to deliver immunotherapy predominantly at home or outside hospitals', says Professor Till. Another new tool is with treatments known as biologics, such as omalizumab, which stop IgE antibodies binding to immune cells. These could be used alongside oral immunotherapy and help people to tolerate higher doses of their allergen more quickly, explains Professor Till. Other experts believe biologic drugs could be a standalone food-allergy treatment. In a US study published in the New England Journal of Medicine last year, children under 18 with peanut allergy were given injections of omalizumab or a placebo every two to four weeks for 16 weeks. At the end of the trial 67 per cent of participants who'd received omalizumab could tolerate 600mg of peanut protein, compared with 7 per cent in the placebo group. 'While this is an important study, if you're mopping up the IgE, you'd expect 100 per cent efficacy,' says Mohamed Shamji, a professor in immunology and allergy at Imperial College London. 'We're trying to find out why it doesn't work for everyone.' Even so, he believes the drugs should be considered for food allergies; currently they're not approved for this on the NHS (partly because they are expensive), though they are in the US. Another promising development is using virus-like particles (VLPs) to essentially create a peanut allergy vaccine. VLPs are designed to look like a virus, so activate the immune response, but do not cause illness. Researchers at Imperial College London attached a VLP to peanut allergen protein Ara h2, to help the immune system recognise and respond to the peanut allergen in a controlled way. An early-stage clinical trial, published in the Journal of Allergy and Clinical Immunology in January this year, found the vaccine caused no adverse reactions. Further trials are planned. 'The aim of the vaccine is to reset the immune response, so it becomes more of a healthy, non-allergic one,' explains Professor Shamji, a senior author of the study. There is a great need for new treatments, says Clare Mills, a professor of food and molecular immunology at the University of Surrey: 'If someone is allergic to peanut, then just a few milligrams of it, equivalent to a speck of dust, can provoke a potentially fatal reaction.' Meanwhile, the Natasha Allergy Research Foundation, the UK's food allergy charity, is funding an oral immunotherapy trial using everyday, shop-bought foods as a treatment for young people aged three to 23 with peanut and cow's milk allergies, across nine NHS centres in England and Scotland. As Tanya Ednan-Laperouse, the charity's founder, explains: 'We know that some individuals on the trial have had a very positive response. We hope our findings [due next year] will show oral immunotherapy using everyday foods is not only effective but cost-effective, and will lead to it being adopted as a treatment for food allergies on the NHS.' A year after the 2019 trial Charlotte took part in, she was able to eat up to four peanuts a day. But after a bad reaction last summer has dropped down to three, though hopes to go back to four soon. 'It's made me a lot less fearful of foods, especially when eating out,' says Charlotte. 'Everything feels much easier now.'
