Latest news with #marketingteam
Fast Company
2 days ago
- Business
- Fast Company
Why you need a personal brand in a crowded job market
Back in 2023, social media management platform Buffer wrote a blog post about how it had received 1,518 applicants for a single role on its marketing team. While that's a jaw-dropping number, it's a common occurrence for companies with well-paying jobs that boast a great company culture. In the present job market, many job seekers are discouraged knowing they're competing against hundreds (if not thousands) of applicants. For some roles, a résumé will only get you so far. A personal brand helps you stand out before you ever apply for a job, making the application process tip in your favor. You can break out of the résumé mold Résumés often have very prescriptive formats. You've probably heard the common advice: Keep it to one page, highlight your accomplishments, make it easy to read. These days, résumés are often fed directly into an applicant tracking system—so any creativity is stripped, and a résumé reviewer only sees text. Yet many companies have a required field on their applications: the URL of your LinkedIn profile. This is where you can shine. Anyone can have a polished headshot, colorful banner, and interesting headline. But you can set yourself apart with a compelling 'About' section, links to projects in the 'Featured' section, and recommendations from former colleagues. Your LinkedIn profile is like your résumé with a microphone. Instead of passively waiting for someone to review your work, you're amplifying it. Of course, to do this, you need to create content. Start with a small, manageable posting schedule LinkedIn can be a very intimidating place, especially if you've never shared content there before. The feed is full of people who are 'Excited to announce' a new job or want to tell you how to '10x your career.' One Gen Z user referred to LinkedIn as 'the overachievers' Facebook' in an article for the New York Post. Creating content is a way to showcase your personality in a way that your résumé and profile can't. You don't have to set out to be an influencer, but you can share relevant experiences from your career—and even a peek into your personal interests (if you're comfortable doing so). I started with one post per week, sharing anything work-related that popped into my head. I had no particular goal in mind, but recognized that LinkedIn was the platform where work and opportunities happen. Eventually, I started becoming more strategic and shared content that showcased my expertise and personality, but not until my weekly writing habit was well-established. You can bypass gatekeepers and make connections A personal brand will open doors in a way that a résumé won't. In an intense job market, you need anything and everything that distinguishes you from other job seekers. With a personal brand, you can make connections with potential hiring managers and rely on those connections when applying for a job. Do this before you apply. Start connecting with people in your industry or at companies you'd like to work for. Engage with them and continue posting content. When a role opens up, you can apply and also send a DM saying: 'Hey! Just wanted to let you know that I applied for XYZ role. Really excited about the opportunity.' It might move your résumé to the top of the pile. Significant attention A personal brand might also bring offers directly to you—without needing to apply. You might catch the attention of hiring managers or recruiters who will reach out with potential opportunities. I'm self-employed, so my experience isn't the same as a traditional job seeker. Still, I can attest that I get a significant amount of attention on LinkedIn after several years of building a personal brand. Connections have brought opportunities my way that I would not have had otherwise. Because of my content, people know who I am, understand what I do, and trust that my personal brand matches my work ethic.
Daily Mail
09-05-2025
- Entertainment
- Daily Mail
Final Destination Bloodline fans HORRIFIED over 'diabolical' new movie marketing
Lovers of the blood-soaked franchise Final Destination were shocked to see a panic-inducing promotion for its new movie. The sixth instalment - titled Final Destination: Bloodlines - is set for release on May 16, with horror buffs already on the edge of their seats. As promotion for the film continues to ramp up, eagle-eyed fans have spotted a 'traumatic' marketing tactic in recent weeks. The 'diabolical' move made reference to the infamous logging truck scene in the second movie - Final Destination 2 - during which a securing chain breaks and results in logs falling onto the highway and causing multiple deaths in the aftermath. The latest marketing ploy saw a real haulage truck piled high with logs before being draped in a promotional covering for the film - which got fans' hearts pumping. Once the snapshot was shared online, dozens ran to the comments to express their horror at the bold decision. 'Marketing team diabolical,' one comment read on the Instagram post. The 'diabolical' move made reference to the infamous logging truck scene in the second movie - Final Destination 2 - during which a securing chain breaks and results in logs falling onto the highway and causing multiple deaths in the aftermath 'Nobody drives behind these log trucks anymore because of Final Destination lol,' someone wrote. 'Like we don't already think about Final Destination every time we drive behind trucks with logs/get stuck in an elevator/ride roller coasters/tanning beds/airplanes etc, now they're coming for my job,' a comment detailed. 'Marketing team triggering traumas out here,' one person wrote, while another said, 'Great marketing, but absolutely not.' 'How to traumatize a generation once again,' another said. 'This is actually genius, my god,' someone applauded. 'No way in hell would I drive behind or to the side of that truck to read what it says. I'm traumatized,' a user admitted. Another said: 'Rude. My trauma is not a PR stunt.' 'Marketing Team: let's revisit their trauma,' a comment said. Fans on TikTok had similar reactions to the logging truck with the movie account responding: 'Very brave of you,' referring to the driver who was right behind it Someone wrote: 'This is diabolical work for real,' and another said, 'Absolutely DIABOLICAL.' 'Wrong on so many levels lol,' a user simply commented. Fans on TikTok had similar reactions to the logging truck with the movie account responding: 'Very brave of you,' referring to the driver who was right behind it. To add to the fear factor of the upcoming sixth film, some fans said the new trailer was so scary they were 'forced to turn it off.' The film's synopsis reads: 'Plagued by a recurring violent nightmare, a college student returns home to find the one person who can break the cycle and save her family from the horrific fate that inevitably awaits them.' In the new film's trailer, a young woman flipped through the pages of a book that contained all the past horrors - including the logging truck massacre - that have happened throughout the films. The book was owned by her grandmother, Iris Campbell, who had analyzed all the previous disasters. In another scene during the trailer, a logging truck drives by and a car has to abruptly stop before T-boning it. The film is also promoting in Canada where blood-splattered logging trucks are being driven around in Ontario and Quebec to give fans a taste of fear in advance, per JoBlo.
