Latest news with #mascara
Associated Press
22-05-2025
- Business
- Associated Press
Introducing Cleo: The Newest Innovation in Mascara Design
CHICAGO, ILLINOIS / ACCESS Newswire / May 22, 2025 / A bold new chapter in beauty innovation has arrived. Meet Cleo - a groundbreaking, one-piece mascara wand that simplifies the makeup routine and elevates the everyday beauty Wand photo Cleo Wand, the one-piece mascara applicator from Margot West is now able to be licensed. Crafted with both form and function in mind, Cleo reimagines traditional mascara tools, delivering sleek design, mess-free application, and effortless confidence in every swipe. With its patented one-piece construction, Cleo removes the common frustrations of misplaced wands, clumping, and spills, offering a solution that feels as luxurious as it is intuitive. 'Cleo isn't just a tool- it's a transformational beauty experience,' said a representative for Cleo. 'Our design team set out to solve a problem that women have faced for decades, and we're proud to unveil a mascara wand that's as bold, beautiful, and reliable as the women who use it.' Cleo: What Makes It Revolutionary One-Piece Simplicity: Designed as a single, seamless unit to eliminate the hassle of detached or lost wands. Precision Application: Smooth, even coverage without clumps or excess mess. Modern, Elegant Aesthetic: A sleek look that fits into any beauty collection with style. User-Centric Engineering: Every feature is thoughtfully created to make makeup application faster, cleaner, and more enjoyable. A New Standard for Beauty Tools Cleo isn't just a product - it's a revolution. It embodies a new standard of beauty innovation where elegance, practicality, and confidence go hand in hand. Designed for today's dynamic lifestyle, Cleo empowers users to embrace their beauty routines with simplicity and sophistication. 'With Cleo, beauty becomes effortless. Our mission was to create a wand that's not just better- it's revolutionary.' Availability Cleo is now available for preview at Beauty professionals, enthusiasts, and early adopters are encouraged to experience the future of mascara innovation firsthand. Contact Information: Cleo Team Patent Number: D874720 Call: (561) 789-1001 Visit: Business Manager Email: [email protected] Marketing Team: About Cleo: Cleo is the creator of the world's first patented one-piece mascara wand - a tool designed to simplify, beautify, and amplify women's makeup routines everywhere. Created for beauty without boundaries, Cleo is poised to be the next big leap in cosmetic innovation. Contact InformationAdam Goodkin Business Development Manager (561) 789-1001 SOURCE: Cleo press release
Daily Mail
18-05-2025
- Entertainment
- Daily Mail
Aussie brand behind cult product with over 1000 glowing reviews announces rare sale with biggest ever savings: 'I will never go back'
Not all 'influencer' brands are created equal, and few live up to the social media hype. But Loungeface — the brainchild of one of the original Australian beauty Youtubers Lauren Curtis, has proven to be a resounding success. The brand's hero mascara, Loungeface Lash, has built a cult following since its launch in 2021. With over 1072 reviews and an average rating of 4.74 out of five stars, Curtis' loyal customers have dubbed the mascara their 'Holy Grail' make up product. Loungeface Lash is famed for building dramatic volume and lengthening lashes, while remaining completely smudge-proof. The beauty vlogger built on the success of the vegan tubing mascara with a range of eyebrow products, including brow pencils and builder gels. Now, Loungeface has announced a huge brow sale, offering customers up to 33 per cent off of all brow bestsellers and bundles. The Aussie brand is offering up to 33 per cent off of all brow products, including bundles and bestsellers like the popular mascara The Brow Trio includes a Brow Pencil, Brow Builder in a choice of colours, and Clear Brow Gel, for $59, saving customers $15. The brow pencil and builder gels are available in blonde, auburn, taupe, dark brown, and black brown shades. The Complete Collection includes the brow products plus the iconic Loungeface Lash Mascara, for $127 - down from $147. The Complete Collection, reduced to $127, includes the brand's cult Loungeface Lash mascara, which has over 1000 glowing reviews, as well as a brow pencil, builder and clear gel The pencil and builder set, and the pencil and clear brow gel set, are both reduced to $59, from $74. Trio and duo bundles of the brow products are also on sale, so fans can stock up on their favourite items at the reduced price, and take advantage of free shipping on orders over $80 too. There are also savings to be found on individual brow pencils, builders and clear gels. The sale is across individual brow products, duo and trio bundles, and sets Curtis began her Youtube channel in 2011, at just 18 years old. A video detailing her mascara routine went viral, amassing her an army of new followers and cementing her as one of the most influential beauty 'vloggers' in Australia. After years of her fanbase asking her how they could achieve the same fluttery, dark, high-impact lash look she became known for, Curtis decided to produce her own mascara. The product was an instant success, and the reviews speak for themselves: 'I've used tubing mascara for years but this one is by far the best I've ever had,' one customer wrote, adding it was a 'Holy Grail' product. 'This mascara is exactly as advertised - intense volume & definition, no transfer, no smudging, buildable and gorgeous lashes that last all day. I will never go back to any other product now that I've tried this one.' Another customer wrote: 'Long time follower of Lauren Curtis. Decided to give this mascara a go because I love tubular mascaras and WOW. 'Never has a mascara given my lashes that much length & volume before! And a bonus it doesn't smudge and leave you with panda eyes by 5pm… Will be repurchasing again and again… 10/10!'
The Sun
08-05-2025
- Entertainment
- The Sun
Kim K's make-up artist just launched a mascara – and I was one of the first people to try it
I'D put money on the fact that mascara is the most popular make-up product. It's definitely the easiest to apply, and makes an immediate difference to your face, so even if you're not into make-up, you can't get it wrong. I've had many new mascaras, all promising to be the best one ever, cross my desk already this year with price points ranging from a few pounds to over £50 - and a quick search of throws back over 400 results for "mascara", so it's no wonder finding The One feels like a minefield. I know this is a huge claim - but I think Kim Kardashian's famed make-up artist Mario Dedivanovic's debut mascara might just be the perfect all-rounder. 6 Before I tell you why, let me first list all my requirements, so you can understand how picky I am. I've got sensitive eyes that always seem to be itchy, so I need a lightweight formula that doesn't make the problem worse. Because of said itching, it also can't flake - there's nothing worse than looking in the mirror and seeing black specs all over your face. I've got very oily skin, so it needs to be smudge-proof - but because of said sensitive eyes, I try to avoid waterproof formulas, which can take a heavy-duty cleanser to remove. 6 As for my lashes, they're long (a win!) but fair and very straight - so the brush needs to be able to get into the inner corner of my eye to pick up every hair and lift my lashes, while the formula has to hold them in place once it's on and not clump lashes together or look thick towards the ends. I told you - I'm a really tough customer when it comes to mascara. Miraculously, Makeup By Mario Master Mascara, £28 manages to tick pretty much all the right boxes. A few years ago, I attended a Mario Dedivanovic make-up masterclass where he divulged his foolproof four-step mascara routine. Curl lashes, wipe excess off mascara brush, apply to lashes, then comb lashes through to separate. But the clever design of Makeup By Mario's Master Mascara delivers the same results in one step. 6 Makeup By Mario Master Mascara, £28 It has a cone-shaped tapered wand that I knew I was going to love as soon as I saw it. The slimline design means I can get up close and personal with the base of my lashes without transferring the product on to my eyelid, but it's not too complicated that I need perfect lighting and a magnifying mirror to work out which way to use it. Plus, the head of the wand has fibre bristles, which I prefer, as they help distribute product more evenly. The bristles are super-thin and spiral around the wand, so they comb through every lash - picking up ones I didn't even realise I had - adding volume, and seamlessly carry product from root to tip while also preventing lashes sticking together so they look wispy rather than spider-like. 6 It has a shorter wand than most on the market, which allows more control as you can get closer to your face. I'm usually wedded to my lash curler, but I've stopped using it completely since trying Master Mascara, as the tubing formula means you can lift your lashes with the wand alone by holding it in place for a few seconds while the formula sets to maintain the curl. Hours after applying, I can feel my lashes touching my brow bone when I look up, so I can vouch for how well it stops them falling flat. 6 The first time I used it, I was worried the formula might be too wet and thus prone to smudging, but it dries down quickly on lashes putting my fears to rest. I even wore it when I went to cheer on my friends running the London Marathon - if you've seen any videos on TikTok, you'll know how emotional it can get, but there was no sign of panda eyes at the finish line. Yet still, because of the pro-vitamin B5 and caster oil-packed formula, my lashes don't feel at all crispy. It's not something I do often, but in the name of research, I even reapplied the mascara after a full day's work to see what would happen. It didn't flake or get clumpy, only upped the volume for a more dramatic look. Makeup By Mario Master Mascara, £28 I love how you can tailor the application and achieve countless different looks - from minimalist, lengthened lashes to OTT false-lash effect volume, it's the most versatile formula I've used in a long time! Top beauty trends for 2025 Hayley Walker, Beauty Expert at Justmylook spoke exclusively to Fabulous about the big beauty trends for 2025. Haircare Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment. Hair glosses are multifunctional, as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025's core trends. This treatment is perfect for those seeking an affordable, at-home glow-up. 2025 will focus on skin repairing and texture-enhancing treatments. Skincare Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance their skin's appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. 'Rejuvenation is expected to dominate 2025 skincare trends as many seek to achieve a flawless, youthful complexion. Skincare will also include back-to-basic products for a simplified routine. Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving make-up and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant. Make-up Make-up trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin. Make-up looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks. Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect. Nails 2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
